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Similar to Social Media Marketing (Ksc Fall Class)
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Social Media Marketing (Ksc Fall Class)
- 1. Social Media Marketing KSC Continuing Education 10/14/09 and 10/21/09 6-9pm Stephanie Jacques Kleine www.stephaniejacques.com
- 2. Stephanie Jacques Kleine www.stephaniejacques.com My mission: To build, energize and support community partnerships
- 4. ?
- 5. Where do the majority of your customers come from?
- 8. Your List
- 22. Different Categories Social Networks Blogs Micro blogs Vlog Reviews/Ratings Forums/Communities Others
- 37. Just wait until I grow up… I’m already hardwired for Web 3.0!
- 51. Statistics
Editor's Notes
- About me. You only know what I tell you. In social media, that’s where it becomes important to share about yourself, transparency, vulnerability, openness. You will probably find something in common with me today and hold onto that. Depending on what that common interest is we will reconnect or not. Could be we share a same interest, know the same people or places, can help each other or one another professionally, anything.
- Forrester’s: 65%+ internet users participate in social media Having a web presence is all about letting other people find you. You can be found online by keyword searches, direct searches, links. People are information seekers. The more information you share, the more people you can capture You know something others need to know or want to know, popular topic, share it. Sharing it creates credibility and helps you be found. SEO- directs traffic to your site, blog. People seeking info are like rivers: River: takes the path of least resistance, flows, follows a path. The stronger the current, the more sure it’s path becomes. Search: most commonly used keywords (“computer” = Dell 1 st , Compaq 5 th or 6 th )
- Not all tools are best for every business. List some factors to consider when deciding on which SM to use: Audience age and interest, tech savyness, how do they engage, what do they share, who do they influence and who influences them, Twitter ,Facebook,LinkedIn,MySpace,YouTube,Blogging,Press Releases,Linking,Content Creation,SEO
- Gen Y is next largest demographic group by age after Baby Boomers
- Digitally plugged in generation
- Where do you get most of your business today? Word of mouth? Referrals? Return clients? Mailings? Email leads? Newspaper? Magazine ads? TV? Radio? Social Media success? On Facebook? Linkedin? Twitter? Blogging? Reading blogs? YouTube? Anyone frazzled by this new Web 2.0 world?
- These are some things I’d noticed that helped me support my choice to use Social Media
- Who are your key stakeholders? Write down a goal or two for reaching them through advertising. Important to consider a diverse audience when marketing so you know where to reach certain people, and match up the right approach with the right demographic. Research keywords online to see what’s most popular. Google Adsense, keyword and phrase campaigns Give freebies, incentives for helping support virality of your site/blog through emails/links to you.
- On your worksheet
- Ask people on Facebook how they first got on there. How many invites before they did it? How long before they opened it again and set up a profile. What led them to do it? Social Networking Site 10’s of millions of users, 1 in 4 American adults visit 1xmonth at least Younger generations check it several times/day Organizations have a profile as well, with thousands of friends.
- Search Engine Optimization Everyone wants to be noticed by search engines. And it's been proven over and over that blogs get noticed by search engines. However, if you want the biggest bang for your buck, post frequently. As I mentioned earlier, it's better to space out your posts. So once again, slow down! * Note: This comment is mostly targeted to those that have copy-n-pasted a bunch of articles so that they can fill their blog with content. Tagging Effectively Tagging is a way of associating your posts with a specific topic, or tag. This allows your readers to browse through these tags and easily find relevant information. It's also great for search engines that read tags such as Technorati . So how do you tag effectively? If you're talking about real estate, then tag your post with "real estate." Use Adwords, read blogs, search craigslist for common terms used by common people