A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
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Originally presented on August 18th to the Baton Rouge Social Media Club, Adele Tiblier, Director of Interactive Strategy covered a few of the social and search benefits as well as how to leverage Google+ for businesses despite the ability to actually be a business on Google+.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Leveraging Google+ for Search, Sales and SuccessFSC Interactive
Originally presented on August 18th to the Baton Rouge Social Media Club, Adele Tiblier, Director of Interactive Strategy covered a few of the social and search benefits as well as how to leverage Google+ for businesses despite the ability to actually be a business on Google+.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
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10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
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A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
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Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
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Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Integrating Social Media Into Business FunctionsDebra Askanase
Social media is not just for marketing and sales! Social media tools and platforms also offer businesses opportunities to increase ROI in the areas of human resources, training, customer service,and internal communications. This slide show offers specific examples of how companies are integrating social media into business functions. Please add your comments as well!
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Take advantage of Social Media and internet marketing to boost your nonprofit’s visibility, membership, and funds.
Learn how to make the most of your upcoming #Network4Cause event using social media tools, strategies, and tricks of the trade. Instruction provided by Angela Rosas, Marketing and Business Development Coordinator for Eric Ratinoff, creator of Eric Ratinoff's #Network4Cause, and founder of nonprofit, Chicas Latinas de Sacramento.
Learn the basics of:
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- #Hashtags
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Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
A communications strategy outline for K-State Research and Extension staff to help them determine appropriate ways to deliver content through social media
A social media presentation for FCS staff in K-State Research and Extension. Part of a hands-on workshop where staff worked on pages for their local units.
Ethnobotany and Ethnopharmacology:
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Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
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This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
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The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
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6. Define your Social Media Goals Drive people to website Build relationships Build educational content Be responsive/timely in meeting needs
7. … and more goals Be more relevant Get those outside of your organization talking about you Multi-purposing your work Energizing client base/community Establish support among community
8. Think about Key customer, client, community member Why would they care? Do you have ways for members of your community to interact, comment Is your information mobile accessible?
10. K-State Research and Extension communities/circles Commodity organizations K-Staters Farmers Universities Kansas Ag Businesses Researchers Big thinkers Extension Stakeholders Ag Media Communicators Media Gardeners
13. FB Factoids • Facebook is a social networking service and website launched in February of 2004, operated and privately owned by Facebook, Inc. • As of June 2011, Facebook has more than 674 million active users – more than 149 million users in the United States alone. • According to the Nielsen Company, the average active social media user, logs in 19.2 times per month on Facebook, spending an average of 5 hours and 52 minutes on the site. • According to a study by StarcomMediaVest Group and Rubinson Partners, Facebook makes up 56% of all shared content (up from 45% in August, 2010) on the web. Facebook allows you to share your passion and conviction.
15. Easy as 1-2-3 Facebook marketing can be cost effective but it requires a lot of time, effort and a few passionate communicators to maintain a dialogue with your audience. Putting in the effort, your page will show your real interest in your audience. Don’t expect to get thousands of fans to your Facebook page within your first month, but set a realistic goal and try to make progress towards it every day.
16. Make your website social • Insert the Facebook image on your website home page and link it to your Facebook page. • Use the Facebook Activity Feed plugin to show your audience what their friends are doing on your website through likes and comments. • Link your Facebook page to Twitter. • Announce your Facebook page to email lists, meeting rooms, email signatures, flyers for events, presentations, websites, wikipedia ... • If you are addressing a live audience, encourage people to join your page via SMS. Facebook users can send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
17. Create a vanity URL • The URL of your Facebook page is randomly generated until you reach a certain amount (currently 25) of fans, then Facebook lets you pick your own vanity URL. • If you are the administrator of the page, go to www.facebook.com/username/ to create a username for your page.
18. Invite People • Invite your Facebook friends to your page. You probably have your own friends on Facebook and odds are some of them are interested in the work you do. Send them a personal message inviting them to check out your organization’s Facebook page. • Create and promote giveaways to people that comment to a certain post of you. Because they have to “like” your page to comment, giveaways are likely to increase your fan base.
19.
20. Fbsearch.us is a quick and easy way to search for content on Facebook by key types, for example, posts, photos, people, pages, groups, and events. It returns only “public” results so you won’t see everything, but it’s a good starting point. http://www.fbsearch.us/
23. How often should you post? Try 5 to 10 times per week, and don’t forget weekends. Important to maintain social connection with your friends.
