2. Lifestyle
New Statements
Men are judged on
their appearance just
as much as women
“
”
“
”
Women are just as
capable as men at
being leaders
It’s perfectly
acceptable for men to
be stay at home
parents these days
”
“
I prefer to eat
vegetarian foods
“ ”
I try to eat
healthily but not
at the expense of
what I enjoy
“
” Source: GB TGI 2015 Q3
3. I feel lost without my mobile phone
”“
Lifestyle
New Statements
Gender Split
57%
(111)
44%
(89)
Adults aged
15-24 are 47%
more likely to
feel lost
without their
phones.
East Midlands 8% (102)
Yorkshire/Humberside 9% (100)
North West 11% (104)
West Midlands 9% (100)
Scotland 7% (80)
Wales 4% (89)
Greater London 16% (119)
South West 8% (91)
North 4% (85)
Base: All Adults Source: GB TGI 2015 Q3
4. Consumer Electronics
Consoles, Accessories & Games
Where Purchased
Men aged 15-21 are
147% more likely to
purchase from Cex
Men are 57% more
likely to purchase from
PN, while women are
55% less likely to do so
Single adults aged
18-24 are 75% more
likely to purchase
from Xbox Live
Married adults are
7% less likely to
purchase from
Nintendo eShop
Games bought in last 12 months
and which Pre-Ordered
Base: All Adults Source: GB TGI 2015 Q3
5. E-Cigarettes
New Brands added
Base: Adults 18+
Adults aged 18+ with a university
degree are 99% more likely to
smoke Motives E-Cigarettes, but
only 15% more likely to smoke
Benson & Hedges cigarettes.
Source: GB TGI 2015 Q3
6. Outdoor Media
Outdoor Advertising – Seen in the past week
Advertising on roof of a taxi with digital
screen
Advertising outside convenience
shop/stores
Advertising in cinema foyer
Source: GB TGI 2015 Q3
7. Motoring
Car Ownership – New Brands
BMW 7 SERIES
DARCIA
KIA PICANTO
NISSAN LEAF
SEAT IBIZA
SEAT LEON
SUZUKI SWIFT
SUZUKI VITARA
New car registration
year
Mar’15 – Feb’16
Source: GB TGI 2015 Q3
8. Motoring
New Car Features/Accessories
Car Speakers GPS Bluetooth Air Conditioning Leather Upholstery
Speed camera
detector
Rear view
camera
Cruise control Parking sensor Park assist
Windscreen
wipers
Heated seats Wifi adapter
Alloy Wheels
In car DVD MP3 Stereo
Car Radio Source: GB TGI 2015 Q3
9. Television
EE TV
Companies or Services
Which Recording Devices Have
RECORDED TV AND VIDEO ON DEMAND
TELEVISION VIEWING
Video on Demand – Services used
Base: All Adults Source: GB TGI 2015 Q3
10. Children’s Toys and Games
Types of toys bought in the last 3 months/12 months
Electronic Learning
Board Games
Puzzles
Train sets
Remote control toys
Cars racing car sets
Grandparents are 19% more
likely to buy their grandchildren
Puzzles, however they are
14% less likely to buy them an
Electronic Learning game.
Parents
With 2 children
age 4 and
above
Social Grade B
92% more likely to buy
Remote Control Toys
Base: All Adults Source: GB TGI 2015 Q3
12. Using Your Mobile Phone Abroad
Used For
Making Calls
Sending Text
Messages
Reading E-mails
Sending Emails
49% of women
use their
mobile phones
abroad for
Social Media
User #socialmedia
User
Men are 18% more
likely to send emails
abroad while women
are 17% less likely to.
307,000 of adults aged 15-24 send text
messages while abroad.
Base: All Adults Source: GB TGI 2015 Q3
Other Internet
Browsing
Social Networking*
* Q3 Addition
14. Shopping and Retail
Self Storage
Less than a month
1 – 5 months
6-12 months
Over 12 months
Used in last 12
months
Source: GB TGI 2015 Q3
How long used: