Recently I had the opportunity to discuss Transmedia Storytelling and Mobile Content consumption with a crowd of social media, public relations, and digital thought leaders at the EduWeb Digital Summit in Denver, Colorado. These are my thoughts on one way social media and storytelling can encourage more people to share their stories, while sharing our own story.
This document provides guidance on developing effective social media content and engagement for hotels. It discusses why travelers use social media and the top social media platforms. It outlines factors that make content go viral, such as social currency, triggers, emotion, public nature, and practical value. It emphasizes using stories and suggests content ideas. Guidelines are given for an editorial calendar and engaging audiences through listening and responding. The importance of employees in advocacy is highlighted. Dos and don'ts of social media are also covered.
The document discusses the rise of social media and its importance for businesses. It notes that social media allows for conversations, with people relying on personal networks to make decisions. It then provides statistics on social media usage in Canada and argues that businesses should have a social media plan and strategy to engage customers and discuss compelling, unique content. The document emphasizes that social media is about participation, not just receiving information, and businesses need to be prepared to respond to challenges.
Director of New Media Gina Pappas discusses how businesses can use media storytelling as part of their overall communications strategy and explores how to make four types of media work for you.
To view this webinar, visit http://www.youtube.com/watch?v=GsgtsJue0v0
Great Fundraising Events - AFP ICON 2017Bloomerang
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Think about what attendees want, how to move them physically and emotionally through a space to reach desired outcomes. Invigorate your trade show with purpose. Originally presented as a webinar for Meetings Focus.
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
Briana Kerensky introduces herself and her background in digital marketing. She discusses key topics around brands, content, and editorial calendars. Specifically, she defines what a brand and content voice are, and how editorial calendars can help plan content in advance. Her goal is to teach participants about using brand voice and positioning in digital content, and how editorial calendars can help with content planning.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
This document provides guidance on developing effective social media content and engagement for hotels. It discusses why travelers use social media and the top social media platforms. It outlines factors that make content go viral, such as social currency, triggers, emotion, public nature, and practical value. It emphasizes using stories and suggests content ideas. Guidelines are given for an editorial calendar and engaging audiences through listening and responding. The importance of employees in advocacy is highlighted. Dos and don'ts of social media are also covered.
The document discusses the rise of social media and its importance for businesses. It notes that social media allows for conversations, with people relying on personal networks to make decisions. It then provides statistics on social media usage in Canada and argues that businesses should have a social media plan and strategy to engage customers and discuss compelling, unique content. The document emphasizes that social media is about participation, not just receiving information, and businesses need to be prepared to respond to challenges.
Director of New Media Gina Pappas discusses how businesses can use media storytelling as part of their overall communications strategy and explores how to make four types of media work for you.
To view this webinar, visit http://www.youtube.com/watch?v=GsgtsJue0v0
Great Fundraising Events - AFP ICON 2017Bloomerang
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Think about what attendees want, how to move them physically and emotionally through a space to reach desired outcomes. Invigorate your trade show with purpose. Originally presented as a webinar for Meetings Focus.
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
Briana Kerensky introduces herself and her background in digital marketing. She discusses key topics around brands, content, and editorial calendars. Specifically, she defines what a brand and content voice are, and how editorial calendars can help plan content in advance. Her goal is to teach participants about using brand voice and positioning in digital content, and how editorial calendars can help with content planning.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
How to create a social media plan that's rockazmi aziz
This document provides guidance on creating an effective social media plan. It recommends determining key information such as your target audience (WHO), business goals (WHY), the stages of the customer journey (WHEN), relevant content formats and platforms (WHAT/WHERE), and metrics to measure success. The plan should start with defining goals and audience personas. It then maps content across social media platforms throughout the customer journey. Regular posting of helpful, relevant content in various formats, especially visuals, can help achieve the defined goals.
