10th Annual International Film Students Meeting
Encuentro Internacional Estudiantes de Cine
59th San Sebastian Film Festival 2011
Tabakalera International Contemporary Culture Centre
NO MORE PLAGIARY PLEASE - MENTION YOUR SOURCES - ASK PERMISSION
In this set you will finf the same slides than from the Masterclass in San Sebastian last year, but I have added some since I have been working with Robert Pratten, Transmedia Storyteller Ltd., where we focus on some game mechanics and specific preparation for a project using a lot of platforms and social media to be implemented in the tool named Conducttr.
These slides are meant for the students of the Master Transmedia at Sciences PO Grenoble, May 23rd 2012.
"Transmedia & Advertising: What Advertisers, Marketers, Brands & Businesses Can Learn from Transmedia Storytelling" - presentation from "The Story To Sell", a conference on transmedia storytelling held in Amsterdam on 11 June 2009. Presentation by Ivan Askwith, Senior Content Strategist at Big Spaceship
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
In this set you will finf the same slides than from the Masterclass in San Sebastian last year, but I have added some since I have been working with Robert Pratten, Transmedia Storyteller Ltd., where we focus on some game mechanics and specific preparation for a project using a lot of platforms and social media to be implemented in the tool named Conducttr.
These slides are meant for the students of the Master Transmedia at Sciences PO Grenoble, May 23rd 2012.
"Transmedia & Advertising: What Advertisers, Marketers, Brands & Businesses Can Learn from Transmedia Storytelling" - presentation from "The Story To Sell", a conference on transmedia storytelling held in Amsterdam on 11 June 2009. Presentation by Ivan Askwith, Senior Content Strategist at Big Spaceship
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
A work on the transmedia producer figure (spanish).
Un trabajo sobre la figura del productor transmedia, tal y como se la conoce en 2014, inspirado en el trabajo de Jeff Gomez.
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
Story, Sci-Fi & Transmedia to develop Corporate Technology Strategies.Hubbub Media
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options.
Discusses: Communication Challenges, In-company Storytelling, Why Transmedia.
“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.
A work on the transmedia producer figure (spanish).
Un trabajo sobre la figura del productor transmedia, tal y como se la conoce en 2014, inspirado en el trabajo de Jeff Gomez.
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
Story, Sci-Fi & Transmedia to develop Corporate Technology Strategies.Hubbub Media
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options.
Discusses: Communication Challenges, In-company Storytelling, Why Transmedia.
“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.
Convegno: 3° ASFOR Quality Service Meeting 2016
Come comunicare il valore di un Master Accreditato ASFOR nel Digitale
Milano, 9 settembre 2016, ore 10.00-16.30
Fondazione Accademia di Comunicazione – Via Savona 112A - Milano
Luoghi e non luoghi della formazione
La formazione manageriale in Italia, tra radicamento territoriale e disruption digitale
Di Enrico Viceconte
Dove “ha luogo” la formazione?
Il modello della “learning region” nelle ricerche di Stoà sulla formazione manageriale
3. Conservazione, dematurity o disruption della formazione superiore?
in Comunicazione, linguaggio e modelli culturali nell'era della globalizzazione
* Autore: Walter Giordano
* Editore: Edizioni Scientifiche Italiane
* Data di Pubblicazione: 2004
* ISBN: 8849508956
* ISBN-13: 9788849508956
* Pagine: 100
Laureata in Lettere Moderne con indirizzo storico-artistico è editor freelance e svolge attività di copywriting. Nel 1999 ha dato vita a www.mestierediscrivere.com, il primo sito italiano dedicato alla scrittura nel mondo del lavoro e nel 2003 all'omonimo blog blog.mestierediscrivere.com, sul quale continua a scrivere dopo 12 anni e oltre 2.200 post.
Building Intelligence: How Data + Storytelling is the Ultimate Act of CreationGunther Sonnenfeld
Innovative methods and use cases for developing story-driven platforms that comprise various uses of data, content and media. Considerations for revenue opportunities and scale. Heavy emphasis on co-creation with audiences and stakeholders, and how we can enable people to participate in meaningful ways. Real tools, real methods, real examples!
