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IPSOS LGBT+
PRIDE 2024
A 26-Country Ipsos Global
Advisor Survey
June 2024
© Ipsos | LGBT+ Pride 2024
© Ipsos | LGBT+ Pride 2024 2
CONTENTS
1
In Summary
2
LGBT+ Attitudes &
Visibility
3
LGBT+ Rights &
Protections
4
Same-sex Marriage
& Parenting
5
LGBT+ Celebration
& Allyship
6
Sexual Orientation &
Gender Identity
7
Methodology
This document is interactive,
please click the links to jump to the findings
© Ipsos | LGBT+ Pride 2024
In Summary
© Ipsos | LGBT+ Pride 2024 4
Key findings
Younger people most likely to identify as
LGBT+
Seventeen per cent (on average across
26 countries) of Generation Zers* identify
as: lesbian, gay, homosexual, bisexual,
pansexual, omnisexual, asexual,
transgender, non-binary, gender non-
conforming, gender-fluid and/or other
than male or female. That’s in
comparison to 11% of Millennials, 6% of
Generation Xers and 5% of Baby
Boomers.
Gen Z women are more likely than Gen Z
men to support several LGBT+
rights/protections
For example, 78% of Gen Z women vs.
63% of Gen Z men agree transgender
people should be protected from
discrimination in employment, housing,
and access to businesses such as
restaurants and stores.
Support for same-sex unions varies
dramatically across 26 countries
Eighty-six per cent are in favour of legal
same-sex marriage/recognition in
Sweden vs. 37% in Türkiye. Support for
same-sex couples having the same rights
to adopt children as heterosexual
couples also varies between countries,
from 82% in Thailand to 29% in Türkiye.
Older people are significantly less
enthusiastic about upping LGBT+
representation in pop culture
Forty-three per cent of Gen Zers support
seeing more LGBT characters on TV, in
films and in advertising vs. 27% of
Boomers.
Just over two in five support
companies/brands actively promoting
equality for LGBT+ people
Support has dipped five percentage
points to 44% since our global Pride
polling in 2021), on average across 23
countries** for this marketing strategy.
Less than one in three agree with
transgender athletes competing based
on the gender they identify with
Support in 2024 for transgender athletes
competing based on the gender they
identify with rather the sex they were
assigned at birth is down somewhat, to
27% (-5 pp from 2021, on average across
23 countries).
*Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965).
**Change for 23-country average is based on the countries which were in both the 2024 and 2021 polls.
© Ipsos | LGBT+ Pride 2024 5
Living in colour
The Stonewall Uprising in 1969 was a
turning point in starting to change the
reality of being openly part of the LGBT+
(lesbian, gay, bisexual, transgender, plus)
community.
Even so, many Boomers* and Gen Xers still
grew up in a time when staying in the
closet was often the more practical, and
safer, choice. The younger generations,
Gen Zers, and to a lesser degree
Millennials, in some countries now live in a
time when being out is joyfully celebrated
annually during Pride Month. Though, that’s
certainly not the case everywhere and in
some countries being openly LGBT+ can
still get you jailed or even killed.
But, even in conservative countries as our
recent Ipsos Generations Report 2024
notes Gen Zers are likely the first truly
global generation, and thus have likely
grown up with everyone from influencers
online to their parents IRL impacting their
views on sexuality and gender.
This significant societal shift looks to be
reflected in our global polling, which finds
Gen Zers (17% on average across 26
countries) are the most likely generation to
identify as part of the LGBT+ community,
followed by Millennials at 11%. Whether
younger generations will continue to
identify as LGBT+ as they age and more
settle into long-term romantic
relationships remains to be seen.
The older generations are significantly less
likely than Gen Zers to identify as part of
the LGBT+ community — with just 6% of
Gen X and 5% of Boomers saying they
identify as: lesbian, gay, homosexual,
bisexual, pansexual, omnisexual, asexual,
transgender, non-binary, gender non-
conforming, gender-fluid and/or other
than male or female.
*GenerationZ (born between 1996-2012),Millennials(born between1980-1995),GenerationX (born between
1966-1979) and Baby Boomers (born between1945-1965).
© Ipsos | LGBT+ Pride 2024 6
No race for change
Almost half (49% on average across 23
countries**) say they support openly
lesbian, gay and bisexual athletes in sports
teams in 2024 (-5 pp from 2021).
There continues to be significantly less
support for transgender athletes, who are
set to face stricter rules at the 2024
Summer Olympics this July and August in
Paris.
A framework for determining which gender
category trans athletes can compete in
was rolled out in 2021.
The new framework looks to be generally in
line with global sentiment on this issue as
our new polling finds one in four (27% on
average across 23 countries) support trans
athletes competing based on the gender
they identify with rather than the sex they
were assigned at birth, down a bit from
32% support in 2021.
Across 23 countries, support among
women fell nine points from 2021 to 30% in
2024 and three points to 23% among men.
In some countries support dropped
dramatically in the past three years,
including Argentina (30% -18pp), Spain
(37%,-13pp), the Netherlands (24%, -13pp)
and Canada (21%, -12pp).
Meanwhile, support in the Olympic host
country now sits at 32% among the French,
barely budging from 34% in 2021. And
Thailand (new to the Pride survey since
2021) is the only country out of 26 polled in
2024 where more than half (53%) support
trans athletes competing based on the
gender they currently identify with.
**Change for 23-country average is based on
the countries which were in both the 2024 and
2021 polls.
© Ipsos | LGBT+ Pride 2024 7
Mind the gaps
Young men and women are coming of age
alongside each other but their views are
sharply diverging on some societal topics.
Two in three (65% on average across 26
countries) Gen Z* women think same-sex
couples should be allowed to marry legally
vs. 45% of Gen Z men. There’s a similar
difference when it comes to adoption, with
74% of Gen Z women vs. 59% of Gen Z men
supporting same-sex couples having the
same rights to adopt children as
heterosexual couples do.
And 78% of Gen Z women vs. 63% of Gen Z
men agree transgender people should be
protected from discrimination in
employment, housing, and access to
businesses such as restaurants and
stores.
Of note, our new Ipsos Equalities Index
2024 also finds Gen Z women and men far
apart on several topics.
Meanwhile, there’s division between
younger women and other cohorts on
whether, with parental consent,
transgender teenagers should be allowed
to receive gender-affirming care, with
63% of Gen Z women and 62% of Millennial
women supporting this vs. 51% of both Gen
Z and Gen X men.
There are also some differences between
younger women and everyone else when it
comes to the question of whether
transgender people should be allowed to
use single-sex facilities (e.g., public
restrooms) that correspond to the gender
they identify with, as almost three in five
(59% of Gen Z women and 58% of Millennial
women) younger females supporting this
vs. 51% on average overall.
*GenerationZ (born between 1996-2012),Millennials(born between1980-1995),GenerationX (born between
1966-1979) and Baby Boomers (born between1945-1965).
© Ipsos | LGBT+ Pride 2024 8
Social media reality vs.
actual reality
During Pride Month advertising in several
countries is awash in rainbows in support of
the LGBT+ community.
If you spend any amount of time scrolling
social media or tabloid news sites you may
be under the impression that most people
are really up in arms about this. This doesn’t
appear to actually be the case.
Support for companies and brands actively
promoting equality for LGBT+ people did dip
down at a global level over the past few
years (currently sitting at 44% on average
across 23 countries** in 2024 vs. 49% in
2021) but it hasn’t fallen off a cliff. And in
2024 slightly more than one in three are
neutral on the topic, with 36% saying they
neither support nor oppose brands
promoting equality for the LGBT+
community, while 9% say they “tend to
oppose” and just 10% say they “strongly
oppose” this marketing move.
On the flipside, it may seem like most
younger people are constantly calling others
out for not being woke enough.
But the reality is more nuanced: only 37% of
all Gen Zers* and 31% of Millennials in 2024
say they’ve ever spoken out against
someone who was being prejudiced against
LGBT people, with Gen Z women (45%) by far
the most likely cohort to say they’ve done
so.
*GenerationZ (born between 1996-2012),Millennials(born
between1980-1995),GenerationX (born between 1966-
1979) and Baby Boomers (born between1945-1965).
**Change for 23-countryaverage is based on the
countrieswhichwere in both the 2024 and 2021 polls.
© Ipsos | LGBT+ Pride 2024 9
Bright and cheerful events celebrating
Pride Month are now the norm in liberal
towns and cities in many countries.
But a surge of multi-coloured flags for one
month once a year doesn’t mean the fight
for true equal rights for the LGBT+
community has been won.
On the one hand, we find a strong majority
(71% across 23 countries**, -3pp since
2021) agree same-sex couples should be
allowed to marry/legalize their relationship
and 62% (-2pp) think same-sex couples
should have the same right to adopt
children as heterosexual couples do.
Not that long ago any family structure
outside of the traditional nuclear family (a
married man and woman with two kids)
was frowned upon and/or spoken about in
hushed tones. Times changed.
By 2013 our polling found one in three (33%
across 15 countries) said their views on
same-sex marriage were different than
they were in 2008. In recent decades more
countries have legalized same-sex
marriage and support has stabilized, with
no statistical difference at the global level
between support levels now versus 11
years ago.
However, an undercurrent of discomfort
remains in 2024 with less than half (40% on
average across 26 countries) supporting
LGBT people displaying affection, such as
kissing or holding hands, in public while
almost one in four (23%) oppose this. And
while 51% agree with LGBT people being
open about their sexual orientation or
gender identity with everyone, 15% oppose
this.
Transgender issues tend to encounter
more opposition.
While half (51%) agree transgender people
should be allowed to use single-sex
facilities (e.g., public restrooms) that
correspond to the gender they identify
with, one in three (34%) oppose this. And
half (50%) agree government-issued
documents such as passports should
include an option other than "male" and
"female" for people who do not identify as
either, while 36% oppose this.
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021
polls.
What this means for…
Governments
© Ipsos | LGBT+ Pride 2024 10
Should brands be advocates for social
change?
In recent years some have slammed
companies for focusing on a range of
diversity, equity and inclusion (DEI) issues,
from racism to transgender rights
The ‘wokelash’ appeared to reach a fever
pitch last year after a boycott of an iconic
American beer brand in response to a
social media post by a transgender
influencer hired to reach a younger
audience. The stock price and sales of that
beer company took significant, and
unintended, hits.
But that’s one extreme example and the
numbers show there isn’t an overwhelming
proportion who strongly oppose (only 10%
on average across 26 countries and 13% in
the U.S.) companies and brands actively
promoting equality for LGBT people in
2024; but there isn’t an overwhelming
appetite either.
Close to half (45% on average across 26
countries) currently are in support of
companies and brands actively promoting
equality for LGBT people, ranging from just
22% in Türkiye to 71% in Thailand. And
there’s currently only two countries,
Türkiye and South Korea, where more
people oppose than support companies
and brands actively promoting equality for
LGBT people.
There’s even less desire for more LGBT
characters on TV, in films and in
advertising, with a mere 34%, on average
across 26 countries, currently wanting
more.
And while the accepted wisdom is that all
young people really want more diversity on
their screens our polling finds Gen Z* men
and women diverge on this topic, too.
While 58% of Gen Z women support
companies and brands actively promoting
equality for LGBT people, only 37% of Gen
Z men agree. The same goes with having
more LGBT characters on TV, in films and
in advertising, with 51% of Gen Z women in
support vs. just 33% of Gen Z men.
Sometimes gaining new customers means
losing old customers — clearly this is a
calculation companies need to put more
data-driven thought into before
intertwining their brand with a particular
social issue.
What this means for…
Brands
*GenerationZ (born between 1996-2012),Millennials(born
between1980-1995),GenerationX (born between 1966-
1979) and Baby Boomers (born between1945-1965).