The document discusses how public relations has changed in the digital world, with news going digital and audiences becoming more fractured, shrinking newsrooms, and information spreading faster. It outlines how PR professionals must now go where audiences are on social media, engage in content creation and conversation, and experiment with new techniques to prepare for the digital PR landscape.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Samis Foundation: Day School Advancement Prof Mini Boot CampLisa Colton
This document provides a summary of a 90-minute social media boot camp. It discusses key concepts for social media success including adopting a network mindset, the participatory and conversational nature of social media, and operating within the attention economy. It outlines 5 new rules for social media: 1) understand this is an attention economy, 2) bring your social skills, 3) add value through newsworthy, unique, and engaging content, 4) be real through personal voice and stories, and 5) strengthen your network. The document emphasizes starting with people and objectives before selecting technologies, and implementing a continuous improvement process.
Making Your Messages Stick! Presented by Cathy McNally Innovation Women
You can’t succeed as a speaker unless you deliver a message that sticks with listeners days, weeks, and months after they hear it. But how do you create and deliver a message that listeners will recall and even share with others? What facts and stories should you share and HOW should you share them so that you connect with your audience and then change them (at least a little bit)? Even those who may disagree with you?
In this webinar, you’ll learn a “recipe” for creating “Sticky” messages that will help you persuade, influence, motivate, and more. We’re going far beyond “tell them what you’re going to tell them, tell them, and then tell them what you told them.” You will leave the webinar knowing the “6 Elements of Stickiness,” and how and why to use them.
Join this webinar and come away with an understanding of:
- How to get tension into your talk, and why you must have it
- How to speak to your listeners’ brain as well as their ears
- How to use questions to make audiences love you
Content marketing has grown rapidly to become one of the biggest success stories in the media industry. Thousands of pieces of professionally created content are published daily by brands to reach customers, gain loyalty, and increase sales. Effective content should entertain, educate, or empower people. It can be created in-house, curated from other sources, or crowdsourced. Content should provide real utility, empower customers, boost sharing and conversation, and speak to consumers' needs while driving awareness, sales, and entertainment.
The document provides tips for running effective yet simple digital campaigns. It recommends choosing a few key platforms to focus on rather than trying to be everywhere. Engaging existing supporters and bloggers before launching can help generate buzz. A strategy document does not need to be long but should outline the plan. Campaigns should keep content social and encourage conversations to fully utilize social media. Collecting conversations and stories can help tell the narrative of the campaign and provide future materials. Evaluation should consider the quality of discussions rather than just numbers.
Social media refers to online tools and spaces that help individuals and businesses communicate and share information more quickly. Some common social media tools mentioned are Facebook, Twitter, Google Calendar, Flickr, LinkedIn, YouTube, blogging, and Event Elephant. The document discusses how an adventure team was able to generate 103 sales in 12 months using some of these social media sites. It provides some statistics about Facebook users in the UK and Ireland and recommends a non-sales focused approach to using social media that involves storytelling, sparking ideas, learning from others, and engaging with people.
How to Use Virtual Events to Build Brand Awareness and Increase SalesIndie Business Network
This presentation was delivered by Donna Maria Coles Johnson, founder and CEO at Indie Business Network at #2x4LIVE in Nashville, Tennessee on April 1, 2016.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
5 Reasons to Use Mobile Giving this Holiday Seasongjhassin
The holiday season is the perfect time to reach out for charitable giving. We discussed the opportunities available to your nonprofit organization during this important fundraising period.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
How to Create a Social Media Strategy That WorksDarrian Wright
The document discusses creating an effective social media strategy that aligns with a company's purpose. It recommends establishing pillars that support the company's mission to guide content creation and spending. It also stresses the importance of listening to customer conversations to understand their needs and building social features directly into products to avoid passive audiences. The strategy should overcome user passivity and see marketing through the lens of customer journeys rather than campaigns.
Where You Meet Matters - How to Choose a Purposeful Meeting DestinationSocial Tables
1. The document discusses how choosing the right meeting destination and venue is important for creating purposeful and memorable events. It emphasizes that the destination sets the stage and impacts intangible factors like attendee moods and interactions.
2. Several key factors are highlighted for choosing a destination, including how the city can reinforce the meeting's message and drive attendance. Mid-size cities are presented as offering appealing local experiences and world-class facilities at a lower cost.
3. When choosing a venue, the focus is shifting from amenities like WiFi to diversifying space designs to promote engagement. Non-traditional venue options are increasing as technology makes them more accessible.
