1. Presentation on Advertisement
Effectiveness
MKT-232
Submitted To
Nighat Farjana
Lecturer
School of Business
Uttara University

2. :Band of Failers:
Solayman Kabir Group leader
M21211111048
Sultana Akter Jui F21211111026
Nazmul Hasan M21211111033
Mira Akter Lima F21211111118
Sohani Linda F21211111003
Uttara University
Department Of BBA
Batch 27th (A)

3. The measurement Of
Advertisement Effectiveness
Banglalink “Priojon program”
A Pvt. telecom Brand of Bangladesh

4. Priojon program -TVC

5. Target Market Through The Advertisement
The people of Age
between 20-45.
New Offer Seekers!!
Competitors’ Customers of same type offer USER.
The Female users of
25-45.
The Existing users
of Banglalink

6. Advertisement Medium Used Here
TVC
Gift offer in
Newspaper
Poster, SMS, Handbill.

7. The Used Element attract the target
market
• A good advertisement process.
• A Popular Brand character.
• Proper time.
• ICC T20 World Cup Event time.
• Finally exact competition with The market
Leader.

8. Visuals of The Advertisement
Cleared With
Successfully !!!!!!!!!

9. Consisting method on it……….
• Easy to understand.
• Effective branding.
• Memorable.
• Because >> Who will forget Sakib Al Hasan …..
& The jingle………

10. Recommendation…………
I think the ad. Was good , time demanded but it
may better than it made.
Any Questions ?????????????
I think NO NEED….
THANKS>>>>>>>>> TO ALL.