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Social Media and Community/Economic Development
The document discusses the evolving landscape of communication in the digital age, emphasizing the significance of social media for community engagement and relationship building. It highlights the increasing use of platforms like Facebook and Twitter for businesses and suggests strategies for effective engagement, including two-way communication and measurable objectives. Additionally, it encourages the integration of various media tools to foster dialogue and monitor community sentiment.
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Social Media and Community/Economic Development
- 1. Community Development InstituteCentral August 3, 2010 The Social Revolution Building Relationships in the Digital Age
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- 3. Things are abit different
- 4. Arkansas has 896,900Facebook users (31% of the population) Arkansas has more than 25,000 Twitter users in Little Rock Small and large businesses and organizations are joining the conversation every day.
- 5. Changing Media Landscape
- 7. In 2009, morethan 290 papers folded and 45 launched (9 of these being online only). - Vocus 2010 State of the Media
- 8. “New technology wasmore prevalent as a way for media – both traditional and new – to break news more quickly. The Web is now clearly the first place of publication.” “How News Happens,” Pew Research Center’s Project for Excellence in Journalism
- 9. Americans spend nearlya quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43% increase). - Nielsen August 2010 Report
- 10. More than 4in 5 U.S. online adults (80%) use social media at least once a month, and half participate in social networks such as Facebook, Twitter, etc. Among adults 35-54, participation in social media increased 60% over 2008. - “The Broad Reach of Social Technologies,” Forrester Research, August 2009
- 11. Media Types: Owned,Paid, Earned Forrester Research
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- 16. Don’t Get Lostin the Crowd
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- 19. Measurable Objectives Specify anoutcome (To increase, to decrease, to maintain)
- 20. Measurable Objectives Specify anoutcome (To increase, to decrease, to maintain) State the level of change (from 10% to 20%)
- 21. Measurable Objectives Specify anoutcome (To increase, to decrease, to maintain) State the level of change (from 10% to 20%) Set a target date (by December 2010)
- 22. “Strategy without tacticsis the slowest route to victory. Tactics without strategy are the noise before the defeat.” - Sun Tzu, The Art of War
- 23. Set Your Strategy: How Are You Getting
- 24. Who are youtrying to reach? Site selectors? CEOS? Residents? People who love the color blue? Fitness gurus? Blue-collar workers? Where are these people online? Go back to those goals and objectives. What spells success for you? What behaviors are you trying to drive - awareness, engagement, registration? What tools can you manage best with your time and resources? What will be the best ROI for you?
- 25. Relationship Building: Two-Way
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- 27. Two-Way Communication Initiate conversation
- 28. Two-Way Communication Initiate conversation Ask for feedback and response
- 29. Two-Way Communication Initiate conversation Ask for feedback and response Maintain dialogue and interaction with your brand
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- 31. Long-term relationships do NOT start with short-term campaigns.
- 32. But short-term campaigns areREADILY supported by long-term relationships. - Todd Defren, @TDefren
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- 35. Create a customURL – http://www.linkedin.com/in/yourfullname Utilize professional connections, discussion and support groups and interest groups Take advantage of the Applications, such as integrating your blog, showcasing your Slideshare presentations and displaying your portfolio.
- 36. Build your networkby importing your contacts. Also, make your email address public on your profile – allowing people to easily add you to their network. Use the Groups and Discussions feature to start and continue dialogue with your network. Use this as an opportunity to position your brand.
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- 40. Charlotte Chamber ofCommerce
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- 44. Nashville Chamber ofCommerce
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- 48. The New SalesCall
- 49. Meet (network) Greet (engagein conversation) Share (provide something of value)
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- 52. Social media istransparent.
- 53. Social media istransparent. People can tell when you’re fake.
- 54. Post frequently and consistently.
- 56. When you blog,tweet it, Facebook it, YouTube it. You name it.
- 57. When you blog,tweet it, Facebook it, YouTube it. You name it. Beginning formula – Daily: 1 @reply, 1 retweet, 1 post/link/thought
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- 60. Think before youtweet or post.
- 61. Think before youtweet or post. Build valuable relationships by sharing.
- 62. Think before youtweet or post. Build valuable relationships by sharing. Pass on tips, advice, tricks of the trade, insight.