Embedding and applying audience insight | The future of engagement conference...CharityComms
This document summarizes a workshop on embedding and applying audience insight within organizations. It discusses common challenges around engaging people with audience research and ensuring insights are used. Examples are provided of how insights have informed case study videos, work with commissioners, and passion for helping target groups. Potential targets for influencing on removing gender labels from toys/books are discussed, with retailers and publishers proposed as visible and influential options. The workshop aimed to identify challenges, share practical ideas, and develop solutions for embedding and applying audience insights.
The document discusses faculty perspectives on online education and the growth of online programs at universities. It provides statistics showing that only 30.2% of faculty accept online education as legitimate and 66% believe online learning outcomes are inferior. When asked about exclusively online courses, 39% of faculty said outcomes were inferior. The document also outlines reasons students choose online programs and how different stakeholders including students, faculty, administrators and instructional designers view online education. It proposes positioning online programs as providing excellence through distinguished faculty. Metrics show positive results of a unified online branding and marketing strategy at one university, including increased enrollment, programs and online offerings.
Samadhan Nathe is seeking a challenging position that allows him to utilize his skills. He has over 5 years of experience working as an accountant using Tally 9, including positions at Kreepa Steel Industries and Ajit Electrical Works. Nathe has a B.Com from K.T.H.M College in Pune University and an IT certificate from Silicon Vally. He is proficient in English, Hindi, and Marathi and has completed courses in Tally ERP 9.0, typing, and computers.
O documento discute as prioridades e desafios atuais dos departamentos de recursos humanos com base em uma pesquisa global. A aquisição e retenção de talentos estão no topo da lista de prioridades dos RH. Embora a maioria das organizações ainda mede menos de 3 indicadores de desempenho dos RH, quanto maior a empresa, mais KPIs são analisados. A diversidade e inclusão ainda não é uma prioridade para a maioria.
The document summarizes findings from two surveys conducted in Canada on food skills. It found that while many Canadians report planning meals before grocery shopping, involvement of children in food preparation is declining. Women generally report higher food skills than men, including planning, cooking abilities, and adjusting recipes to be healthier. Higher food skills are associated with increased vegetable and fruit consumption. The results provide a baseline on Canadians' food skills and can help inform public health policies.
How to create a social media plan that's rockazmi aziz
This document provides guidance on creating an effective social media plan. It recommends determining key information such as your target audience (WHO), business goals (WHY), the stages of the customer journey (WHEN), relevant content formats and platforms (WHAT/WHERE), and metrics to measure success. The plan should start with defining goals and audience personas. It then maps content across social media platforms throughout the customer journey. Regular posting of helpful, relevant content in various formats, especially visuals, can help achieve the defined goals.
The document discusses how public relations has changed in the digital world, with news going digital and audiences becoming more fractured, shrinking newsrooms, and information spreading faster. It outlines how PR professionals must now go where audiences are on social media, engage in content creation and conversation, and experiment with new techniques to prepare for the digital PR landscape.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Samis Foundation: Day School Advancement Prof Mini Boot CampLisa Colton
This document provides a summary of a 90-minute social media boot camp. It discusses key concepts for social media success including adopting a network mindset, the participatory and conversational nature of social media, and operating within the attention economy. It outlines 5 new rules for social media: 1) understand this is an attention economy, 2) bring your social skills, 3) add value through newsworthy, unique, and engaging content, 4) be real through personal voice and stories, and 5) strengthen your network. The document emphasizes starting with people and objectives before selecting technologies, and implementing a continuous improvement process.
Making Your Messages Stick! Presented by Cathy McNally Innovation Women
You can’t succeed as a speaker unless you deliver a message that sticks with listeners days, weeks, and months after they hear it. But how do you create and deliver a message that listeners will recall and even share with others? What facts and stories should you share and HOW should you share them so that you connect with your audience and then change them (at least a little bit)? Even those who may disagree with you?
In this webinar, you’ll learn a “recipe” for creating “Sticky” messages that will help you persuade, influence, motivate, and more. We’re going far beyond “tell them what you’re going to tell them, tell them, and then tell them what you told them.” You will leave the webinar knowing the “6 Elements of Stickiness,” and how and why to use them.
