This presentation covers basic business tools for using Twitter in a small business marketing plan. It also offers and introduction to the social networks lingo and terminology.
Facebook Ads and Google Ad Basics for BusinessAbbi Siler
Using helpful tips from Facebook and Google, this presentation was offered to small business owners looking to try out the advertising tools on Facebook and Google Adwords.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
Facebook Ads and Google Ad Basics for BusinessAbbi Siler
Using helpful tips from Facebook and Google, this presentation was offered to small business owners looking to try out the advertising tools on Facebook and Google Adwords.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Top Business Blogging Trends: 2015 ResearchBarry Feldman
Surveys of 1000+ business bloggers from this year and last reveal all kinds of insights how marketers approach creating, promoting and evaluating their content.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Grow Your Business Using Social Media MarketingRobyn Cavallaro
Discover the power of Social Media Marketing for your business. Perfect for the small business owner need a quick summary of social platforms and how to use them effectively.
These are not your daily systems of running a business, these are the systems you need to nurture weekly, (some daily) in order to attract you ideal client.
People can't find you unless you let them know you are out there.
Are you inviting people in?
Can people find you easily?
How are you speaking to your ideal client and constantly inviting them for more of you?
Invite, show up, be consistent and your tribe will come!
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Top Business Blogging Trends: 2015 ResearchBarry Feldman
Surveys of 1000+ business bloggers from this year and last reveal all kinds of insights how marketers approach creating, promoting and evaluating their content.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Grow Your Business Using Social Media MarketingRobyn Cavallaro
Discover the power of Social Media Marketing for your business. Perfect for the small business owner need a quick summary of social platforms and how to use them effectively.
These are not your daily systems of running a business, these are the systems you need to nurture weekly, (some daily) in order to attract you ideal client.
People can't find you unless you let them know you are out there.
Are you inviting people in?
Can people find you easily?
How are you speaking to your ideal client and constantly inviting them for more of you?
Invite, show up, be consistent and your tribe will come!
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
Gokhan Sahin, EMEA Top Account Associate la Google, presented at Orange Online MeetUp event about Search, AdWords, ecommerce and ROPO (Effect of search beyond online sales: Research Online, Purchase Offline )
A presentation about Twitter and how it can be used for PR, communications and marketing. Presented internally for my Weber Shandwick colleagues but applicable to an external audience also.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
This presentation is designed to teach prospects and partners how to leverage Twitter to connect with customers and leads, thus achieving business growth in the managed IT services market. Because digital marketing is here to stay, we aim to continue advocating forward-thinking business principles so as to drive revenue and profitability in the channel.
Twitter for Business is a workshop presentation I delivered to SME's in Worthing on 2nd September 2009.
What is Twitter; Why a business should be using Twitter and the Tools that you can use.
A guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
13 weeks and 13 steps to using Twitter for business without offending the people who don't. Many of the rules apply to other social networking platforms, as well.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Basic information and sponsorship information for the Outer Banks Bicycle Pedestrian Safety Coalition in partnership with North Carolina Division of Transportation.
LinkedIn For Business - Arkansas State UniversityAbbi Siler
This presentations was created for small business professionals interested in learning more about LinkedIn and how to use it better their business connections. The presentation was held at Arkansas State University Small Business and Technology Development Center in Jonesboro, Arkansas
Jonesboro Chamber of Commerce: Social Media & Your WebsiteAbbi Siler
This is the presentation from the Jonesboro Chamber of Commerce Lunch & Learn series by Abbi Siler of Pleth. Feel free to share this presentation with those who could not attend.
Social Media For Churches & CongregationsAbbi Siler
This is a 2 hour presentation on how local churches can use social media to impact their communities, encourage their congregations, and get involved online. Helpful tips & tools included.
Social Media Analytics - BarCamp JonesboroAbbi Siler
Presentation held in AM Sessions at BarCamp Jonesboro. Understanding the numbers behind social media marketing, helpful tools, and a few things to remember!
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
The really really basic start to Social Media. ALERT: Facebook & Twitter are NOT the only social media platforms, because they are the most popular in Arkansas, we will start there!
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Twitter Basics for Business 2014
1. Twitter for Business
Abbi Siler
Training Specialist /Business Consultant
lsiler@astate.edu l @abbisiler
2. What is Twitter?
“Twitter is an information network. Millions of people,
organizations, and businesses use it to discover and share new
information.” – via Twitter.com
•Twitter allows you to read and write short messages (called
tweets) that are displayed publically and can be searched.
•You decide who’s messages you want to read by following
other accounts and people choose to read your messages by
following your account.
•You can use Twitter at your desk or on the go!
3. Twitter
• 135,000 new users join the site every day.
• 190 million unique visitors to the site every day.
• 43% of Twitter users access the social network via a mobile device.
• 60% of tweets come from a third party application – hootsuite, tweetdeck,
instagram, etc.
