Lori Russo, Head of Global Talent Acquisition and Employer Brand, and Stacy Zapar, Social Recruiting & Employer Brand Strategist, share the employer branding story of TripAdvisor at the Greenhouse Recruiting Optimization Summit.
Social Media for the Travel Industry: What Works NOW?Krista Neher
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) presented on social media for the travel industry.
The travel & tourism industry is changing quickly - and smart marketers are staying on top of social media.
This presentations shares the top trends in social media that businesses in the travel industry should take note of. Discover how tools like Instagram, Pinterest, Hashtags and Review Sites can impact your success online and build a clear strategy to take advantage of them.
Travel and Tourism marketers can discover how to break through the clutter on Facebook to drive results and learn how to really connect with the audience.
Krista Neher is a bestselling author, social media keynote speaker and social media thought-leader. She enjoys speaking to the travel industry about social media, and works with a variety of travel and tourism groups on their digital marketing strategies.
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
The Global & International Impact of Social Media: Keynote Presentation by Kr...Krista Neher
This presentation by Krista Neher (www.KristaNeher.com) was presented to inspire and educate students about the global impact that social media can have.
Social media is a powerful tool that has a tremendous impact around the globe. It has helped to initiate change, give voices to the voiceless and drive transparency.
In addition, ANYONE and EVERYONE can make an impact with social media. There are countless teens with millions of views of their YouTube channels. The impact of social media is large, growing and truly global.
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
You’ve seen the successes—the $700,000+ Smithsonian spacesuit campaign—and the failures—of which there are many—so what do you say the next time someone in your museum suggests launching a crowdfunding campaign?
This presentation combines tips and tricks from my experience leading two Indiegogo-based campaigns for the Autry Museum of the American West with insights from others who have led crowdfunding campaigns for cultural institutions.
Social Media for the Travel Industry: What Works NOW?Krista Neher
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) presented on social media for the travel industry.
The travel & tourism industry is changing quickly - and smart marketers are staying on top of social media.
This presentations shares the top trends in social media that businesses in the travel industry should take note of. Discover how tools like Instagram, Pinterest, Hashtags and Review Sites can impact your success online and build a clear strategy to take advantage of them.
Travel and Tourism marketers can discover how to break through the clutter on Facebook to drive results and learn how to really connect with the audience.
Krista Neher is a bestselling author, social media keynote speaker and social media thought-leader. She enjoys speaking to the travel industry about social media, and works with a variety of travel and tourism groups on their digital marketing strategies.
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
The Global & International Impact of Social Media: Keynote Presentation by Kr...Krista Neher
This presentation by Krista Neher (www.KristaNeher.com) was presented to inspire and educate students about the global impact that social media can have.
Social media is a powerful tool that has a tremendous impact around the globe. It has helped to initiate change, give voices to the voiceless and drive transparency.
In addition, ANYONE and EVERYONE can make an impact with social media. There are countless teens with millions of views of their YouTube channels. The impact of social media is large, growing and truly global.
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
You’ve seen the successes—the $700,000+ Smithsonian spacesuit campaign—and the failures—of which there are many—so what do you say the next time someone in your museum suggests launching a crowdfunding campaign?
This presentation combines tips and tricks from my experience leading two Indiegogo-based campaigns for the Autry Museum of the American West with insights from others who have led crowdfunding campaigns for cultural institutions.
The Art of Story Telling using Social MediaSimplify360
Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and platforms.
In this presentation for Traverse 14 , drawing on my 11 years of experience of working in publishing, I shared some ideas of how to build and create successful publishing projects.
Blabvertising: The Art of Word-of-Mouth Marketing is helping thousands of business professionals and salespeople explode their business with growth!
Discover:
- How to recognized as an expert in the eyes of your prospects
- Growing your referral base with one word
- Dealing with challenging people
For booking and interview inquiries, please contact dave@theshef.com
This was my presentation delivered at the European Cities Marketing conference in Madrid about why destination should brand themselves working with bloggers. I talked about the why, shared some examples of some cool blogging projects and the impact they created. Hope you find it useful and look forward to your comments, feedback.
The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university.
VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media.
This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project.
