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DO CSR
PROGRAMS
& HELPING
REALLY
WORK? BY ROBIN LOW
WHY DO WE HELP?
• Religion?
• Branding?
• Good Intentions?
• Guilt?
POPULAR FORM OF
HELP: DONATIONS
Individuals and business like to help by
donating money.
Some donate a certain portion of profits
while others a certain amount every regular
interval.
This is a minimal form of helping and one
of the most common form.
NEPAL EARTHQUAKE
Twin Earthquakes 7.8 and 7.3 magnitude
About 9,000 people killed
650,000 families displaced
600,000 homes destroyed beyond repair
DONATIONS
Nepal received USD$4.1 billion from
International Communities and World
Bank.
Guess what is progress at the 1 year
anniversary?
REAL IMPACT IN
NEPAL IN MAY 2016
Some construction on infrastructure
started.
Some rebuilding on UNESCO sites.
Number of homes rebuilt =
0
OTHER PROBLEMS
• Political indecision (Nepal
Reconstruction Agency)
• Unofficial Blockade on Indian border
• PUSHING OF BLAME
• WAITING FOR HELP
RESULTS
• People died from exposure from
environment.
• People displaced living in tents
• Farmers living in tents on their
farms, reduced income and food.
• Jobs lost (no Fuel)
• Unequal distribution of support.
SINGAPORE HELP
Students from Singapore visited Nepal and
distributed aid.
Supported by Mega Churches, what can go
wrong?
SINGAPORE HELP
Students decided not to leave Kathmandu,
and just deliver aid in Kathmandu.
They discovered bibles in blankets.
(Common practice in Relief)
They “helped” to remove it.
RESULTS
What do you think when a majority
Buddhist / Hindu country finds lots of
bibles in their capital?
MANY PEOPLE WANT TO
HELP, FEW KNOW HOW
Everyone thinks helping is easy.
Most do it out of convenience.
Does anything think about the impact of
their deeds?
Some help out of pity, and they get angry
when they see the recipients have a nice
meal or buy something nice.
CURSE OF
EXCLUSION OF
LOCALS IN
DISASTER RELIEF
AND RECOVERY
CAN HAITIANS DRIVE?
Haiti Earthquake 2010
Food donation & delivery.
Trucks of Aid to Port-au-Prince.
5 year old saw the dominican driver
and asked, “Can Hatians Drive?”
SCHOOL REBUILDING
Singaporean students decided to rebuild a
school that collapsed in Kathmandu.
Raised funds, bought materials and talked
to a school to help rebuild the building.
IS CONSTRUCTION
LOW SKILLED JOB
Do you think you can rebuild a school
structure with cement, cinder blocks, Metal
bars and a zinc roof?
Can you learn this from the Internet?
RESULTS
Good intentions, not so good outcome.
CORPORATE SOCIAL
RESPONSIBILITY
Do CSR programs have ulterior motives?
Financial Motives?
Improve Image?
Advertising?
Counter the claims of pressure?
Regulated and mandated by law?
Part of Public Relations?
Avoiding Regulations?
EXAMPLES OF CSR
CSR department in a multimillion dollar company
has a headcount of 2, some CSR people work in
marketing department.
CSR has created a language shift, a re-brand and a
new caring
CSR funding lobbies to avoid regulation
CSR dialogue with NGOs behind closed doors to
defend their image
CSR looks at bottom of the Pyramid as a new
market, and plans to create products to meet
market needs.
EXAMPLES OF CSR
CSR of mining companies build hospital and
schools in village to have access to open cast
mining operations in the vicinity
CSR donates 1% of profits to charities and use
“recipients” as models for marketing campaigns
CSR initiative forcing employees to pick up trash
on the beach or clean an old folks home.
Through CSR, companies are trying to appeal to
ethical consumers but also to undermine the
principle of ethical consumption.
CORPORATE CITIZEN
FOR CORPORATE RIGHTS
Are CSR programs corporate attempts to
increase corporate dominance, rather than
a defensive “image management”
The term 'corporate citizen', used to
describe corporations that are attempting
to be socially responsible, creates a new
image of the corporation as an entity which
has rights, feelings, a legitimate voice in a
democracy, and which behaves in a moral
manner.