Join this webinar and come away with an understanding of:
- How to get tension into your talk, and why you must have it
- How to speak to your listeners’ brain as well as their ears
- How to use questions to make audiences love you
Content marketing has grown rapidly to become one of the biggest success stories in the media industry. Thousands of pieces of professionally created content are published daily by brands to reach customers, gain loyalty, and increase sales. Effective content should entertain, educate, or empower people. It can be created in-house, curated from other sources, or crowdsourced. Content should provide real utility, empower customers, boost sharing and conversation, and speak to consumers' needs while driving awareness, sales, and entertainment.
The document provides tips for running effective yet simple digital campaigns. It recommends choosing a few key platforms to focus on rather than trying to be everywhere. Engaging existing supporters and bloggers before launching can help generate buzz. A strategy document does not need to be long but should outline the plan. Campaigns should keep content social and encourage conversations to fully utilize social media. Collecting conversations and stories can help tell the narrative of the campaign and provide future materials. Evaluation should consider the quality of discussions rather than just numbers.
Social media refers to online tools and spaces that help individuals and businesses communicate and share information more quickly. Some common social media tools mentioned are Facebook, Twitter, Google Calendar, Flickr, LinkedIn, YouTube, blogging, and Event Elephant. The document discusses how an adventure team was able to generate 103 sales in 12 months using some of these social media sites. It provides some statistics about Facebook users in the UK and Ireland and recommends a non-sales focused approach to using social media that involves storytelling, sparking ideas, learning from others, and engaging with people.
How to Use Virtual Events to Build Brand Awareness and Increase SalesIndie Business Network
This presentation was delivered by Donna Maria Coles Johnson, founder and CEO at Indie Business Network at #2x4LIVE in Nashville, Tennessee on April 1, 2016.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
5 Reasons to Use Mobile Giving this Holiday Seasongjhassin
The holiday season is the perfect time to reach out for charitable giving. We discussed the opportunities available to your nonprofit organization during this important fundraising period.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
How to Create a Social Media Strategy That WorksDarrian Wright
The document discusses creating an effective social media strategy that aligns with a company's purpose. It recommends establishing pillars that support the company's mission to guide content creation and spending. It also stresses the importance of listening to customer conversations to understand their needs and building social features directly into products to avoid passive audiences. The strategy should overcome user passivity and see marketing through the lens of customer journeys rather than campaigns.
Where You Meet Matters - How to Choose a Purposeful Meeting DestinationSocial Tables
1. The document discusses how choosing the right meeting destination and venue is important for creating purposeful and memorable events. It emphasizes that the destination sets the stage and impacts intangible factors like attendee moods and interactions.
2. Several key factors are highlighted for choosing a destination, including how the city can reinforce the meeting's message and drive attendance. Mid-size cities are presented as offering appealing local experiences and world-class facilities at a lower cost.
3. When choosing a venue, the focus is shifting from amenities like WiFi to diversifying space designs to promote engagement. Non-traditional venue options are increasing as technology makes them more accessible.
Embedding and applying audience insight | The future of engagement conference...CharityComms
This document summarizes a workshop on embedding and applying audience insight within organizations. It discusses common challenges around engaging people with audience research and ensuring insights are used. Examples are provided of how insights have informed case study videos, work with commissioners, and passion for helping target groups. Potential targets for influencing on removing gender labels from toys/books are discussed, with retailers and publishers proposed as visible and influential options. The workshop aimed to identify challenges, share practical ideas, and develop solutions for embedding and applying audience insights.
The document discusses faculty perspectives on online education and the growth of online programs at universities. It provides statistics showing that only 30.2% of faculty accept online education as legitimate and 66% believe online learning outcomes are inferior. When asked about exclusively online courses, 39% of faculty said outcomes were inferior. The document also outlines reasons students choose online programs and how different stakeholders including students, faculty, administrators and instructional designers view online education. It proposes positioning online programs as providing excellence through distinguished faculty. Metrics show positive results of a unified online branding and marketing strategy at one university, including increased enrollment, programs and online offerings.