For more info on IYLEP visit their website: http://www.vcusocialmedia.com/about/
Ruth Burr's slides from the SEO Strategies panel at DFWSEM State of Search 2012. What does your grandma think you do? It's called "marketing." The more we incorporate classic marketing metrics and thinking into our SEO the more we'll be doing real business and making real money.
How can you compete with best-in-class companies for standout talent? This employer branding infographic outlines what it takes to climb your way to the top. It also reveals the Fortune 500 top 5 employer brands as ranked on WilsonHCG’s Fortune 500 Top 100 Employment Brands Report.
The Art of Story Telling using Social MediaSimplify360
Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and platforms.
In this presentation for Traverse 14 , drawing on my 11 years of experience of working in publishing, I shared some ideas of how to build and create successful publishing projects.
Blabvertising: The Art of Word-of-Mouth Marketing is helping thousands of business professionals and salespeople explode their business with growth!
Discover:
- How to recognized as an expert in the eyes of your prospects
- Growing your referral base with one word
- Dealing with challenging people
For booking and interview inquiries, please contact dave@theshef.com
This was my presentation delivered at the European Cities Marketing conference in Madrid about why destination should brand themselves working with bloggers. I talked about the why, shared some examples of some cool blogging projects and the impact they created. Hope you find it useful and look forward to your comments, feedback.
The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university.
VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media.
This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project.
For more info on IYLEP visit their website: http://www.vcusocialmedia.com/about/
Ruth Burr's slides from the SEO Strategies panel at DFWSEM State of Search 2012. What does your grandma think you do? It's called "marketing." The more we incorporate classic marketing metrics and thinking into our SEO the more we'll be doing real business and making real money.
How can you compete with best-in-class companies for standout talent? This employer branding infographic outlines what it takes to climb your way to the top. It also reveals the Fortune 500 top 5 employer brands as ranked on WilsonHCG’s Fortune 500 Top 100 Employment Brands Report.
GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.
Glasgow City Marketing Bureau partnered with TripAdvisor, the world’s largest travel site, to excite businesses about increase the city’s visibility on channel.
Every month, millions of visitors come to TripAdvisor to research businesses and plan their next trip, so we encourage you to take advantage of the tremendous opportunities offered by this global marketplace.
Full Webinar: A Roadmap for Successfully Creating and Amplifying Great ContentSkyword Inc.
Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.
Attend and get a roadmap to successfully creating and amplifying your content!
During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.
The webinar covers:
Insights into how businesses are growing by creating great content and amplifying its reach.
The major components required for building a modern content strategy.
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
Victoria Redman, from Commonwealth Bank of Australia, and Kellie Tomney, from Campbell Arnotts, share strategic and tactical examples of how to build a robust employer brand platform from which you can influence your talent brand, the highly social, visible, version of your employer brand.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Stacy Zapar, employer branding and social recruiting expert, presents "Building an Employer Brand that Attracts Top Talent" at the Recruiting Optimization Roadshow in Los Angeles.
Strategic roadmaps vs product roadmaps (ProductCamp Boston 2015)ProductCamp Boston
Learn how to create roadmaps with content so rich that features will be an afterthought! One strategic roadmap aligns all product roadmaps and keeps "shiny new object" syndrome and constantly changing priorities at bay.
About John Mansour
John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
ConnectIn Italia 2016: la storia di LuxotticaLinkedIn Italia
Davide Gugliotta di Luxottica spiega la strategia di employer branding e talent acquisition della propria azienda, in equilibrio tra approccio globale ed esigenze locali
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Finding new recruits online is easy but getting their response in this noisy world is an art! The explosion of social media has enabled companies direct access to people like never before and in 2016 using social media for recruiting is not a new concept.
But with the explosion came the noise and recruiters must work smarter if they want to engage & attract candidates to their roles.
- Discover tools that you can use to map across social networks to improve candidate engagement.
- See real examples of companies who are getting it wrong (and why) and learn from those who are getting it right.
- Simple steps that you can implement immediately to maximise your return on social recruiting
In this webinar, you'll learn how to:
Tell a story the right way to recruit tech talent and why it matters
Conduct email and inmail campaigns that stand out in the crowd
Avoid recruiter fails at all costs
Pubcon Las Vegas 2013, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world's top speakers.
How digital can win back competitive advantage. CRM for charity communicators...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
I download 'tweetsfromwommaupdatedanew-091122172838-phpapp01.pptx' presentation and then chose my favorite slides.
