This document discusses advertising and provides an overview of key concepts. It defines advertising and outlines the five M approach to developing an advertising program: mission, money, message, media, and measurement. It also discusses setting advertising objectives, developing advertising programs, and the main types of media including published and visual/aural media. In conclusion, it states that advertising plays a vital role in promoting products and services by allowing companies to reach their target audiences.

1. ADVERTISING
PRESENTED BY:-
Mushfiqul Hassan Sarkar,Roll no-
. Noor Wasim Akram, Roll no-52
. Manas Bhusan Das, RollNo-41

2. AGENDA
INTRODUCTION
ADVERTISING OBJECTIVES
DEVELOPING ADVERTISEMENT
PROGRAMMES
TYPES OF MEDIA...
CONCLUSION & BIBILIOGRAPHY

3. ADVERTISING
Definition:-Advertising is any paid form of non
personal presentation and promotion of
ideas, goods, or services by an identified
sponsor.
In developing an advertising program, marketing
managers must always start by identifying the
target market and buyer motives.

4. Five M Approach
Message
Measurement
Mission Money
Media

5. ADVERTISING OBJECTIVES:
.trial
2.continuity &
3.brand switching

6. Types of Advertising
• 1.Consumer Advertising
• 2.Business to Business advertising
• 3.Retail Advertising
• 4.Financial Advertising
• 5.Recruitment Advertising

7. Setting The Objectives
An advertising objective is a specific communications task and
achievement level to be accomplished with a specific
audience in a specific time period.
The advertising objectives must flow from prior decisions on
target market , brand positioning ,and the marketing program.
Marketing program
3
Brand positioning
2
Target market 1

8. Developing The Advertising Programmes
Media decisions
Media Strategy and Tactics
Development and execution
of message
Message Strategy and Tactics
Selecting the target
market
Objective and target market
• Other external factors related :-
• Facilitating agencies
• Legal and social issues

9. TYPES OF MEDIA
THERE ARE MAINLY TWO TYPES OF MEDIA:
.PUBLIHED MEDIA:
• NATIONAL DAILY NEWSPAPERS
• SUNDAY NEWSPAPERS
• LOCAL AND REGIONAL NEWSPAPERS
• CONSUMER MAGAZINES
• SPECIALIST MAGAZINES
• TRADE AND PROFESSIONAL PRESS
• INTERNET
.VISUAL OR AURAL MEDIA :
• TELEVISION (TERRESTRIAL AND DIGITAL)
• RADIO
• CINEMA
• BILLBOARDS
• TRANSPORT
• DIRECT MAILING

10. Conclusion
Adverting plays a vital role
in promoting
a product or service of
any company who would
like to reach their target
audience with a relevant
advertising message. It's
a life blood of any
product success in
the market place.