These are key findings from Altman Vilandrie & Co's 2013 Consumer Video Research showcasing online video viewing adoption, attitudes toward pay-TV and cord-cutting, and millennials' use of broadcast TV.
Video para-móviles-2015-perspectiva-global-iabeMarketingHoy
Fuente: http://www.emarketinghoy.com/?p=7184
ESTUDIO DE LA IAB INDICA QUE LOS FORMATOS DE VIDEO DE MAYOR DURACION ESTÁN CAPTURANDO LA ATENCIÓN EN LAS PANTALLAS MÓVILES A NIVEL GLOBAL.
Estudio de usuarios de video móvil en 24 países evidencia que 1 de cada 5 usuarios hace streaming de videos en su Smartphone mientras observa televisión tradicional.
REPORTE COMPLETO: Video para móviles 2015- Perspectiva Global IAB (Versión en inglés solamente)
La mayoría de los encuestados en cada región se encuentra a favor de la publicidad en video móvil personalizada.
Contrario a la opinión popular, las pantallas móviles están siendo utilizadas para hacer streaming de video de larga duración, de acuerdo con el nuevo estudio de comprensión del usuario de video móvil, “Uso del Video Móvil: Una Perspectiva Global”, llevado a cabo en 24 países a nivel global, publicado el día de hoy por la Interactive Advertsing Bureau (IAB).
Treinta y seis porciento del total de personas que respondieron, afirmaron ver videos de 5 minutos o más, diariamente o de manera frecuente desde sus teléfonos móviles. Los usuarios de video móvil en Turquía, Finlandia, China, Rusia y Singapur son, particularmente, usuarios frecuentes de este tipo de videos. Programación incluso de mayor duración, como películas y episodios completos de series de televisión, también son observados por las audiencias de dispositivos móviles, siendo los usuarios Chinos los que más tienden a ver ambos formatos en sus pantallas móviles.
Sin importar la duración del video, un número sustancial de usuarios, declara que su consumo desde smartphones ha incrementado año a año en todos los países participantes en el estudio, con repuntes destacados en países como U.S (50%), Canadá (42%), Nueva Zelanda (42%), Suráfrica
(42%) y el Reino Unido (40%). Esta tendencia también esta impactando la televisión tradicional en todos los ámbitos, con usuarios en China (37%) y Singapur (35%) declarando una alta incidencia en la disminución del consumo de televisión tradicional, debido al incremento de streaming desde el móvil.
A pesar que los usuarios de video móvil todavía ven televisión, el 22% afirma que regularmente lo hace mientras observa videos de forma simultanea en su Smartphone. Esta tendencia al consumo dual de pantallas se evidencia a través de todos los mercados estudiados, con la excepción de Japón.
“La popularidad del video digital en pantallas pequeñas es evidente a nivel global” afirma Anna Bager, Vicepresidente Senior de Video y Mobile de IAB y Gerente General de los Centros de Excelencia de Video Digital y Mobile Marketing de la IAB. “El hecho de que las personas no estén consumiendo pequeños fragmentos de programación, pero si comprometiéndose con contenido de mayor duración desde sus teléfonos, abre las puertas para que las marcas hagan parte de esta impresionante vinculación móvil por parte de los usuarios.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
Nielsen’s Digital Transition Tracker provides a comprehensive view of the home entertainment category, which includes any paid format used to access TV and movie content at home or on a mobile device, such as DVDs or Blu-ray discs, digital rentals, Pay Per View, or subscription streaming. The report looks at findings among the general U.S. population and measures the overall size of the category over time for both TV and movies.
Courtesy of: Nielsen
Broadband Access & learning by Darren SidnickDarren Sidnick
"Broadband and access" is a presentation from Darren Sidnick in March 2008. It outlines online stats, plus focuses on how online "hard to reach groups" are (eg. ethnic minorities, those without qualifications, those not in work, older learners), plus outlines Ufi learndirect's learner segmentation approach
Video para-móviles-2015-perspectiva-global-iabeMarketingHoy
Fuente: http://www.emarketinghoy.com/?p=7184
ESTUDIO DE LA IAB INDICA QUE LOS FORMATOS DE VIDEO DE MAYOR DURACION ESTÁN CAPTURANDO LA ATENCIÓN EN LAS PANTALLAS MÓVILES A NIVEL GLOBAL.
Estudio de usuarios de video móvil en 24 países evidencia que 1 de cada 5 usuarios hace streaming de videos en su Smartphone mientras observa televisión tradicional.