Samadhan Nathe is seeking a challenging position that allows him to utilize his skills. He has over 5 years of experience working as an accountant using Tally 9, including positions at Kreepa Steel Industries and Ajit Electrical Works. Nathe has a B.Com from K.T.H.M College in Pune University and an IT certificate from Silicon Vally. He is proficient in English, Hindi, and Marathi and has completed courses in Tally ERP 9.0, typing, and computers.
O documento discute as prioridades e desafios atuais dos departamentos de recursos humanos com base em uma pesquisa global. A aquisição e retenção de talentos estão no topo da lista de prioridades dos RH. Embora a maioria das organizações ainda mede menos de 3 indicadores de desempenho dos RH, quanto maior a empresa, mais KPIs são analisados. A diversidade e inclusão ainda não é uma prioridade para a maioria.
The document summarizes findings from two surveys conducted in Canada on food skills. It found that while many Canadians report planning meals before grocery shopping, involvement of children in food preparation is declining. Women generally report higher food skills than men, including planning, cooking abilities, and adjusting recipes to be healthier. Higher food skills are associated with increased vegetable and fruit consumption. The results provide a baseline on Canadians' food skills and can help inform public health policies.
The Race to Reach Them: Why Millennials are More Important then EverUp&Up Agency
When we think of millennials, we think of recent college graduates just starting out. This might have been true five to 10 years ago, but now these millennials are in their mid-thirties: they have established careers and families and will be the next alumni board members. In this session, we will explain how the digital communication strategy has evolved over the years to fit the needs of millennials, while uncovering who they really are, what social channels they use and trust and why they are so important to your alumni engagement strategy.
Case III Social Media Up&Up PresentationUp&Up Agency
This document provides social media best practices and data for higher education institutions. It includes hashtags and statistics about different generations' social media usage. Key recommendations are to post 2-3 times per day on Facebook, utilize compelling photos and video, and engage specific age groups. Links are provided to additional resources on social media strategy and reports for higher education. Contact information is given for two experts available for questions.
The NEKLS LAN Initiative aims to improve library networks across the region. Currently libraries have diverse hardware that is difficult to manage. NEKLS has relied on open source solutions but is considering moving to enterprise solutions for better support, security, and documentation. They also need to start collecting WiFi usage statistics for the state and have unused E-rate funds available for network upgrades. Next steps include contacting NEKLS for help applying those funds through the E-rate program to implement a new regional network infrastructure.
Gestión Estratégica y Competitividad con Responsabilidad SocialIsaiah Matute
El documento discute los desafíos de la gestión estratégica y la competitividad para las organizaciones cooperativas. Propone cinco desafíos clave: 1) definir una propuesta de valor institucional diferenciada; 2) impulsar la generación de "redarquías" en procesos estratégicos; 3) promover una gestión estratégica sistémica; 4) fortalecer la arquitectura organizacional; y 5) promover ventajas competitivas sustentables basadas en el conocimiento y la cultura organizacional.
En este Evolution Day Lucía Vallarino estuvo contándonos sobre lo que es el pensamiento lateral, basándose en un referente sobre el tema: Edward de Bono. Nos contó los beneficios de utilizar este método de pensamiento en problemas cotidianos y nos explicó una de las técnicas más conocidas de este autor, "La técnica de los seis sombreros". Esta está basada en una dinámica grupal de intercambio de roles que busca aplicar el pensamiento lateral, forzándonos a pensar desde un lugar en el que no estamos acostumbrados, fomentando la creatividad y encontrando nuevas soluciones a problemas de todos los días.
Al finalizar la charla, se propuso un problema a resolver y todos los participantes nos pusimos el sombrero para pensar y aplicamos esta técnica.
This document defines and provides examples of various figures of speech used in language, including literal and figurative language. It explains common figures of speech such as metaphor, simile, personification, and irony. For each figure of speech, the definition is given along with 2-3 examples to illustrate how it is used. The document concludes with a short poem about love as a dream.