© Ipsos | LGBT+ Pride 2024
LGBT+ Attitudes &
Visibility
© Ipsos | LGBT+ Pride 2024 12
23-Country Average
Brazil
Colombia
Ireland
Spain
Great Britain
Chile
Sweden
South Africa
Mexico
Netherlands
Germany
United States
Belgium
Australia
Canada
Argentina
Peru
France
Italy
Thailand
Singapore
Poland
Hungary
Türkiye
South Korea
Japan
LGBT+
Visibility by
Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
48%
68%
67%
64%
63%
60%
57%
56%
56%
55%
55%
55%
54%
53%
53%
52%
51%
49%
49%
46%
45%
38%
36%
35%
16%
9%
5%
42%
24%
26%
28%
30%
33%
33%
33%
39%
35%
37%
36%
39%
41%
37%
37%
36%
41%
42%
42%
38%
47%
51%
49%
73%
77%
70%
Q. Do you have a relative, friend
or work colleague who is:
Lesbian/gay/homosexual
+1
+2
+7
N/A
+6
+3
-7
+6
=
-9
+1
+15
-3
-4
-2
-8
-4
-10
+6
+3
N/A
N/A
+5
+9
+1
+2
-2
Change / 21**
(% yes)
Country Yes No
© Ipsos | LGBT+ Pride 2024 13
LGBT+
Visibility by
Country
27%
46%
40%
36%
35%
34%
34%
32%
31%
30%
30%
29%
29%
29%
29%
29%
28%
27%
23%
23%
22%
22%
19%
18%
13%
7%
4%
54%
37%
45%
38%
53%
50%
50%
51%
48%
49%
53%
51%
50%
46%
48%
56%
51%
57%
57%
52%
58%
56%
57%
61%
70%
77%
68%
Q. Do you have a relative, friend
or work colleague who is:
Bisexual
+1
-4
+8
+4
-2
+4
+4
-6
-1
-3
+13
+1
N/A
N/A
-3
-4
-6
+1
-4
N/A
+1
+2
+2
-3
+1
+1
=
23-Country Average
Brazil
Colombia
Sweden
South Africa
United States
Spain
Mexico
Australia
Chile
Germany
Great Britain
Ireland
Thailand
Canada
Peru
Argentina
Netherlands
Belgium
Singapore
Italy
France
Hungary
Poland
Türkiye
South Korea
Japan
Country Yes No
Change / 21**
(% yes)
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
© Ipsos | LGBT+ Pride 2024 14
23-Country Average
Thailand
Great Britain
Canada
Brazil
United States
Australia
Chile
Sweden
South Africa
Netherlands
Germany
Singapore
Colombia
Mexico
Ireland
Belgium
Peru
Spain
Argentina
France
Poland
Türkiye
Italy
Hungary
Japan
South Korea
LGBT+
Visibility by
Country
12%
46%
19%
18%
18%
17%
17%
16%
16%
16%
16%
16%
14%
14%
14%
13%
13%
12%
12%
10%
8%
8%
7%
7%
5%
4%
2%
76%
39%
73%
69%
66%
71%
70%
71%
68%
74%
78%
73%
72%
73%
71%
75%
80%
76%
79%
78%
83%
79%
82%
83%
82%
70%
87%
Q. Do you have a relative, friend
or work colleague who is:
Transgender
+2
N/A
+6
=
+3
+3
-1
+3
+2
+6
+2
+9
N/A
+1
-2
N/A
+3
=
+2
-2
+4
+1
+3
=
+3
=
=
Country Yes No
Change / 21**
(% yes)
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
© Ipsos | LGBT+ Pride 2024 15
No
11%
32%
18%
16%
16%
16%
15%
15%
15%
15%
13%
13%
13%
12%
12%
11%
11%
10%
10%
10%
9%
9%
8%
7%
4%
3%
2%
70%
46%
64%
70%
63%
67%
61%
65%
66%
62%
63%
69%
64%
67%
76%
67%
74%
72%
76%
76%
70%
75%
78%
77%
71%
80%
65%
23-Country Average
Thailand
Canada
Great Britain
Sweden
South Africa
Brazil
United States
Australia
Singapore
Mexico
Ireland
Colombia
Argentina
Netherlands
Chile
Germany
Italy
Spain
Poland
Peru
France
Türkiye
Belgium
Hungary
South Korea
Japan
+1
N/A
+2
+4
+3
+2
+3
+1
-1
N/A
+1
N/A
+4
=
+6
-2
+7
+2
+2
+3
-6
+2
+2
-2
+1
=
-1
Country Yes
LGBT+
Visibility by
Country
Q. Do you have a relative, friend
or work colleague who is:
Non-binary, gender non-
conforming or gender-fluid
Change / 21**
(% yes)
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
© Ipsos | LGBT+ Pride 2024 16
-5
N/A
-5
-5
-5
-9
+1
-3
+2
N/A
-9
-7
-3
-1
-13
-10
+1
-8
-12
+1
+3
-9
N/A
+1
-5
=
-11
23-Country Average
Thailand
Spain
Chile
South Africa
Argentina
Italy
Sweden
Colombia
Ireland
Netherlands
Great Britain
Australia
Brazil
Mexico
Belgium
France
Peru
Canada
Germany
Poland
United States
Singapore
Hungary
Japan
South Korea
Türkiye
Support Oppose
Country
Change / 21**
(% support)
LGBT+
Attitudes by
Country
50%
68%
68%
63%
61%
60%
58%
58%
57%
57%
57%
56%
54%
54%
53%
52%
51%
50%
49%
47%
47%
47%
45%
34%
29%
26%
21%
35%
24%
25%
26%
25%
32%
30%
31%
31%
28%
31%
33%
34%
33%
37%
33%
32%
38%
36%
40%
32%
36%
40%
41%
63%
48%
38%
15%
7%
7%
11%
14%
9%
12%
12%
12%
15%
13%
11%
13%
13%
10%
15%
18%
12%
15%
13%
21%
18%
15%
25%
9%
25%
41%
Q. To what extent do you
support or oppose the
following:
LGBT people being open about
their sexual orientation or
gender identity with everyone
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
© Ipsos | LGBT+ Pride 2024 17
LGBT+
Attitudes by
Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
39%
65%
59%
54%
48%
48%
47%
47%
47%
45%
44%
44%
43%
43%
43%
40%
39%
37%
37%
33%
32%
28%
27%
25%
21%
16%
14%
37%
26%
28%
29%
36%
34%
34%
36%
33%
42%
40%
39%
33%
36%
40%
42%
35%
37%
42%
34%
39%
37%
43%
62%
41%
33%
40%
24%
9%
13%
17%
15%
17%
18%
16%
21%
13%
16%
18%
24%
21%
17%
19%
26%
26%
21%
33%
29%
35%
30%
13%
38%
51%
46%
Q. To what extent do you
support or oppose the
following:
LGBT people displaying
affection in public (e.g.,
kissing or holding hands)
=
+1
+3
N/A
=
-4
-3
-5
+3
N/A
-5
-4
-2
+3
+4
-8
-3
-4
-1
+8
+4
+4
N/A
-2
-2
+1
+2
23-Country Average
Spain
Sweden
Ireland
Great Britain
Italy
Belgium
Netherlands
Chile
Thailand
Argentina
Australia
South Africa
France
Germany
Canada
Brazil
United States
Mexico
Poland
Colombia
Peru
Singapore
Japan
Hungary
Türkiye
South Korea
Support Oppose
Country
Change / 21**
(% support)
© Ipsos | LGBT+ Pride 2024 18
LGBT+
Attitudes by
Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
49%
68%
67%
66%
60%
59%
59%
59%
58%
57%
57%
54%
54%
52%
51%
50%
47%
47%
46%
44%
43%
43%
38%
30%
28%
23%
22%
35%
25%
24%
25%
29%
30%
33%
26%
27%
29%
31%
31%
33%
35%
37%
36%
41%
37%
39%
35%
36%
40%
42%
60%
47%
38%
44%
16%
7%
9%
9%
11%
11%
8%
16%
16%
13%
13%
14%
13%
13%
12%
15%
12%
16%
16%
21%
21%
17%
20%
10%
25%
40%
34%
Q. To what extent do you
support or oppose the
following:
Openly lesbian, gay and
bisexual athletes in sports
teams
-5
-5
N/A
-1
-1
-6
-11
-2
N/A
-6
-3
-8
-2
=
-14
-11
=
-5
-13
+5
-10
-4
N/A
-5
=
-9
-4
23-Country Average
Spain
Thailand
Sweden
Great Britain
Italy
Netherlands
South Africa
Ireland
Chile
Brazil
Belgium
Australia
France
Argentina
Canada
Germany
Colombia
Mexico
Poland
United States
Peru
Singapore
Japan
Hungary
Türkiye
South Korea
Support Oppose
Country
Change / 21**
(% support)
© Ipsos | LGBT+ Pride 2024 19
LGBT+
Attitudes by
Generation*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. To what extent do you
support or oppose the
following: (% support)
Openly lesbian, gay and
bisexual athletes in sports
teams
42%
47%
45%
42%
61%
56%
51%
48%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024 20
-3
N/A
+1
-3
N/A
-3
+4
-2
+2
-2
-5
-9
-15
-7
-10
-1
-11
+1
-8
N/A
+5
-6
=
+1
-5
-6
-4
23-Country Average
Thailand
South Africa
Spain
Ireland
Brazil
Sweden
Chile
Italy
Great Britain
Australia
Netherlands
Argentina
Mexico
Canada
Germany
Belgium
France
United States
Singapore
Poland
Colombia
Peru
South Korea
Japan
Türkiye
Hungary
Support Oppose
Country
Change / 21**
(% support)
LGBT+
Visibility by
Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
33%
60%
48%
47%
46%
43%
42%
42%
39%
39%
37%
35%
34%
34%
34%
33%
32%
32%
31%
31%
29%
29%
27%
19%
18%
17%
13%
41%
31%
27%
38%
36%
35%
37%
34%
40%
39%
40%
41%
46%
43%
44%
44%
43%
43%
38%
42%
35%
46%
49%
42%
65%
35%
43%
26%
10%
26%
15%
19%
23%
21%
24%
21%
23%
23%
24%
20%
23%
22%
24%
25%
25%
31%
27%
36%
26%
24%
39%
17%
49%
44%
Q. To what extent do you
support or oppose the
following:
More LGBT characters on TV,
in films and in advertising
© Ipsos | LGBT+ Pride 2024 21
LGBT+
Visibility by
Generation*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. To what extent do you
support or oppose the
following: (% support)
More LGBT characters on TV,
in films and in advertising
33%
33%
28%
23%
51%
43%
33%
30%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024 22
-5
N/A
-3
=
=
-6
-5
N/A
-6
-14
-11
-5
-15
-11
-4
+1
-11
-6
+1
-8
-2
+4
N/A
-9
-1
=
-14
23-Country Average
Thailand
Spain
Sweden
South Africa
Italy
Brazil
Ireland
Chile
Netherlands
Argentina
Great Britain
Mexico
Belgium
Australia
Germany
Canada
Colombia
Peru
United States
France
Poland
Singapore
Japan
Hungary
South Korea
Türkiye
Support Oppose
Country
Change / 21**
(% support)
LGBT+
Visibility by
Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
44%
71%
60%
57%
57%
55%
53%
52%
50%
50%
48%
47%
46%
45%
45%
43%
42%
41%
41%
40%
39%
39%
37%
36%
30%
24%
22%
36%
20%
29%
31%
26%
32%
34%
31%
29%
32%
36%
37%
38%
35%
36%
42%
40%
38%
41%
36%
37%
31%
42%
54%
42%
45%
36%
20%
9%
11%
12%
17%
14%
13%
17%
21%
18%
17%
17%
16%
20%
20%
15%
19%
21%
19%
24%
24%
31%
21%
10%
28%
31%
42%
Q. To what extent do you
support or oppose the
following:
Companies and brands
actively promoting equality
for LGBT people
© Ipsos | LGBT+ Pride 2024 23
LGBT+
Visibility by
Generation*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. To what extent do you
support or oppose the
following: (% support)
Companies and brands
actively promoting equality
for LGBT people
37%
42%
39%
37%
58%
53%
47%
44%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024
LGBT+ Rights
& Protections
© Ipsos | LGBT+ Pride 2024 25
74%
84%
83%
82%
81%
80%
79%
78%
77%
77%
77%
77%
77%
77%
76%
76%
76%
75%
75%
73%
73%
73%
66%
65%
61%
60%
52%
9%
6%
7%
6%
7%
6%
7%
6%
6%
6%
11%
10%
8%
10%
8%
6%
9%
11%
10%
12%
12%
6%
19%
11%
14%
11%
13%
17%
11%
10%
12%
12%
14%
14%
16%
17%
17%
12%
13%
16%
13%
15%
17%
16%
14%
16%
15%
16%
22%
16%
24%
24%
29%
36%
Views on LGB
Rights and
Protection
By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. How much do you agree
or disagree with the
following?
Lesbian, gay and bisexual
people should be
protected from
discrimination in
employment, housing, and
access to businesses such
as restaurants and stores
26-Country Average
Thailand
South Africa
Spain
Sweden
Ireland
Australia
Mexico
Argentina
Peru
Canada
France
Brazil
Great Britain
Italy
Colombia
Netherlands
United States
Belgium
Singapore
Germany
Chile
Japan
Hungary
Poland
South Korea
Türkiye
Country Agree Disagree
© Ipsos | LGBT+ Pride 2024 26
Perceived
Transgender
Discrimination
By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
66%
78%
77%
76%
75%
74%
73%
73%
72%
71%
71%
70%
69%
68%
68%
67%
67%
65%
61%
61%
60%
60%
60%
59%
59%
50%
42%
14%
10%
11%
10%
9%
11%
9%
12%
9%
11%
6%
11%
13%
16%
16%
16%
16%
16%
18%
17%
18%
15%
21%
23%
19%
18%
28%
19%
12%
13%
14%
16%
15%
18%
16%
19%
18%
23%
19%
19%
16%
17%
17%
18%
19%
21%
23%
22%
26%
20%
18%
22%
32%
30%
Q. In your opinion,
how much discrimination do
transgender people face in
our society today?
