This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
Presentation from Salesforce ConnectCon 2015 conference, presented on October 27, 2015. Focus is on how to create a social media strategy and tips & tricks of optimizing the use of LinkedIn, Facebook and Twitter. Focus: SMB.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
Presentation from Salesforce ConnectCon 2015 conference, presented on October 27, 2015. Focus is on how to create a social media strategy and tips & tricks of optimizing the use of LinkedIn, Facebook and Twitter. Focus: SMB.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to Twitter will show you how to set up an account and use it to your advantage.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Basic information and sponsorship information for the Outer Banks Bicycle Pedestrian Safety Coalition in partnership with North Carolina Division of Transportation.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to Twitter will show you how to set up an account and use it to your advantage.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Basic information and sponsorship information for the Outer Banks Bicycle Pedestrian Safety Coalition in partnership with North Carolina Division of Transportation.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Jonesboro Chamber of Commerce: Social Media & Your WebsiteAbbi Siler
This is the presentation from the Jonesboro Chamber of Commerce Lunch & Learn series by Abbi Siler of Pleth. Feel free to share this presentation with those who could not attend.
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
Social Media Analytics - BarCamp JonesboroAbbi Siler
Presentation held in AM Sessions at BarCamp Jonesboro. Understanding the numbers behind social media marketing, helpful tools, and a few things to remember!
LinkedIn For Business - Arkansas State UniversityAbbi Siler
This presentations was created for small business professionals interested in learning more about LinkedIn and how to use it better their business connections. The presentation was held at Arkansas State University Small Business and Technology Development Center in Jonesboro, Arkansas
The really really basic start to Social Media. ALERT: Facebook & Twitter are NOT the only social media platforms, because they are the most popular in Arkansas, we will start there!
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
You know your business needs to be on Twitter, but getting started can be a tricky. This beginner's guide assumes that you are starting from scratch and walks you through all the basics of Twitter. When you're done with these steps, you'll be Tweeting like a pro.
You still haven't made your way onto Twitter yet, and now you are too embarrassed to ask those basic questions. This guide assumes you know nothing an walks you through all the basics.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
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• The best social management tools
• How much time you should invest with social media activities
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
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Social Media Basics I & II - Arkansas Society of CPAs Presentation
1. Social Media Basics: Tips, tools & more!
Abbi Siler
Training Specialist & Business Consultant
lsiler@astate.edu or @abbisiler
Understanding how it all fits together!
2. Think About Your Online Strategy
• What are your goals?
– Education? Brick & Mortar Sales? Phone Call? Online Sale?
– Lead Generation?
– Communicating an idea, thought or brand?
• Where are your customers?
– Do they interact and research on Facebook? Google? LinkedIn? Twitter?
– How are you currently trying to reach them?
– Where are your competitors?
• Do you have a website?
– Is it updated? Do you have control? Is it flexible?
– Are your questions finding and using your website?
– What’s the main call to action on the site?
3. Let’s Talk About Your Website
• Should be user friendly, easy to access and interactive.
• Should have a goal & traffic should be monitored.
• Should have an easy to navigate and edit content
management system (CMS).
• Your web developer or agency should have the ability to
integrate social plugins with your website. Icons, like buttons,
etc.
– Understand these changes may take time and development, so request
information about pricing to make these additions.
4. Facebook
• A simple Facebook Icon alerts visitors to your website and can help increase
your likes.
• Facebook is going to give you mass distribution.
• Use pictures and balance your posts between links to your site and
information that is relevant to your audience.
– Example: You are working with folks on taxes – share articles on new tax
laws or data that may impact or inform your customers.
• Facebook is a great social network to build credibility and trust with
customers. To get started post once or twice a day or at minimum 3 times a
week. The more you share, the more likely you are to show up in the
newsfeed.
174,000,000+ people in United States
1,540,000+ people in Arkansas
300,000+ people in Little Rock
58,000+ people in Hot Springs
*Data collected March 2014 via Facebook Ad Engine.
5. Twitter
• A simple Twitter Icon alerts visitors to your website and can help increase your
followers.
• Twitter is a little smaller than Facebook and more easily targeted toward
specific audiences.
• The goal on Twitter is a conversation and information sharing. Only 140
characters, so keep it short and sweet.
• A bit more of a time commitment – you want to tweet at least 3-5 times a day
to get started and to grow.
• Hashtags are your best friend on Twitter when used effectively.
– Example: https://twitter.com/IRSnews/status/438762953782099969
– https://twitter.com/FreedMaxickCPAs
645,750,000+ total Twitter Users
58 million tweets sent per day
2.1 billion search queries per day
40% of users who watch Twitter but do not tweet
*Data collected March 2014 via Statisticbrain.com
6. LinkedIn
• LinkedIn is the professional network – what you share here will be building your
personal brand or your company’s brand.