Jeremiah Barba Lightning Talk Confab Higher Ed 2016Jeremiah Barba
Ever go to the grocery store looking for ONE thing (say a bottle of hot sauce), and they’ve hidden it so well it takes you a half-hour to find it? With so many demands on higher ed web real estate, it’s easy to be guilty of the same thing. Let’s talk about not making your website visitors aimlessly wander the virtual aisles & connect it to a real-life success story at the University of Kentucky.
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
A short presentation given for the Illinois Arts and Business Council regarding the creation of an effective and impactful social campaign that drives patrons from awareness through loyalty to donor activation.
Nov 29, 2013 stevie presentation on pr tips and tricksStevie Vu
This document discusses community management and public relations. It provides tips for building communities online and offline, including using storytelling, building real relationships, engaging supporters, and handling press and crises. Key aspects of networking are also summarized, such as defining goals and expanding one's network through mutual support. The overall message is that community engagement requires strategic planning and a focus on authentic human connections.
Ten Marketing Communications Activities You Must Do4Good.org
The document outlines 10 marketing communications activities that non-profit organizations must do, as presented by Michele Levy in a webinar. It includes conducting audience research, monitoring competitors, creating a communications plan, networking, updating websites and using social media, search engine optimization, collecting contact information, thanking supporters, and measuring results. The webinar provided practical tips on implementing these activities and emphasized measuring effectiveness.
Use your internal communication team to help spread awareness of your housing programs. Meet with them to create a communication strategy using various methods like media outreach, events, brochures, websites and social media. The team can help with messaging, contacting community groups, designing collateral, writing for different channels and more. Working with the communications experts will help you accomplish your program goals.
This document provides guidance on planning and delivering effective face-to-face communication through various strategies like site visits, town halls, and presentations. It emphasizes the importance of understanding your audience, grabbing their attention with visuals, and making the content relevant and memorable. Resources and tips are shared on public speaking, creating engaging materials, and tools for things like audience polling and online surveys.
7 Steps to World-Changing Digital CommunicationGovLoop
The document provides tips on how to change the world through digital engagement, outlining a 7 P framework for an effective digital strategy, including having a clear purpose, engaging the right people, creating a strategic plan, producing and promoting high-quality content, actively participating in online discussions, regularly measuring progress, and continually improving efforts. It emphasizes the importance of understanding your target audiences and stakeholders, integrating online and offline efforts, and constantly testing and learning from data to refine your digital campaigns.
This document provides an agenda and information for an @Home Social Media Boot Camp. It includes introductions for the organizers and speakers. The agenda covers why social media is important, characteristics of social media, creating social media strategies and campaigns, and tips for using different social media platforms like Instagram and Vine effectively. Participants engage in workshops to practice creating short videos and planning social media campaigns. The goal is to help participants better utilize social media to engage audiences and achieve their goals.
Social Media Strategies for Events - Hanzehogeschool Groningen 290312EventsAcademy
Guest lecture for first year exchange students of the minor ‘Creating an International Event’ at the Hanzehogeschool Groningen.
Liza Bergman graduated at the School of Communication & Media several years ago. She has been working in Event Management since 2007. Currently she has her own business, EVENTS Academy, that offers courses regarding Event Management. During her studies she was in the international semester, so she shares the experience in following an international program together with exchange students. Also she has done her internship abroad. Check her resume at http://www.linkedin.com/in/lizabergman.
The document outlines a framework for developing a 21st century communications plan using a 7 P's approach of purpose, people, plan, produce, promote, participate, and progress to effectively engage citizens through various online and social media channels. It provides examples of how different government entities have used tools like websites, mobile apps, social media, and video to communicate with constituents. The presentation aims to help participants apply these strategies to address their own communications challenges.
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
This document discusses trends in media since the rise of the internet. It notes that creation and consumption of media is no longer limited to large organizations, as individuals and companies of all sizes can now both create and distribute content. It emphasizes communicating with audiences and joining conversations, as well as personalizing content and collaborating with others. Media is becoming more interactive, distributed across various platforms, and tailored to individuals. The key is finding your audience and telling your story through the mediums they use, while making your content social and accessible on multiple devices.