A great deal/ fair amount Not much/ not at all
26-Country Average
Peru
Colombia
Brazil
Mexico
Chile
Italy
South Africa
Spain
Ireland
Thailand
Argentina
South Korea
Hungary
Netherlands
United States
Singapore
Great Britain
Belgium
Poland
Türkiye
Australia
France
Sweden
Canada
Germany
Japan
Country
© Ipsos | LGBT+ Pride 2024 27
Perceived
Transgender
Discrimination
By Generation*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. In your opinion,
how much discrimination do
transgender people face in
our society today? (% a great
deal or fair amount)
66%
62%
60%
59%
79%
73%
69%
64%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024 28
-4
N/A
-1
-7
-2
-1
-9
-7
N/A
-6
+5
=
-7
-11
-6
+1
-5
-9
-2
+4
-9
-3
-10
N/A
+5
-5
-4
23-Country Average
Thailand
Spain
Sweden
Italy
France
Chile
Great Britain
Ireland
Argentina
South Africa
Australia
Brazil
Netherlands
Mexico
Colombia
Belgium
Canada
Peru
Poland
United States
Germany
Japan
Singapore
Hungary
South Korea
Türkiye
Support Oppose
Country
Change / 21**
(% support)
Views on LGBT
Rights and
Protection
By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
53%
73%
69%
64%
64%
61%
61%
61%
60%
60%
59%
58%
58%
57%
56%
55%
54%
54%
51%
51%
51%
47%
42%
40%
36%
33%
29%
29%
18%
19%
20%
24%
26%
22%
26%
24%
28%
21%
28%
26%
26%
30%
28%
29%
29%
33%
29%
27%
35%
48%
39%
39%
41%
36%
17%
9%
12%
16%
13%
13%
18%
14%
16%
12%
21%
14%
16%
17%
15%
17%
17%
17%
16%
20%
22%
18%
10%
20%
25%
26%
35%
Q. To what extent do you support or
oppose the following:
Laws banning discrimination
against LGBT people when it comes
to employment, access to
education, housing and social
services, etc.
© Ipsos | LGBT+ Pride 2024 29
72%
89%
82%
79%
79%
78%
78%
78%
78%
76%
76%
76%
75%
75%
74%
74%
73%
73%
72%
71%
70%
70%
65%
63%
62%
61%
52%
17%
7%
11%
14%
16%
14%
14%
13%
16%
17%
16%
17%
17%
14%
15%
16%
16%
15%
21%
17%
18%
18%
16%
23%
28%
27%
34%
Views on
Transgender
Discrimination
Protection
By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, , polled between Feb.
23 – March 8, 2024.
Q. How much do you agree
or disagree with the
following?
Transgender people
should be protected from
discrimination in
employment, housing, and
access to businesses such
as restaurants and stores
Agree Disagree
26-Country Average
Thailand
South Africa
Ireland
Peru
Australia
Sweden
Italy
Mexico
Argentina
Brazil
Colombia
Spain
France
Netherlands
Canada
Singapore
Great Britain
Chile
United States
Belgium
Germany
Japan
Poland
South Korea
Hungary
Türkiye
Country
© Ipsos | LGBT+ Pride 2024 30
Views on
Transgender
Discrimination
Protection
By Generation*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. How much do you agree or
disagree with the following?
(% agree)
Transgender people should
be protected from
discrimination in
employment, housing, and
access to businesses such
as restaurants and stores
63%
68%
68%
73%
78%
77%
78%
79%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024 31
26-Country Average
Thailand
Italy
Chile
Singapore
South Africa
Spain
Japan
Argentina
Netherlands
Mexico
South Korea
Australia
Brazil
Colombia
Germany
Poland
Belgium
Ireland
Peru
France
Türkiye
Canada
Great Britain
United States
Sweden
Hungary
Views on Teens’
Access to
Gender-Affirming
Care By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
55%
81%
67%
67%
66%
65%
63%
62%
62%
60%
59%
57%
56%
56%
56%
55%
55%
55%
52%
51%
49%
49%
48%
44%
43%
40%
37%
30%
11%
21%
27%
20%
25%
25%
17%
26%
24%
31%
30%
32%
30%
33%
26%
27%
29%
35%
39%
31%
34%
36%
38%
43%
42%
45%
Q. How much do you agree or
disagree with the following?
With parental consent,
transgender teenagers should
be allowed to receive gender-
affirming care (e.g.,
counselling and hormone
replacement treatment)
Agree Disagree
Country
© Ipsos | LGBT+ Pride 2024 32
Views on Teens’
Access to
Gender-Affirming
Care By
Generations*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. How much do you agree or
disagree with the following?
(% agree)
With parental consent,
transgender teenagers
should be allowed to receive
gender-affirming care (e.g.,
counseling and hormone
replacement treatment)
51%
54%
51%
53%
63%
62%
57%
55%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024 33
Views on Access
to Facilities
Matching Gender
Identity
By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. How much do you agree or
disagree with the following?
Transgender people should be
allowed to use single-sex
facilities (e.g., public
restrooms) that correspond
to the gender they identify
with
26-Country Average
Thailand
Italy
Germany
Netherlands
Spain
Chile
Argentina
Sweden
South Africa
Brazil
Mexico
Singapore
Australia
Colombia
France
Belgium
Ireland
Poland
Peru
Canada
South Korea
Japan
Türkiye
United States
Great Britain
Hungary
Agree Disagree
Country
50%
82%
63%
59%
58%
57%
57%
56%
56%
55%
53%
53%
53%
51%
50%
50%
49%
46%
46%
45%
45%
44%
43%
41%
41%
38%
38%
35%
10%
23%
24%
28%
27%
35%
30%
30%
34%
34%
40%
29%
33%
39%
30%
33%
39%
31%
47%
37%
42%
35%
40%
43%
43%
42%
© Ipsos | LGBT+ Pride 2024 34
Views on Access
to Facilities
Matching Gender
Identity
By Generation*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. How much do you agree or
disagree with the following?
(% agree)
Transgender people should
be allowed to use single-sex
facilities (e.g., public
restrooms) that correspond
to the gender they identify
with
47%
50%
46%
45%
59%
58%
52%
51%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024 35
Views on Other-
Gender Option
on Official
Documents
By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
***Change for 26-country average is based on the
countrieswhich were in both the 2024 and 2023
polls.
49%
77%
59%
57%
57%
56%
56%
56%
54%
52%
51%
51%
50%
50%
50%
50%
47%
47%
45%
44%
43%
43%
42%
42%
40%
40%
40%
36%
15%
32%
31%
32%
23%
29%
28%
33%
39%
38%
36%
37%
34%
39%
33%
38%
38%
45%
40%
42%
39%
41%
35%
40%
41%
43%
Q. How much do you agree or
disagree with the following?
Government-issued documents
such as passports should include
an option other than "male" and
"female" for people who do not
identify as either
26-Country Average
Thailand
Chile
Argentina
South Africa
Japan
Italy
Spain
Brazil
Mexico
Netherlands
Australia
Ireland
Germany
Colombia
Singapore
South Korea
Belgium
Peru
United States
Türkiye
Great Britain
Sweden
Poland
France
Canada
Hungary
Agree Disagree
Country
© Ipsos | LGBT+ Pride 2024 36
Views on
Insurance
Coverage of
Gender Transition
Costs By Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries.
44%
70%
60%
58%
54%
54%
53%
53%
52%
51%
48%
46%
45%
44%
44%
42%
41%
41%
41%
40%
39%
39%
36%
36%
34%
26%
25%
40%
22%
33%
28%
34%
34%
34%
34%
30%
38%
36%
39%
45%
42%
40%
33%
38%
42%
50%
51%
47%
41%
44%
48%
47%
60%
61%
Q. How much do you agree or
disagree with the following?
Health insurance systems
should cover the costs of
gender transition no
differently than the costs of
other medical procedures
26-Country Average
Thailand
Chile
Italy
South Africa
Netherlands
Spain
Brazil
Singapore
Argentina
Germany
Ireland
Mexico
Australia
Belgium
Japan
Poland
France
Colombia
Peru
United States
Türkiye
Sweden
Canada
Great Britain
South Korea
Hungary
Agree Disagree
Country
© Ipsos | LGBT+ Pride 2024 37
-5
N/A
+3
-6
-13
-4
+2
-2
-1
-3
-18
-8
-3
N/A
-9
+3
N/A
-3
-5
-13
-4
-6
-12
-7
-5
-3
-4
23-Country Average
Thailand
South Africa
Chile
Spain
Brazil
Italy
France
Germany
Colombia
Argentina
Belgium
Sweden
Singapore
Mexico
Poland
Ireland
Türkiye
Peru
Netherlands
Australia
United States
Canada
Japan
Great Britain
Hungary
South Korea
Support Oppose
Country
Change / 21**
(% support)
Views About
Transgender
Athletes by
Country
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
27%
53%
38%
37%
37%
36%
36%
32%
31%
30%
30%
29%
28%
27%
26%
26%
25%
25%
24%
24%
23%
21%
21%
19%
19%
17%
14%
33%
27%
28%
24%
29%
29%
34%
32%
41%
30%
31%
36%
27%
42%
33%
34%
29%
36%
36%
36%
30%
27%
31%
51%
28%
37%
42%
40%
20%
34%
40%
35%
34%
30%
36%
28%
41%
40%
35%
45%
32%
41%
41%
46%
40%
40%
41%
47%
52%
48%
30%
54%
46%
44%
Q. To what extent do you support or
oppose the following:
Transgender athletes competing
based on the gender they identify
with rather the sex they were
assigned at birth
© Ipsos | LGBT+ Pride 2024 38
Views About
LGBT Equality
and Visibility
By Generation*
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries.
Q. To what extent do you
support or oppose the
following: (% support)
Transgender athletes
competing based on the
gender they identify with
rather the sex they were
assigned at birth
28%
28%
22%
19%
37%
34%
29%
27%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024
Same-Sex Marriage &
Parenting
© Ipsos | LGBT+ Pride 2024 40
55%
78%
77%
73%
71%
69%
69%
68%
66%
65%
65%
64%
62%
58%
58%
55%
53%
51%
51%
46%
44%
42%
39%
36%
36%
33%
18%
16%
8%
8%
13%
10%
9%
9%
8%
11%
10%
16%
13%
16%
19%
20%
16%
14%
17%
14%
19%
18%
25%
28%
30%
16%
21%
19%
13%
7%
8%
9%
12%
12%
15%
10%
10%
13%
10%
12%
12%
12%
12%
17%
13%
18%
18%
21%
21%
28%
13%
20%
27%
21%
30%
16%
7%
7%
6%
8%
10%
7%
13%
13%
12%
10%
12%
10%
10%
9%
13%
19%
14%
18%
14%
17%
6%
20%
14%
21%
25%
33%
-3
-3
-4
+2
=
-6
-4
N/A
-5
-7
-1
+1
+4
-6
N/A
-5
-4
=
-7
-2
-4
-2
+1
-2
-2
N/A
-6
71%
86%
85%
86%
81%
78%
78%
76%
77%
75%
81%
77%
78%
77%
78%
71%
67%
68%
65%
65%
62%
67%
67%
66%
52%
54%
37%
23-Country Average
Sweden
Netherlands
Spain
Germany
Belgium
Argentina
Ireland
Great Britain
Canada
Chile
Australia
France
Italy
Thailand
Mexico
South Africa
Brazil
United States
Colombia
Hungary
Japan
Poland
Peru
South Korea
Singapore
Türkiye
Country
Change / 21**
Allow marriage or legal
recognition (net)
2024 Allow marriage
or legal recognition
(net)
Views on Same-
Sex Marriage by
Country
Q. When you think about the rights of
same-sex couples, which of the
following comes closest to your
personal opinion?
Same-sex couples should be
allowed to marry legally
Same-sex couples should be
allowed to obtain some kind of
legal recognition, but not to marry
Not Sure
Same-sex couples should not be
allowed to marry or obtain any kind
of legal recognition
**Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled betweenFeb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries.
