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Global Gateway Social Media Marketing

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The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.

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Social Media Marketing Global Gateway Series November 20, 2009
Intro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media ,[object Object],[object Object]
Social Media Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Numbers. Mobile Users
Some Numbers: User Generated Content
 
Why should you consider it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some More Good Reasons ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Strategic Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Ready ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices – Lee Odden ,[object Object],[object Object],[object Object],[object Object]
Best Practices Continued ,[object Object],[object Object],[object Object]
Worst Practices Lee Odden ,[object Object],[object Object],[object Object]
Worst Practices Continued ,[object Object],[object Object]
Social Media Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Last Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Global Gateway Social Media Marketing