• Share articles, tips and join groups that are pertinent to your industry.
• This network works great for legal offices, CPAs, Real Estate and other
businesses that really depend on the personal brand of their employees and
owners.
• Learn more about creating a Company Page – this is a great tool for
recruitment and product/services marketing.
270,000,000+ total Twitter Users
84 million LinkedIn users in the United States
187 million unique users per month
38% of users visit the site on a mobile device.
*Data collected March 2014 via Mediabistro.com
7. Helpful Tools for Managing Social Media
• Hootsuite:
– Time management tool – schedule tweets, cross promote from one
platform, short links, and more!
– https://hootsuite.com/features/social-networks
• Facebook Insights:
– This comes with any Facebook Page.
– Offers demographic information, likes, reports and growth opportunities.
– Shows you interactions and statistics for your Facebook Page.
• Help Sections on all Social Networks:
– Facebook, LinkedIn, Twitter and many other social networks provide white
papers in their Help areas to get you started – these can be downloaded
and read or shared with other staff members.
8. Building Credibility & Presence
Be available – don’t start and never finish.
Be responsive – don’t let a comment go unnoticed, positive or
negative.
Stand Out – provide information and tips no one else is providing
or present old information in new and fresh ways.
Content, Content, Content.
– Use already existing information – what common questions do your customers ask? Share short
versions of those answers online or provide them with a way to ask you those questions directly.
9. Let’s take a break!
Abbi Siler
Training Specialist & Business Consultant
lsiler@astate.edu or @abbisiler
Next: Social Media Etiquette
10. Part II: Social Media Etiquette
Abbi Siler
Training Specialist & Business Consultant
lsiler@astate.edu or @abbisiler
12. Do use proper grammar.
• Think about what you are writing and proof read yourself before you post.
• Use the “Edit my post” tool when you do make a error.
• Make sure your staff who is maintaining your social networks understands the
importance of grammar and the impression your words give online.
• Avoid slang terms and shortened phrases. Examples: “Go get ‘em” “totes cray
cray!” “TTYL, LOL, GTG, BRB, etc”
• Keep your status updates short and sweet. If you can’t say it in two sentences
or less, simplify.
Pro Tip: Proof read, proof read, proof read. I often proof read before I post and
then read it again after I press the post button.
13. Don’t click on weird links…
• There are all kinds of weird links out there – Twitter and Facebook is where you
have to watch it.
– Don’t click the link if the tweet or message says anything like “OMG, I saw you in this
photo you look terrible…” or “Have you heard what they are saying about you…”
– Be wary of “spam” accounts – you might get some followers automatically on Twitter
that have no profile pictures or descriptions – typically these accounts have zero or
less than five tweets. You can report the spam account or you can just ignore it. Just
don’t click anything that it sends you. My rule of thumb: block and report.
– Don’t re-share Facebook messages or status updates that seem ludicrous… like “Re-
share this or your account will be deleted…” “Facebook is closing down…do this
and you will be safe…” or anything that seems super dramatic. Half the time these
are just internet hoaxes. They won’t do you any harm, but they might make you look
like a looney tune.
Pro Tip: Listening first is always a great way to approach social media, especially when you
first get started – learn from other businesses mistakes and glean ideas on what’s working
and what’s just not worth your time.
14. Do some research…
• Don’t just use these social networks for sharing – check things out.
– Facebook Ads: you can do all kinds of research with this tool without even spending
any money. You can pull demographic information – see if Facebook is a place
where your customers are – search by age, proximity, and keywords!
– search.twitter.com: search keywords and potential hashtags before you create an
account. Check out what other competitors are sharing and how they are using the
social network to find out how to learn from them and also get creative ways to
share your information and services.
– LinkedIn Groups: Find some groups on LinkedIn that are related to your industry or
your specialty. These can often turn into great referral networks and can also lead to
professional training/education.
Pro Tip: Listening first is always a great way to approach social media, especially when
you first get started – learn from other businesses mistakes and glean ideas on what’s
working and what’s just not worth your time.
15. Don’t be THAT person.
• Your efforts on social media should be about building relationships that lead
to sales not just pitching products and services.
• Don’t just post things that you find interesting as the expert. Post things that
your customers need and are looking for.
• Use the tools properly. For example, don’t got #hashtag crazy on Facebook.
Don’t post about your lunch box on LinkedIn. Don’t write paragraphs in status
updates. etc.
• After you get out there and have shared lots of content- look at your insights,
look at the traffic to your website. Are you seeing results? Are people
engaging with you? If not, make sure the posts you are doing are providing
value and not just a bunch of noise that’s getting looked over.
• Don’t spam your competitors or your customers pages and profiles with links.
Pro Tip: If you would not do or say this to a person at a networking event then
don’t do or say it online. Remember, it’s about social etiquette. The basics.
16. Do have fun & don’t get discouraged!
Questions?