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Socialmedia Business
This document provides an overview of using social media for self-promotion and business purposes. It defines social networking sites and discusses popular platforms like LinkedIn, Facebook, Twitter, YouTube, and blogs. Tips are provided on using each platform to promote a business, including linking accounts for cross-promotion. The document also discusses the benefits of social media for small businesses and tips for an effective social media strategy and online presence.
Socialmedia Business
- 1. Social Media forSelf-PromotionUsing On Line Tools for Your Business
- 2. Overview DefinitionThe TechnologyLinkedInFacebookTwitterYouTubeBlogsGeoLocatingChoosinga Social Media Tool for your BusinessTips to Promoting Your Business Online
- 3. A DefinitionA socialnetworking site is an online place where a user can create a profile and build a personal network that connects him or her to other users.
- 4. “It levels theplaying field and provides small business owners another platform or medium to leverage from a marketing perspective,” Scott Bradley- a social media strategist who runs the blog Networking Effectively.
- 5. The Crazy SocialLandscapeBlogsVideos, PodcastsPhotos, WidgetsDigg, RSS….CommunitiesIt’s about providing a human or personal touch
- 7. The Crazy SocialMedia Landscapesource: Nielsen NetView, U.S., Home and Work
- 8. “In the pastfive years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. “Pew Internet and American Life Project2008
- 9. How Effective isSocial Media?
- 10. How is SocialMedia different from traditional media?
- 11. Social Media areDifferent BecauseThey are socialThey are immediateThey are free, or very inexpensiveSocial media gives power to the consumerAbundance of user-generated contentIt is a two-way conversationIt is word of mouth
- 12. Reaching the MarketResearchshows the GenX/GenY audience likes interactivity. They are:Inundated with marketing messages Skeptical of advertising claimsYou only have1 to 2 Seconds to grabtheir attention
- 13. Survey of USsmall business showsA new, growing segment of small business owners who aggressively use social media to promote their businesses.Roughly 45 percent of respondents have profiles on Facebook and Twitter to promote their businesses. 79% of respondents report annual marketing budgets of less than $5,000 per year with the 44% spending "less than $1,000" annually on advertising and marketing80% of respondents have four or fewer employeesAsked about their "biggest complaint" regarding online marketing the top two were "too costly" (26%) and "there's not enough time to do it well and still run a business" (15.9%)75% said they monitor online reviews of their business. The most common method was by visiting specific review websites (47%) and by searching on their business name (44%)
- 14. 5 ways smallbusiness can benefit form social mediaBranding OpportunitiesBuild Link PopularityAttracting TrafficInteraction With the PublicNetworking Opportunities
- 15. Ways to usesocial networkingStore coupons that are only available via the company’s Facebook fan pageTwitter, the capability to instant message store updates to customers and followers in real time , you can use the service to alert customers to sales and specials.Posts a new tweet, it automatically becomes an update on the store’s Facebook fan page, driving even more traffic to both the physical and virtual stores.Just being on Facebook and Twitter is not enough. You have to actively engage customers and offer them something of value, which could be a coupon but could also be something fun and memorable.
- 16. LinkedInIf you're notalready on LinkedIn, you definitely need to be.Create a profileConnect to people you know See profiles of anyone else on LinkedInCompany Search – Searchable by specific companyJob Postings - LinkedIn allows employers to post jobs on the site. Blog Link – link your professional blog to linked in, your contacts will then see your blog postingsTwitter Link - Similar to Blog Link, link your tweets from Twitter. Anyone who is not on Twitter, can see what you are tweeting about.Remember, this is professional. Keep your personal private and your professional public.80% of companies are using LinkedIn as their primary tool to find employeeshttp://www.linkedin.com/
- 17. FacebookIf Facebook wasa country, it would be the worlds 4th largestPromote yourself through your Facebook networkShare your achievementsTalk about the work that you are doingCreate a fan page to promote your workUse Facebook advertising to get yourself seenhttp://www.facebook.com/pages/Blanchardville-WI/Blanchardvillecom/147129601305#!/pages/Blanchardville-WI/Blanchardvillecom/147129601305?v=wall
- 18. Twitter80% of Twitterusage is on mobile devices people update anywhere, anytimeDesign your profile with your business in mind. Be someone worth following.Follow the right people.Twitter from time to time about your specialties.Prepare to simulcast.http://twitter.com/blanchardville
- 19. YouTubeYouTube is the2nd largest search engine in the worldDo you know how to create a YouTube video? YouTube can be a very powerful tool to get your message out there. Create a video of your business, just see how many hits you will getConstruct a video “commercial” and upload itHave video tours of your locationhttp://www.youtube.com/user/BlanchardvilleWI
- 20. BloggingEveryone says youneed to blog, why?Do you have a specialty or expertise?Blog it.Keep telling people what you know and what you do. Associate it with your business.http://pixelzz.wordpress.com/
- 21. Geo Location =Socialmedia + GPS Technolgieshttp://foursquare.com/venue/1978680
- 22. Don’t Spend alot of TimeLink Them All TogetherAfter log in your business Facebook account, go to the link: http://www.facebook.com/twitter/, which opens a webpage shown.
