This document provides tips for using Twitter effectively in a social media strategy. It outlines several benefits of Twitter, including its focus on time relevance, ability to post frequently, and support for external links and images. It then lists 15 tips for creating successful Twitter communication, such as sharing quality content in your own voice, using keywords, engaging your audience, being helpful and transparent, and taking advantage of tools to optimize tweets. The overall message is that Twitter should focus on serving your audience rather than self-promotion.

1. Social Media 3
Twitter and Digital Strategy"

2. http://www.youtube.com/user/Twitter?feature=results_main!
!

3. Good things about Twitter on Social Media Strategies:"
- Itʼs a constant timeline feed, time relevance is
always important.!
- More frequency, you can post as much as you
want/can, but quality over quantity.!
- External link friendly platform (Not like
Pinterest) .!
- You can now ad images without a third party
app.!
- Less text messages more twitter.!
- Ideas in a few words, since we donʼt like to
read that much is a perfect platform to express
ideas.!
- Massive consumption.!
- Highest mobile expression of a social network.!
- Itʼs now an standard communication channel.!
- Itʼs getting more and more visual every day,
now is not just about 140 characters anymore.!

4. Some Marketing Tips to create a successful Twitter communication"
1. Share good content but using your own
voice: Content syndication is getting less
and less relevant every single day, share
your reasons and make it sound like a
revelation. !
!
Make it feel natural for Godʼs sake, use your
personal/brand values and represent that
voice on whatever youʼre saying. !

5. Some Marketing Tips to create a successful Twitter communication"
2. Use keywords in your tweets: Theyʼre a
great driving force for content, a keyword is
the backbone of a successful tweet. !
"
Create a list of keywords that represent your
intention, put them on the wall and donʼt
ever forget to use them. Quality over
quantity, make every tweet count.!
!

6. Some Marketing Tips to create a successful Twitter communication"
3. Share links to relevant content and
donʼt deviate from your initial purpose:
People will take you as a referent when it
comes to content source, so make sure you
do it right. Share more links that @replies.!

7. Some Marketing Tips to create a successful Twitter communication"
4. Use search features to discover what
your clients want, be a solution to
whatever theyʼre looking for by providing a
link to a great article or video that answers
their question. This one action could lead to
an ongoing dialogue that in turn may lead to
a customer relationship later. (Go to tip #3)!

8. Some Marketing Tips to create a successful Twitter communication"
5. Connect with the right people and tweet with
them, donʼt expect to follow someone that will
follow you back, find relevant people and the
growth will come.!
!
Explore tools like Follower wonk, Twellow and
Wefollow to find people that are relevant to your
business, start by being local.!
!
When you find your audience donʼt just tweet at
them but with them, follow their conversations,
always thank whoever is talking about you or your
industry.!
!

9. Some Marketing Tips to create a successful Twitter communication"
6. Cultivate relationships: Pay attention when
someone is talking about you. This is basic
marketing and in order to build a relationship, you
have to follow up, give people premium treatment.
Thank them, ask them questions, retweet them,
etc. Make yourself an small list of those people
and keep them in mind."
!
!

10. Some Marketing Tips to create a successful Twitter communication"
7. Use a classic icebreaker: Never forget that
networking is about faces and real people,
remember what we used to say to break the ice?
Well that works here TOO!!! Duuuhhhhh, letʼs be
more humans and less machines here."
!
Icebreakers help you recognize if that stranger can
become something else, engage and start a long
term relationship.!
!

11. Some Marketing Tips to create a successful Twitter communication"
8. Engage your audience:"
Find ways to reach out and engage your audience.
Too many businesses want to just set their Twitter
feed on autopilot or constantly push promotional
content. Lead discussions, create and build
relationships, trust, leadership and then those
followers will become customers.!
!

12. Some Marketing Tips to create a successful Twitter communication"
9. Be helpful: Donʼt use Twitter as a constant
infomercial feed, donʼt try to push messages only,
push solutions and help solving real life problems,
even if these problems are just lack of knowledge
or curiosity."
"

13. Some Marketing Tips to create a successful Twitter communication"
10. Be transparent: If you make a mistake admit
it, if you donʼt have the experience, admit it, if you
know that your business is weak at some levels,
admit it, use your conversations to get some
customers insights, trust me that will give you
credibility and trustworthiness. Be real and honest."
!
The quickest way to lose credibility? If, as a
business, you attempt to cover-up, lie or over-
promise and under-deliver.!
!

14. Some Marketing Tips to create a successful Twitter communication"
11. Use Hashtags to support your purpose, this
is the most efficient way of making conversations
relevant and spread a message, create
mechanics, encourage people to support a cause,
thatʼs why TT on Twitter are always massive. !

15. Some Marketing Tips to create a successful Twitter communication"
12. Drive traffic to your channels: But do it right,
using a context, being part of a solution and
keeping in mind previous 12 points of this
presentation. !
Integrate as part of the conversation, very
important to keep that in mind.!
!
Donʼt forget to include your Linkedin account,
thereʼs where business happen!! !

16. Some Marketing Tips to create a successful Twitter communication"
13. Take advantage of the tools: You can
optimize every social effort with free tools such as
www.hootsuite.com trust me youʼll see your
effectiveness increased in no time if you do it right. "
"
www.summify.com is another great tool to filter
content that is more relevant to follow, retweet,
reply and increase engagement, that will build
more credibility especially when you mix both
original and syndicated content.!
!

17. Some Marketing Tips to create a successful Twitter communication"
14. Please donʼt ever forget the Call to Action:
What do you want them to do with your Tweet?
Ask questions, offer things, ask for a Retweet if
they agree on what your saying, etc. Just try that
for a day and then compare your engagement
rates before and after doing that.!

18. Some Marketing Tips to create a successful Twitter communication"
15. Be Creative and have fun with your
followers: Twitter regulations are lot more flexible
than Facebookʼs, take advantage of that and
create dynamics, giveaways, games, images
sharing mechanics, etc.!
!
Remember that everyone loves a good deal, send
as many direct messages as you can, here you
can do it!! !

19.
Twitterʼs not about you, itʼs about your audience. Figure out what your
audience wants to hear about and tweet it.
"