Crafting Your Nonprofit Story in a Digital WorldBenjamin Wong
We live in a digital world where your potential donor can be targeted by up to 5000 marketing messages a day. The best way to cut through the noise is to tell amazing stories to capture their heart. It may sound simple, but digital storytelling is something that nonprofits continue to struggle with.
Join Ben Wong, Creative Director at Blackbaud’s Interactive team, to learn how you can craft your stories to inspire your users to take action.
In this webinar you’ll learn:
The fundamentals of creating a story
How to invite the audience to participate in the story as the hero
How to create your brand story architecture
Tools and platforms to tell your story
Similar to EduWeb 2016 Second Screen Storytelling (20)
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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6. What is the “second screen”?
• When you use social and digital
media to create a unique, shared
online experience. Usually through
mobile channels.
• Audience isn’t passive. Encourage
them to be a part of the
experience.
8. The information playing field in the
future isn’t going to be on a laptop
sitting on the couch, or an Xbox or an
Apple TV.
Your integrated experience will be
connected to you 24-7.
23. Pre-Event Planning
• What are the best platforms to tell your story? (Native Content)
• What platforms are your audiences most active on?
• Be strategic. Don’t try to be everywhere, especially if you don’t have
the staff to manage it.
• Why should your audience care? What’s the emotional
attachment?
24. • What is the one theme of the event?
• How can we share this story across a variety of social media platforms?
• How do we make it fun? How do we get our audience involved?
• Who do we need to talk to in advance?
25. During the Event
• Post quickly
• Pay attention, you never
know what’ll happen
• Encourage your audience to
take part
• Don’t forget the “customer
service”
26. Don’t Bust Out the Drinks Yet
• Remember to follow up with your key
influencers
• Your work can be seen after the
event ends, don’t forget to check in
from time to time.
• Is there anything unique that your
school does to celebrate events?
• What posts got the most attention?
30. “There are worse things
than being monotoned. I
could be a psychopath…
Or a politician.”
Alix Generous,
TEDxABQ2013
Stories Connect People
Visuals Inspire Your Audience
V-VIP Experience:
Share the behind the scenes
with your digital audience
Engage with your audience,
make them feel like they are
part of the experience.
Create an immersive story,
across platforms
What are your
intriguing stories?
Much of this presentation is based in my digital media experience working with TEDxABQ and UNM. Much of the work I did with TEDxABQ eventually created the foundation of what I do with UNM, so you’ll be seeing examples from both organizations in today’s presentation. These experiences helped me develop a blueprint for how I create a ”Virtual VIP” experience for the university’s digital audience.
At UNM I noticed we don’t livestream major events on campus, from graduation to holiday events. To make up for that, I wanted to provide a unique experience for members of the UNM community who couldn’t show up at these events, including our distance learning students and alumni. So I started developing a plan…
… with a goal of creating a unique, second screen digital experience for our online audience. Something that, even if you were at our event, you weren’t a part of without being connected to us online. And at our events, not just graduation but also holiday events, announcements and other big events, we provide our audience with all of the hashtag and social network information in advance and encourage them to share their experience with us.
But how do we do this? At UNM our audience isn’t as active as other organizations, and we had to look at moving beyond just engaging with our audience.
For years people have been using social media to share their opinion about events in real time (look at the Super Bowl, the Oscars, or an prolonged election cycle). Now with everyone on their mobile phones, this opened up the potential to bring this event coverage and engagement into university events.
I wanted to step beyond just engaging with our audience. I wanted to combine both sides of social media, the content and the engagement, to share the university’s story while encouraging our audience to contribute. Going from “my story” to “our story”.
And what is this idea of the “second screen,” anyway?
Done well, it merges your digital media efforts with your audience’s desire to learn more, or just not be bored, and share their opinion during the “dead space” of your event.
And they do this through…
.. Our mobile centric universe. We’re long past the time where every family needs a computer to do the majority of our online activities. We live in a world where people use their smartphone to access the majority of information they are interested in.
68% of smartphone users surveyed by Google said they check their phone within 15 minutes of waking up in the morning, while 30% of those same users said they feel anxious when they don’t have their smartphones with them. For millennials, who are a large part of our target audience, that information jumps.