Nothing was added to this original presentation.
Top 3 Presentation Takeaways:
1. A clear idea of what a persona is & what it isn’t
2. A real life example of how a persona is used to drive better conversion
3. Eight resources to help you create data-rich personas at home
~Originally presented at Interact Conference in Columbus, Ohio, May 2018
Smart Social New York 2018 | What Content for Modern Consumers Looks LikeSpredfast
Mercer and charity: water on:
Tomorrow’s Customer Experience is Happening Today: What Content for Modern Consumers Looks Like
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. No matter the form, your audience needs the answers they’re seeking. How are you balancing their needs with your need to stand out? Join these content experts as they share their secrets and strategies for successful content marketing today and tomorrow.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
Keynote: Social Recruiting Strategies Conference - Dallas TX USA 2016The Searchologist
Focus on Future Recruits Now - Using Social Media Trends You Should Not Ignore. http://socialrecruitingstrategies.com/dallas-2016/agenda/
A look at what Recruiters need to be aware of now and in the (short term) future.
SEO & Social Media: A Match Made in HeavenBrettASnyder
SEO and Social Media share a common denominator: relationships. Understanding how to harness the complementary disciplines of SEO and Social Media to find, build, and curate relationships allows you to amplify your marketing campaigns and connect directly with your audience to accomplish your business goals.
Trendology: Data Driven Real Time Marketing By Chris KernsMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Reacting To Real-Time Events: Socially Engaging In The Moment. PRESENTATION: Trendology: Data Driven Real Time Marketing - Given by Chris Kerns, @chriskerns - SpredFast, Director of Analytics & Research. #SocialPro #13A
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
A day of social media training based on 2 years @ONS looking at what we do, what we've learnt and how I'd suggest statisticians doing it for themselves approach it.
Similar to TripAdvisor - Employer Brand Story (20)
Today’s top recruiters embrace data to employ a forward-thinking and data-driven approach to recruiting and hiring. What sets today’s top recruiters apart is their ability to leverage technology and data to develop insights that then inform their recruiting tactics.
So how can you use technology to build reports that yield meaningful insights to improve your hiring process?
Join Jon Stross, Co-Founder and President at Greenhouse and Liz Zenz, Recruiting Operations Manager at R/GA to learn how to win at reporting. You’ll walk away knowing:
- Reporting best practices from forward-thinking companies like yours
- How to drive consistent improvement by engaging your stakeholders in a thoughtful report cadence
- How successful hiring teams use data proactively to change behavior
The future of work comes as you fast. When you blink, it’s here. As a recruiter, it’s crucial we keep pace with all the things happening around us that can impact our ability to identify, engage, and attract candidates. This webinar, hosted by recruiting veteran Lars Schmidt, will explore the impact of coming trends on recruiting, and provide actionable tips and recommendations on how to stay on top of what’s now and what’s next.
Employer Branding vs. Recruitment Marketing (And How to Use Them Together)GreenhouseSoftware
There’s a big difference between employer branding and recruitment marketing.
They’re both a key part of building a successful hiring strategy, but many HR and talent acquisition professionals use them synonymously (or even get them confused). If you want to attract the best-fit talent for your team, it’s crucial to understand how the two concepts are unique—and how they can complement each other.
In this deck, Abigail Horne, Senior Talent Acquisition Manager at Bettercloud will break down the key differences between employer branding and recruitment marketing, and how to use them together to boost your recruiting efforts.
You’ve worked hard to get your business to the point it’s at today and it’s exciting to see your customer base and revenues grow. But structuring your organization to scale while ensuring your Talent and People teams have the strategies and support they need to scale your internal team isn’t something you’ve accounted for.
Experts, Kelli Dragovich, Senior Vice President of People at Hired and Will Blaze, Senior Technical Recruiter at Peloton join Ariana Moon, Senior Recruiter at Greenhouse to provide insights on growing responsibly.
Through this presentation you'll learn how to:
- Build a foundation for scalable growth
- Address hiring needs to match company growth
- Operationalize your core values
- Source and interview top talent at high volume to maintain growth
- Maintain company culture through culture add
Hire Top Talent: Using New Hire Performance Data to Improve HiringGreenhouseSoftware
As your organization grows and your recruiting team makes more and more hires, the ultimate measure of success is how those new hires perform. To get to a place where you can report on this data, you must focus your team on outcomes and build strong relationships with your hiring managers.
