Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success! In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!

1. Social Media: Embracing the Opportunities, Averting the Risks. Erica Campbell, Senior Manager, New Media Marketing Nadeen Green, Senior Counsel

3. A conversation or experience shared between people, powered by technology and online tools Social: Human interaction Media: Vehicles to carry messages “ ”

5. MYTH! Social media is free Fact: While most social media sites are free to use, the time dedicated to maintaining these efforts is not. Sites like Facebook® and Twitter® need to be updated just like print ads. You can’t just set it and forget it!! MYTH! Anybody can do it Fact: While anyone can participate in social media, you must determine your brand’s social media strategy. Who is the best person to represent the brand and implement the strategy? MYTH! Build it and they will come Fact: Social media is NOT an overnight process. It requires time and dedication. Give consumers a reason to flock to your page! This requires engaging with them on their terms. Social Media Myths

6. MYTH! Social media is all I need Fact: Social media is not meant to replace other marketing efforts, but rather complement them. It is more successful in combination with other media (e.g., print, mobile marketing, text messaging, web site, email marketing). MYTH! Social media is just for young people Fact: The average age of Facebook users is 33 and women in their 40’s are the fastest growing segment. Determine your demographics and find them in the social space; participate and engage! MYTH! Social media invites negative comments about my business Fact: Negative comments can be posted on social media sites whether your brand is there or not! Don’t combat or ignore a negative comment; respond by providing customer service. Turn those customers into brand evangelists by listening and taking action. Social Media Myths

17. Remember Fair Housing Use the logo!

18. Honor the Trademarks & Copyrights of Others

20. Social Media Landscape Source: Brian Solis Conversation Prism 2009

22. Facebook

23. Facebook

24. LinkedIn

25. Industry Social Networks

27. Blogs

30. Twitter

31. Twitter

33. Video 183 million U.S. Internet users watched 34 billion videos in May 84.8% of the total U.S. Internet audience viewed online video Source: comScore Media Metrix May10

34. 4,000+ videos 28.4m+ lifetime views 1.7m+ views in June Premier packages with video increased LEADS 27% Premier Extra packages with video increased LEADS 10% Premier Plus packages with video increased LEADS 39% Source: Internal data June10

35. YouTube 70+ city playlists and city specific videos 33,000+ channel views and 475,000+ video views 200+ subscribers

37. Mobile Space People who use mobile devices are 50% more active on SN’s 20% of tweets come from mobile devices 65m active users access FB thru mobile devices 4B mobile phones represent 59% of the world’s population Facebook just named the most visited social network site on mobile internet increased >600% in ‘09 4 mobile phones were sold to each PC in 2009

38. Mobile Space

39. Mobile Space

40. Mobile: Social Share

41. iPad App

42. Foursquare: Location-Based-Marketing Primary: Let your friends know where you are and figure out where they are. When you walk into a bar or restaurant, apartment community or mall, you "check-in“ on your mobile device, and your friends will see where you are on a Foursquare map. Secondary: It's for collecting points, prize "badges," and eventually, coupons, for going about your everyday business.

43. Foursquare: Location-Based-Marketing This “check-in” notification can also be cross promoted on Facebook and Twitter.

46. QR Codes: Snap & Go

50. Pet Pads Unleashed Stats 560 photos submitted and 2,500+ votes 300+ new Facebook Fans and 14,000+ pageviews and 2,700 photo views 16,000+ photo views on Flickr

51. Viva La Vie Boheme in Your Apartment Photo Contest

52. Video Contest 2009 “Ready2Move?” Video Contest 120+ videos 99,000+ visits 24,000+ votes 79,000+ unique visitors 4,800+ users 335,000+ pageviews

53. Video Contest

58. Decisions, Decisions… You can be “known as a company that listens and participates” ~Mark Juleen, J.C. Hart Constantly managing everything said about you online can push you or your staff “over the edge” ~Lori Snider, Apartment Consultant

66. Join the Conversation Twitter: http://twitter.com/aptsforrent Facebook: http://www.facebook.com/aptsforrent LinkedIn: http://www.linkedin.com/groups?gid=50262 YouTube: http://www.youtube.com/user/apartmentsforrent MySpace: http://www.myspace.com/aptsforrent Flickr: http://www.flickr.com/photos/aptsforrent Blog: http://blog.forrent.com