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
© Ipsos | LGBT+ Pride 2024 41
62%
82%
78%
74%
74%
73%
73%
72%
71%
70%
69%
69%
68%
68%
66%
66%
65%
64%
63%
57%
57%
53%
50%
49%
45%
41%
29%
9%
8%
5%
5%
7%
7%
7%
10%
8%
9%
8%
7%
8%
7%
10%
6%
8%
18%
7%
7%
13%
7%
12%
10%
11%
15%
14%
29%
10%
17%
21%
19%
20%
20%
18%
21%
21%
23%
24%
24%
25%
24%
29%
28%
18%
30%
35%
30%
40%
38%
42%
44%
44%
57%
23-Country Average
Thailand
Sweden
Netherlands
Spain
Germany
Belgium
Great Britain
Australia
Canada
Ireland
South Africa
Brazil
Argentina
United States
Chile
France
Japan
Italy
Mexico
Singapore
Colombia
Hungary
Peru
South Korea
Poland
Türkiye
-2
N/A
-1
-9
-3
+4
+1
=
=
-11
N/A
=
-1
-5
-6
-1
+3
-4
+4
-2
N/A
+5
-9
+8
-1
+8
-10
Change / 21**
(% agree)
Country Agree
Views about
Same-Sex
Couples’ Right
to Adopt By
Country
Q. Still thinking about same-sex
marriage, to what extent do you
agree or disagree that:
Same-sex couples should have
the same rights to adopt children
as heterosexual couples do
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
Disagree
© Ipsos | LGBT+ Pride 2024 42
Views about
Same-Sex
Couples’
Parenting
By Country
Q. Still thinking about same-sex
marriage, to what extent do you
agree or disagree that:
Same-sex couples are just as
likely as other parents to
successfully raise children
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
63%
81%
81%
74%
74%
74%
74%
73%
72%
71%
71%
71%
70%
69%
69%
68%
68%
67%
59%
58%
58%
56%
53%
50%
44%
38%
29%
27%
15%
11%
15%
19%
19%
21%
20%
20%
20%
22%
23%
23%
22%
24%
24%
26%
23%
34%
20%
34%
29%
41%
40%
43%
46%
55%
23-Country Average
Sweden
Thailand
Great Britain
Germany
Ireland
Netherlands
Spain
Australia
Canada
Belgium
Argentina
Chile
France
Brazil
South Africa
Italy
United States
Mexico
Japan
Hungary
Singapore
Colombia
Peru
Poland
South Korea
Türkiye
-2
-1
N/A
-2
+4
N/A
-11
-6
-2
-13
-4
-3
+3
+1
=
-2
+5
-6
-1
-3
-4
N/A
+5
+6
+5
-1
-9
Change / 21**
(% agree)
Country Agree Disagree
© Ipsos | LGBT+ Pride 2024 43
Gen Z*
Spotlight:
Views on LGBT
Rights &
Protections
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Same-sex couples should be allowed to marry
legally
LGBT people being open about their sexual
orientation or gender identity with everyone
Laws banning discrimination against LGBT
people when it comes to employment, access to
education, housing and social services, etc.
Openly lesbian, gay and bisexual athletes in
sports teams
Companies and brands actively promoting
equality for LGBT people
LGBT people displaying affection in public (e.g.,
kissing or holding hands)
More LGBT characters on TV, in films and in
advertising
46%
61%
15
42%
61%
19
37%
58%
21
36%
54%
18
33%
51%
18
Female Gen Zers
26-country average (% support) Male Gen Zers Gap
45%
63%
18
45%
65%
20
© Ipsos | LGBT+ Pride 2024 44
Gen Z*
Spotlight:
Views on
Transgender
Rights &
Protections
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Transgender people should be protected from
discrimination in employment, housing, and
access to businesses such as restaurants and
stores
With parental consent, transgender teenagers
should be allowed to receive gender-affirming
care (e.g., counselling and hormone
replacement treatment)
Transgender people should be allowed to use
single-sex facilities (e.g., public restrooms) that
correspond to the gender they identify with
Government-issued documents such as
passports should include an option other than
"male" and "female" for people who do not
identify as either
Health insurance systems should cover the
costs of gender transition no differently than
the costs of other medical procedures
Transgender athletes competing based on the
gender they identify with rather the sex they
were assigned at birth
26-country average (% agree) Female Gen Zers Male Gen Zers Gap
51%
63%
12
47%
59%
12
45%
57%
12
42%
51%
9
28%
37%
9
63%
78%
15
© Ipsos | LGBT+ Pride 2024
LGBT+ Celebration &
Allyship
© Ipsos | LGBT+ Pride 2024 46
+1
N/A
+8
+7
+1
N/A
=
+3
-2
-2
+5
=
-1
+1
+1
+1
+3
+3
+7
+1
-1
N/A
+3
+2
+1
+1
+2
23-Country Average
Thailand
South Africa
Sweden
Spain
Ireland
Chile
Great Britain
Mexico
Australia
Colombia
Canada
Netherlands
United States
Argentina
Brazil
Italy
Germany
France
Peru
Belgium
Singapore
Poland
Türkiye
Hungary
South Korea
Japan
Yes No
Country
Change / 21**
(% yes)
LGBT
Celebration &
Allyship
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
15%
33%
29%
24%
23%
21%
20%
19%
19%
19%
19%
18%
17%
17%
17%
16%
16%
15%
15%
14%
12%
12%
12%
5%
5%
4%
3%
8%
13%
5%
6%
4%
6%
11%
5%
8%
8%
9%
8%
4%
7%
11%
7%
4%
8%
7%
10%
6%
10%
7%
10%
3%
11%
9%
75%
51%
64%
70%
71%
71%
68%
74%
71%
71%
70%
72%
77%
74%
70%
76%
78%
74%
77%
74%
80%
76%
79%
81%
90%
82%
88%
Q. Have you ever
Attended a public event in
support of LGBT people (e.g.,
a Pride march)
© Ipsos | LGBT+ Pride 2024 47
+2
N/A
+3
N/A
+4
+5
+6
+1
=
+4
+4
-1
+5
+2
-1
+3
+5
+4
=
N/A
+3
+2
=
+2
+2
+1
=
23-Country Average
Thailand
Argentina
Ireland
South Africa
Chile
Spain
Belgium
Mexico
United States
Colombia
Netherlands
France
Great Britain
Australia
Peru
Brazil
Germany
Canada
Singapore
Italy
Poland
Sweden
South Korea
Türkiye
Hungary
Japan
Yes No
Country
Change / 21**
(% yes)
LGBT
Celebration &
Allyship
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
14%
36%
23%
23%
22%
22%
22%
21%
21%
18%
18%
17%
17%
17%
16%
16%
16%
15%
13%
13%
10%
8%
8%
5%
4%
3%
1%
78%
49%
68%
71%
72%
69%
74%
72%
71%
73%
72%
78%
76%
79%
76%
74%
78%
75%
79%
77%
84%
86%
87%
83%
85%
92%
91%
Q. Have you ever
Attended the wedding of a
same-sex couple
© Ipsos | LGBT+ Pride 2024 48
LGBT
Celebration &
Allyship
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
Q. Have you ever
Visited a bar or a night-club
that caters primarily to LGBT
people
+2
N/A
=
+4
+10
+2
-4
+2
+2
+6
-1
+5
N/A
=
=
-3
=
+3
-5
=
+1
+5
N/A
+2
+2
-2
=
23-Country Average
Ireland
Great Britain
Spain
Sweden
Chile
Australia
Argentina
South Africa
Colombia
Mexico
Brazil
Thailand
Canada
Peru
Netherlands
United States
France
Belgium
Germany
Italy
Poland
Singapore
Hungary
South Korea
Türkiye
Japan
Yes No
Country
Change / 21**
(% yes)
22%
35%
35%
32%
30%
30%
30%
29%
28%
28%
27%
26%
25%
24%
23%
23%
23%
22%
21%
21%
20%
14%
13%
9%
7%
6%
4%
68%
54%
58%
59%
62%
59%
59%
59%
65%
61%
62%
66%
56%
66%
64%
70%
67%
70%
69%
66%
71%
77%
75%
82%
82%
82%
87%
© Ipsos | LGBT+ Pride 2024 49
LGBT Allyship
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
**Change for 23-country average is based on the
countrieswhich were in both the 2024 and 2021
polls. 16,015 people polled between Feb. 23 –
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries.
Q. Have you ever
Spoken out against someone
who was being prejudiced
against LGBT people
-2
-3
-11
-2
+2
-6
-2
-7
-2
+2
N/A
-3
-11
-6
=
N/A
-7
+1
=
=
-9
+4
N/A
+1
-5
+4
-3
23-Country Average
Chile
Argentina
Brazil
South Africa
Peru
Colombia
Mexico
Netherlands
France
Ireland
Sweden
Belgium
Australia
United States
Thailand
Canada
Germany
Great Britain
Italy
Türkiye
Poland
Singapore
Hungary
South Korea
Spain
Japan
Yes No
Country
Change / 21**
(% yes)
30%
47%
42%
41%
40%
38%
37%
37%
37%
36%
33%
33%
32%
30%
29%
29%
29%
29%
28%
26%
25%
23%
18%
17%
14%
9%
4%
56%
35%
41%
49%
45%
50%
46%
47%
50%
53%
52%
48%
56%
54%
57%
53%
55%
52%
60%
64%
57%
61%
66%
72%
65%
85%
83%
© Ipsos | LGBT+ Pride 2024 50
LGBT Allyship
by Generations
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. Have you ever
Spoken out against someone
who was being prejudiced
against LGBT people
(% yes)
27%
28%
24%
22%
45%
35%
31%
23%
Gen Z
Millennials
Gen X
Baby Boomers
Male
Female
© Ipsos | LGBT+ Pride 2024
Sexual Orientation &
Gender Identity
© Ipsos | LGBT+ Pride 2024 52
26-Country Average
Netherlands
Brazil
Canada
Chile
Germany
Great Britain
Belgium
Thailand
Argentina
Australia
Spain
Sweden
United States
Colombia
France
Poland
Turkey
Ireland
Italy
Mexico
Singapore
Hungary
Japan
Peru
South Africa
South Korea
Country
Sexual
Orientation
By Country
Q. And which of the following,
if any, do you identify as?
Any of:
• Lesbian/gay/homosexual
• Bisexual
• Pansexual/omnisexual
• Asexual
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
9%
14%
13%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
8%
8%
6%
6%
5%
4%
4%
4%
4%
4%
© Ipsos | LGBT+ Pride 2024 53
Sexual
Orientation
By Generations
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
Q. And which of the following,
if any, do you identify as?
Any of:
• Lesbian/gay/homosexual
• Bisexual
• Pansexual/omnisexual
• Asexual
14%
9%
6%
5%
Gen Z
Millennials
Gen X
Baby Boomers
© Ipsos | LGBT+ Pride 2024 54
Net % of
LGBT+ Adults
By Country
Any of:
• Lesbian/gay/homosexual
• Bisexual
• Pansexual/omnisexual
• Asexual
• Transgender
• Non-binary/gender non-
conforming/gender-fluid
• Other than male or female
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
11%
17%
15%
14%
13%
13%
12%
12%
12%
12%
11%
11%
11%
10%
10%
10%
10%
9%
9%
7%
7%
6%
5%
5%
5%
5%
5%
26-Country Average
Netherlands
Thailand
Brazil
Canada
Great Britain
Australia
United States
Chile
Germany
Belgium
Spain
Sweden
Argentina
Colombia
France
Poland
Turkey
Ireland
Italy
Mexico
Singapore
Hungary
Japan
Peru
South Africa
South Korea
Country
© Ipsos | LGBT+ Pride 2024 55
Net % of
LGBT+ Adults
By Generations
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled betweenFeb. 23
– March 8, 2024.
17%
11%
6%
5%
Gen Z
Millennials
Gen X
Baby Boomers
Any of:
• Lesbian/gay/homosexual
• Bisexual
• Pansexual/omnisexual
• Asexual
• Transgender
• Non-binary/gender non-
conforming/gender-fluid
• Other than male or female
© Ipsos | LGBT+ Pride 2024
Methodology
© Ipsos | LGBT+ Pride 2024 57
METHODOLOGY
These are the results of a 26-country
survey conducted by Ipsos on its Global
Advisor online platform between
Friday, February 23 and Friday, March 8,
2024. For this survey, Ipsos interviewed
a total of 18,515 adults aged 18-74 in
Canada, Republic of Ireland, South
Africa, Türkiye, and the United States,
20-74 in Thailand, 21-74 in Singapore,
and 16-74 in all other countries.
The sample consists of approximately
1,000 individuals each in Australia,
Brazil, Canada, France, Germany, Great
Britain, Italy, Japan, Mexico, Spain, and
the U.S., and 500 individuals each in
Argentina, Belgium, Chile, Colombia,
Hungary, Ireland, the Netherlands,
Peru, Poland, Singapore, South Africa,
South Korea, Sweden, Thailand, and
Türkiye.