CORPORATE CITIZEN
FOR CORPORATE RIGHTS
Their involvement is bought by their
'commitment' to CSR and 'sustainability',
and gives them the opportunity to dominate
the agenda and put across their view of
how the world should be run.
GOVERNMENT
INVOLVEMENT
How much of actual support from the
government is done for political gains?
Are some activities done just for show?
CORPORATE FUNDING
When funding of NGOs, civil groups come
from only one source, and the source
decides to exert pressure to play key roles.
They can really shape discourse, good or
bad, and sometimes, for specific gains.
Or is the Corporation funding just for one
thing: “Access to emerging market”?
Is helping any help?
Not really…
At least not in the way we are doing it…
Often when we help…
We make life decisions for
those we are helping.
Often when we help…
We fail to see the whole picture
and feel content to help.
Often when we help…
We search the approach most efficient to
us not to those we are trying to help.
Often when we help…
We destroy the very same environment
we are trying to help.
Often when we help…
we displace local capacity.
Often when we help…
we measure our success by the delivery
of help or completion of actions not
actual impact.
WHAT HAPPENS WHEN DISASTER
STRIKES IS AN UNFORTUNATE
TWIST OF FATE.
WHAT HAPPENS AFTERWARDS
IS OUR RESPONSIBILITY…
When disaster strikes…
Some people are given a burden:
The burden of enduring the disaster
and the conditions that follow
When disaster strikes…
Some people are given a gift:
The gift of being spared
from disaster.
How can we
not use our
gift to lift the
burden of
others?
Disaster Response Lies…
• Only experts can help.
• You will be a burden in the field.
• We don’t need anything, we have all we need.
• Do not send clothes or food, send money.
We all can respond…
• And guarantee an efficient response…
• Donate Action, not money, not words…
• But how?
Disaster Response Basics:
You can be useful in the field if…
• Bring your own supplies and food to the field.
– Or buy them locally if possible.
• Engage the local stakeholders and work for
them, with them.
• Are connected.
• Have independent mobility.
• Listen, learn, respect.
Relief 2.0 (what is it?)
• A focus on running the last mile in disaster relief
• through independent units of local stakeholders
and foreign volunteers in the field
• supported by mobile technologies and social
networks
• to fill the gaps created by bureaucracy and slow
response from top-down hierarchies.
Relief 2.0 (how does it work?)
• Individuals and organizations report incidents,
needs and requests from the field using their
mobile phones and the Internet.
Relief 2.0 (how does it work?)
• These incidents are reviewed, verified, completed,
enhanced and their information spread to others
by individuals and groups on social networks
– Housewives, youngsters, volunteers, anyone.
until they are addressed, solved or matched with
someone who takes care of it.
Relief 2.0 (the last mile)
• Small independent units then complete the cycle by
actually addressing those issues and delivering the
response required and supported by the social
network.
When disaster strikes…
The social infrastructure remains,
people’s capacity is untouched…
What appears to be random or chaos
is neither…
There is order, social structure…
There is people,
like you and me, willing and able.
Who are the people who
survive disaster?
Disasters create survivors,
they don’t create refugees.
It is the conventional relief system what turns
survivors into refugees.
Disasters do not destroy
knowledge or capacity
Teachers are still teachers, doctors are still doctors,
nurses are still nurses, carpenters are still carpenters…
DANGERS OF SOCIAL
INTERVENTION
Making life decisions for those we are
helping
Is there “Over Helping?”
ARE YOU HELPING?
Should you do nothing?
Should you support status quo?
SO THEN WHAT
CAN WE DO?
Disaster recovery with dignity, inclusion,
generation and distribution of wealth
Businesses working with businesses to get back on track
and jumpstarting the economy to serve people
Matching shops and businesses affected by disaster with
same-trade businesses in non-affected areas and
enable collaboration to get businesses
to re-open as soon as possible.
Relief 2.0 B2B
It’s not charity, it’s not donation.
Both businesses reach a collaborative business agreement:
36 mth low interest loan, restore inventory, line of credit, etc.
It’s a business deal that preserves their dignity.
Relief 2.0 B2B
Relief 2.0 Enterprise
We need to start working with disaster survivors
and enable them as entrepreneurs before they
are turned into refugees by conventional relief.
Matching Co-ops from Villages to Local Business Organizations.
