The document provides guidance on using LinkedIn, a professional social network with 75 million users globally, including executives from Fortune 500 companies. It emphasizes the importance of creating a comprehensive profile with a professional photo, relevant experience, education, and recommendations, and encourages active engagement and connection-building on the platform. Additionally, it suggests sharing one's LinkedIn URL on business cards and being cautious about the content shared to maintain a professional image.

1. LinkedIn BasicsThe Professional Social NetworkAbbi Silerabbi.siler@gmail.com@abbisilerwww.local2social.comlocal2social

2. What Is LinkedIn?75 million Professionals in 200 Countries!Executives from all Fortune 500 Companies are members of this network.Relationships matter – connect with people in a new way to prolong professional relationships & to create new ones via your existing contacts!http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=player_embedded

3. First Things First – Join LinkedInhttp://www.linkedin.comHave your recent resume ready!Company Names, Dates, EducationSummary of Experience gained at each job or school!A professional headshot, or recognizable photo!Don’t be too casual with this photo, this is a professional social network– not Facebook.

4. Profile Completeness:What You Need To Get 100%Current PositionAt Least: 2 Past PositionsYour Education Profile Summary – A short paragraph about yourself & professional aspirations! (Remember Your Keywords!)Profile Photo – No Babies, No Partying. Keep it Professional (Headshots work best!)Your SpecialtiesAt least: 3 LinkedIn Recommendations

5. Let’s Take A Look At LinkedIn!http://www.linkedin.com

6. Finding ConnectionsSearch for People.Import E-Mail Address BookInvite people to connect with you on LinkedIn.Start with your community – search for your professional circle first.Introduce Yourself – send messages to members of your industry or community that you have yet to meet.

7. Connections Are Exponential!

8. LinkedIn SettingsYou can control who sees what – but remember you want to be found easily! Don’t ever share anything, anywhere that you would be embarrassed to see on a billboard with your face alongside.Be Professional. – There’s a reason why they are called ‘Trusted Professional Connections’

9. Share Your LinkedIn URLShare your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts.Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better!Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember!

10. Don’t Give Up!Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages!Seek out those who would recommend you, too!Update your LinkedIn Status– share your professional news! Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger!

11. Abbi Silerwww.local2social.comabbi.siler@gmail.com501-786-3412Find Me Online:@abbisilerfacebook.com/local2socialslideshare.net/abbisilerlinkedin.com/in/abbisiler