REPORTE COMPLETO: Video para móviles 2015- Perspectiva Global IAB (Versión en inglés solamente)
La mayoría de los encuestados en cada región se encuentra a favor de la publicidad en video móvil personalizada.
Contrario a la opinión popular, las pantallas móviles están siendo utilizadas para hacer streaming de video de larga duración, de acuerdo con el nuevo estudio de comprensión del usuario de video móvil, “Uso del Video Móvil: Una Perspectiva Global”, llevado a cabo en 24 países a nivel global, publicado el día de hoy por la Interactive Advertsing Bureau (IAB).
Treinta y seis porciento del total de personas que respondieron, afirmaron ver videos de 5 minutos o más, diariamente o de manera frecuente desde sus teléfonos móviles. Los usuarios de video móvil en Turquía, Finlandia, China, Rusia y Singapur son, particularmente, usuarios frecuentes de este tipo de videos. Programación incluso de mayor duración, como películas y episodios completos de series de televisión, también son observados por las audiencias de dispositivos móviles, siendo los usuarios Chinos los que más tienden a ver ambos formatos en sus pantallas móviles.
Sin importar la duración del video, un número sustancial de usuarios, declara que su consumo desde smartphones ha incrementado año a año en todos los países participantes en el estudio, con repuntes destacados en países como U.S (50%), Canadá (42%), Nueva Zelanda (42%), Suráfrica
(42%) y el Reino Unido (40%). Esta tendencia también esta impactando la televisión tradicional en todos los ámbitos, con usuarios en China (37%) y Singapur (35%) declarando una alta incidencia en la disminución del consumo de televisión tradicional, debido al incremento de streaming desde el móvil.
A pesar que los usuarios de video móvil todavía ven televisión, el 22% afirma que regularmente lo hace mientras observa videos de forma simultanea en su Smartphone. Esta tendencia al consumo dual de pantallas se evidencia a través de todos los mercados estudiados, con la excepción de Japón.
“La popularidad del video digital en pantallas pequeñas es evidente a nivel global” afirma Anna Bager, Vicepresidente Senior de Video y Mobile de IAB y Gerente General de los Centros de Excelencia de Video Digital y Mobile Marketing de la IAB. “El hecho de que las personas no estén consumiendo pequeños fragmentos de programación, pero si comprometiéndose con contenido de mayor duración desde sus teléfonos, abre las puertas para que las marcas hagan parte de esta impresionante vinculación móvil por parte de los usuarios.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
Nielsen’s Digital Transition Tracker provides a comprehensive view of the home entertainment category, which includes any paid format used to access TV and movie content at home or on a mobile device, such as DVDs or Blu-ray discs, digital rentals, Pay Per View, or subscription streaming. The report looks at findings among the general U.S. population and measures the overall size of the category over time for both TV and movies.
Courtesy of: Nielsen
Broadband Access & learning by Darren SidnickDarren Sidnick
"Broadband and access" is a presentation from Darren Sidnick in March 2008. It outlines online stats, plus focuses on how online "hard to reach groups" are (eg. ethnic minorities, those without qualifications, those not in work, older learners), plus outlines Ufi learndirect's learner segmentation approach
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
2015 Trends in Public Service AnnouncementsJulia McDowell
If you're thinking of creating or distributing public service announcements, don't miss this annual report. We'll answer your questions about distribution, time-sensitive messages and PSA inventory.
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
This is a presentation I did for the Boise Metro Rotary. The intention of the content is information business leaders that the trends we are seeing are going to have an impact on their businesses (whether they like it or not!)
This is an update to my presentation on legal issues arising out of new media. I will present this version at a series of breakfast talks hosted by Quirk.biz
2013 03-06 ITWeb GRC presentation on reputation managementPaul Jacobson
These are my slides for my presentation at the ITWeb GRC conference on 6 March 2013 on reputation as a corporate governance issue from the perspective of the social Web.
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
2015 Trends in Public Service AnnouncementsJulia McDowell
If you're thinking of creating or distributing public service announcements, don't miss this annual report. We'll answer your questions about distribution, time-sensitive messages and PSA inventory.
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
This is a presentation I did for the Boise Metro Rotary. The intention of the content is information business leaders that the trends we are seeing are going to have an impact on their businesses (whether they like it or not!)