Buying van to transport injured to hospitals, and crops to market.
Repaying with agreed upon fair priced barter trade.
Connecting farmers to markets directly.
Relief 2.0 B2V
“Philanthropy dollar” can
only be used once, the
“social dollar” can be used
again and again.
-- Muhammad Yunus
ART IMPACT NEPAL
Leveraging on Arts for Disaster Recovery.
• Sell art to raise funds to build art studio.
• Teach earthquake survivors to make handicrafts.
• Sell handicrafts to increase income for survivors.
• Run international shows to find overseas market.
• Create awareness for Nepal products
• Build residential art studios to allow foreign artists
to come support survivors to learn and teach art.
SOLAR FORWARD
SOLAR FORWARD
Pay it forward model to bring solar panels
to rural areas and earthquake survivors.
Top income generators (people with second
job) will be given solar kit with
responsibility
Light allows them to be more productive
and 4 more hours of light can allow more
income.
SOLAR FORWARD
Saving $1 a day, recipients can buy a solar kit
for someone else in 2 months, enabling them to
provide for others what was given to them.
He and the new recipient of the solar kit can
continue to save and buy more kits for the rest
of the village.
Eventually, whole village can have light.
Empowering the victims to be change agents.
SOLAR FORWARD
Monitor success, learn from village
dynamics.
Getting NGOs and Foundations to support,
give guarantee for other villagers.
They can pay via installments from regular
banks, US$0.30 a day for 6 months at 10%
interest.
They can build up credit and be integrated
into baking system.
SOCIAL INNOVATION
The point is, everyone can contribute. Not
just with money, not just doing little tasks
with no real impact.
We have innovative ideas, knowledge and
skills which can solve complex problems.
There are interesting projects near you or
you can gather friends to work on
something you care about.
There are so many new problems
happening everyday.
Complaining does not solve problems,
protesting does not solve problems.
There is only so much the government or
NGOs can do. Being big and bureaucratic
allows them to act fast and raise lots of
funds, but they are slow to respond to
changes.
We need innovation and people to take
actions and accountability.
We all live on the sample planet.

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Do CSR programs and helping really work

  • 2. WHY DO WE HELP? • Religion? • Branding? • Good Intentions? • Guilt?
  • 3. POPULAR FORM OF HELP: DONATIONS Individuals and business like to help by donating money. Some donate a certain portion of profits while others a certain amount every regular interval. This is a minimal form of helping and one of the most common form.
  • 4. NEPAL EARTHQUAKE Twin Earthquakes 7.8 and 7.3 magnitude About 9,000 people killed 650,000 families displaced 600,000 homes destroyed beyond repair
  • 5.
  • 6.
  • 7. DONATIONS Nepal received USD$4.1 billion from International Communities and World Bank. Guess what is progress at the 1 year anniversary?
  • 8. REAL IMPACT IN NEPAL IN MAY 2016 Some construction on infrastructure started. Some rebuilding on UNESCO sites. Number of homes rebuilt = 0
  • 9.
  • 10. OTHER PROBLEMS • Political indecision (Nepal Reconstruction Agency) • Unofficial Blockade on Indian border • PUSHING OF BLAME • WAITING FOR HELP
  • 11. RESULTS • People died from exposure from environment. • People displaced living in tents • Farmers living in tents on their farms, reduced income and food. • Jobs lost (no Fuel) • Unequal distribution of support.
  • 12.
  • 13. SINGAPORE HELP Students from Singapore visited Nepal and distributed aid. Supported by Mega Churches, what can go wrong?
  • 14. SINGAPORE HELP Students decided not to leave Kathmandu, and just deliver aid in Kathmandu. They discovered bibles in blankets. (Common practice in Relief) They “helped” to remove it.
  • 15. RESULTS What do you think when a majority Buddhist / Hindu country finds lots of bibles in their capital?
  • 16. MANY PEOPLE WANT TO HELP, FEW KNOW HOW Everyone thinks helping is easy. Most do it out of convenience. Does anything think about the impact of their deeds? Some help out of pity, and they get angry when they see the recipients have a nice meal or buy something nice.
  • 17. CURSE OF EXCLUSION OF LOCALS IN DISASTER RELIEF AND RECOVERY
  • 18. CAN HAITIANS DRIVE? Haiti Earthquake 2010 Food donation & delivery. Trucks of Aid to Port-au-Prince. 5 year old saw the dominican driver and asked, “Can Hatians Drive?”