- 63. Think before youtweet or post. Build valuable relationships by sharing. Pass on tips, advice, tricks of the trade, insight. Ask yourself, will people be better off by reading/viewing this content?
- 64. Listen. Listen. And listensome more.
- 66. Listening is theKEY to communicating and building conversation.
- 67. Listening is theKEY to communicating and building conversation. Take the time to truly hear what others are saying.
- 68. Listening is theKEY to communicating and building conversation. Take the time to truly hear what others are saying. Monitor the conversation. When people talk about you, know it immediately.
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- 70. How Listening CanHelp Tracks perceptions and how messages are being interpreted
- 71. How Listening CanHelp Tracks perceptions and how messages are being interpreted Begins to identify important new influencers
- 72. How Listening CanHelp Tracks perceptions and how messages are being interpreted Begins to identify important new influencers Lets you determine emerging trends and what others are doing
- 73. How Listening CanHelp Tracks perceptions and how messages are being interpreted Begins to identify important new influencers Lets you determine emerging trends and what others are doing Helps manage and improve reputation
- 74. How Listening CanHelp Tracks perceptions and how messages are being interpreted Begins to identify important new influencers Lets you determine emerging trends and what others are doing Helps manage and improve reputation Identifies important conversations to join
- 75.
- 77. Let people knowthey are being heard and that you value their opinion.
- 78. Let people knowthey are being heard and that you value their opinion. Whether their comment is good or bad, respond. When you don’t respond, there can be no good from it.
- 79. Let people knowthey are being heard and that you value their opinion. Whether their comment is good or bad, respond. When you don’t respond, there can be no good from it. Ditch “message control” theory. Embrace conversation and engagement.
- 80. Think beyond your doors.
- 82. Share. Retweet. Becomepart of the broader conversation.
- 83. Share. Retweet. Becomepart of the broader conversation. If you’re an economic development professional, take part in issue discussions. If you’re selling your city, discuss what other communities are doing.
- 84.
- 86. In the immediatefuture, you won’t find the content; the content will find you.
- 87. In the immediatefuture, you won’t find the content; the content will find you. Use all your tools to get your message out. Tweet your blog posts. Facebook your new YouTube video.
- 88. “The days ofcreating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.” - Brian Solis, PR 2.0 author and speaker
- 89. Make time totweet.
- 91. Designate one personor a team of people to post content, listen, and engage.
- 92. Designate one personor a team of people to post content, listen, and engage. The ONLY way to be successful with this is to take the time to build relationships. Isn’t that how it is offline?
- 93. Embrace the negative when it comes (because it will).
- 95. When you readnegative comments, use these as a way to positively respond and extend your customer service.
- 96. When you readnegative comments, use these as a way to positively respond and extend your customer service. If it’s legitimate criticism, thank them for the feedback and use the information to improve.
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- 99. You will gainno followers, fans or blog readers if you don’t take part in the conversation.
- 100. Buy a handheld camcorder.
- 102. Your connection tothe world is immediate.
- 103. Your connection tothe world is immediate. Don’t save the news for a later post; share while it’s happening. Your followers will appreciate it.
- 104. Your connection tothe world is immediate. Don’t save the news for a later post; share while it’s happening. Your followers will appreciate it. Oh, and these things are CHEAP!
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- 107. Go back tothose measurable goals and objectives. What is “moving the needle” to us? What do I need to measure?
- 108. Go back tothose measurable goals and objectives. What is “moving the needle” to us? What do I need to measure? Free and paid tools (Google alerts, real-time Twitter search, Scout Labs)
- 109. Go back tothose measurable goals and objectives. What is “moving the needle” to us? What do I need to measure? Free and paid tools (Google alerts, real-time Twitter search, Scout Labs) Ask yourself: Is what I’m doing adding value to my community of interest?
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- 111. Content Content Content And make itinteractive!
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- 122. Metro Denver EDCHome Page
- 123. Metro Denver EDCBlog
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- 127. Forrester Research “Groundswell”Blog http://blogs.forrester.com/groundswell
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- 133. Natalie Ghidotti, APR @ghidotti natalie@ghidotticommunications.com