This is an update to my presentation on legal issues arising out of new media. I will present this version at a series of breakfast talks hosted by Quirk.biz
2013 03-06 ITWeb GRC presentation on reputation managementPaul Jacobson
These are my slides for my presentation at the ITWeb GRC conference on 6 March 2013 on reputation as a corporate governance issue from the perspective of the social Web.
An initiative to target Bike to Work campaign toward young white collars that work Jakarta.
Inspired by http://hsgautama.multiply.com/journal/item/371/Pekerja_Kost_Naiklah_Sepeda_buat_Ngantor
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Deloitte United States
Explore the results of Deloitte’s ninth edition of the Digital Democracy Survey, including:
•Evolving media consumption habits, including preferences related to binge watching, streaming video, and over-the-top viewing habits
•Effectiveness of various advertising methods, both traditional and online
•Changing consumer behaviors related to mobile device ownership and usage
For more information visit www.deloitte.com/us/tmtrends.
Ericsson ConsumerLab TV and Media 2013 PresentationEricsson
The Ericsson ConsumerLab TV & Media 2013 report looks at the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.
Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast services. Today people take their entertainment with them around the house - and beyond.
For more from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
TV & Video: An Analysis of Consumer Habit Ericsson
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
Video Ad Summit 2016 Opening PresentationWill Richmond
Tim Castree, Managing Director, North America, Videology, delivered this opening presentation at the June 14, 2016 VideoNuze Online Video Advertising Summit in NYC.
Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...Will Richmond
VivaKi Innovations Director Beth Doyle and Spark Digital Activation Director Kristin Haarlow presentation titled " How the Power of Choice Drives Results." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Tal Riesenfeld | Eyeview | The Future of Multiscreen Video AdvertisingWill Richmond
Eyeview Co-Founder and VP, Business Development Tal Riesenfeld presentation titled "The Future of Multiscreen Video Advertising." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital VideoWill Richmond
Adobe VP, Monetization Jeremy Helfand presentation titled "5 Reasons to Be Bullish on Digital Video." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Kelly McEttrick, VideoHub and Andrew Feigenson, Nielsen | Integrating GRPs in...Will Richmond
VideoHub Sr. Director of Platform Strategy, Kelly McEttrick and Nielsen SVP, Ad Platforms & Networks Andrew Feigenson presentation titled " Integrating GRPs into the Digital Ecosystem." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Paul Kontonis | Outrigger Media | A Marketer's Assessment of the Live YouTube...Will Richmond
Outrigger Media Chief Media Evangelist Paul Kontonis presentation titled "A Marketer's Assessment of the Live YouTube 100 Channels." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Christy Tanner | TV Guide Digital | More, More, More: Viewer Panel InsightsWill Richmond
TV Guide Digital EVP/GM Christy Tanner presentation titled "More, More, More: Viewer Panel Insights." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
David Hallerman | eMarketer | State of the Online Video Market: Big Growth AheadWill Richmond
eMarketer Principal Analyst David Hallerman presentation titled "State of the Online Video Market: Big Growth Ahead." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Profiting From Broadband Video's Disruptive ImpactWill Richmond
This presentation describes how broadband-delivered video is disrupting the traditional video business and how players can profit from the transformations underway. Numerous current examples of successful video providers are shared.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
2. Altman Vilandrie & Company
AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors
Background
Locations
Founded in 2002 in Boston
Led by 8 Directors and 8 Principals
San
Francisco
80+ consultants in North America
New York
City
Boston
London
Munich
Budapest
Additional 40 consultants in Europe operating
as Solon Management Consulting
Value Proposition
Telecom, Media, & Technology (TMT) focus
results in better advice and speed
Fact-based, highly analytical, and
economics-based approach
Serve corporate and private equity clients
Confidential – Do Not Reproduce
Countries where AV&Co./Solon
has assisted clients
21 November 2013
2
3. 2013 AV&Co./Research Now Video Survey – Methodology and Approach
AV&Co.’s 2013 Video Survey explores the transformation of consumer behavior in TV
show and movie watching
Sample Areas Explored
Survey Background
• Web survey conducted in
July, 2013—similar to
surveys done in summers
of 2010-2012
• Conducted in partnership
with Research Now, an
online panel provider
• Sample of 2,548
respondents (~500 in each
of 5 age bands) who are
video-decision makers for
their household
• Paid-TV subscribership – cord-cutters, cord-nevers,
cord shavers
• Online video usage – paid, ad-based, pirated
• Devices used to control and watch video
• Mobile viewing – location, devices, and rationale
• Interest in a la carte channel offers
• Attitudes toward live viewing, prerecorded shows, and
genres
• Multitasking and binge-watching
• TV Everywhere – awareness, usage, preferences
• Interest in an “add-on” service depending on brand,
price, content, live channels, and device availability
• Impact of Netflix offer and pricing scenarios
Confidential – Do Not Reproduce
21 November 2013
3
4. Online Viewing Adoption
Internet TV show/movie viewing is growing across all ages; younger consumers watch
online video more frequently, but older consumers had a large increase in 2013
How often do you watch TV shows/movies on the internet?