On Wednesday, June 13, 2018, Lauren Holzer, Director of Talent Acquisition at WeddingWire joins Greenhouse Customer Success Manager, Rosa Gandler to discuss how to improve your hiring process through team alignment and iterating on data.
In this webinar you’ll learn how to:
- Focus your team on outcomes
- Build hiring manager relationships and process alignment
- Leverage performance data to iterate on existing processes
As the end of the academic year rapidly approaches, forward-thinking companies are preparing campus recruiting events to increase visibility and source new college graduates. Among these new grads? The first wave of Generation Z.
Entrepreneurial, highly individual and true digital natives, Gen Z-ers have a unique perspective on work and their careers. They also have different sets of needs and interests. So what does it currently take to win at campus recruiting?
In this webinar, Red Ventures and Revature will discuss how campus recruiting helped them reach their hiring goals, the strategies they are evolving to reach this new wave of talent, and how getting your jobs in front of informed candidates can give your company a big advantage.
How Programmatic Technology, not AI, Will Impact the Recruiting IndustryGreenhouseSoftware
The recruiting industry is running on business models like Cost per Applicant, monthly subscriptions and Cost per Click - pricing models that have no notion of quality or fit. When you pay for clicks, you get clicks. Enter programmatic, a technology that has been transforming industries like Digital Advertising and E-commerce for over a decade with a simple notion - buyers deserve to know what they are buying. You would never buy a car without knowing exactly what it is, why would you buy an ad placement or a candidate without knowing anything about it?
In this webinar, you'll learn why programmatic, not AI, is the real technology driving transformation in recruiting. Learn how it is connecting recruiters, job seekers and job sites in a network of trade that will make all parties more successful. How it will make qualified talent available to you, anytime, on demand and cutting weeks from the hiring process. And it how will make the job search experience more human and rewarding, allowing candidates to quickly connect with interested potential employers.
Finally, you'll hear from a mutual Greenhouse and Uncommon customer how programmatic technology has improved their recruiting experience.
6 Recruiting & Onboarding Trends for Long-Lasting Employee RetentionGreenhouseSoftware
The average cost to hire per employee is at an all-time high—$4,129, which means recruiting the right talent and onboarding them effectively is more critical to companies’ bottom lines than ever. Because of this, Greenhouse and Quantum Workplace partnered to create an eBook filled with the research, trends, and advice you need to implement a strategy that works, using data from nearly 400 HR and business leaders.
Now, we’re bringing the eBook to life through a webinar. Recruiting and onboarding experts at Greenhouse and Quantum Workplace will offer their own personal experiences and perspectives on top recruiting and onboarding trends.
How Kabbage Defines their Ideal Candidate – A New Approach to a Standard Job ...GreenhouseSoftware
Even after going through the necessary steps to post a job description to your careers page, have you ever been left with curiosity around what the role is really about? In a competitive marketplace it’s essential that job descriptions are unique, to the point, and stand out among the rest.
But where do you begin to make that happen? And how can you ensure you have a compelling job description if your hiring manager repurposes old ones?
Kabbage, a financial technology also recognized as a 2017 Best Place to Work by Glassdoor has redesigned their entire job description process. They’ve pushed away the standard job description and incorporated a process that leaves the company and applicant knowing exactly what the ideal candidate looks like.
You’ll learn:
- How to create a strong partnership with your hiring manager (from job kick-off to new hire orientation)
- Critical thinking strategies to create an effective and appealing job description
- Tactics to bring in more qualified candidates in your recruiting pipeline and enhance the candidate experience
Hiring Hacks: Beyond the Buzzword – How to Improve your Candidate ExperienceGreenhouseSoftware
Are you curious what makes a great candidate experience?
Candidate experience may be a bit of a buzzword. We get it.
But did you know that a great candidate experience can improve your quality of hire by 70%?
It starts from the moment the candidate looks at the job on your careers page and continues through every step of the hiring process.
Join Checkr and Greenhouse to learn:
- Why candidate experience matters
- 3 key elements that drive a memorable candidate experience
- How new software tools are redefining what a modern candidate experience looks like
Hiring Hacks: What to look for when considering new technology to recruit & r...GreenhouseSoftware
Technology is not about streamlining your processes—although that’s an important piece.
