This document discusses how social media can be integrated with websites to help drive traffic and achieve business goals. It recommends having a clear online strategy that focuses on where your customers are and how to reach them. Social media icons and plugins can be added to websites to alert visitors to your social media presence and drive traffic back to your site. Different social networks are best suited for different types of content and audiences. It's important to monitor online traffic and engagement across websites and social media to understand what is and isn't working.