Taking a look at storytelling in the digital era, keeping in mind the three-legged stool -- content, technology, and business model. Lots of examples. Lots of links. I used this in a presentation to a media studies class at Woodbury University on March 31, 2014
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
Here's the slides from a talk I gave to my friend Anna Marie Piersimoni's class at California State University, Northridge. The "cube" includes the three-legged stool, the traditional narrative dimensions, and those that are new in the digital world.
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) Henri Weijo
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.
5 Big Ideas to Keep Control of Indie Transmedia ProjectsHubbub Media
UPDATE October 15: Here is the video of my keynote at Colombia 3.0. At 48 minutes its not a quick watch. But it's definitely the best record to date of what I'm attempting creatively. The talk starts after the first 2'20.
http://www.youtube.com/watch?v=aBvrDBBZ1oY&list=PLhTx9maDqE9JJzsKjXIwTBDAohs327-ED
I've also embedded the video after the last slide here on Slideshare, just click to watch.
5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your Creative Focus.
This deck supported Ian Ginn's presentation during Colombia 3.0 in Bogotá. Ian spoke to an audience of 1100 delegates, plus many more via a live stream to Brazil, Argentina, and Chile.
Social Storytelling - The Magic (@Greenhouse Project @CreativeNiche)Yvette Pasman
Containing:
- Storytelling: why we love it
- Numbers of growth of social networks and the new rules of engagement
- Case stories: Dell, Ford Fiesta, Pepsi Refresh Project, Levi's Go Forth, Akzo Nobel Let's Colour, Yellow Pages Hidden Pizza, Toms Shoes & Eyewear
Please DO share your thoughts:
www.indegarage.nl
@tweedejansteen
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingChristian Riedel
A Presentation I gave at the brand academy seminar at the Good-School Hamburg ( a school for marketing professionals). This presentation has been created for educational use only. Pictures of TV-Shows are meant to promote these shows: Watch them!
Watched the recorded webinar at: http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/
In this discussion, FusionSpark media will explore with the founders of SpinRiot and The Documentary Summit the brief history of interactive content, the accelerated movement and key drivers towards interactive engagement with audiences, and, through emerging interactive platforms how storytellers can quickly create and publish their own original interactive storylines. We will then demonstrate a new platform that requires little to no technical training to get you up and running in no time.
Master-classe de Karine Halpern avec coaching de projets créatifs et présentation publique à Nîmes.
Retour d'expérience sur le Transmédia Mix de Juin 2014 sur l'éducation avec l'IRI et Ashoka, avec le soutien d'Emmanuel Bethoux. Présentation à Canopé Gard.
Merci à Hugues Orhand et Alexandre Simonet, Pôle action culturelle & communication
Carré d'Art Bibliothèques, ville de Nîmes.
Dossier de production du Transmedia Mix un hackathon mélangé à un Barcamp pour une preuve de concept transmédia, une co-création avec les 7 familles de Transmedia Ready.
Projet de recherche indépendante soutenu par l'IRI / Centre Pompidou.