Samples in Argentina, Australia,
Belgium, Canada, France, Germany,
Great Britain, Hungary, Italy, Japan, the
Netherlands, Poland, South Korea,
Spain, Sweden, and the U.S. can be
considered representative of their
general adult populations under the age
of 75. Samples in Brazil, Chile,
Colombia, Ireland, Mexico, Peru,
Singapore, South Africa, Thailand, and
Türkiye are more urban, more
educated, and/or more affluent than
the general population. The survey
results for these countries should be
viewed as reflecting the views of the
more "connected" segment of their
population.
The data is weighted so that the
composition of each country's sample
best reflects the demographic profile
of the adult population according to the
most recent census data. "The Global
Country Average" reflects the average
result for all the countries and markets
in which the survey was conducted. It
has not been adjusted to the population
size of each country or market and is
not intended to suggest a total result.
When percentages do not sum up to
100 or the 'difference' appears to be +/-
1 percentage point more/less than the
actual result, this may be due to
rounding, multiple responses, or the
exclusion of "don't know" or not stated
responses.
The precision of Ipsos online polls is
calculated using a credibility interval
with a poll where N=1,000 being
accurate to +/- 3.5 percentage points
and of where N=500 being accurate to
+/- 5.0 percentage points. For more
information on Ipsos' use of credibility
intervals, please visit the Ipsos website.
For More Information
© Ipsos | LGBT+ Pride 2024
Melissa Dunne
Senior Data Journalist
Ipsos Knowledge Centre
Melissa.Dunne@ipsos.com

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La transidentité, un sujet qui fractionne les Français

  • 1. IPSOS LGBT+ PRIDE 2024 A 26-Country Ipsos Global Advisor Survey June 2024 © Ipsos | LGBT+ Pride 2024
  • 2. © Ipsos | LGBT+ Pride 2024 2 CONTENTS 1 In Summary 2 LGBT+ Attitudes & Visibility 3 LGBT+ Rights & Protections 4 Same-sex Marriage & Parenting 5 LGBT+ Celebration & Allyship 6 Sexual Orientation & Gender Identity 7 Methodology This document is interactive, please click the links to jump to the findings
  • 3. © Ipsos | LGBT+ Pride 2024 In Summary
  • 4. © Ipsos | LGBT+ Pride 2024 4 Key findings Younger people most likely to identify as LGBT+ Seventeen per cent (on average across 26 countries) of Generation Zers* identify as: lesbian, gay, homosexual, bisexual, pansexual, omnisexual, asexual, transgender, non-binary, gender non- conforming, gender-fluid and/or other than male or female. That’s in comparison to 11% of Millennials, 6% of Generation Xers and 5% of Baby Boomers. Gen Z women are more likely than Gen Z men to support several LGBT+ rights/protections For example, 78% of Gen Z women vs. 63% of Gen Z men agree transgender people should be protected from discrimination in employment, housing, and access to businesses such as restaurants and stores. Support for same-sex unions varies dramatically across 26 countries Eighty-six per cent are in favour of legal same-sex marriage/recognition in Sweden vs. 37% in Türkiye. Support for same-sex couples having the same rights to adopt children as heterosexual couples also varies between countries, from 82% in Thailand to 29% in Türkiye. Older people are significantly less enthusiastic about upping LGBT+ representation in pop culture Forty-three per cent of Gen Zers support seeing more LGBT characters on TV, in films and in advertising vs. 27% of Boomers. Just over two in five support companies/brands actively promoting equality for LGBT+ people Support has dipped five percentage points to 44% since our global Pride polling in 2021), on average across 23 countries** for this marketing strategy. Less than one in three agree with transgender athletes competing based on the gender they identify with Support in 2024 for transgender athletes competing based on the gender they identify with rather the sex they were assigned at birth is down somewhat, to 27% (-5 pp from 2021, on average across 23 countries). *Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965). **Change for 23-country average is based on the countries which were in both the 2024 and 2021 polls.
  • 5. © Ipsos | LGBT+ Pride 2024 5 Living in colour The Stonewall Uprising in 1969 was a turning point in starting to change the reality of being openly part of the LGBT+ (lesbian, gay, bisexual, transgender, plus) community. Even so, many Boomers* and Gen Xers still grew up in a time when staying in the closet was often the more practical, and safer, choice. The younger generations, Gen Zers, and to a lesser degree Millennials, in some countries now live in a time when being out is joyfully celebrated annually during Pride Month. Though, that’s certainly not the case everywhere and in some countries being openly LGBT+ can still get you jailed or even killed. But, even in conservative countries as our recent Ipsos Generations Report 2024 notes Gen Zers are likely the first truly global generation, and thus have likely grown up with everyone from influencers online to their parents IRL impacting their views on sexuality and gender. This significant societal shift looks to be reflected in our global polling, which finds Gen Zers (17% on average across 26 countries) are the most likely generation to identify as part of the LGBT+ community, followed by Millennials at 11%. Whether younger generations will continue to identify as LGBT+ as they age and more settle into long-term romantic relationships remains to be seen. The older generations are significantly less likely than Gen Zers to identify as part of the LGBT+ community — with just 6% of Gen X and 5% of Boomers saying they identify as: lesbian, gay, homosexual, bisexual, pansexual, omnisexual, asexual, transgender, non-binary, gender non- conforming, gender-fluid and/or other than male or female. *GenerationZ (born between 1996-2012),Millennials(born between1980-1995),GenerationX (born between 1966-1979) and Baby Boomers (born between1945-1965).
  • 6. © Ipsos | LGBT+ Pride 2024 6 No race for change Almost half (49% on average across 23 countries**) say they support openly lesbian, gay and bisexual athletes in sports teams in 2024 (-5 pp from 2021). There continues to be significantly less support for transgender athletes, who are set to face stricter rules at the 2024 Summer Olympics this July and August in Paris. A framework for determining which gender category trans athletes can compete in was rolled out in 2021. The new framework looks to be generally in line with global sentiment on this issue as our new polling finds one in four (27% on average across 23 countries) support trans athletes competing based on the gender they identify with rather than the sex they were assigned at birth, down a bit from 32% support in 2021. Across 23 countries, support among women fell nine points from 2021 to 30% in 2024 and three points to 23% among men. In some countries support dropped dramatically in the past three years, including Argentina (30% -18pp), Spain (37%,-13pp), the Netherlands (24%, -13pp) and Canada (21%, -12pp). Meanwhile, support in the Olympic host country now sits at 32% among the French, barely budging from 34% in 2021. And Thailand (new to the Pride survey since 2021) is the only country out of 26 polled in 2024 where more than half (53%) support trans athletes competing based on the gender they currently identify with. **Change for 23-country average is based on the countries which were in both the 2024 and 2021 polls.
  • 7. © Ipsos | LGBT+ Pride 2024 7 Mind the gaps Young men and women are coming of age alongside each other but their views are sharply diverging on some societal topics. Two in three (65% on average across 26 countries) Gen Z* women think same-sex couples should be allowed to marry legally vs. 45% of Gen Z men. There’s a similar difference when it comes to adoption, with 74% of Gen Z women vs. 59% of Gen Z men supporting same-sex couples having the same rights to adopt children as heterosexual couples do. And 78% of Gen Z women vs. 63% of Gen Z men agree transgender people should be protected from discrimination in employment, housing, and access to businesses such as restaurants and stores. Of note, our new Ipsos Equalities Index 2024 also finds Gen Z women and men far apart on several topics. Meanwhile, there’s division between younger women and other cohorts on whether, with parental consent, transgender teenagers should be allowed to receive gender-affirming care, with 63% of Gen Z women and 62% of Millennial women supporting this vs. 51% of both Gen Z and Gen X men. There are also some differences between younger women and everyone else when it comes to the question of whether transgender people should be allowed to use single-sex facilities (e.g., public restrooms) that correspond to the gender they identify with, as almost three in five (59% of Gen Z women and 58% of Millennial women) younger females supporting this vs. 51% on average overall. *GenerationZ (born between 1996-2012),Millennials(born between1980-1995),GenerationX (born between 1966-1979) and Baby Boomers (born between1945-1965).
  • 8. © Ipsos | LGBT+ Pride 2024 8 Social media reality vs. actual reality During Pride Month advertising in several countries is awash in rainbows in support of the LGBT+ community. If you spend any amount of time scrolling social media or tabloid news sites you may be under the impression that most people are really up in arms about this. This doesn’t appear to actually be the case. Support for companies and brands actively promoting equality for LGBT+ people did dip down at a global level over the past few years (currently sitting at 44% on average across 23 countries** in 2024 vs. 49% in 2021) but it hasn’t fallen off a cliff. And in 2024 slightly more than one in three are neutral on the topic, with 36% saying they neither support nor oppose brands promoting equality for the LGBT+ community, while 9% say they “tend to oppose” and just 10% say they “strongly oppose” this marketing move. On the flipside, it may seem like most younger people are constantly calling others out for not being woke enough. But the reality is more nuanced: only 37% of all Gen Zers* and 31% of Millennials in 2024 say they’ve ever spoken out against someone who was being prejudiced against LGBT people, with Gen Z women (45%) by far the most likely cohort to say they’ve done so. *GenerationZ (born between 1996-2012),Millennials(born between1980-1995),GenerationX (born between 1966- 1979) and Baby Boomers (born between1945-1965). **Change for 23-countryaverage is based on the countrieswhichwere in both the 2024 and 2021 polls.
  • 9. © Ipsos | LGBT+ Pride 2024 9 Bright and cheerful events celebrating Pride Month are now the norm in liberal towns and cities in many countries. But a surge of multi-coloured flags for one month once a year doesn’t mean the fight for true equal rights for the LGBT+ community has been won. On the one hand, we find a strong majority (71% across 23 countries**, -3pp since 2021) agree same-sex couples should be allowed to marry/legalize their relationship and 62% (-2pp) think same-sex couples should have the same right to adopt children as heterosexual couples do. Not that long ago any family structure outside of the traditional nuclear family (a married man and woman with two kids) was frowned upon and/or spoken about in hushed tones. Times changed. By 2013 our polling found one in three (33% across 15 countries) said their views on same-sex marriage were different than they were in 2008. In recent decades more countries have legalized same-sex marriage and support has stabilized, with no statistical difference at the global level between support levels now versus 11 years ago. However, an undercurrent of discomfort remains in 2024 with less than half (40% on average across 26 countries) supporting LGBT people displaying affection, such as kissing or holding hands, in public while almost one in four (23%) oppose this. And while 51% agree with LGBT people being open about their sexual orientation or gender identity with everyone, 15% oppose this. Transgender issues tend to encounter more opposition. While half (51%) agree transgender people should be allowed to use single-sex facilities (e.g., public restrooms) that correspond to the gender they identify with, one in three (34%) oppose this. And half (50%) agree government-issued documents such as passports should include an option other than "male" and "female" for people who do not identify as either, while 36% oppose this. **Change for 23-country average is based on the countries which were in both the 2024 and 2021 polls. What this means for… Governments
  • 10. © Ipsos | LGBT+ Pride 2024 10 Should brands be advocates for social change? In recent years some have slammed companies for focusing on a range of diversity, equity and inclusion (DEI) issues, from racism to transgender rights The ‘wokelash’ appeared to reach a fever pitch last year after a boycott of an iconic American beer brand in response to a social media post by a transgender influencer hired to reach a younger audience. The stock price and sales of that beer company took significant, and unintended, hits. But that’s one extreme example and the numbers show there isn’t an overwhelming proportion who strongly oppose (only 10% on average across 26 countries and 13% in the U.S.) companies and brands actively promoting equality for LGBT people in 2024; but there isn’t an overwhelming appetite either. Close to half (45% on average across 26 countries) currently are in support of companies and brands actively promoting equality for LGBT people, ranging from just 22% in Türkiye to 71% in Thailand. And there’s currently only two countries, Türkiye and South Korea, where more people oppose than support companies and brands actively promoting equality for LGBT people. There’s even less desire for more LGBT characters on TV, in films and in advertising, with a mere 34%, on average across 26 countries, currently wanting more. And while the accepted wisdom is that all young people really want more diversity on their screens our polling finds Gen Z* men and women diverge on this topic, too. While 58% of Gen Z women support companies and brands actively promoting equality for LGBT people, only 37% of Gen Z men agree. The same goes with having more LGBT characters on TV, in films and in advertising, with 51% of Gen Z women in support vs. just 33% of Gen Z men. Sometimes gaining new customers means losing old customers — clearly this is a calculation companies need to put more data-driven thought into before intertwining their brand with a particular social issue. What this means for… Brands *GenerationZ (born between 1996-2012),Millennials(born between1980-1995),GenerationX (born between 1966- 1979) and Baby Boomers (born between1945-1965).