- 23. Link Them AllTogetherClick on “link to Twitter” to get your two accounts linked
- 24. Link Them AllTogetherClick on “allow” as shown
- 25. Link Them AllTogetherChoose the types of updates your want to receive by checking the various options. You can always unlink to Twitter by clicking “unlink from Twitter” as indicated in red rectangle.
- 26. Improving your businessThemain cost associated with social media is time, not cashFaced with adapting old marketing techniques to a new, ever-changing set of ideas Needing to reach our audience in a way that matters to them That meant less print, less static, methods. And incorporating social media into your overall marketing strategy.
- 27. Are You Ready?Issocial media integrated into your master marketing/communications plan? Do you have collaboration? You can’t do it in a silo.Do you understand the budget implications–in people not products.Do you have a social media “champion?”
- 28. Do’s of SocialNetworkingClean up your online image.Build an online reputation.Show off your expertise.Get involved in the conversationActively pay attention.Do keep your social media content fresh and relevant Take it offline.
- 29. Keep Them SeparateProfessional and personalApps not always applicableDe-friend at willYou don’t have to follow everyoneSometimes friends aren’t friends
- 30. Don’ts of SocialNetworkingDon’t mention your job search if you are still employed*Don’t forget this is a public forumDon’t forget private settings, private isn’t always privateDon’t be negativeDon’t forget to continue to add new contactsDon’t forget to have a clear message
- 31. 10 steps tothe perfect websiteWhat makes for a good website?LogoTaglinePortfolioServicesAbout meContactBlogCall to actionUse social networking websitesLanguage and communication
- 32. 30 Tips forUsing Social Media in Your Businesshttp://www.inc.com/articles/2010/01/30-tips-for-using-social-media.html8 Steps to Starting a Bloghttp://www.inc.com/ss/8-basic-blogging-features-you-will-actually-use#8How to Take Advantage of Online Review and Answer Siteshttp://www.inc.com/guides/online-review-and-answer-sites.htmlHow to Improve Your Site's Search Engine Optimizationhttp://www.inc.com/guides/search-engine-optimization.htmlInc’s Business Owner’s Social Media Toolkithttp://www.inc.com/business-owner-social-media-tool-kit/index.htmlGreat Resources for Social Media Marketing
Editor's Notes
- #2 Social media offers a plethora of opportunities for marketers to reach consumers and businesses, but it also offers job candidates a direct line of communication to corporations and hiring managers. Here are some tips for would-be new hires – both to stand out in the crowd and find the job opportunities leveraging social media:
- #3 We’re going to talk today about some of the basic tools you can use and tips for getting your work out there and seen by prospective employers.
- #4 First… what is social networking anyway? A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users.
- #5 http://smallbusinesscomputing.com/news/article.php/3828291/Social-Network-Marketing-Meets-Small-Business.htmNetworking is key to finding a job it today’s world. Traditionally that meant face-to face interactions– hanging out where people in your business hung out. Where you could be introduced to other people– friends of friends. Your cousin’s cousin is looking for someone. But today, you really have to stand out in a crowd. There a lot of candidates applying for fewer and fewer jobs. You really need to market your skills, and social media is a great way to do that. And, take it from someone who hires professional designers and web developers, I look at what people are doing on their social media spaces to help me make a decision on the most qualified candidates and who would be the best fit for my organization.
- #6 When we’re talking about social media, what exactly are we talking about anyway– at least from an employers point of view?
- #7 The social media landscape looks like this to many of us… social media includes EVERYTHING from picture uploading sites (Flickr), to blogging platforms, to social networks like facebook and myspace, to video space likes YouTube. And that’s just the beginning of it!
- #8 Some of the leading social media sites for this month… according to nielsen research: Facebook and Myspace, blogger, twitter and tagged, which is a newer one to appear on this list. I update it for many various presentations. Tagged.com is a social network site for maintaining profiles and pictures, similar to facebook.
- #9 The use of social networking sites has skyrocketed in recent years– in recreational use, but also in professional use.
- #10 Just how are professional marketers using social media these days? Primarily to influence their brand reputation and increase brand awareness. … as well as make their business or product easier to find. Consider these aspects for yourself…. If you’re your own brand, you want people to be able to find you and know what you’re all about when you’re looking for a job. So, it makes sense that social media can help you accomplish this.
- #11 So, what’s so different about social media anyway?
- #12 First of all: social media are….. social: Participants have relationships to each other creating connections between people that may or may not know each otherWord of mouth is a key form of getting a job referral. It’s immediate: Immediate access to communication to anyone in your network. It’s free…or very inexpensive.
- #14 link http://www.merchantcircle.com/corporate/press/2009-10-12.htmlA new online survey of US small business conducted by Internet2Go, an Opus Research advisory service, and MerchantCircle, the largest social network for small businesses has uncovered a new, growing segment of small business owners who aggressively use social media to promote their businesses. The survey, conducted between September 8-18, 2009, found that roughly 45 percent of respondents have profiles on Facebook and Twitter to promote their businesses. The survey targeted the most frequent content-publishers among MerchantCircle's small business members.