  • 19.
  • 20. SCHOOL REBUILDING Singaporean students decided to rebuild a school that collapsed in Kathmandu. Raised funds, bought materials and talked to a school to help rebuild the building.
  • 21. IS CONSTRUCTION LOW SKILLED JOB Do you think you can rebuild a school structure with cement, cinder blocks, Metal bars and a zinc roof? Can you learn this from the Internet?
  • 22. RESULTS Good intentions, not so good outcome.
  • 23.
  • 24.
  • 25. CORPORATE SOCIAL RESPONSIBILITY Do CSR programs have ulterior motives? Financial Motives? Improve Image? Advertising? Counter the claims of pressure? Regulated and mandated by law? Part of Public Relations? Avoiding Regulations?
  • 26. EXAMPLES OF CSR CSR department in a multimillion dollar company has a headcount of 2, some CSR people work in marketing department. CSR has created a language shift, a re-brand and a new caring CSR funding lobbies to avoid regulation CSR dialogue with NGOs behind closed doors to defend their image CSR looks at bottom of the Pyramid as a new market, and plans to create products to meet market needs.
  • 27. EXAMPLES OF CSR CSR of mining companies build hospital and schools in village to have access to open cast mining operations in the vicinity CSR donates 1% of profits to charities and use “recipients” as models for marketing campaigns CSR initiative forcing employees to pick up trash on the beach or clean an old folks home. Through CSR, companies are trying to appeal to ethical consumers but also to undermine the principle of ethical consumption.
  • 28. CORPORATE CITIZEN FOR CORPORATE RIGHTS Are CSR programs corporate attempts to increase corporate dominance, rather than a defensive “image management” The term 'corporate citizen', used to describe corporations that are attempting to be socially responsible, creates a new image of the corporation as an entity which has rights, feelings, a legitimate voice in a democracy, and which behaves in a moral manner.
  • 29. CORPORATE CITIZEN FOR CORPORATE RIGHTS Their involvement is bought by their 'commitment' to CSR and 'sustainability', and gives them the opportunity to dominate the agenda and put across their view of how the world should be run.
  • 30. GOVERNMENT INVOLVEMENT How much of actual support from the government is done for political gains? Are some activities done just for show?
  • 31. CORPORATE FUNDING When funding of NGOs, civil groups come from only one source, and the source decides to exert pressure to play key roles. They can really shape discourse, good or bad, and sometimes, for specific gains. Or is the Corporation funding just for one thing: “Access to emerging market”?
  • 32. Is helping any help? Not really… At least not in the way we are doing it…
  • 33. Often when we help… We make life decisions for those we are helping.
  • 34. Often when we help… We fail to see the whole picture and feel content to help.
  • 35. Often when we help… We search the approach most efficient to us not to those we are trying to help.
  • 36. Often when we help… We destroy the very same environment we are trying to help.
  • 37. Often when we help… we displace local capacity.
  • 38. Often when we help… we measure our success by the delivery of help or completion of actions not actual impact.
  • 39. WHAT HAPPENS WHEN DISASTER STRIKES IS AN UNFORTUNATE TWIST OF FATE.
  • 40. WHAT HAPPENS AFTERWARDS IS OUR RESPONSIBILITY…
  • 41. When disaster strikes… Some people are given a burden: The burden of enduring the disaster and the conditions that follow
  • 42. When disaster strikes… Some people are given a gift: The gift of being spared from disaster.
  • 43. How can we not use our gift to lift the burden of others?
  • 44. Disaster Response Lies… • Only experts can help. • You will be a burden in the field. • We don’t need anything, we have all we need. • Do not send clothes or food, send money.
  • 45. We all can respond… • And guarantee an efficient response… • Donate Action, not money, not words… • But how?
  • 46. Disaster Response Basics: You can be useful in the field if… • Bring your own supplies and food to the field. – Or buy them locally if possible. • Engage the local stakeholders and work for them, with them. • Are connected. • Have independent mobility. • Listen, learn, respect.