  • 11. © Ipsos | LGBT+ Pride 2024 LGBT+ Attitudes & Visibility
  • 12. © Ipsos | LGBT+ Pride 2024 12 23-Country Average Brazil Colombia Ireland Spain Great Britain Chile Sweden South Africa Mexico Netherlands Germany United States Belgium Australia Canada Argentina Peru France Italy Thailand Singapore Poland Hungary Türkiye South Korea Japan LGBT+ Visibility by Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 48% 68% 67% 64% 63% 60% 57% 56% 56% 55% 55% 55% 54% 53% 53% 52% 51% 49% 49% 46% 45% 38% 36% 35% 16% 9% 5% 42% 24% 26% 28% 30% 33% 33% 33% 39% 35% 37% 36% 39% 41% 37% 37% 36% 41% 42% 42% 38% 47% 51% 49% 73% 77% 70% Q. Do you have a relative, friend or work colleague who is: Lesbian/gay/homosexual +1 +2 +7 N/A +6 +3 -7 +6 = -9 +1 +15 -3 -4 -2 -8 -4 -10 +6 +3 N/A N/A +5 +9 +1 +2 -2 Change / 21** (% yes) Country Yes No
  • 13. © Ipsos | LGBT+ Pride 2024 13 LGBT+ Visibility by Country 27% 46% 40% 36% 35% 34% 34% 32% 31% 30% 30% 29% 29% 29% 29% 29% 28% 27% 23% 23% 22% 22% 19% 18% 13% 7% 4% 54% 37% 45% 38% 53% 50% 50% 51% 48% 49% 53% 51% 50% 46% 48% 56% 51% 57% 57% 52% 58% 56% 57% 61% 70% 77% 68% Q. Do you have a relative, friend or work colleague who is: Bisexual +1 -4 +8 +4 -2 +4 +4 -6 -1 -3 +13 +1 N/A N/A -3 -4 -6 +1 -4 N/A +1 +2 +2 -3 +1 +1 = 23-Country Average Brazil Colombia Sweden South Africa United States Spain Mexico Australia Chile Germany Great Britain Ireland Thailand Canada Peru Argentina Netherlands Belgium Singapore Italy France Hungary Poland Türkiye South Korea Japan Country Yes No Change / 21** (% yes) Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries.
  • 14. © Ipsos | LGBT+ Pride 2024 14 23-Country Average Thailand Great Britain Canada Brazil United States Australia Chile Sweden South Africa Netherlands Germany Singapore Colombia Mexico Ireland Belgium Peru Spain Argentina France Poland Türkiye Italy Hungary Japan South Korea LGBT+ Visibility by Country 12% 46% 19% 18% 18% 17% 17% 16% 16% 16% 16% 16% 14% 14% 14% 13% 13% 12% 12% 10% 8% 8% 7% 7% 5% 4% 2% 76% 39% 73% 69% 66% 71% 70% 71% 68% 74% 78% 73% 72% 73% 71% 75% 80% 76% 79% 78% 83% 79% 82% 83% 82% 70% 87% Q. Do you have a relative, friend or work colleague who is: Transgender +2 N/A +6 = +3 +3 -1 +3 +2 +6 +2 +9 N/A +1 -2 N/A +3 = +2 -2 +4 +1 +3 = +3 = = Country Yes No Change / 21** (% yes) Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries.
  • 15. © Ipsos | LGBT+ Pride 2024 15 No 11% 32% 18% 16% 16% 16% 15% 15% 15% 15% 13% 13% 13% 12% 12% 11% 11% 10% 10% 10% 9% 9% 8% 7% 4% 3% 2% 70% 46% 64% 70% 63% 67% 61% 65% 66% 62% 63% 69% 64% 67% 76% 67% 74% 72% 76% 76% 70% 75% 78% 77% 71% 80% 65% 23-Country Average Thailand Canada Great Britain Sweden South Africa Brazil United States Australia Singapore Mexico Ireland Colombia Argentina Netherlands Chile Germany Italy Spain Poland Peru France Türkiye Belgium Hungary South Korea Japan +1 N/A +2 +4 +3 +2 +3 +1 -1 N/A +1 N/A +4 = +6 -2 +7 +2 +2 +3 -6 +2 +2 -2 +1 = -1 Country Yes LGBT+ Visibility by Country Q. Do you have a relative, friend or work colleague who is: Non-binary, gender non- conforming or gender-fluid Change / 21** (% yes) Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries.
  • 16. © Ipsos | LGBT+ Pride 2024 16 -5 N/A -5 -5 -5 -9 +1 -3 +2 N/A -9 -7 -3 -1 -13 -10 +1 -8 -12 +1 +3 -9 N/A +1 -5 = -11 23-Country Average Thailand Spain Chile South Africa Argentina Italy Sweden Colombia Ireland Netherlands Great Britain Australia Brazil Mexico Belgium France Peru Canada Germany Poland United States Singapore Hungary Japan South Korea Türkiye Support Oppose Country Change / 21** (% support) LGBT+ Attitudes by Country 50% 68% 68% 63% 61% 60% 58% 58% 57% 57% 57% 56% 54% 54% 53% 52% 51% 50% 49% 47% 47% 47% 45% 34% 29% 26% 21% 35% 24% 25% 26% 25% 32% 30% 31% 31% 28% 31% 33% 34% 33% 37% 33% 32% 38% 36% 40% 32% 36% 40% 41% 63% 48% 38% 15% 7% 7% 11% 14% 9% 12% 12% 12% 15% 13% 11% 13% 13% 10% 15% 18% 12% 15% 13% 21% 18% 15% 25% 9% 25% 41% Q. To what extent do you support or oppose the following: LGBT people being open about their sexual orientation or gender identity with everyone Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries.
  • 17. © Ipsos | LGBT+ Pride 2024 17 LGBT+ Attitudes by Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 39% 65% 59% 54% 48% 48% 47% 47% 47% 45% 44% 44% 43% 43% 43% 40% 39% 37% 37% 33% 32% 28% 27% 25% 21% 16% 14% 37% 26% 28% 29% 36% 34% 34% 36% 33% 42% 40% 39% 33% 36% 40% 42% 35% 37% 42% 34% 39% 37% 43% 62% 41% 33% 40% 24% 9% 13% 17% 15% 17% 18% 16% 21% 13% 16% 18% 24% 21% 17% 19% 26% 26% 21% 33% 29% 35% 30% 13% 38% 51% 46% Q. To what extent do you support or oppose the following: LGBT people displaying affection in public (e.g., kissing or holding hands) = +1 +3 N/A = -4 -3 -5 +3 N/A -5 -4 -2 +3 +4 -8 -3 -4 -1 +8 +4 +4 N/A -2 -2 +1 +2 23-Country Average Spain Sweden Ireland Great Britain Italy Belgium Netherlands Chile Thailand Argentina Australia South Africa France Germany Canada Brazil United States Mexico Poland Colombia Peru Singapore Japan Hungary Türkiye South Korea Support Oppose Country Change / 21** (% support)
  • 18. © Ipsos | LGBT+ Pride 2024 18 LGBT+ Attitudes by Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 49% 68% 67% 66% 60% 59% 59% 59% 58% 57% 57% 54% 54% 52% 51% 50% 47% 47% 46% 44% 43% 43% 38% 30% 28% 23% 22% 35% 25% 24% 25% 29% 30% 33% 26% 27% 29% 31% 31% 33% 35% 37% 36% 41% 37% 39% 35% 36% 40% 42% 60% 47% 38% 44% 16% 7% 9% 9% 11% 11% 8% 16% 16% 13% 13% 14% 13% 13% 12% 15% 12% 16% 16% 21% 21% 17% 20% 10% 25% 40% 34% Q. To what extent do you support or oppose the following: Openly lesbian, gay and bisexual athletes in sports teams -5 -5 N/A -1 -1 -6 -11 -2 N/A -6 -3 -8 -2 = -14 -11 = -5 -13 +5 -10 -4 N/A -5 = -9 -4 23-Country Average Spain Thailand Sweden Great Britain Italy Netherlands South Africa Ireland Chile Brazil Belgium Australia France Argentina Canada Germany Colombia Mexico Poland United States Peru Singapore Japan Hungary Türkiye South Korea Support Oppose Country Change / 21** (% support)
  • 19. © Ipsos | LGBT+ Pride 2024 19 LGBT+ Attitudes by Generation* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. To what extent do you support or oppose the following: (% support) Openly lesbian, gay and bisexual athletes in sports teams 42% 47% 45% 42% 61% 56% 51% 48% Gen Z Millennials Gen X Baby Boomers Male Female
  • 20. © Ipsos | LGBT+ Pride 2024 20 -3 N/A +1 -3 N/A -3 +4 -2 +2 -2 -5 -9 -15 -7 -10 -1 -11 +1 -8 N/A +5 -6 = +1 -5 -6 -4 23-Country Average Thailand South Africa Spain Ireland Brazil Sweden Chile Italy Great Britain Australia Netherlands Argentina Mexico Canada Germany Belgium France United States Singapore Poland Colombia Peru South Korea Japan Türkiye Hungary Support Oppose Country Change / 21** (% support) LGBT+ Visibility by Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 33% 60% 48% 47% 46% 43% 42% 42% 39% 39% 37% 35% 34% 34% 34% 33% 32% 32% 31% 31% 29% 29% 27% 19% 18% 17% 13% 41% 31% 27% 38% 36% 35% 37% 34% 40% 39% 40% 41% 46% 43% 44% 44% 43% 43% 38% 42% 35% 46% 49% 42% 65% 35% 43% 26% 10% 26% 15% 19% 23% 21% 24% 21% 23% 23% 24% 20% 23% 22% 24% 25% 25% 31% 27% 36% 26% 24% 39% 17% 49% 44% Q. To what extent do you support or oppose the following: More LGBT characters on TV, in films and in advertising
  • 21. © Ipsos | LGBT+ Pride 2024 21 LGBT+ Visibility by Generation* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. To what extent do you support or oppose the following: (% support) More LGBT characters on TV, in films and in advertising 33% 33% 28% 23% 51% 43% 33% 30% Gen Z Millennials Gen X Baby Boomers Male Female
  • 22. © Ipsos | LGBT+ Pride 2024 22 -5 N/A -3 = = -6 -5 N/A -6 -14 -11 -5 -15 -11 -4 +1 -11 -6 +1 -8 -2 +4 N/A -9 -1 = -14 23-Country Average Thailand Spain Sweden South Africa Italy Brazil Ireland Chile Netherlands Argentina Great Britain Mexico Belgium Australia Germany Canada Colombia Peru United States France Poland Singapore Japan Hungary South Korea Türkiye Support Oppose Country Change / 21** (% support) LGBT+ Visibility by Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 44% 71% 60% 57% 57% 55% 53% 52% 50% 50% 48% 47% 46% 45% 45% 43% 42% 41% 41% 40% 39% 39% 37% 36% 30% 24% 22% 36% 20% 29% 31% 26% 32% 34% 31% 29% 32% 36% 37% 38% 35% 36% 42% 40% 38% 41% 36% 37% 31% 42% 54% 42% 45% 36% 20% 9% 11% 12% 17% 14% 13% 17% 21% 18% 17% 17% 16% 20% 20% 15% 19% 21% 19% 24% 24% 31% 21% 10% 28% 31% 42% Q. To what extent do you support or oppose the following: Companies and brands actively promoting equality for LGBT people
  • 23. © Ipsos | LGBT+ Pride 2024 23 LGBT+ Visibility by Generation* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. To what extent do you support or oppose the following: (% support) Companies and brands actively promoting equality for LGBT people 37% 42% 39% 37% 58% 53% 47% 44% Gen Z Millennials Gen X Baby Boomers Male Female
  • 24. © Ipsos | LGBT+ Pride 2024 LGBT+ Rights & Protections
  • 25. © Ipsos | LGBT+ Pride 2024 25 74% 84% 83% 82% 81% 80% 79% 78% 77% 77% 77% 77% 77% 77% 76% 76% 76% 75% 75% 73% 73% 73% 66% 65% 61% 60% 52% 9% 6% 7% 6% 7% 6% 7% 6% 6% 6% 11% 10% 8% 10% 8% 6% 9% 11% 10% 12% 12% 6% 19% 11% 14% 11% 13% 17% 11% 10% 12% 12% 14% 14% 16% 17% 17% 12% 13% 16% 13% 15% 17% 16% 14% 16% 15% 16% 22% 16% 24% 24% 29% 36% Views on LGB Rights and Protection By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. How much do you agree or disagree with the following? Lesbian, gay and bisexual people should be protected from discrimination in employment, housing, and access to businesses such as restaurants and stores 26-Country Average Thailand South Africa Spain Sweden Ireland Australia Mexico Argentina Peru Canada France Brazil Great Britain Italy Colombia Netherlands United States Belgium Singapore Germany Chile Japan Hungary Poland South Korea Türkiye Country Agree Disagree
  • 26. © Ipsos | LGBT+ Pride 2024 26 Perceived Transgender Discrimination By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. 66% 78% 77% 76% 75% 74% 73% 73% 72% 71% 71% 70% 69% 68% 68% 67% 67% 65% 61% 61% 60% 60% 60% 59% 59% 50% 42% 14% 10% 11% 10% 9% 11% 9% 12% 9% 11% 6% 11% 13% 16% 16% 16% 16% 16% 18% 17% 18% 15% 21% 23% 19% 18% 28% 19% 12% 13% 14% 16% 15% 18% 16% 19% 18% 23% 19% 19% 16% 17% 17% 18% 19% 21% 23% 22% 26% 20% 18% 22% 32% 30% Q. In your opinion, how much discrimination do transgender people face in our society today? A great deal/ fair amount Not much/ not at all 26-Country Average Peru Colombia Brazil Mexico Chile Italy South Africa Spain Ireland Thailand Argentina South Korea Hungary Netherlands United States Singapore Great Britain Belgium Poland Türkiye Australia France Sweden Canada Germany Japan Country
  • 27. © Ipsos | LGBT+ Pride 2024 27 Perceived Transgender Discrimination By Generation* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. In your opinion, how much discrimination do transgender people face in our society today? (% a great deal or fair amount) 66% 62% 60% 59% 79% 73% 69% 64% Gen Z Millennials Gen X Baby Boomers Male Female
  • 28. © Ipsos | LGBT+ Pride 2024 28 -4 N/A -1 -7 -2 -1 -9 -7 N/A -6 +5 = -7 -11 -6 +1 -5 -9 -2 +4 -9 -3 -10 N/A +5 -5 -4 23-Country Average Thailand Spain Sweden Italy France Chile Great Britain Ireland Argentina South Africa Australia Brazil Netherlands Mexico Colombia Belgium Canada Peru Poland United States Germany Japan Singapore Hungary South Korea Türkiye Support Oppose Country Change / 21** (% support) Views on LGBT Rights and Protection By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 53% 73% 69% 64% 64% 61% 61% 61% 60% 60% 59% 58% 58% 57% 56% 55% 54% 54% 51% 51% 51% 47% 42% 40% 36% 33% 29% 29% 18% 19% 20% 24% 26% 22% 26% 24% 28% 21% 28% 26% 26% 30% 28% 29% 29% 33% 29% 27% 35% 48% 39% 39% 41% 36% 17% 9% 12% 16% 13% 13% 18% 14% 16% 12% 21% 14% 16% 17% 15% 17% 17% 17% 16% 20% 22% 18% 10% 20% 25% 26% 35% Q. To what extent do you support or oppose the following: Laws banning discrimination against LGBT people when it comes to employment, access to education, housing and social services, etc.
