The document provides an overview of social media marketing for travel agencies. It discusses why agencies should engage in social media marketing and which social media sites are best. It outlines Funjet Vacations' strategy to help agencies grow through social media by acting as a lead generation resource and creating educational resources. The document also discusses best practices for social media use and the types of people needed to support social media efforts.

1. Social Media Marketing Learn how to build your Funjet Vacations business by harnessing the emerging power of Social Marketing

2. Training Agenda What is social media marketing? Why would I want to engage in social media marketing if I already have an effective, well diversified marketing plan? What social media sites are best for my agency? How can Funjet Vacations help me accomplish my social media plan? What do I need to do to get started? What type of people am I going to need to support my social initiatives? What are some best practices that I can learn from or pitfalls that I can avoid? Let’s answer these questions today!

3. Social Media Facts Social Media is now more popular than email 66.8% of internet users have used social networks, while only 65.1% have used email. Facebook has grown from 100 million to 200 million users in the last year Twitter has 18 million unique monthly visitors At this rate, it will have nearly 100 million visitors at the same time next year 43% of active Twitter users say they can’t live without it

4. Social Media Facts Facebook is not just for kids

5. Social Media Facts Twitter = Boomer Magnet

6. What is Social Media Marketing? A personalized, knowledge/data driven, real-time communication loop with customers that drives incremental engagement, loyalty and market share – while at the same time creating brand advocates

7. How Does Social Marketing Fit into My Current Marketing Plan?

8. What Are The Best Social Media Sites For My Business?

9. Why Should I Engage in Social Media Marketing? Exposes your agency to new business opportunities by expanding your demographic and geographic reach Allows you to proactively respond and engage in customer service and support issues in real time Helps you establish and communicate your expertise and establish/reinforce credibility Can produce a low customer acquisition cost, while at the same time fostering an increase in customer retention and loyalty Helps you maintain personalized relationships in a very effective and efficient manner The marketplace and your customers expect to be able to communicate with you in this manner Allows you to learn more about your customers Enables you to target specific customer groups

10. TA Adoption of Social Media is Growing – Quickly! From March 2009 to July 2009, travel agents who responded to our two social media surveys indicated… 30% in March / 59% in July (97% Increase) 4% in March / 22% in July (450% increase) 8% in March / 11% in July (38% increase) 35% of TA respondents indicated that they are using social media to promote their business by sharing information and generating leads

11. Funjet is committed to helping your agency grow through social by: We have chosen to develop our strategy around TA success as its foundation We have deliberately chosen NOT to go the consumer direct approach We will include travel agencies in our call to action We will act as a lead generation vehicle for you in regards to the consumers who reach out to us You have direct influence over our social efforts Let us know what you need from us for your agency to be successful We will create and post educational webinars to the Funjet Agent Advantage each month How Can Funjet Help Me With My Social Media Efforts?

12. How Does Funjet Help?

13. Funjet’s Social Media Strategy

14. What Type of People Am I Going To Need To Support My Social Efforts? Genuine Transparent Proactive Empowered Dedicated A conversationalist A bit edgy and sarcastic Charismatic Quick witted Able to respond in real-time, 24/7 Able to discuss many different topics, not just travel

15. Authenticity Reigns! “ Authenticity reigns. Conversations cannot be controlled, they can only be joined, so marketers have to be willing to listen and learn from the consumers they engage through social media.” Randall Rothenberg, President and CEO, Interactive Advertising Bureau

16. Develop your own social media value proposition: " Social marketing will impact ________ by ________ extent over _________ timeframe. And when that happens, the added value for the business will be $________, which will give me an ROI of ________ . “ Select the best social media tools / sites for your agency Define the Key Performance Indicator (KPIs) that you are going to use when evaluating the impact of your social efforts Identify and select your social team Visit Funjet Agent Advantage for new and informational webinars posted every month What Do I Need To Do To Get Started?

17. Best Practice TA Examples

18. twitter.com/funjetvacations @FunjetVacations @MGoingFunjet facebook.com/funjet Join Facebook groups and follow on Twitter areas that are of interest to you Facebook.com/TripAdvisor Lonely Planet Fan Page #TravelTuesday on Twitter #FollowFriday on Twitter @JetBlue on Twitter @SouthwestAir on Twitter Important Groups to Join and People to Follow, and URLs to Know

19. Appendix

20. Overview A free-access social networking website A website where users can: Create business & personal profiles Join networks organized by city, school, region, workplace, etc. Invite friends, family, colleagues, etc. to join your network Send messages, update statuses and post comments with network members Post images, videos and other multimedia to share with your network A great place to promote your business A great place to build a loyalty program Give special offers to network members Incentives to people who join your network

21. Best Practices Frequently engage your followers in conversation Share insights both professional and personal Be transparent Be responsive, don’t let questions go unanswered Share links, images, videos that add to the conversation Keep the conversation light and real Evaluate your network and friend quality Pitfalls Don’t over-think every post Don’t accept every friend request you get Don’t be one line away from a sale in every conversation

22. Overview A free-access social networking website Twitter is considered a Micro-Blogging tool Twitter users can: Create profiles (as many as needed) Follow like-minded people Send messages and read other people’s messages (called Tweets) Post links to images, videos and other multimedia to share with your network A great place to promote your business A great place to build a loyalty program Give special offers to network members Incentives to people who join your network

23. Best Practices Frequently engage in the conversation Re-Tweet others posts when appropriate Be conversational and transparent Evaluate your network and friend quality Take advantage of trends (#TravelTuesday or #FollowFriday) Leverage tools like mrtweet.com, tweetdeck.com, hootsuite.com, twhirl.org and twitteranalyzer.com Pitfalls Don’t over-think every post Don’t over use #hashtags Don’t follow everyone who follows you Don’t be one line away from a sale in every conversation (Advice is more credible)

24. Thank You Kelly Dockry Lentini – Funjet Vacations Twitter - @keldock Facebook – www.facebook.com/KellyDockry Mike Kornacki – Trisept Solutions Twitter - @yellowledbedder Facebook - www.facebook.com/MikeKornacki