24. Give them a reason to like you Give your audience a reason to ‘Like’ your organization. Add content to your page your fans cannot get anywhere else. Keep the content varied, fun, and interesting. Think about exclusive videos, bonus material, bloopers, podcasts, tips, gifts, discussion threads, coupon codes, etc. Post good content Be social Engage and have conversations with friends/fans Be passionate Demonstrate energy
25.
26. Tips • Include numbers in your titles and status messages. • Post on weekends as people tend to share more on the weekends. • Believe it or not – certain words get shared more. Good words are “why”, “most”, “world”, “how”, “health”, “bill”, ... • Write articles with a positive spin. • Write in plain English – as the complexity of a post increases, the number of times it gets shared decreases. • Include videos if possible.
27. • If you host events, be sure to take plenty of photos, load the photos to your Facebook page and tag the people on the photos. • Encourage fans to tag themselves. • This, again, pushes that photo and the link to your page out into the walls of your fans and their friends.
28. Tag Your Page Use the @ tag. As long as you like your own Facebook page, you can “@ tag” your page on your ownpersonal profile wall. Tag yourFacebook page by writing a personal status update. If Facebook does not automatically link to a friend’s name or page name, start typing the “@” symbol and the first few letters of your fan page name, and it will appear from a drop-down menu to select. This makes it an easy link that your friends can choose to click. This also can be done when you post messages on other people's walls or fan pages. But keep in mind to not just spam other pages.
29. What is Your Call to Action? ✓signing up for a workshop ✓signing up for a newsletter ✓signing up to become an advocate ✓making a gift ✓volunteering their time ✓buying a product
32. What is Twitter? Micro-blogging service 140 characters or less Free History of: Twitter Graphic
33. What’s in it for you? Helps you write clearly, concisely. Gives you confidence in your work. Helps you understand your audience and what they are interested in. Provides community atmosphere. Provides a place for wit, humor, emotions.
36. The Twitter “What for?” Connect with Interested People Challenge/Ask questions Share Interesting Information Be Present at the Social Media Table Serve our Clients Track/Monitor Share Crucial Information
37. Easy, Simple, Saves time 140 characters Hashtags for sorting @ for direct contacting Direct messaging available
38. Tweeting Defined Tweet (both noun and verb): Posting or writing a 140 character message Handle: your twitter name Follow: Adding someone to the list of people whose tweets show up on your page Followers: People who add your twitter stream to their homepage Replies: When you send a tweet to someone directly
39. Definitions continued RT or Retweet: When you repost another person’s tweet, can often add text to personalize or give your spin DM or Direct Message: When you send directly to another user. They must follow you in order to direct message. Hashtag: Using the # symbol, a way for categorizing tweets Trends: What is popular on Twitter worldwide
40. Know what people are saying Twitter chatter Google Alerts Comments on Facebook/Youtube
46. Passion is the key to success • The “Chosen Social One” needs to have passion for the audience. • Your organization needs to understand that Social Media should not be just another task on your list of duties. • To be successful and social, it means for you to show passion for your audience every hour of the day, every day. • While you don’t have to be in the office all of this time, you must be prepared for passionate “chatter” from all angles and all times. • Keep in mind, people that like your page are your friends and advocates.
47. References This information is supplied with the understanding that no discrimination is intended and no endorsement by Kansas State University is implied: News • Social Media News – http://socialmediatoday.com • Facebook Marketing Statistics – http://www.checkfacebook.com • Nielsen Wire – http://blog.nielsen.com/nielsenwire/ • Facebook Resource – http://www.allfacebook.com • Techcrunch – http://techcrunch.com • socialbakers – http://www.socialbakers.com/ Tools • Facebook Applications – http://www.involver.com • Facebook Applications – http://fanpageengine.com/ • Facebook Plugins - http://developers.facebook.com/docs/plugins/ • Facebook Vanity URL - http://www.facebook.com/username/ • Facebook Link to Twitter - http://www.facebook.com/twitter/ • Static FBML 2011 - https://www.facebook.com/apps/application.php? id=225821460764691 • Hootsuite - http://hootsuite.com/ • TweetDeck – http://www.tweetdeck.com/ http://www.readwriteweb.com/biz/2011/03/despite-living-online-teenagers-dont-like-companies-on-facebook.php Ohio Farm Bureau Social Media Guidelines http://ofbf.org/media-and-publications/social-media/ http://blog.eloqua.com/eloqua-social-playbook/
48. This presentation developed from:“Secrets of a Successful and Effective Facebook Page,” Peter Tögel, Clemson University, July 2011. “Social Media Brownbag,” Developed for Kansas State University, March 2011 by Elaine Edwards (elainee@ksu.edu)http://www.slideshare.net/elainecarol This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.