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Uploaded byPamela Rutledge
Transmedia Storytelling for Social Impact
The document discusses the concept and significance of transmedia storytelling presented by Dr. Pamela Rutledge at the American Psychological Association National Convention in 2014. It emphasizes the need for engaging narratives across multiple platforms to enhance audience participation, social impact, and emotional connection. Various case studies demonstrate how transmedia can effectively convey stories and drive social change by integrating different media formats and fostering community involvement.