What’s often challenging is during growth, it seems easier to stick with the old technology for the fear that the new technology will cause too much complexity.
Learning a new platform, migrating your data over, and educating the rest of the company takes time. Especially if you want to ensure you’re doing it correctly.
With these slides you'll learn:
- What to look for when considering new recruiting and onboarding technology
- How to ensure the software you purchase won’t slow you down
- Tips towards getting company buy-in
- How choosing the right technology can make you a more effective HR professional
Hiring Hacks: How to Foster a More Diverse and Inclusive WorkplaceGreenhouseSoftware
Diversity in the workplace has so many benefits: It helps ensure your company reflects the clients you serve and the world around you, it creates a positive work environment, and it leads to better business results.
But it can still be a challenge for organizations to hire and retain employees from diverse backgrounds.
In this webinar, you’ll learn from two experts who will discuss:
- The value of diversity and why companies should care
- How to create specific diversity goals and metrics
- Tips for companies to prioritize their diversity and inclusion for 2017
- Tangible steps towards implementing a diversity plan company wide
Hiring Hacks: How to Improve your Candidate Experience in 2017GreenhouseSoftware
Candidate experience is a buzzword that continues to pop up in conversations throughout the Talent Acquisition community.
Every company wants candidates to walk away from the application process feeling positive about the experience (whether they landed the job or not).
Unfortunately, that’s not always the case. Some companies don't prioritize candidate experience or don't allocate enough resources to it. And taking the time to focus on candidate experience can have big benefits for your company.
You'll Learn:
- Why you should focus more on candidate experience in 2017
- What the return on investment (ROI) is for your business and how to articulate that to executives
- When the right time is to conduct a candidate survey
- How Greenhouse leveraged data and improved our own candidate experience
Hiring Hacks: How Stripe Creatively Finds Candidates and Builds a Recruiting ...GreenhouseSoftware
One of the biggest challenges all recruiters face is where to find the best candidates. And even if you’ve found a great source of top talent, how do you keep them interested and moving through your pipeline?
The Recruiting team at Stripe has faced these challenges head on and is excited to share their tips and tricks with you. They’ve built such a strong recruiting culture that around 40% of their hires were introduced through employee referrals! Join Katie Bishop, Recruiter, and Lizz Hounshell, Recruiting Operations Manager, to discuss creative methods for sourcing candidates and how to build a company-wide recruiting culture.
You'll learn:
- Stripe’s unique approach to prospecting and building a talent pipeline in Greenhouse
- Why Stripe has embraced referrals without bonuses—and why that tactic was so successful
- How Stripe uses Teamable to scale their referral program
Ways to prioritize both diversity and referrals to build an inclusive organization
- Tips for including recruiting and referral education in your onboarding program
Hiring Hacks: How to Supercharge your Talent Brand to Attract Technical Talent GreenhouseSoftware
As a recruiter, you are likely pursuing a number of avenues to try and effectively engage technical talent. But how big of an impact are you really making if you aren't capturing and sharing your employer brand?
And what's the best way to do it?
Tarek Pertew, Co-Founder & Chief Creative officer of Uncubed explains why video is fast becoming the most important tool for recruiters to build and strengthen their employer brand and hire technical talent.
You'll learn:
- Tips for capturing and articulating your employer brand.
- The undeniable statistics & trends that show video is THE format for millennial content consumption.
- How to build and maintain a compelling tech blog.
- What immersive employer branding is and how you can use it today.
Hiring Hacks: How Twitter’s Head of Talent Acquisition Approaches Inclusion a...GreenhouseSoftware
Everyone can recognize the importance of building a diverse company, yet achieving diversity is a challenge for many companies. But there really are concrete steps you can take to drive change.
In this Hiring Hacks webinar find out what Steve Wells, Head of Talent Acquisition at Twitter is doing with Twitter’s diversity and inclusion programs. Steve will share what changes he’s made from getting executive buy-in to iterating on the hiring process, including blind testing and pipeline analysis.