  • 29. © Ipsos | LGBT+ Pride 2024 29 72% 89% 82% 79% 79% 78% 78% 78% 78% 76% 76% 76% 75% 75% 74% 74% 73% 73% 72% 71% 70% 70% 65% 63% 62% 61% 52% 17% 7% 11% 14% 16% 14% 14% 13% 16% 17% 16% 17% 17% 14% 15% 16% 16% 15% 21% 17% 18% 18% 16% 23% 28% 27% 34% Views on Transgender Discrimination Protection By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, , polled between Feb. 23 – March 8, 2024. Q. How much do you agree or disagree with the following? Transgender people should be protected from discrimination in employment, housing, and access to businesses such as restaurants and stores Agree Disagree 26-Country Average Thailand South Africa Ireland Peru Australia Sweden Italy Mexico Argentina Brazil Colombia Spain France Netherlands Canada Singapore Great Britain Chile United States Belgium Germany Japan Poland South Korea Hungary Türkiye Country
  • 30. © Ipsos | LGBT+ Pride 2024 30 Views on Transgender Discrimination Protection By Generation* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. How much do you agree or disagree with the following? (% agree) Transgender people should be protected from discrimination in employment, housing, and access to businesses such as restaurants and stores 63% 68% 68% 73% 78% 77% 78% 79% Gen Z Millennials Gen X Baby Boomers Male Female
  • 31. © Ipsos | LGBT+ Pride 2024 31 26-Country Average Thailand Italy Chile Singapore South Africa Spain Japan Argentina Netherlands Mexico South Korea Australia Brazil Colombia Germany Poland Belgium Ireland Peru France Türkiye Canada Great Britain United States Sweden Hungary Views on Teens’ Access to Gender-Affirming Care By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. 55% 81% 67% 67% 66% 65% 63% 62% 62% 60% 59% 57% 56% 56% 56% 55% 55% 55% 52% 51% 49% 49% 48% 44% 43% 40% 37% 30% 11% 21% 27% 20% 25% 25% 17% 26% 24% 31% 30% 32% 30% 33% 26% 27% 29% 35% 39% 31% 34% 36% 38% 43% 42% 45% Q. How much do you agree or disagree with the following? With parental consent, transgender teenagers should be allowed to receive gender- affirming care (e.g., counselling and hormone replacement treatment) Agree Disagree Country
  • 32. © Ipsos | LGBT+ Pride 2024 32 Views on Teens’ Access to Gender-Affirming Care By Generations* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. How much do you agree or disagree with the following? (% agree) With parental consent, transgender teenagers should be allowed to receive gender-affirming care (e.g., counseling and hormone replacement treatment) 51% 54% 51% 53% 63% 62% 57% 55% Gen Z Millennials Gen X Baby Boomers Male Female
  • 33. © Ipsos | LGBT+ Pride 2024 33 Views on Access to Facilities Matching Gender Identity By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. How much do you agree or disagree with the following? Transgender people should be allowed to use single-sex facilities (e.g., public restrooms) that correspond to the gender they identify with 26-Country Average Thailand Italy Germany Netherlands Spain Chile Argentina Sweden South Africa Brazil Mexico Singapore Australia Colombia France Belgium Ireland Poland Peru Canada South Korea Japan Türkiye United States Great Britain Hungary Agree Disagree Country 50% 82% 63% 59% 58% 57% 57% 56% 56% 55% 53% 53% 53% 51% 50% 50% 49% 46% 46% 45% 45% 44% 43% 41% 41% 38% 38% 35% 10% 23% 24% 28% 27% 35% 30% 30% 34% 34% 40% 29% 33% 39% 30% 33% 39% 31% 47% 37% 42% 35% 40% 43% 43% 42%
  • 34. © Ipsos | LGBT+ Pride 2024 34 Views on Access to Facilities Matching Gender Identity By Generation* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. How much do you agree or disagree with the following? (% agree) Transgender people should be allowed to use single-sex facilities (e.g., public restrooms) that correspond to the gender they identify with 47% 50% 46% 45% 59% 58% 52% 51% Gen Z Millennials Gen X Baby Boomers Male Female
  • 35. © Ipsos | LGBT+ Pride 2024 35 Views on Other- Gender Option on Official Documents By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. ***Change for 26-country average is based on the countrieswhich were in both the 2024 and 2023 polls. 49% 77% 59% 57% 57% 56% 56% 56% 54% 52% 51% 51% 50% 50% 50% 50% 47% 47% 45% 44% 43% 43% 42% 42% 40% 40% 40% 36% 15% 32% 31% 32% 23% 29% 28% 33% 39% 38% 36% 37% 34% 39% 33% 38% 38% 45% 40% 42% 39% 41% 35% 40% 41% 43% Q. How much do you agree or disagree with the following? Government-issued documents such as passports should include an option other than "male" and "female" for people who do not identify as either 26-Country Average Thailand Chile Argentina South Africa Japan Italy Spain Brazil Mexico Netherlands Australia Ireland Germany Colombia Singapore South Korea Belgium Peru United States Türkiye Great Britain Sweden Poland France Canada Hungary Agree Disagree Country
  • 36. © Ipsos | LGBT+ Pride 2024 36 Views on Insurance Coverage of Gender Transition Costs By Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries. 44% 70% 60% 58% 54% 54% 53% 53% 52% 51% 48% 46% 45% 44% 44% 42% 41% 41% 41% 40% 39% 39% 36% 36% 34% 26% 25% 40% 22% 33% 28% 34% 34% 34% 34% 30% 38% 36% 39% 45% 42% 40% 33% 38% 42% 50% 51% 47% 41% 44% 48% 47% 60% 61% Q. How much do you agree or disagree with the following? Health insurance systems should cover the costs of gender transition no differently than the costs of other medical procedures 26-Country Average Thailand Chile Italy South Africa Netherlands Spain Brazil Singapore Argentina Germany Ireland Mexico Australia Belgium Japan Poland France Colombia Peru United States Türkiye Sweden Canada Great Britain South Korea Hungary Agree Disagree Country
  • 37. © Ipsos | LGBT+ Pride 2024 37 -5 N/A +3 -6 -13 -4 +2 -2 -1 -3 -18 -8 -3 N/A -9 +3 N/A -3 -5 -13 -4 -6 -12 -7 -5 -3 -4 23-Country Average Thailand South Africa Chile Spain Brazil Italy France Germany Colombia Argentina Belgium Sweden Singapore Mexico Poland Ireland Türkiye Peru Netherlands Australia United States Canada Japan Great Britain Hungary South Korea Support Oppose Country Change / 21** (% support) Views About Transgender Athletes by Country Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 27% 53% 38% 37% 37% 36% 36% 32% 31% 30% 30% 29% 28% 27% 26% 26% 25% 25% 24% 24% 23% 21% 21% 19% 19% 17% 14% 33% 27% 28% 24% 29% 29% 34% 32% 41% 30% 31% 36% 27% 42% 33% 34% 29% 36% 36% 36% 30% 27% 31% 51% 28% 37% 42% 40% 20% 34% 40% 35% 34% 30% 36% 28% 41% 40% 35% 45% 32% 41% 41% 46% 40% 40% 41% 47% 52% 48% 30% 54% 46% 44% Q. To what extent do you support or oppose the following: Transgender athletes competing based on the gender they identify with rather the sex they were assigned at birth
  • 38. © Ipsos | LGBT+ Pride 2024 38 Views About LGBT Equality and Visibility By Generation* Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries. Q. To what extent do you support or oppose the following: (% support) Transgender athletes competing based on the gender they identify with rather the sex they were assigned at birth 28% 28% 22% 19% 37% 34% 29% 27% Gen Z Millennials Gen X Baby Boomers Male Female
  • 39. © Ipsos | LGBT+ Pride 2024 Same-Sex Marriage & Parenting
  • 40. © Ipsos | LGBT+ Pride 2024 40 55% 78% 77% 73% 71% 69% 69% 68% 66% 65% 65% 64% 62% 58% 58% 55% 53% 51% 51% 46% 44% 42% 39% 36% 36% 33% 18% 16% 8% 8% 13% 10% 9% 9% 8% 11% 10% 16% 13% 16% 19% 20% 16% 14% 17% 14% 19% 18% 25% 28% 30% 16% 21% 19% 13% 7% 8% 9% 12% 12% 15% 10% 10% 13% 10% 12% 12% 12% 12% 17% 13% 18% 18% 21% 21% 28% 13% 20% 27% 21% 30% 16% 7% 7% 6% 8% 10% 7% 13% 13% 12% 10% 12% 10% 10% 9% 13% 19% 14% 18% 14% 17% 6% 20% 14% 21% 25% 33% -3 -3 -4 +2 = -6 -4 N/A -5 -7 -1 +1 +4 -6 N/A -5 -4 = -7 -2 -4 -2 +1 -2 -2 N/A -6 71% 86% 85% 86% 81% 78% 78% 76% 77% 75% 81% 77% 78% 77% 78% 71% 67% 68% 65% 65% 62% 67% 67% 66% 52% 54% 37% 23-Country Average Sweden Netherlands Spain Germany Belgium Argentina Ireland Great Britain Canada Chile Australia France Italy Thailand Mexico South Africa Brazil United States Colombia Hungary Japan Poland Peru South Korea Singapore Türkiye Country Change / 21** Allow marriage or legal recognition (net) 2024 Allow marriage or legal recognition (net) Views on Same- Sex Marriage by Country Q. When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion? Same-sex couples should be allowed to marry legally Same-sex couples should be allowed to obtain some kind of legal recognition, but not to marry Not Sure Same-sex couples should not be allowed to marry or obtain any kind of legal recognition **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled betweenFeb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024.