People are on their phone “on and off” all day. In little microbursts of activity.
And we’re trying to create these micromoments for our audience.
These are the moments when people turn to their smartphone/tablet for more information
During events, you have to be able to act quickly.
People are actively looking for real-time information and entertainment and we can provide that with a little advance legwork and knowing what our audience is interested in.
Here are some organizations that “get it”
Who does this extremely well? Here are a few organizations you might want to follow, if you aren’t following them already.
These organizations don’t just create a lot of great content and keep their fans interested and engaged, they understand that native content is critical. And these organizations do this through…
Transmedia storytelling. The right tool for the right job. And if people wanted the complete online experience, they needed to be keeping up across all of our social media outposts.
For this kind of coverage, Twitter serves as our “in the moment” play-by-play network. Twitter is still the go-to-network for “news style” social media reporting. Twitter’s strengths also include real-time stakeholder relations and sharing images from our followers.
We’ve found that on Twitter, adding text to our photos made it easier to get our message across. It’s like a thought bubble you would see from a comic strip.
A great use of Twitter is in rivalry games. This past December, UNM was facing off with the University of Arizona in the New Mexico Bowl. In addition to being neighboring states, the UofA social media manager is a UNM graduate. So she started hitting us up with animated GIFs. After a little reticence we dove back with some responses and had a great back and forth for a couple of days before the game. A back and forth that was noticed by UNM and UofA fans alike.
While you’re event’s going on, you can start looking for tweets, Instagram posts for a post-event wrap up on Storify, then you can use this story to further the reach for your own event, as well as hold on to it to use it again before the next event - “Previously at UNM…” Plus the people whose tweets you share are then notified that they are in your story, and can share it with their friends.
We went bigger on video content on Facebook this year than in previous years. And instead of polished “graduation event” video, I wanted to go with shorter, one-off video clips from our keynote speaker sharing his story with our audience. We received a great boost in our engagement by using these videos.
Native video content to Facebook gathered many more views than they would have if we had posted them to YouTube and then tried to share them over
Facebook has also served as our “long tail” social media network. During our events we’ll create a photo album and start uploading images a few at a time during the event. Then for about a week afterwards, we’ll keep updating the album with more images and ask for people to share their images. It keeps the story fresh in people’s minds for longer than if we had uploaded all of these images at once.
Snapchat is great because we use it to tell the story of “the event’s day” – from behind the scenes, to student shout outs, to touchdowns we catch in real time (see what I did there?). The thing I love about Snapchat is how we are able to really mix up our content and try to have fun with it. We’ve primarily used Snapchat to share moments and stories with our fans that they can be a part of, and showing more moment-to-moment stories around campus. Since this is where our current student audience is, as well out potential students, we want to reach out to them, and use custom geofilters to reach out to their audience, to reach those potential students.
But while you’re audience is engaging with you on mobile, it doesn't mean your content can only be created on a phone. Your creation platform has to be more robust than ever.. We have to keep this in mind when we balance the types of content we create, from platforms that allow us the opportunity to create polished content (Facebook, Twitter, Pinterest) and other networks that benefit from mobile-created content (Snapchat, Instagram)
As brands move onto new platforms, they bring greater editing power and creativity with them. We have to match it to keep our audience’s attention. A lot of this work can be done in advance, before the event starts.
Building your team for these special events is incredibly important. Many of us are one-person shops, or work with a student or two. But this is an opportunity to shanghai as many of your coworkers as possible.
Look for other social media professionals at your university. Does student activities have a social media professional you can get to sign on and help? The Dean of Students Office? Do you have any staff or faculty who are really active on social media on their own? How can you get them more involved? If you have a core team to work with, you’ll start to know each other’s strengths and weaknesses and you’ll see your workflow get easier.
After your event ends, use your research to find out who the most active people were online during the event. Plus those who have larger audiences, these will start to build a list of people you’ll want to reach out to for future events, or to keep an eye on and encourage them to be a larger part of your community. They are already interested in your university, build on that.
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This was the first time we paid for a Snapchat filter.
13 cents per unique user that day
0.2 cents per view