Watched the recorded webinar at: http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/ In this discussion, FusionSpark media will explore with the founders of SpinRiot and The Documentary Summit the brief history of interactive content, the accelerated movement and key drivers towards interactive engagement with audiences, and, through emerging interactive platforms how storytellers can quickly create and publish their own original interactive storylines. We will then demonstrate a new platform that requires little to no technical training to get you up and running in no time.

1. Emerging Platforms in Interactive Storytelling

2. Housekeeping
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FOR OUR ON-DEMAND
WEBINAR GO TO:
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http://www.fusionspark.com/
lp/platforms-interactive-storytelling-
ondemandreg/!
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3. Your Hosts
Russell Sparkman
CEO / Executive Producer
FusionSpark Media, Inc.
@FusionSpark
Kim Barnes
Producer/Project Manager
FusionSpark Media, Inc.
@KimRBarnes
Dave Richards
Founder
SpinRiot, Inc.
@SpinRiot_live
Andrew Zinnes
Founder/Author
Documentary Summit
@DocSummit

4. Housekeeping
what this webinar is:
!
an overview discussion of rapid developments
in the interactive storytelling space by way of
turn-key, scaleable platforms for non-coders.
what this webinar is not:
!
an in-depth analysis of interactive technologies,
distribution & measurement systems.

5. the award winning interactive
media creators agree:
!
“…there (are) no experts in this field of emerging
storytelling…in the sense that it is a very fast
moving field, and so you are a fool to think you’ve
got it; you need to keep your eyes open and be
aware of what is changing and what is becoming
possible all the time.”
!!
blog post from interview with:
!
Mike Robbins, Chief Creative Technologist
@ Helios Design Lab.
2013 Winner of the Peabody Award
“The Short Story of the Highrise" for the NYTimes

6. Today’s Webinar:
Hashtag
#interactive
A! genda
• Interactive or Transmedia?
• Why is Interactive Important?
• The Technology History, in (really) Brief
• Some Great Sample Stories
• So How Did They Do It?
• Where Do I Start?
• Selection of Sample Platforms
• Platform Demo
• Education Event
• Q&A
!
Twitter
@FusionSpark

7. Interactive vs Transmedia?
a quick (& narrow) definition*:
Interactive: Stories that are expansive, non-linear and often very immersive, but
generally they share the same storyline and involve a world of similar people
(or characters) that all have touch points within the main storyline.
Transmedia: Storytelling that takes in interactive forms and expands them into
a world or universe that both creates and tells many multiple storylines, and
of many inhabitants of a world or universe.
…and yet in this rapid evolutionary pace, these
definitions are already blurred and up for dispute…
*source:
http://www.criticalcommons.org/Members/CTCS505/lectures/transmedia-interactive-becoming-immersive

8. Why is Interactive Important?
Why is Interactive
Important?

9. Why is Interactive Important?
If the media is the message, then interactive stories can:
! • Create a multilayered experience that pushes a story to
become more than the sum of its parts.
! • Increase memory retention— improve the recall of data or
events in an increasingly media noisy world. *
! • Formulate new intersections of thought that connect the dots
to create new meanings
! • Cultivate empathy for a person, situation or circumstance.**
• ! Bridge the gap between the passive virtual experience into
a direct engagement with the audience.
!
!
sources:
!
* Interactive Narratives: Exploring the Links between Empathy, Interactivity and Structure: http://link.springer.com/
!
chapter/10.1007%2F978-3-540-69478-6_2
** American Psychological Association: http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=2002-02073-012

10. Why is Interactive Important?
They’re just cool.
“If you look at who is watching documentaries on television, the audiences are getting
older and older and older. It is not that people aren’t watching documentaries on TV, they
are, but it is just the demographics are really changing. We really need to pay attention
to that so that we don’t lose our audience. We have second screen interactions; there
are a lot of second screen apps now…we are going back to this idea of the audience
talking to the audience.”
– Ingrid Kopp, Director Digital Initiatives, Tribeca Film Institute
!

11. Discussion Point Interactive Histo r#y…1 -i nB uBsrienfs!ess Purpose
1436 to 2014 in ~60 seconds!

12. Some Great Stories Being Told-
Google Story Maps
Google
http://www.google.com/maps/about/
behind-the-scenes/streetview/treks/

13. Some Great Stories Being Told-
Bear 71
Mendes & Allison/NFB Canada
http://bear71.nfb.ca/#/bear71

14. Some Great Stories Being Told-
A Short Story of the Highrise #CMPurpose
Helios Media/NFB Canada/NYTimes
http://www.nytimes.com/projects/2013/high-rise/

15. Some Great Stories Being Told-
The Build
Instrument
http://thebuildfilm.com/

16. Some Great Stories Being Told-
Welcome to Pinepoint #CMPurpose
The Googles/NFB Canada
http://pinepoint.nfb.ca/#/pinepoint