In this webinar, you’ll learn:
- Which strategies Twitter has put in place to achieve their diversity goals and the outcomes they’ve had so far
- How to measure your company’s candidate pipeline and hiring track record
- Specific strategies for working with executives to achieve diversity recruiting goals
- Tips on how to calculate the ROI of different tools and techniques
Everyone knows that hiring the right people is good for your business. But can you assign a dollar amount to the cost of a good hire? The answer is yes, you can, and taking the time to make this type of calculation can lead to some eye-opening insights into what your recruiting team is doing well… and poorly.
Lou Adler, CEO and founder of The Adler Group, is recognized as one of the best recruiters in the country. His highly acclaimed Performance-based Hiring methodology has been successfully adopted by numerous companies such as Lincoln Financial, The Medicines Company, Airbnb and PPG.
In this webinar, you’ll learn:
- How to calculate the ROI of hiring every member of your team
- Which aspects of your recruiting process lead to hiring under-performers and how to address them
- Tips for focusing your efforts on hiring top performers
- The basics of the Performance-based Hiring methodology
Hiring Hacks: How Formlabs Designed a Growth-Centered Internship ProgramGreenhouseSoftware
With great growth comes great responsibility.
Some companies add to their headcount at a blistering pace, only to have to let people go when the funding runs out.
But it doesn’t have to be this way. Boston-based 3D printing startup Formlabs found a way to grow their company from 10 to 140 people in 3 years. One of the keys to their success was a robust internship program.
The People Operations team at Formlabs consists of only three full-cycle recruiters, but everyone at the company is empowered to source, hire, and manage interns, making this a truly unique program.
In this Hiring Hacks, Virginia White, head of People Operations at Formlabs, shares how Formlabs built an internship program that converted to full-time employees at a rate of 50% during its first two years, increased employer brand awareness of Formlabs in the local community, and led to some of the most productive periods of achievement in the company’s history.
4. TripAdvisor: A Strong Consumer Brand
*Source: Twitter, Facebook, Linkedin, Instagram, CustomerGauge.com, Hootsuite’s Love List
Top 10 in Hootsuite’s Love List (measures the reaction to
450 of the world’s top brands across the social web);
#1 in Travel & Hospitality industry
2M+ Twitter followers
1.8M+ Facebook likes
80K LinkedIn followers
57K Instagram followers
Top Rated in our Industry (Net Promoter Score)
6. TripAdvisor: The World’s Largest Travel Site
*Source: Google Analytics, worldwide data, average monthly views Q3 2014—does not include traffic to daodao.com / TripAdvisor internal data
45 Domains in 28 languages
m
315Million
over
140,000
destinations
60m
Members
9. @TheLoriRusso #GreenhouseSummit @StacyZapar
A New Era for our Talent Acquisition Team
• Lori Russo named Head of Global TA – March 2013
• 25 recruiters around the globe – Boston, Las Vegas, London, Japan,
Singapore
• Need for a new ATS; implementing Greenhouse
• Need to diversify and supplement the team
• Need for recruiter / hiring manager training
• No real hiring culture (global approach to who and how we hire)
• No real social recruiting strategy
• Lack of name recognition or real employer brand presence
(People in our own back yard didn’t even know we were headquartered in
Boston!)
10. @TheLoriRusso #GreenhouseSummit @StacyZapar
Our Employer Brand Goal
WE NEEDED TO
TELL OUR
STORY...
a relevant, transparent
story of what it’s like to
work at TripAdvisor…
a peek through the blinds.
11. @TheLoriRusso #GreenhouseSummit @StacyZapar
Our EB Strategy Aligns with our Business Model
TripAdvisor Review-Writing Advice:
“Write a review which would genuinely help someone else
make up their mind whether they would want to go or not.”
15. @TheLoriRusso #GreenhouseSummit @StacyZapar
Step 1: Take Inventory (dig for GREAT content)
NEWS ARTICLESDEPARTMENT / EMPLOYEE BLOGS
OFFICE ENVIRONMENT / CUBE LIFE
COMPANY EVENTSCOMPANY CULTURE / DAY IN THE LIFE
INTERNAL INSIGHTS
EMPLOYEE SPOTLIGHTS
UNIQUE PERKS & BENEFITS
CANDID PHOTOS / IPHONE VIDEOS
CAREER STRATEGIES
HUMOR / MEMES
RELEVANT QUOTES
26. @TheLoriRusso #GreenhouseSummit @StacyZapar
Step 10: Weekly Content Calendar Schedule
Content
curation,
schedule
posts for
the week
Engage,
follow
back
Engage Engage,
follow
back
Engage Engage,
#FF
SUN MON TUE WED THU FRI SAT
30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
34. @TheLoriRusso #GreenhouseSummit @StacyZapar
All Coming Together to Talk about TripAdvisor!