Journées d’études : Jeux vidéo, création transmédia : NOUVELLES FORMES DE MEDIATIONS CULTURELLES
Musée départemental Arles Antique – Arles
24 et 25 novembre 2011
www.lesculturesnumeriques.org
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transmedia Ready Masterclass San Sebastian Film Festival 2011 bis
1. 10th Annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine 59th San Sebastian Film Festival 2011 Tabakalera International Contemporary Culture Centre Twitter @eiecine #eiecine11 with @TransmediaReady
2. 10th annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine San Sebastian Film Festival 2011 Find us on Twitter @eiecine #eiecine11 a Masterclass transformed into a brainstorm + workshop in 3 phases 1.Transmedia introduction + Q&A 2. The 7 Transmedia Families (#7TF tool) why-how-what 2-3pm Lunch break - Groups set up 3. 3-5pm Think & Do Tank 'San Sebastian European Capital of Culture 2016' 4. Annexes www.slideshare.net/KHwork @TransmediaReady
3. transmedia storytelling is not linear content or social media (only) ... Video from Starlight Runner Entertainment
4. 7th ART form... Ars, artis (latin) A technical knowledge, ability to create a form, a human activity that is arranging several forms together addressing the human senses, emotion and intellect. This concept of 'Artis' varies upon geographic and historical elements For ethnologist Marcel MAUSS the object of ART is defined according to the its recognition by a group. Practises, creation, content, can be classified differently according to the creators, the cultures and institutions. Salvatore DALI "Le Bâteau" The Boat 1934-1935
12. Break again... (transcend the story, beyond the story, hacking the story)@TransmediaReady
13. -> New territories of exploration//creation -> New -> is -> not -> New Georges Mélièsearly narrative film A Trip to the Moon 1902 @TransmediaReady
14. From Multi to Trans where do you Cross(media)? @TransmediaReady
15. If transmedia is the art of telling stories across multiple platforms ... on any kind of medium//media ... any kind of 'MEDIA-FORM'? ... more channels of communication cf. 'The Medium is the Message' Marshall McLuhan 1911-1980 Communication theorist @TransmediaReady
45. NO definitedefinition Jeff Gomez 'The art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms' Multi-Dimensional Storytelling ...Breakthrough strategy for studios, television networks, ad agencies, video game publishers are using to attract bigger—and more loyal—audiences. Savvy companies and producers, including the creators of Lost, Heroes, and Halo, are incubating concepts that captivate and interact with audiences across media. They do this by providing intriguing new details and introducing new characters in each medium, so that by following a single narrative from TV to web to game consoles to theatrical films, viewers enjoy a richer experience. 2009
46. Henry Jenkins A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. ...In the ideal form of transmedia storytelling, each medium does what it does best... ... storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. Alison Norrington Transmedia storytelling is the successful organic flow of narrative over a host of platforms, each one excelling at what it does best ... the complex approach to telling a story over multiple platforms (both on and offline)... There are a host of elements to consider that reach far beyond traditional, linear storytelling. @TransmediaReady
47. The new paradigme everyone is talking about... TWITTER@simon_staffans Unfortunately: "in no case does copyright extend to an idea, procedure, process, system, method, concept, principle or discovery" #mpbs2011
48. The shifting media landscape 'It is a generally accepted principle that collaboration and cooperation are critical elements when taking a transmedia approach to content creation and IP development.No project, from net-native independent drama to four-quadrant blockbuster, can reach its full potential if ego, close-mindedness, and miscommunication are allowed to undermine the creative and distribution processes.'@SimonPulman
49. Transcending media Storyline is the key for nonlinear narrative Watchmen comic book – graphic novel The game 'The End is Nigh' serves as a prequel to the movie 'Watchmen' The Characters in the movie reflect on events that you get to play in this video game Story wise the movie and game are enhancing or complementing each other -> The whole should be bigger than the sum of its parts Thanks to Dominic de Haas @Dominic1978
50. Eachindividual segment isrelated to the whole IP It's not just adaptation, franchise or licenseproducts... You'redead ! No, I'm not dead, becauseI'mtransmediaready! +UGC @TransmediaReady
52. ALL PLATFORMS AL.L MEDIA TRANSMEDIA STORYTELLING AD-HOC BIZ MODEL COMMUNITY BUILDING AND MANAGEMENT didyousay all MEDIAFORM ? +GAMIFICATION @TransmediaReady
53. Get more of the plot 'I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories' Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling
54. Clic here to add a title ;-) www.pottermore.com @TransmediaReady
58. Conspiracy for Good (create a genre) 'Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative' 2010EIN Presswiresource NOKIA – Tim Kring
