Twitter is a popular social media network for sharing news updates and connecting with audiences. The guide recommends businesses establish a Twitter presence to create brand awareness and thought leadership. It provides tips for what to post, including different content types, hashtags, images and engaging with others; when to post, such as at different times and repeating tweets; how to build a following by engaging with others in your industry; and how to sign up and set up your Twitter profile completely.

1. Why you should be on Twitter
What you should post
When you should post
How to build a following
Who you should be following
How to sign up for Twitter

2. GUIDE TO SOCIAL MEDIA: TWITTER
The third largest social media
network, Twitter is the “buzz generator” of
the social media world, where people go
for late-breaking news and updates.

3. Why should I be on Twitter?
Twitter is constantly growing and whether you‟re a
B2B or B2C business, it‟s one of the most popular
ways for connecting with your audience.

4. Why should I be on Twitter?
Discover and follow various businesses and
industries for the latest news, links to blog
posts, and opinions.

5. Why should I be on Twitter?
Twitter will help you create and increase
brand awareness, while establishing your
brand as a thought-leader and expert.

6. What should I post on Twitter?
There„s no recipe for posting to Twitter; test what you
post (Tweet). Post different types of information and
articles, to determine what gets the best response.

7. What should I post on Twitter?
With promoted posts, increase the reach of your posts
and track their success through Twitter analytics.

8. What should I post on Twitter?
With a 140-character limit, word choice is
extremely important on Twitter.
Your followers only have
the headline to entice
them to click on the link –
so you need to make it
count!
Share images! After all, a picture is worth 1000 words!

9. What should I post on Twitter?
Monitor Twitter to see what works for other brands
that are similar to your company. Use it for
inspiration, but be different and standout from your
competition.

10. What should I post on Twitter?
Success on social media hinges on fresh, interesting
content that‟s never been seen before. Captivate
and entice your followers with this kind of content so
they come back for more.

11. What should I post on Twitter?
Social listening - eavesdropping on your customers‟
social media conversations - helps determine what your
audience is saying and interacting with. This will assist
you in deciding what kind of content you should create
and share.

12. What should I post on Twitter?
Hashtags draw attention to a specific
word, phrase, or idea in your Tweet. They‟re
searchable within Twitter; see what‟s trending to
join in on the conversation, or create a
conversation yourself.

13. What should I post on Twitter?
Re-tweet, favorite and respond to your competition
and other people‟s/businesses‟ tweets. Nobody
wants to see a Twitter-feed where you only talk about
yourself.

14. When should I post?
Test when you post, including different days and times of
the week. Post the same tweet multiple times a day /
week / month and even year.

15. When should I post?
Twitter icon Guy Kawasaki suggests:
“Repeat your tweets four
times, eight hours apart! If you
do it that way you will always
catch Pacific Coast prime
time, which is early evening.”

16. When should I post?
Twitter is constantly updating; something you
post one second could be at the bottom of your
followers‟ feeds within the next second.
For convenience, schedule Tweets
through social monitoring tools
such as TweetDeck or HootSuite.

17. How do I build a Twitter following and
who should I be following?
For Twitter to be a successful social media outlet, a
strong following is crucial.
How do you build that following?

18. How do I build a Twitter following and
who should I be following?
 Find people in your industry and follow them.
 Follow businesses and well-known thought-leaders in your industry.
 For local business, follow area businesses, news sources and local
individuals.
 Reach out to these people and ask them to follow you in return.

19. How do I build a Twitter following and
who should I be following?
Promote and share content that people
want to see and share. Social media is all
about figuring out what people want and
what they will share.

20. How do I build a Twitter following and
who should I be following?
They aren‟t called social networking sites for
nothing! Don‟t forget: share content from others. If
others see you sharing and commenting on their
tweets and posts, they‟re more apt to follow you and
share what you have to say.

21. How do I build a Twitter following and
who should I be following?
You‟re not going to build your Twitter following
overnight. These things take time, but the effort is
worth it.

22. How do I set up Twitter?
Sign up for Twitter at
https://twitter.com/signup.

23. How do I set up Twitter?
Your full name will be displayed on Twitter feeds, followed
by your username (handle). There is a limit of characters for
a username, so you might have to get creative and keep it
short. It will be easier for people to remember, and it will
encourage them to mention you in their Tweets, without
sacrificing too many characters.

24. How do I set up Twitter?
Fill out your profile to completion, including your location
and the bio section. And don‟t forget to upload a profile
picture; I recommend using your company logo.
After your profile is complete, it‟s time to Tweet!

25. Guide to Social Media: Twitter
Good luck and happy Tweeting!