- #15 http://www.searchengineguide.com/david-wallace/5-ways-small-business-can-benefit-from-s.php
- #16 http://smallbusinesscomputing.com/news/article.php/3828291/Social-Network-Marketing-Meets-Small-Business.htm
- #17 Create a profile, connect, look around… Once you are connected: Get recommendations – to let others know how reliable you are.Post Updates - to better inform your connections what you've been up to.Headline – create a more exciting and enticing headline to urge people to read more!What do you post? Brief resumePhoto Relevant web site to your portfolio– more on that laterAssociations and community organizations to which you belong.
- #18 Join groups and fan pages to connect with other people who have similar interests. See what they are talking about… including job openings!
- #19 Http://jobmob.co.il/blog/beginners-guide-find-a-job-with-twitter/Think about how your profile will look to potential employers: First, identify who some of those employers are that you’d like to work for. Follow their tweets and get a feel for how they are using the tool. THEN create your account. Include the url of your blog, LinkedIn profile or other brand-reinforcing website and mention that you’re available for hire. Prepare to simulcast: Have links back and forth to facebook and Linked In.Be someone worth following: have worthy content on your tweets. Tips and tricks of the business. Remember the old adage “Content is king” still applies. Follow the right people: Follow people who are likely to follow you back.Browse Twitter directories to find industry professionals to followFollow people who might have jobs to offerFollow industry-specific job feedsRead more at: http://jobmob.co.il/blog/beginners-guide-find-a-job-with-twitter/#ixzz0kv2EAd1SDon’t’ follow your friends right way.
- #20 A video resume describes why you are the perfect person for the job. you need an upbeat, outgoing personalityDon’t rush it. Do it until it’s right… but keep it short.
- #21 Link to your blog on your other sites and post useful tools for the industry. Also, subscribe to job blog postings.
- #22 http://smallbusinesscomputing.com/news/article.php/3828291/Social-Network-Marketing-Meets-Small-Business.htmA personal web site: Place your portfolio on your websiteIf you are better at InDesign than Web Design put it on a downloadable PDF and promote the link
- #27 http://smallbusinesscomputing.com/news/article.php/3828291/Social-Network-Marketing-Meets-Small-Business.htm
- #29 Clean up your online image: Most hiring managers will Google a job candidate at some point in the hiring process – sometimes before an interview. Google yourself and find out what happens. Is your LinkedIn profile up to date? Has your personal blog been dormant for months? Do photos from a night of over indulging in Cancun come up in search results? Take a good inventory of how you appear online and prepare the groundwork. Make sure that content that a potential employer can access is appropriate. Use privacy settings whenever possible. Untag yourself in photos if you can’t remove them from the public eye. Ask people to recommend you on sites that allow reviews such as LinkedIn Build an online reputation: Create a LinkedIn profile, a Facebook page, join Twitter and any relevant professional networks or communities in your field. Even adding your name to a directory or commenting on a high profile blog can create new content for a prospect employer to find when searching for information on you. Show off your expertise: blog about what you know, have that portfolio and resume posted. Start discussions, share presentations, etc. Get involved in the conversation: join those online groups.Pay attention: set up rss feeds to job sites. Seek out an follow recruiters on twitter… Keep your content fresh and relevant. Show them what you can do… Take it offline: candidates are usually only hired after they’ve met the hiring manager in person. And, influencers still tend to recommend candidates that they know and have met directly. So, take your online relationships offline. Participate in networking events, organize a MeetUp, take a connection out to lunch and ask for informational interviews to get some face-time with potential employers.
- #30 Have I repeated this enough times: Keep your personal profiles and professional profiles separate. If they aren’t and you’re looking for a job, separate them now! Don’t follow everyone professionally who you would personally. Remember, a potential employer can see their postings too. That means some friends aren’t doing you any favors.
- #31 http://www.jumpstartsocialmedia.com/socialnetworkingtips.htmdon’t mention your job search– unless it’s known you’re looking. Don’t forget this is a public forum. Have I said it enough? You need to be professional and think before you post. Review your privacy settings– you can control on things like facebook who sees what about you. Those drunken cancun pictures are for your friends, not your future… or likely NOT to be future– boss. Don’t have a constantly negative attitudeAdd in those new contacts– keep your referral base growing… And keep your message about yourself and what you can do clear and focused.
- #32 http://www.smashingmagazine.com/2009/02/26/10-steps-to-the-perfect-portfolio-website/According to Smashing Magazine, there are 10 basic things you NEED for a good personal portfolio website: A logo and tagline that clearly identifies who you are and what you do. A portfolio of your work– include testimonials from past clients if you can. Services: be very clear: web design, web development, copy writing and so one. About me: yup, tell who you are, how long you’ve been doing it, and what awards you’ve won. A photo is a great idea, too. Contact: Make it really easy and obvious--- don’t make them hunt for it! Blog: show you know what you’re talking about. Call to action on each page: request a quote, contact me, so on. Use social networking: make yourself visibleLanguage and communication: friendly, clear and direct.