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10 Reasons Why Twitter is Content Marketing's Best Friend
Hi. I’m Mark W. Schaefer. 
An author. 
Blogger. 
Marketing consultant. 
College educator.
I’m here today 
to talk to you about 
the unexpected 
power of Twitter.
Twitter can be an important part 
of any content marketing strategy.
That might seem surprising, since 
we are limited by what we can 
accomplish with 140 characters.
That’s why I’m here today
to help you expand your view 
of Twitter as an essential piece 
of your content marketing strategy.
So here are 10 reasons why 
Twitter is Content Marketing’s 
Best Friend.
10 Reasons Why Twitter is Content Marketing's Best Friend
1 
Twitter offers the fastest 
way to build an audience 
of relevant followers 
for your content.
Why? Because you can interact with the 
right people for your business.
Even if they don’t follow you back.
Even if they don’t follow you back. 
(You can’t do that on Facebook or LinkedIn.)
2 
There are so many ways 
to find a relevant 
audience 
on Twitter.
Like Twello — 
a sort of Yellow Pages 
for Twitter.
Or Twitter Advanced Search 
search.twitter.com/advanced
You can also find 
25 Twitter search 
strategies in my book 
The Tao of Twitter.
3 
Smart interaction on 
Twitter will lead people 
to your content.
If you spend your time building 
relationships on Twitter 
If you spend your time 
building relationships 
on Twitter
people will (eventually) be 
interested in the links you share.
That includes your own content!
10 Reasons Why Twitter is Content Marketing's Best Friend
4 
News breaks on Twitter.
I know.
But it’s true.
So if you’re looking to comment on 
and share the newest ideas, 
start on Twitter.
So if you’re looking to comment on 
and share the newest ideas, 
start on Twitter. 
(Sorry, Ron.)
5 
You have access to the 
web’s best teachers on 
Twitter.
Educate yourself on Twitter.
Curate a list of the best thought 
leaders in your industry. 
https://twitter.com/markwschaefer/lists/adweek-marketing-top-50
Following that list will be an 
unmatched resource. 
https://twitter.com/markwschaefer/lists/adweek-marketing-top-50
Why?
Because not only are you 
seeing their content but also 
the important links they’re following.
6 
Your Twitter feed 
provides 
you with a steady stream 
of content ideas.
Coming up with interesting 
content to tweet every day…
can be a real BEAR.
Retweeting exceptional content 
can help with that burden.
Ahh, that’s much more like it.
Retweeting content is also 
a good way to build relationships.
After all…
Nothing says “I love you” on 
Twitter like a RT now and then.
10 Reasons Why Twitter is Content Marketing's Best Friend
7 
Tweets are powerful 
social proof on the web.
Here’s a simple example 
of the power of social proof.
Let’s say you are searching 
for advice on “how to grow tulips”. 
Let’s say you are searching 
for advice on “how to grow tulips”.
You find 2 blog posts.
One has been tweeted 5 times.
One has been tweeted 500 times.
Which one will you read?
That’s social proof!
The tweet actually 
ignites the content!
8 
You can build an internal 
network to help you 
achieve social proof.
For example, I receive a weekly email from 
a client with suggested tweets.
If some of them fit the content 
I normally share, I’m happy 
to spread quality ideas.
Are you activating your 
employees and stakeholders 
in your content plan?
9 
Twitter has SEO benefits.
Google acknowledges and rewards the 
validation that comes through social sharing.
And why wouldn’t they?
Content that spreads through Twitter is a sign 
you’re doing something good at your place!
10 
Twitter advertising can 
help ignite your content.
If you’ve exhausted organic 
ways to ignite your content, have 
you 
considered Twitter advertising?
It’s easy to use and you only pay 
if someone engages with your Tweet. 
https://business.twitter.com/ad-products 
It’s easy to use and you only 
pay if someone engages with 
your Tweet.
So let’s recap why Twitter 
is Content Marketing’s best friend.
Twitter can… 
Ignite your content
Twitter can… 
Ignite your content 
Build your 
relevant audience
Twitter can… 
Ignite your content 
Build your 
relevant audience 
Contribute new ideas
Twitter can… 
Ignite your content 
Build your 
relevant audience 
Contribute new ideas Provide rewards 
from SEO, social proof 
and promotions
Learn how Twitter 
can change your 
life and business! 
It’s all in my book, 
The Tao of Twitter. 
Click here to Buy Now
Click a link and Say Hello online! 
Content by @markwschaefer Design by @sarahsmason 
businessesgrow.com/blog 
uncommonlysocial.com/ 
services/presentation-design
Credits 
Fonts 
Minion Pro 
Myriad Web Pro 
Icons 
Retina Icons 
Images 
Launch of STS-30 (Archive: NASA, Marshall, 4/4/89) by NASA’s Marshall Flight Center 
Crowd by Espen Sundve 
Birds on a Wire #2 by Perry 
Stack of thick encyclopedias against red background by Horia Varlan 
Anchorman 2 photo by Apatow Productions & DreamWorks Pictures 
University College by Fr Lawrence Lew, O.P. 
Bear by Thomas Lefebvre (Unsplash) 
Bear enjoying hot tub by Danny Barron 
Heart on a string [50/365] by Alvin Trusty 
Paper Hearts by Jenny Kaczorowski 
Paul Oakenfold, Coachella 2013 -- Indio, CA 
Tulips!! by keeva99 
The Endeavor Lifts Off by Trey Ratcliff 
iPhone on desk by Death to Stock 
Trophies by Brad.K
10 Reasons Why Twitter is Content Marketing's Best Friend

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