The document discusses several strategies for promoting a social media brand on platforms like Facebook, YouTube, and Twitter. It recommends [1] leveraging influencer marketing by asking bodybuilders to promote the brand's Facebook page, [2] running targeted Facebook ads, and [3] submitting infographics to directories to drive traffic. It also suggests optimizing the YouTube and Twitter channels through hashtags, follower growth, and engaging content to build an audience.

1. Social Media
Disclaimer: Everything in this PPT is
based on my research, best followed
methods & My Own ideas.

2. Promoting thru Bodybuilders page.
• Being our lead Formulator we can request ******to Promote our page on his fan
page and Informing the Users that he is Part of Experts Brand Name.
• Liking ******Fanpage and Linking it (@******) if there is activity related to him.
• Once we tag the user, same post will also appear on his page.
• They have disabled tagging in their privacy settings. (K11 Fitness )

3. Creating a facebook ads campaign
• Facebook AD Campaign will based on Keywords related to industry.
– With the Demographic of INDIA
– Age Group about 18 Years
• Test Running the Campaign for 15 Days avg spend of 1000 Rs a day to
determine how much the click cost & Conversion rate would be.
• Ads will be visual and Promoted story.
• Visual of ****, and other trainers & Experts to use to promote among
their fan following.

4. Promotion of Know your Sport Info
graphic campaign
• Creating blog post for the infographic and support promotion through the blog’s social
channels (Facebook, Twitter, Email, social news & bookmarking sites)
• Submitting the infographic to aggregators and directories. Here is a short list:
• http://dailyinfographic.com/
• http://www.coolinfographics.com/
• http://www.infographicsshowcase.com/
• http://submitinfographics.com/
• http://www.infographicsarchive.com/
• http://www.visual.ly/
• http://infographicjournal.com/
• Promoting the infographic with an article/news release that includes a link to the full
infographic and distribute through a news distribution services

5. Continue
• Highlighting the infographic in an email promotion.
• Pitching to the relevant industry bloggers and media on the story behind the data
included in the infographic. Focussing on relevant, personalized emails and offer
previews or pre-release opportunities for more influential sources.
• Sharing the infographic with influential users of social news & bookmarking sites:
StumbleUpon, Delicious, Reddit, or Digg. Or enlist a connected social media
marketing service to do it for you.
• Creating a screencast video version of the infographic and promote through
YouTube and other video hosting services.
• PowerPoint and PDF document and share on Slideshare, Scribd, Docstoc and other
document hosting services.

6. Promotion of Youtube Channel
• SEO Optimize the Youtube channel to appear in the Organic search Results.
• It includes proper tags, Keywords, and SEO Optimized description of all the videos.
• Paid Campaign & Promoted vides on the Health & Fitness sections.
• Commenting on High Traffic Blog
• Leaving video “in response” comment while uploading Videos on Youtube.
• Incentive to the People to follow us, Running Promotional Campaign.
• Concept- Taking one Guy, Fat, or Unfit and Video made and Promoted on
youtube like Reality show recorded everyweek. This activity could be carried out
under the guidence of our experts & Sponsered by Product Name Itself.
• First of its Kind I Suppose.

7. Promotion of Twitter Channel
• Following industry best Professionals & Experts
• Follow people with autofollow
• Look into Twitter Enhancement Services that focus on increasing your Follower
Count. (PAID)
• Sharing industry related news & # tag with the relevant terms, so that it appears
in Twitter search.
• Use Twitterholic, Twitdec, Hootsuite to monitor fans & following.
• Tweet well and tweet often. Selective followers will also glance at your most
recent tweets to see if you're worth following.
Sharing intresting, transparent and provocative Content. Share intimate news
about your life. If we can spin a good story.

8. • Asking people to retweet Product Name. Being retweeted pushes exposure to the
edges of the Twitter network. Simply adding "Please retweet“.
• Search for tweets with keywords related to your topics of interest.
• Using hashtags. It’s a way to connect to people with similar interests. Adding
hashtags to the tweets and also create tweets based on hashtags that are popular
on Twitter at the time
• Put up "Follow me on Twitter" links.