17. Some Great Stories Being Told-
Firestorm
The Guardian
http://www.theguardian.com/world/
interactive/2013/may/26/firestorm-bushfire-
dunalley-holmes-family

18. Discussion Point How Did They Do #It1? - Businsess Purpose
Most interactive productions at present :
!
1) Are privately funded by the
larger journalistic outlets using
a combination of internal and
external creative teams, or
!
2) Use Public funding provided in
support of speculative (aka:
hackathon) development teams,
and
!
3) In new and rare instances,
creative agencies use their own
resources for experimental
showcase projects
!
All of these productions can:
!
1) Take significant time to plan &
execute
!
2) Require significant finance
and/or dedicated teams for
iteration.

19. Where Do I Start?

20. Discussion Point Where Do I Start ?#1 - Businsess Purpose
!
With emerging platforms:
!
!
Storytellers can start creating interactive media using technology without
heavy lifting in design or code
!
and
!
Media publishers/distributors can start to utilize interactive experiences
that are cost effective, scaleable and to some extent, measurable.
!
!!

21. Discussion Point Where Do I Start ?#1 - Businsess Purpose
Two Possible Approaches to Interactive Story Dev:
!!
1) Create a dataset.
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Source data points or data sets and create interesting
intersections with them that become the narrative.
!
2) Use a great human interest story.
!
Amplify it by way of external data points/resources that
are packaged as clusters of information that include the
data. Just make sure its contextually relevant to your core
narrative!
!!!!!!
“Using
storytelling,
technology and
design together
– quite often
using data
points as the
guide to
construct the
narrative.”
- Ingrid Kopp

22. Discussion Point Where Do I Start ?#1 - Businsess Purpose
!
!
Your Content. Create original or repurpose existing media,
use public domain resources and get clearances for curated
content when needed.
!
Narrative Pattern: Look to video games, museum
installations, and the better story-based online education
programs out there for non-linear narrative inspiration.
!
Execution: Try the “off the shelf” platforms that we’re going
to explore.
!
!!!
“Using
storytelling,
technology and
design together
– quite often
using data
points as the
guide to
construct the
narrative.”
- Ingrid Kopp

23. Discussion Point Some Sample Pla #tf1or -m Bsusinsess Purpose
*Not an interactive tools, per se, but a great cloud based, audio-visual creation tools for non-editors
or coders
Animoto
https://animoto.com/
Readz
http://www.readz.com/

24. Discussion Point Some Sample Pla #tf1or -m Bsusinsess Purpose
Turn-key, geo-fenced interactive apps
Mixby
http://artifacttech.com/#/

25. Discussion Point Some Sample Pla #tf1or -m Bsusinsess Purpose
Hotspot image interactions
Thinglink
https://www.thinglink.com/

26. Discussion Point Some Sample Pla #tf1or -m Bsusinsess Purpose
Documentary Story
Mozilla/Popcorn Maker
https://mozillalabs.com/en-US/Popcorn/
!
http://landofopportunityinteractive.com/
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27. Discussion Point Some Sample Pla #tf1or -m Bsusinsess Purpose
Visualizations with narrative
Odyssey
http://cartodb.github.io/odyssey.js/

28. Discussion Point Platform Demo #1 - Businsess Purpose
Interactive Storytelling and Story-Based Education
SpinRiot
http://www.spinriot.com/
****GO TO NEXT SLIDE
FOR DEMO LINKS*****

29. Discussion Point Platform Demo #1 - Businsess Purpose
Interactive Storytelling and Story-Based Education
SpinRiot
http://www.spinriot.com/
Reference links to webinar demo*:
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http://prelaunch.spinriot.com/go/e9df5134063e/#/be32c35b8ed1
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http://prelaunch.spinriot.com/go/2441ccabd688/#/d281d9f7b8c7
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http://prelaunch.spinriot.com/go/7f25b6e2418c/#/194409363c81
!!
YOU CAN WATCH THE FULL WEBINAR AT:
!
http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/
!!

30. Discussion Point Educational Even t#s1 - Businsess Purpose
Education
!
Documentary Summit - Seattle
http://www.documentarysummit.com/
seattle-documentary-summit/

31. Discussion Point Some Resources #1 - Businsess Purpose
Where to find the work out there…
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POV Interactive Shorts- http://www.pbs.org/pov/digital/shorts/
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National Film Board of Canada - https://www.nfb.ca/interactive/
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Tribeca Hacks (TFI) - https://tribecafilminstitute.org/programs/detail/
tfi_interactive
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Sheffield Doc/Fest - https://sheffdocfest.com/articles/102-interactive-at-sheffield
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DocLab/IDFA, Amsterdam - http://www.doclab.org
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!

32. Thank you!