  • 47. Relief 2.0 (what is it?) • A focus on running the last mile in disaster relief • through independent units of local stakeholders and foreign volunteers in the field • supported by mobile technologies and social networks • to fill the gaps created by bureaucracy and slow response from top-down hierarchies.
  • 48. Relief 2.0 (how does it work?) • Individuals and organizations report incidents, needs and requests from the field using their mobile phones and the Internet.
  • 49. Relief 2.0 (how does it work?) • These incidents are reviewed, verified, completed, enhanced and their information spread to others by individuals and groups on social networks – Housewives, youngsters, volunteers, anyone. until they are addressed, solved or matched with someone who takes care of it.
  • 50. Relief 2.0 (the last mile) • Small independent units then complete the cycle by actually addressing those issues and delivering the response required and supported by the social network.
  • 51.
  • 52. When disaster strikes… The social infrastructure remains, people’s capacity is untouched…
  • 53. What appears to be random or chaos is neither…
  • 54. There is order, social structure…
  • 55. There is people, like you and me, willing and able.
  • 56. Who are the people who survive disaster?
  • 57. Disasters create survivors, they don’t create refugees. It is the conventional relief system what turns survivors into refugees.
  • 58. Disasters do not destroy knowledge or capacity Teachers are still teachers, doctors are still doctors, nurses are still nurses, carpenters are still carpenters…
  • 59. DANGERS OF SOCIAL INTERVENTION Making life decisions for those we are helping Is there “Over Helping?”
  • 60. ARE YOU HELPING? Should you do nothing? Should you support status quo?
  • 62.
  • 63. Disaster recovery with dignity, inclusion, generation and distribution of wealth Businesses working with businesses to get back on track and jumpstarting the economy to serve people
  • 64. Matching shops and businesses affected by disaster with same-trade businesses in non-affected areas and enable collaboration to get businesses to re-open as soon as possible. Relief 2.0 B2B
  • 65. It’s not charity, it’s not donation. Both businesses reach a collaborative business agreement: 36 mth low interest loan, restore inventory, line of credit, etc. It’s a business deal that preserves their dignity. Relief 2.0 B2B
  • 66. Relief 2.0 Enterprise We need to start working with disaster survivors and enable them as entrepreneurs before they are turned into refugees by conventional relief.
  • 67. Matching Co-ops from Villages to Local Business Organizations. Buying van to transport injured to hospitals, and crops to market. Repaying with agreed upon fair priced barter trade. Connecting farmers to markets directly. Relief 2.0 B2V
  • 68.
  • 69. “Philanthropy dollar” can only be used once, the “social dollar” can be used again and again. -- Muhammad Yunus
  • 70. ART IMPACT NEPAL Leveraging on Arts for Disaster Recovery. • Sell art to raise funds to build art studio. • Teach earthquake survivors to make handicrafts. • Sell handicrafts to increase income for survivors. • Run international shows to find overseas market. • Create awareness for Nepal products • Build residential art studios to allow foreign artists to come support survivors to learn and teach art.
  • 71.
  • 73.
  • 74. SOLAR FORWARD Pay it forward model to bring solar panels to rural areas and earthquake survivors. Top income generators (people with second job) will be given solar kit with responsibility Light allows them to be more productive and 4 more hours of light can allow more income.
  • 75. SOLAR FORWARD Saving $1 a day, recipients can buy a solar kit for someone else in 2 months, enabling them to provide for others what was given to them. He and the new recipient of the solar kit can continue to save and buy more kits for the rest of the village. Eventually, whole village can have light. Empowering the victims to be change agents.
  • 76. SOLAR FORWARD Monitor success, learn from village dynamics. Getting NGOs and Foundations to support, give guarantee for other villagers. They can pay via installments from regular banks, US$0.30 a day for 6 months at 10% interest. They can build up credit and be integrated into baking system.
  • 77. SOCIAL INNOVATION The point is, everyone can contribute. Not just with money, not just doing little tasks with no real impact. We have innovative ideas, knowledge and skills which can solve complex problems. There are interesting projects near you or you can gather friends to work on something you care about.
  • 78. There are so many new problems happening everyday. Complaining does not solve problems, protesting does not solve problems. There is only so much the government or NGOs can do. Being big and bureaucratic allows them to act fast and raise lots of funds, but they are slow to respond to changes. We need innovation and people to take actions and accountability. We all live on the sample planet.