(% responding at least weekly)
81%
80%
75%
2011
2012
2013
72%
68%
62%
60%
54%
51%
45%
37%
36%
33%
24% 26%
18-24
25-34
35-44
45-54
55+
Age
Base: All respondents
Source: 2011, 2012 and 2013 AV&Co./Research Now Surveys; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
4
5. Drivers of Paid Online Video Adoption
Viewing flexibility is a main driver of internet video service subscriptions, but almost
40% of online video subscribers report saving money as a motivating factor
Why do you use a paid internet video service?
(% selecting each option)
53%
I can watch on my own timetable
43%
I can easily get TV shows I want to watch
39%
It saves me money overall
34%
I can watch everywhere I go
I can get TV shows and movies I can't get anywhere
else
30%
It lets me watch TV in rooms different from where the
primary household TV is located
28%
It is easier to use than Pay-Per-View or Video-onDemand services from a cable provider
24%
It has a better recommendation system
15%
The user interface is better than the cable TV
14%
Base: Respondents who use at least one paid internet video service
Source: 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
5
6. Paid Internet Viewing by Source
Netflix dominates online video-watching among consumers who watch online video at
least weekly
Do you watch TV shows and/or movies on these paid online video services
on a weekly basis?
(% of respondents who watch online video at least weekly)
76%
35%
Netflix Instant
33%
32%
32%
HBO GO
Hulu Plus
Amazon Prime
Paid on demand
video services
Paid Online Video Service
Base: Respondents who watch online video at least weekly
Source: 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
6
7. Multichannel TV Subscribers
Growth in multichannel video subscribers has not kept pace with TV household growth;
~4% of households are “new” non-subscribers who have emerged in the past 5 years
• Historically, 90% of
occupied TV
households
subscribed to
multichannel TV
Occupied TV Households
(millions)
118.0
110.0
11.1
10%
4.4
11.9
4%
10%
“New” Non-Subscribers
“Traditional” Non-Subscribers
(held at 10%)
Use antenna, watch DVDs only,
don’t care about video, etc.
• Subscribers are now
at 86%— incremental
4% are “new” nonsubscribers
98.9
90%
101.7
86% Multichannel TV
Subscribers
Cable, Satellite, or Telco TV
2008
2013
Source: SNL Kagan, AV&Co. Analysis
Confidential – Do Not Reproduce
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8. Multichannel TV Subscribers
Of non-subscribing households who “care about video,” the majority use online video at
least weekly
Composition of Multichannel TV Non-Subscribers Who “Care About Video”
(% of occupied TV households)
4.9%
1.7%
4.7% of occupied
TV households are
non-subscribers
who watch online
video at least
weekly
3.4%
1.7%
1.3%
4.9%
1.5%
0.4%
Other cord-cutters and
cord-nevers don’t watch
online video weekly (1.9%
of occupied TV households)
"True" Cord-Nevers "True" Cord-Cutter
(never subscribed, (former subscribers who
but care about video)
care about video)
5.6-7.6%* of TV households are true cord-cutters or cord-nevers (care about video but who watch
video through other means); ~4-5% are driven at least partially by emergence of internet video
The number of cord-cutters and cord-nevers was approximately the same as in last year’s survey
* Range based on margin of error of survey
Source: 2012 and 2013 AV&Co./Research Now Surveys; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
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9. Cord-Cutters’ Reasons for Unsubscribing
Price and value are the main reasons cord-cutters cancelled their subscriptions;
availability of internet video is the third largest driver
To what extent were each of the following important in your decision to
"cut the cord", i.e., stop subscribing to a cable service?