65. Marketplace Licenses Foreign rights (international sales) Ancillary right exploitation VOD / POD Publishing (ebooks-books-DVD...) Games / ARG Wireless - Mobile Connected TV – Interactive TV – Social TV Theater / Events / Live Shows Objects (consumer products) UGC / Micropayments Branded entertainment
66. 1 Content turninto a transmediaproject Tent Pole / Franchise 1 Project withseveralcompanies Tent Pole / Franchise Tent Pole / Franchise Tent Pole / Franchise 1 Project in a transmedia studio Tent Pole / Franchise Severalnarrators in co-creation = Story Architect(s) / Narrative Design + Cowriter(s) + Audience participation – UGC + Game designer(s) Transmedia Producer "Universe Steward" "Conductor" + Community Manager(s) Curator/Promoter/PR Marketer(s) Inspiration @LanceWeiler @ChristyDena @JeffGomez @RobertPratten @TransmediaReady
100. ARE YOU TRANSMEDIA READY? YOU MAY START FROM HERE GET YOUR GEAR! #7TF @CynthiaJabar Design @TransmediaReady
101. OPTION 1: NO PROJECT BUT YOU THINK IN A TANK OPTION 2: ONE PROJECT ALONE YOU THINK & DO OPTION 3: ONE PROJECT A GROUP YOU THINK & DO @CynthiaJabar Design @TransmediaReady
102. Learning Process Creative Process Improving Process Development Process Production Process Pitching Process Your own Process = DIY your experience -> Media -> Multi -> Pluri -> Cross -> Trans Getting transmedia ready is an intuitive process. It is about listening to the subtle learning and creative process within yourself, and then share it with a co-creative team @TransmediaReady
125. A ticket to become transmedia ready 10th annual International Film Students Meeting - San Sebastian 2011 @eiecine #eiecine11 We/YOU have expertise in at least one domain We/YOU love storytelling We/YOU need new ways of writing stories We/YOU learn from each other We/YOU use online & IRL tools We/YOU like to play We/YOU need change We/YOU want human values We/YOU experiment We/YOU start small We/YOU grow fast We/YOU use social media We/YOU share more We/YOU need new business models Add what YOU think Add what YOUR COMMUNITY wants And so on...
126.
127. Story Hacking Party #7TF BRAINSTORM San SebastianEuropean Capital of Culture 2016 inquiry research investigation inquiry 1 main location (space unit) Design thinking 1 main character Workingcreative team Severallanguages Choice of media/platforms 1 live event (fromexisting/time unit) Business model (stand by) 1 social/cultural premise (action unit) @TransmediaReady
142. Annexes KH bio SAN SEBASTIAN FILM FESTIVAL Get ready... Slides made for class & workshop + for students to take back home in their countries Thank you to the 59th San Sebastian Film Festival +Tabakalera-International Contemporary Culture Centre
143. Annexes SAN SEBASTIAN FILM FESTIVAL 2011 'Your project has more value' By Karine Halpern Your project has more value. How is that for pitching film students at the San Sebastian Festival? Filmmaking, and other audiovisual work, have moved from traditional business models to more creative solutions for production and distribution. By using transmedia methods and telling the story across multiple platforms, we can extend the story beyond the film and reach new audiences. Filmmakers using transmedia storytelling methods should get ready to pitch with that added value. How can you reach a new audience? What other platforms can you use? Is the story being affected by other media? How can you transform your project and make it transmedia ready? Transmedia can combine on filmmaking and any other art form or media, with or without technology. Transmedia goes beyond the film, the story and the technology. You may find yourself including transmedia aspects right there in your pitch, and not only at the early development stage. Transmedia is about interweaving disciplines. PIX BY KH
153. FRANK ROSE The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (2011) HENRY JENKINS Convergence Culture: Where Old and New Media Collide (2008) – (Soon "Spreadable Media") @TransmediaReady
154. NUNO BERNARDO The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms (2011) JANE McGONIGAL Reality Is Broken: Why Games Make Us Better and How They Can Change the World (2011)
159. Annexes @TransmediaReady www.transmediaready.com http://transmedia.owni.fr www.khgoblog.com Karine Halpern is a crossmedia maker and consultant in communications from France and Belgium. She has been creating all media content and conducting independent experimental work since the 90's. She worked for international cooperation governmental agencies, has made creative content through public grants, and has produced the 7 Transmedia Families, a card game to use for creative thinking and transmedia development. She began her career in the international film and TV markets and festivals, working in production, sales and marketing. She has founded and managed nonprofit associations dedicated to cultural content, film and multimedia. She holds a master’s degree in Public and Political Communications and a certificate in Cultural Mediation. Her @TransmediaReady mission is to advocate for a Network of Networks and a creative learning process. PIX BY KH