The document discusses using social media for business purposes. It outlines 4 main purposes of social media: creating brand awareness, staying in touch with customers to build loyalty, increasing search results, and building sales. It then examines specific social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and YouTube and provides tips and examples for using each one effectively. The key is to start with a content plan and post consistently across multiple platforms while driving traffic back to the business website or blog.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
welingkar final year presentation
Special discount for sileshare viewers
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Men & women product
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Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Notes from this month's SMMG include Facebook Insights updates, Rethink Your Social Media Marketing,
Facebook Marketing: Power Techniques, and How to
Build a Facebook Community in 10 Minutes a Day.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Social media marketing can be daunting. We explain easy ways for you to get started engaging new and existing customers and using social media to build your brand.
This slideshow walks you through creating lists of your favorite pages on both Facebook and Twitter. Support local business by actively engaging with their posts!
OSEB Workshop #1: Content Marketing with Facebook, Twitter, and PinterestHewett Ripley
This Powerpoint presentation was used in my workshop on 09-April-14. Includes tips and tricks for creating and curating engaging content with Facebook, Twitter, and Pinterest.
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What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
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2. Social Media Has 4 Purposes
1. Creating Brand Awareness
• Grow your audience
• Pay for ads to get extra exposure
• Share photos to increase location and product awareness
• Allowing people to reference you
2. Staying In Touch With Customers and Build Loyalty
• Provide consistent content
• Share your passion and history
• Post success stories
• Show what makes you unique from your competition
• Use your own voice
• Be honest and make connections
3. Increasing Search Results
• The more places you are online, the more places people can find you
4. Build Sales
• Convert fans and followers to paying customers
3. SUCCESS ON SOCIAL MEDIA
• It’s all in the content
– Post Frequently
– Post Consistently (with volume and regularity)
– Post relevant information for your audience
– Post things that get your audience excited (social
media should be fun!)
• Start with a plan, and you’ll always have
something to post!
4. April 7 - 13
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SAMPLE CONTENT PLAN
7. YOUR BLOG ON YOUR WEBSITE
• This should be the most important site you
maintain and update regularly.
• Your blog should be hosted on your website
(one of the tabs) and regular updates
ensure better SEO results
• Your blog posts should contain content
interesting to your audience combined with
your top keywords
• Remember: “Don’t build on rented land”
8. PULL PEOPLE BACK TO YOUR SITE
Website
(blog)
Facebook
Twitter
LinkedIn
Pinterest
Instagram
YouTube
Your blog should always be your
home base, with other social
media outlets acting as feeders to
drive traffic back to your site
Social media marketing and
search engine marketing go hand
in hand – social media efforts
strengthen your SEO efforts
(rankings and traffic) and vice-
versa.
Put effort in both for successful
digital marketing
11. Your Monthly Newsletter
– Your newsletter sign-up form is the only way for you to get
information on your followers (you do not get this
information on Facebook, Twitter, etc.)
– Entice users to sign up with exclusive and valuable content
– You can use a free tool, such as Mailchimp or Mad Mimi
– Make sure you use a responsive template and graphics that
reflect your branding
– Make sure you follow Canada Anti-Spam Laws
• Must have permission to email (use a paper or electronic sign-up
form)
• Have an easy “unsubscribe button)
• Must share physical address
– Include business updates, sales and promotions, recent blog
recaps, and other content your audience enjoys
14. FACEBOOK
• 1.23 billion monthly active users
• Create a company page with all of your
important information
• Share multimedia content (text, images, videos)
• People regular search for businesses on
Facebook, since that is where they are and pages
are more user-intuitive than individual websites
• Your posts should attempt to pull people back to
your website
15. FACEBOOK: CONTENT TIPS
• Types of Posts
– “Snackable” – easy to interact with
• such as questions people want to autocomplete)
• Exciting (positive) current trends (i.e.Olympics)
– “Sneak Peek” – Behind the Business
– “Sharable”
• Inspirational
• Humorous
• Relatable (usually an idea or experience expressed with humor)
• Emotional (make them FEEL something – love, loyalty, hopes and dreams, etc)
• Exciting
– “Blog Post” – Take a screenshot of your blog, upload the picture, then put a link in the description
• Potential Content
– Original Content (Blogs, Videos, Instagam Photos, Promotion, Newsletter Sign-up)
– Curated Content
• Articles (tips, trends, interesting or important information)
• Videos
• Images
• Infographics
• Pins
• ALL FACEBOOK POSTS SHOULD BE AN UPLOADED IMAGE WITH DESCRIPTION!
– Use Picmonkey.com to create designs or edit images
– Use your logo and/or website on every design you create
– Turn a quote into an image
– try memegenerator.net to create funny images
– Remember that people like/comment/share 3x as often when ASKED
18. TWITTER
• 232 million active monthly users
• Follow people you want to get to know
• Share text, photos, links in 140 characters or less, reply and retweet other users
• Customize profile pic, banner, and background. Use SEO in summary. Handle should be
easy for your customers to remember.
• You can Favorite (star) Tweets that you want to come back to later (for curation)
• Create Lists
– Top 10 Influencers
– Competition
– OSEBers, Competition
• Content Rule of 3:
– 1/3 Promotion
– 1/3 Curated Content
– 1/3 Networking (Retweets, Replies, Tweeting @ someone directly)
• Use bitly.com to shorten links
• Join Trending Hashtags
• Use tagboard.com to search for hashtags and create tweets for relevant ones
19. @ vs #
• The @ symbol denotes a person, or business
(a twitter account that can tweet and reply)
• The # symbol is a category
• If you tweet to @HewettRipley you are
tweeting TO ME
• If you tweet #HewettRipley you are tweeting
ABOUT ME (I will not receive a notification)
• If you tweet #Hewett #Ripley you are tweeting
to each category
22. LINKED IN
• Top business social networking platform
• 300 million registered users
• Connect with others on a professional level
• LinkedIn is often one of the top search results for
your name
• Establish your professional page with credentials,
set up a business page, publish articles or share
links
• Join groups and engage in conversation with
others
30. INSTAGRAM
• You can view Instagram accounts on the
desktop, but you can only post on a tablet
or smartphone with the app
• 300 million active monthly users
• You can post images or videos with
captions and hashtags
33. PINTEREST
• Pinterest is the 3rd most popular social
networking site (after Facebook and Twitter)
• You can add content from online websites, re-
pin from within the site, or upload content
• Create boards for different topics
• Showcase your brand, or compile entertaining
and informative content for your audience
37. GOOGLE+
• 540 million active monthly (counting YouTubers)
• Integrate social media with search engines
• Share multimedia content
• Add people to circles
• Affects your search result rankings based on
other people’s recommendations of your posts.
40. YOU TUBE
• 1 billion active users each month
• 4 billion views per day
• Considered the top search engine
• providing quality content to people who are
trying to learn more about what you do
• Create viral buzz or increase customer loyalty
42. WHICH SHOULD I USE?
Percentage of Marketers who use each Platform:
• 94% of marketers use Facebook
• 83% of marketers use Twitter
• 71% of marketers use LinkedIn
• 57% of marketers use YouTube
• 55% of marketers use Blogging
• 54% of marketers use Google+
• 47% of marketers use Pinterest
• 28% of marketers use Instagram
• 17% of marketers use Review Sites
• 13% of marketers use Forums
• 12% of marketers use Geo-Location Sites
• 11% of marketers use Social Bookmarking
• 9% of marketers use short-form video
• 6% of marketers use podcasting
• 1% of marketers use Snapchat
Start with a blog and a Facebook page, and add
more platforms once you master the first two.
Reference: http://www.socialmediaexaminer.com/report2014/