(% of cord-cutters responding “important” and “very important”)
I could no longer afford Cable TV
66%
Cable TV was a poor value
53%
Internet Video was enough for my needs
50%
It was difficult to find good programs and/or
movies on cable TV
42%
Basic Antenna Cable was enough for my needs
35%
I didn't care about live TV (e.g., sports and news)
I didn't care about seeing TV shows as soon as
they were released
My cable TV Provider had poor service
I didn’t have enough time to watch shows or
movies
31%
29%
27%
25%
Base: Cord-cutters who watch video through other means
Source: 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
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10. Reasons for Maintaining a Cable TV Subscription
Current cable subscribers value access to live news and sports, as well as the ability to
watch new television shows as soon as they are available
Why do you choose to subscribe to cable TV instead of relying only on internet
video for shows, movies, and other television programs?
(% of cable subscribers who agree with statements)
Live news is important to me
74%
I want to watch TV shows as soon as
they are available
66%
Live sports are important to me
I'm open to cancelling cable, but others
in my household want it
59%
28%
Watching TV shows
when they become
available is especially
55+
important to younger
cable subscribers
Age
Under 35
My internet connection is too slow for
video
76%
19%
35+
62%
Base: Current cable TV subscribers
Source: 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
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11. Broadcast TV Watching
Even with growing online alternatives, the level of TV watching during normal broadcast
time is roughly the same as in 2010
How often do you watch shows on TV during their normal broadcast time?
(% viewing at least weekly)
2010
89%
2013
80%
73%
80%
84%
85%
87%
72%
65%
60%
18-24
25-34
35-44
Age
45-54
55+
Base: All Respondents
Source: 2010 and 2013 AV&Co./Research Now Survey; AV&Co. Analysis
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21 November 2013
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12. Non-Subscriber Future Plans
36% of non-subscribers expect to subscribe to cable within 5 years, including almost
half of subscribers under 35
What is the likelihood that you or your household will subscribe to cable TV
service five years from now?
(% of non-subscribers that responded “likely” or “very likely”)
53%
46%
32%
33%
27%
18-24
25-34
35-44
Age
45-54
55+
Source: 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
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13. TV Show/Movie Viewing on Tablets
Tablet video consumption has more than doubled since 2011, driven by increased tablet
ownership; increased usage, especially among older consumers, has also contributed
How often do you watch TV shows and movies on a tablet?
(% viewing at least weekly)
Tablet
Ownership
2013
2011
51%
51%
43%
36%
32%
Watch TV shows
and movies on
tablet weekly
2013
2011
22%
18%
16%
29%
24%
9%
18-24
12%
25-34
26%
7%
35-44
11%
2%
8%
14%
45-54
1%
9%
55+
Age
Base: All Respondents
Source: 2011 & 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
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14. TV Show/Movie Viewing on Smartphones
Smartphone TV show and movie watching nearly tripled from 2011 to 2013, driven
primarily by increased usage but also from growth in ownership
How often do you watch TV shows and movies on a smartphone?
(% viewing at least weekly)
73%
68%
66%
Smartphone
Ownership
2013
2011
56%
48%
47%
41%
43%
40%
30%
Watch TV shows
and movies on
smartphone weekly
2013
2011
32%
28%
11%
18-24
20%
13%
5%
25-34
35-44
3%
9%
45-54
0%
4%
55+
Age
Base: All Respondents
Source: 2011 and 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
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15. TV Everywhere Awareness by Age
TV Everywhere awareness has increased slightly over the past year, but younger
consumers are still more aware than older consumers
Does your cable TV subscription include access to TV Everywhere?
(% of subscribers with access to TV Everywhere)
No
32%
32%
Don’t
Know
19%
31%
21%
37%
29%
Yes
50%
36%
42%
2012
Yes
47%
35%
18-24
34%
25-34
35-44
33%
45-54
24%
55+
Age
Base: Cable TV subscribers with access to TV Everywhere
Source: 2012 and 2013 AV&Co./Research Now Survey; AV&Co. Analysis
Confidential – Do Not Reproduce
21 November 2013
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16. TV Everywhere App Preferences
82% of consumers prefer a single TV Everywhere app over separate apps for each
channel; younger consumers are more open to separate apps than older consumers
If you were using TV Everywhere on your devices, which of these options would be
better for you?
(% of all cable subscribers)
A separate app for
each channel you
subscribe to, each
giving you access to
TV shows from that
specific channel
A single app from
your cable TV
provider that gives
you access to all the
shows from channels
you subscribe to
32%
30%
68%
70%
18-24
25-34
21%
79%
35-44
Age
15%
11%
85%
89%
45-54
55+
Base: Cable TV subscribers
Source: 2013 AV&Co./Research Now Survey; AV&Co. Analysis
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21 November 2013
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