  • 41. © Ipsos | LGBT+ Pride 2024 41 62% 82% 78% 74% 74% 73% 73% 72% 71% 70% 69% 69% 68% 68% 66% 66% 65% 64% 63% 57% 57% 53% 50% 49% 45% 41% 29% 9% 8% 5% 5% 7% 7% 7% 10% 8% 9% 8% 7% 8% 7% 10% 6% 8% 18% 7% 7% 13% 7% 12% 10% 11% 15% 14% 29% 10% 17% 21% 19% 20% 20% 18% 21% 21% 23% 24% 24% 25% 24% 29% 28% 18% 30% 35% 30% 40% 38% 42% 44% 44% 57% 23-Country Average Thailand Sweden Netherlands Spain Germany Belgium Great Britain Australia Canada Ireland South Africa Brazil Argentina United States Chile France Japan Italy Mexico Singapore Colombia Hungary Peru South Korea Poland Türkiye -2 N/A -1 -9 -3 +4 +1 = = -11 N/A = -1 -5 -6 -1 +3 -4 +4 -2 N/A +5 -9 +8 -1 +8 -10 Change / 21** (% agree) Country Agree Views about Same-Sex Couples’ Right to Adopt By Country Q. Still thinking about same-sex marriage, to what extent do you agree or disagree that: Same-sex couples should have the same rights to adopt children as heterosexual couples do Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. Disagree
  • 42. © Ipsos | LGBT+ Pride 2024 42 Views about Same-Sex Couples’ Parenting By Country Q. Still thinking about same-sex marriage, to what extent do you agree or disagree that: Same-sex couples are just as likely as other parents to successfully raise children Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 63% 81% 81% 74% 74% 74% 74% 73% 72% 71% 71% 71% 70% 69% 69% 68% 68% 67% 59% 58% 58% 56% 53% 50% 44% 38% 29% 27% 15% 11% 15% 19% 19% 21% 20% 20% 20% 22% 23% 23% 22% 24% 24% 26% 23% 34% 20% 34% 29% 41% 40% 43% 46% 55% 23-Country Average Sweden Thailand Great Britain Germany Ireland Netherlands Spain Australia Canada Belgium Argentina Chile France Brazil South Africa Italy United States Mexico Japan Hungary Singapore Colombia Peru Poland South Korea Türkiye -2 -1 N/A -2 +4 N/A -11 -6 -2 -13 -4 -3 +3 +1 = -2 +5 -6 -1 -3 -4 N/A +5 +6 +5 -1 -9 Change / 21** (% agree) Country Agree Disagree
  • 43. © Ipsos | LGBT+ Pride 2024 43 Gen Z* Spotlight: Views on LGBT Rights & Protections Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Same-sex couples should be allowed to marry legally LGBT people being open about their sexual orientation or gender identity with everyone Laws banning discrimination against LGBT people when it comes to employment, access to education, housing and social services, etc. Openly lesbian, gay and bisexual athletes in sports teams Companies and brands actively promoting equality for LGBT people LGBT people displaying affection in public (e.g., kissing or holding hands) More LGBT characters on TV, in films and in advertising 46% 61% 15 42% 61% 19 37% 58% 21 36% 54% 18 33% 51% 18 Female Gen Zers 26-country average (% support) Male Gen Zers Gap 45% 63% 18 45% 65% 20
  • 44. © Ipsos | LGBT+ Pride 2024 44 Gen Z* Spotlight: Views on Transgender Rights & Protections Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Transgender people should be protected from discrimination in employment, housing, and access to businesses such as restaurants and stores With parental consent, transgender teenagers should be allowed to receive gender-affirming care (e.g., counselling and hormone replacement treatment) Transgender people should be allowed to use single-sex facilities (e.g., public restrooms) that correspond to the gender they identify with Government-issued documents such as passports should include an option other than "male" and "female" for people who do not identify as either Health insurance systems should cover the costs of gender transition no differently than the costs of other medical procedures Transgender athletes competing based on the gender they identify with rather the sex they were assigned at birth 26-country average (% agree) Female Gen Zers Male Gen Zers Gap 51% 63% 12 47% 59% 12 45% 57% 12 42% 51% 9 28% 37% 9 63% 78% 15
  • 45. © Ipsos | LGBT+ Pride 2024 LGBT+ Celebration & Allyship
  • 46. © Ipsos | LGBT+ Pride 2024 46 +1 N/A +8 +7 +1 N/A = +3 -2 -2 +5 = -1 +1 +1 +1 +3 +3 +7 +1 -1 N/A +3 +2 +1 +1 +2 23-Country Average Thailand South Africa Sweden Spain Ireland Chile Great Britain Mexico Australia Colombia Canada Netherlands United States Argentina Brazil Italy Germany France Peru Belgium Singapore Poland Türkiye Hungary South Korea Japan Yes No Country Change / 21** (% yes) LGBT Celebration & Allyship Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 15% 33% 29% 24% 23% 21% 20% 19% 19% 19% 19% 18% 17% 17% 17% 16% 16% 15% 15% 14% 12% 12% 12% 5% 5% 4% 3% 8% 13% 5% 6% 4% 6% 11% 5% 8% 8% 9% 8% 4% 7% 11% 7% 4% 8% 7% 10% 6% 10% 7% 10% 3% 11% 9% 75% 51% 64% 70% 71% 71% 68% 74% 71% 71% 70% 72% 77% 74% 70% 76% 78% 74% 77% 74% 80% 76% 79% 81% 90% 82% 88% Q. Have you ever Attended a public event in support of LGBT people (e.g., a Pride march)
  • 47. © Ipsos | LGBT+ Pride 2024 47 +2 N/A +3 N/A +4 +5 +6 +1 = +4 +4 -1 +5 +2 -1 +3 +5 +4 = N/A +3 +2 = +2 +2 +1 = 23-Country Average Thailand Argentina Ireland South Africa Chile Spain Belgium Mexico United States Colombia Netherlands France Great Britain Australia Peru Brazil Germany Canada Singapore Italy Poland Sweden South Korea Türkiye Hungary Japan Yes No Country Change / 21** (% yes) LGBT Celebration & Allyship Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. 14% 36% 23% 23% 22% 22% 22% 21% 21% 18% 18% 17% 17% 17% 16% 16% 16% 15% 13% 13% 10% 8% 8% 5% 4% 3% 1% 78% 49% 68% 71% 72% 69% 74% 72% 71% 73% 72% 78% 76% 79% 76% 74% 78% 75% 79% 77% 84% 86% 87% 83% 85% 92% 91% Q. Have you ever Attended the wedding of a same-sex couple
  • 48. © Ipsos | LGBT+ Pride 2024 48 LGBT Celebration & Allyship Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. Q. Have you ever Visited a bar or a night-club that caters primarily to LGBT people +2 N/A = +4 +10 +2 -4 +2 +2 +6 -1 +5 N/A = = -3 = +3 -5 = +1 +5 N/A +2 +2 -2 = 23-Country Average Ireland Great Britain Spain Sweden Chile Australia Argentina South Africa Colombia Mexico Brazil Thailand Canada Peru Netherlands United States France Belgium Germany Italy Poland Singapore Hungary South Korea Türkiye Japan Yes No Country Change / 21** (% yes) 22% 35% 35% 32% 30% 30% 30% 29% 28% 28% 27% 26% 25% 24% 23% 23% 23% 22% 21% 21% 20% 14% 13% 9% 7% 6% 4% 68% 54% 58% 59% 62% 59% 59% 59% 65% 61% 62% 66% 56% 66% 64% 70% 67% 70% 69% 66% 71% 77% 75% 82% 82% 82% 87%
  • 49. © Ipsos | LGBT+ Pride 2024 49 LGBT Allyship Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. **Change for 23-country average is based on the countrieswhich were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries. Q. Have you ever Spoken out against someone who was being prejudiced against LGBT people -2 -3 -11 -2 +2 -6 -2 -7 -2 +2 N/A -3 -11 -6 = N/A -7 +1 = = -9 +4 N/A +1 -5 +4 -3 23-Country Average Chile Argentina Brazil South Africa Peru Colombia Mexico Netherlands France Ireland Sweden Belgium Australia United States Thailand Canada Germany Great Britain Italy Türkiye Poland Singapore Hungary South Korea Spain Japan Yes No Country Change / 21** (% yes) 30% 47% 42% 41% 40% 38% 37% 37% 37% 36% 33% 33% 32% 30% 29% 29% 29% 29% 28% 26% 25% 23% 18% 17% 14% 9% 4% 56% 35% 41% 49% 45% 50% 46% 47% 50% 53% 52% 48% 56% 54% 57% 53% 55% 52% 60% 64% 57% 61% 66% 72% 65% 85% 83%
  • 50. © Ipsos | LGBT+ Pride 2024 50 LGBT Allyship by Generations Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. Have you ever Spoken out against someone who was being prejudiced against LGBT people (% yes) 27% 28% 24% 22% 45% 35% 31% 23% Gen Z Millennials Gen X Baby Boomers Male Female
  • 51. © Ipsos | LGBT+ Pride 2024 Sexual Orientation & Gender Identity
  • 52. © Ipsos | LGBT+ Pride 2024 52 26-Country Average Netherlands Brazil Canada Chile Germany Great Britain Belgium Thailand Argentina Australia Spain Sweden United States Colombia France Poland Turkey Ireland Italy Mexico Singapore Hungary Japan Peru South Africa South Korea Country Sexual Orientation By Country Q. And which of the following, if any, do you identify as? Any of: • Lesbian/gay/homosexual • Bisexual • Pansexual/omnisexual • Asexual Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. 9% 14% 13% 11% 11% 11% 11% 10% 10% 10% 10% 10% 10% 10% 9% 9% 9% 8% 8% 6% 6% 5% 4% 4% 4% 4% 4%
  • 53. © Ipsos | LGBT+ Pride 2024 53 Sexual Orientation By Generations Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. Q. And which of the following, if any, do you identify as? Any of: • Lesbian/gay/homosexual • Bisexual • Pansexual/omnisexual • Asexual 14% 9% 6% 5% Gen Z Millennials Gen X Baby Boomers
  • 54. © Ipsos | LGBT+ Pride 2024 54 Net % of LGBT+ Adults By Country Any of: • Lesbian/gay/homosexual • Bisexual • Pansexual/omnisexual • Asexual • Transgender • Non-binary/gender non- conforming/gender-fluid • Other than male or female Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. 11% 17% 15% 14% 13% 13% 12% 12% 12% 12% 11% 11% 11% 10% 10% 10% 10% 9% 9% 7% 7% 6% 5% 5% 5% 5% 5% 26-Country Average Netherlands Thailand Brazil Canada Great Britain Australia United States Chile Germany Belgium Spain Sweden Argentina Colombia France Poland Turkey Ireland Italy Mexico Singapore Hungary Japan Peru South Africa South Korea Country
  • 55. © Ipsos | LGBT+ Pride 2024 55 Net % of LGBT+ Adults By Generations Base: 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled betweenFeb. 23 – March 8, 2024. 17% 11% 6% 5% Gen Z Millennials Gen X Baby Boomers Any of: • Lesbian/gay/homosexual • Bisexual • Pansexual/omnisexual • Asexual • Transgender • Non-binary/gender non- conforming/gender-fluid • Other than male or female
  • 56. © Ipsos | LGBT+ Pride 2024 Methodology
  • 57. © Ipsos | LGBT+ Pride 2024 57 METHODOLOGY These are the results of a 26-country survey conducted by Ipsos on its Global Advisor online platform between Friday, February 23 and Friday, March 8, 2024. For this survey, Ipsos interviewed a total of 18,515 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries. The sample consists of approximately 1,000 individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Mexico, Spain, and the U.S., and 500 individuals each in Argentina, Belgium, Chile, Colombia, Hungary, Ireland, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Türkiye. Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Chile, Colombia, Ireland, Mexico, Peru, Singapore, South Africa, Thailand, and Türkiye are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more "connected" segment of their population. The data is weighted so that the composition of each country's sample best reflects the demographic profile of the adult population according to the most recent census data. "The Global Country Average" reflects the average result for all the countries and markets in which the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. When percentages do not sum up to 100 or the 'difference' appears to be +/- 1 percentage point more/less than the actual result, this may be due to rounding, multiple responses, or the exclusion of "don't know" or not stated responses. The precision of Ipsos online polls is calculated using a credibility interval with a poll where N=1,000 being accurate to +/- 3.5 percentage points and of where N=500 being accurate to +/- 5.0 percentage points. For more information on Ipsos' use of credibility intervals, please visit the Ipsos website.
  • 58. For More Information © Ipsos | LGBT+ Pride 2024 Melissa Dunne Senior Data Journalist Ipsos Knowledge Centre Melissa.Dunne@ipsos.com