• 9,100 tweets per second.
645,750,000+ total Twitter Users
58 million tweets sent per day
2.1 billion search queries per day
40% of users who watch Twitter but do not tweet
*Data collected May 2014 via Statisticbrain.com
4. The Lingo – a Twitter Glossary
Tweet: the 140 character message you share or read on Twitter. Includes
punctuation & links.
Retweet (RT): if you see a tweet by another user you want to share, you
click Retweet to send it out to your followers instantly.
Twitter Tag: when you sign up for Twitter you choose a username this
becomes your twitter tag: @username. People can then directly
interface with you via Twitter.
Mention: Once you have a Twitter Tag, you can mention others and
people can mention you in their tweets. Example: “@abbisiler I’m in your
workshop, and I’m tweeting you!”
5. The Lingo - continued
Message (DM): If you want to privately share with another user on Twitter you
can Direct Message them if they are already following you. Example: “DM
(or D) @abbisiler I’m really confused, can I ask you a question later?”
Hashtag (#): Many users will create a tweet centered around certain topics.
You can use a hashtag to send your message to others also interested in
that topic.
Example: “Businesses are using social networks more every day – see the
stats here: http://blahbl.ah #socialmedia #business”
Short Links: web addresses can be really long and take up all of your room.
Using a short link can help save room in your tweets.
Example: http://www.pleth.com/do-it-yourself-bookmarks-for-business.htm ---
can be shortened to: http://ow.ly/5DBNk
* You can get a full glossory at: https://support.twitter.com/entries/166337-
the-twitter-glossary
6. Twitter & Your Website
• Twitter is growing by leaps and bounds & will continue to grow
especially with the younger mobile generations.
• Great for direct website traffic, interacting with a niche
industry or community.
• More targeted audiences & analytics of click through rates
and targets on links.
• Great way to build yourself as a resource in an industry & you
can be found locally, nationally & internationally.
7. Think About Your Online Strategy
• What are your goals?
– Education? Sales? Phone Call?
– Lead Generation?
– Communicating an idea, thought, or brand?
– How are you currently trying to reach them?
• Do you have a website?
– Is it updated? Do you have control? Is it flexible?
– Are your customers finding and using your website?
8. Do some research…
• Before you get started spend some time searching
on http://search.twitter.com for the keywords you
think people would be using when discussing your
business, industry or product.
• Listening first can help you decide if this social
network is where you need to be and will also allow
you to see how others are using the platform in your
industry.
10. Let’s take a break & take time to
connect online!
Facebook: facebook.com/asu.asbtdc
Twitter: @asbtdc_asu
Pinterest: pinterest.com/astatesbdc
Instagram: instagram.com/asusbtdc
12. Setting Up An Account
• Choose a short & memorable twitter tag for your business. Name of
business works best.
• Fill in as many fields as possible in the profile. Great for search engine
& also helps people identify if you are worth the follow!
• USE A PHOTO – this is important – credibility is crucial on Twitter and
most “spammers” do not have a photo set, don’t get lumped with
the rest!
• Don’t get too excited – take it easy. Don’t auto follow anybody –
you will get kicked off. In the beginning, follow relevant, local people
you trust. Don’t follow more than 100 people in one day – spread it
out and take your time.
• Tweet something before you start following people – put out at least
10 tweets. People won’t follow you if you aren’t saying anything.
13. Time Management
Hootsuite, TweetDeck, Twuffer…
You have options – if maintaining a strong Twitter
presence you should be tweeting often. Anywhere
from 15-25 times/day.
Schedule. Respond. Retweet. Share.
15. Best Practices on Twitter
Build your following, reputation, and customer's trust with these simple practices:
Share. Share photos and behind the scenes info about your business. Even better,
give a glimpse of developing projects and events. Users come to Twitter to get
and share the latest, so give it to them!
Listen. Regularly monitor the comments about your company, brand, and
products.
Ask. Ask questions of your followers to glean valuable insights and show that you
are listening.
Respond. Respond to compliments and feedback in real time.
*Source: http://business.twitter.com/basics/best-practices
16. Best Practices… Continued
Reward. Tweet updates about special offers, discounts and time-sensitive deals.
Demonstrate wider leadership and know-how. Reference articles and links about
the bigger picture as it relates to your business.
Champion your stakeholders. Retweet and reply publicly to great tweets posted
by your followers and customers.
Establish the right voice. Twitter users tend to prefer a direct, genuine, and of
course, a likable tone from your business, but think about your voice as you
Tweet. How do you want your business to appear to the Twitter community?
*Source: http://business.twitter.com/basics/best-practices
18. Contact Us
Arkansas State University
Small Business and Technology
Development Center
(870) 972-3517
asusbtdc@astate.edu
www.astate.edu/a/sbtdc
www.facebook.com/ASU.SBTDC
www.twitter.com/asbtdc_asu