The document discusses various facts about social media's impact on brand awareness and provides strategies for leveraging social media marketing. Key points include the effectiveness of visual content, the importance of engaging with target markets through unique content, and the role of influencers. It emphasizes the necessity of excellent customer service and tracking engagement metrics to optimize brand awareness efforts.

1. BRAND AWARENESS THROUGH
SOCIAL MEDIA

2. Interesting facts about social media
• Tweets with images receive 18% more clicks than tweets without images.
• Pinterest drives 25% of all retail website referral traffic.
• Instagram earns $595 million in mobile ad revenue per year
• 20% of Facebook posts generate an emotional response while no ads does.
• The average LinkedIn user spends 17 minutes on the site per month. 95% online adults aged 18-
34 are most likely follow a brand via social networking.
• Visual content is more than 40 times more likely to get shared on social media than other types of
content.
• There are 40 million active small business pages in Facebook.
• Link clicks account for 92% of all user interaction with tweets.
• 2 million business use to Facebook for advertising.
• 10K YouTube videos have generated more than 1 billion views.
• Almost 80% of time spent on social media platforms happens on mobile.

3. Strategies to increase brand awareness using
Social Media Marketing
Find Your Target Market:
Although, it’s is tough to find which social media platform your target
customers use but you can use search to find the conversations about your
industry, or product, or service through each social site in a search engine.
Create Pages or Profiles on each social media platforms:
After knowing your target customers, the next thing I would suggest is
creating a visual profile of your industry. Put your company’s logo or product
as your profile or page’s display profile(DP).

4. Strategies to increase brand awareness using
Social Media Marketing (Cont.)
Create Interesting and Unique Content:
Today’s marketing is all about contents and it is said that “Content is the
King.” The more interesting your posts are to your customers, the more they
are going to want to share and interact with it. It’s okay to make it funny but
keep it relevant.
Be Conversational:
• One of the greatest things about a social network is that you can create
conversations and learn about your customers. Ask for reviews and
suggestions to help add credibility to your brand.

5. Strategies to increase brand awareness using
Social Media Marketing (Cont.)
 Connect with Influencers:
Influencers are people who have the power to affect the purchase decisions of
others because of their real/perceived authority, knowledge, position, or
relationship. An influencer doesn't necessarily have to be some sort of celebrity,
journalist, or blogger. So, find the influencers who speak to your target audience,
and start engaging today.
 Give Excellent Customer Service:
It’s no surprise your customers will use social media to complain about poor
experiences (if any) and other customers will see it. It’s your job to respond right
away and put out that fire so you retain those customers and build trust in other
customers as well.

6. Strategies to increase brand awareness using
Social Media Marketing (Cont.)
 Use paid social media advertisements:
Some social networks like Facebook have decreased their organic reach to almost zero.
That’s where paid advertisements come in handy for Boosted, Sponsored, and Suggested
Posts. LinkedIn provides advertising to get your name at the top of the search results for
your keywords. Twitter offers Promoted Tweets to get your tweets at the top of the page
for your search term.
Track everything:
Growing awareness of your brand can only be proven if you're measuring what matters.
Social media platforms help you provide engagement statistics. You can track user
engagements, link clicks, traffics, etc. Using these insights can help you learn what works
and what doesn't, and respond with appropriate action to continually optimise your
approach.

7. Presented by- Arun Gupta