Personal Information
Organization / Workplace
Greater Seattle Area United States
Industry
Advertising / Marketing / PR
Website
www.fusionspark.com
About
It all started in Tokyo, in 1998.
I was in a bar, digging into a plate of fried squid legs. I looked at the Toyota marketing executives sitting across from me and said, "You know, I think this Internet thing is going to stick around for a while."
My brilliant prophecy (certainly, this hadn't occurred to anyone else!) started an all-night discussion in broken Japanese (mine) and broken English (theirs) about the emerging role of online content and visual storytelling to build audience and drive engagement,
And so began my Content Marketing journey.
By 1999, I'd incorporated FusionSpark Media and launched One World Journeys. Sponsored by Epson, One World Journeys was an innovative pr...
Tags
content marketing
content strategy
content
nonprofit marketing
russell sparkman
purpose-focused content
purpose-focused content marketing
fusionspark media
purpose driven brands
purpose-driven marketing
purpose
storytelling
nonprofit
corporate social responsibility
cause branding
cause marketing
b2b strategy
b2b marketing
csr
content that matters
university of washington
purpose focused content marketing
purpose-focused marketing
video marketing
interactive
cause
brand sponsorship
content creation
editorial calendar
bootstrap content
content is king
content is gold
social media
See more
Presentations
(14)
See all
Infographics
(2)
Likes
(21)
See all
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Jim MacLeod
•
6 years ago
How To Elevate Your Content Today?
Michael Pranikoff
•
8 years ago
Content Strategy for Social Media Success
Fusionspark Media, Inc.
•
12 years ago
Secret Ingredients of Better Marketing
Rand Fishkin
•
9 years ago
Philip kotler - Marketing 3.0
NEXUS Training Solutions
•
10 years ago
Velocity's CMI Orange Awards entry 2012
Velocity Partners
•
10 years ago
Context, Chaos & Change - Why Content Strategy Is So Important For Content Marketing
The Content Advisory
•
9 years ago
The Future of Content Marketing: 5 Beyonds
Velocity Partners
•
9 years ago
Crap. The Content Marketing Deluge.
Velocity Partners
•
10 years ago
The Games We Play
Aleks Krotoski
•
15 years ago
Seriously fun
Jesse Schell
•
11 years ago
The future of virtual characters appcamp 2011
Jesse Schell
•
11 years ago
Make Games, Not War
Jesse Schell
•
11 years ago
Transmedia Narratives DDB
Leo Rayman
•
13 years ago
Mary Meeker April 2010 Internet Trends
guest1222bdb
•
12 years ago
Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI
Joe Pulizzi
•
13 years ago
Content Gone Wild!
Rachel Lovinger
•
13 years ago
Predicate | The Day 2 Problem: A Tour of Editorial Strategy
Bucket Holdings
•
12 years ago
Predicate | When Content Management Needs a Content Strategy
Bucket Holdings
•
13 years ago
Content Strategy: The Future of Marketing
Kristina Halvorson
•
13 years ago
Fresh Social Media Marketing
Fresh Consulting
•
13 years ago
Presentations
(14)
See all
Infographics
(2)
Likes
(21)
See all
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Jim MacLeod
•
6 years ago
How To Elevate Your Content Today?
Michael Pranikoff
•
8 years ago
Content Strategy for Social Media Success
Fusionspark Media, Inc.
•
12 years ago
Secret Ingredients of Better Marketing
Rand Fishkin
•
9 years ago
Philip kotler - Marketing 3.0
NEXUS Training Solutions
•
10 years ago
Velocity's CMI Orange Awards entry 2012
Velocity Partners
•
10 years ago
Context, Chaos & Change - Why Content Strategy Is So Important For Content Marketing
The Content Advisory
•
9 years ago
The Future of Content Marketing: 5 Beyonds
Velocity Partners
•
9 years ago
Crap. The Content Marketing Deluge.
Velocity Partners
•
10 years ago
The Games We Play
Aleks Krotoski
•
15 years ago
Seriously fun
Jesse Schell
•
11 years ago
The future of virtual characters appcamp 2011
Jesse Schell
•
11 years ago
Make Games, Not War
Jesse Schell
•
11 years ago
Transmedia Narratives DDB
Leo Rayman
•
13 years ago
Mary Meeker April 2010 Internet Trends
guest1222bdb
•
12 years ago
Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI
Joe Pulizzi
•
13 years ago
Content Gone Wild!
Rachel Lovinger
•
13 years ago
Predicate | The Day 2 Problem: A Tour of Editorial Strategy
Bucket Holdings
•
12 years ago
Predicate | When Content Management Needs a Content Strategy
Bucket Holdings
•
13 years ago
Content Strategy: The Future of Marketing
Kristina Halvorson
•
13 years ago
Fresh Social Media Marketing
Fresh Consulting
•
13 years ago
Personal Information
Organization / Workplace
Greater Seattle Area United States
Industry
Advertising / Marketing / PR
Website
www.fusionspark.com
About
It all started in Tokyo, in 1998.
I was in a bar, digging into a plate of fried squid legs. I looked at the Toyota marketing executives sitting across from me and said, "You know, I think this Internet thing is going to stick around for a while."
My brilliant prophecy (certainly, this hadn't occurred to anyone else!) started an all-night discussion in broken Japanese (mine) and broken English (theirs) about the emerging role of online content and visual storytelling to build audience and drive engagement,
And so began my Content Marketing journey.
By 1999, I'd incorporated FusionSpark Media and launched One World Journeys. Sponsored by Epson, One World Journeys was an innovative pr...
Tags
content marketing
content strategy
content
nonprofit marketing
russell sparkman
purpose-focused content
purpose-focused content marketing
fusionspark media
purpose driven brands
purpose-driven marketing
purpose
storytelling
nonprofit
corporate social responsibility
cause branding
cause marketing
b2b strategy
b2b marketing
csr
content that matters
university of washington
purpose focused content marketing
purpose-focused marketing
video marketing
interactive
cause
brand sponsorship
content creation
editorial calendar
bootstrap content
content is king
content is gold
social media
See more