“The difference between
an audience and a
community is which way
the chairs are facing.”
- Chris Brogan
40. @TheLoriRusso #GreenhouseSummit @StacyZapar
Our Facebook Group is a Real Talent Community!
“The difference between
an audience and a
community is which way
the chairs are facing.”
- Chris Brogan
43. @TheLoriRusso #GreenhouseSummit @StacyZapar
The Reach and Influence are Growing Daily
o Social influence is up 80% overall since starting social training ten
weeks ago.
o Average Klout score on the team is now 44, up from 24 ten weeks
ago.
o Average # of Twitter followers is up 414% (up to 787 from 153
followers just ten weeks ago).
o @GoTripAdvisor Klout score is up 6 points to 59 in the three
weeks post launch.
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Before you can articulate and evangelize your employer brand, you need to fully understand it. (50% of all Recruiters don’t even know their own employer brand. Scary, huh?)
Stacy’s first job as EB Strategist was to understand the company’s culture. (If your company already has an EVP, this job becomes infinitely easier. We didn’t have that yet so it took a little more manual research.)
This first step involved a lot of research, interviews with employees, a need to understand the company culture intimately, etc. What are our strengths? What are our areas of opportunity? Who are our people? What do we value? Ask the tough questions. Better to uncover that information now than find out later the hard way.
Take inventory to discover resources are available internally and externally that help paint that picture and answer those questions.
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Before you can articulate and evangelize your employer brand, you need to fully understand it. (50% of all Recruiters don’t even know their own employer brand. Scary, huh?)
Stacy’s first job as EB Strategist was to understand the company’s culture. (If your company already has an EVP, this job becomes infinitely easier. We didn’t have that yet so it took a little more manual research.)
This first step involved a lot of research, interviews with employees, a need to understand the company culture intimately, etc. What are our strengths? What are our areas of opportunity? Who are our people? What do we value? Ask the tough questions. Better to uncover that information now than find out later the hard way.
Take inventory to discover resources are available internally and externally that help paint that picture and answer those questions.
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Before you can articulate and evangelize your employer brand, you need to fully understand it. (50% of all Recruiters don’t even know their own employer brand. Scary, huh?)
Stacy’s first job as EB Strategist was to understand the company’s culture. (If your company already has an EVP, this job becomes infinitely easier. We didn’t have that yet so it took a little more manual research.)
This first step involved a lot of research, interviews with employees, a need to understand the company culture intimately, etc. What are our strengths? What are our areas of opportunity? Who are our people? What do we value? Ask the tough questions. Better to uncover that information now than find out later the hard way.
Take inventory to discover resources are available internally and externally that help paint that picture and answer those questions.
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Instead of @TripAdvisorJobs or @LifeAtTripAdvisor (which wouldn’t have fit anyway! lol), we decided to go for something fresh and new… @GoTripAdvisor!
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To further reinforce the new brand, we kept things simple and also went with #GoTripAdvisor as our hashtag.
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What are we gonna talk about? What are our hiring challenges? What do people NOT know about us? Who is our target audience and what will resonate with them?
For us, we established four pillars of content:
Life at Trip
Work It, Work It
Wanderlust (Love of Travel)
Where We Are
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What once looked like THIS……. Now looks like THIS!
It’s all about our people, our offices, our events, our culture. THIS is what great employer brand content looks like. Not just autotweeted job postings.
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Never thought I’d say this, but… Our FB Group is a real talent community. Employees are talking to candidates, fans are talking to other fans, everyone’s sharing their love of TripAdvisor, travel, our people, our culture. It’s a beautiful thing!
820 members so far. In less than a month! And 142 of those members are current employees of TripAdvisor… from all departments, all levels, all around the world!
Great for employer branding but also great for employee morale and employee engagement!
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Focus on getting candidates, fans and even employees to get to know key players on each team (executive, other leaders, hands-on contributors, etc.)