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10th Annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine 59th San Sebastian Film Festival 2011  Tabakalera International Contemporary Culture Centre  Twitter @eiecine  #eiecine11 with @TransmediaReady
10th annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine San Sebastian Film Festival 2011  Find us on Twitter @eiecine  #eiecine11 a Masterclass transformed into a brainstorm + workshop in 3 phases 1.Transmedia introduction + Q&A  2. 	The 7 Transmedia Families (#7TF tool) 	why-how-what  	2-3pm Lunch break - Groups set up  3. 	3-5pm Think & Do Tank 	'San Sebastian European Capital of Culture 2016' 4.	Annexes www.slideshare.net/KHwork  @TransmediaReady
transmedia storytelling is not linear content or social media (only) ... Video from Starlight Runner Entertainment
7th ART form...  Ars, artis (latin)  A technical knowledge, ability to create a form, a human activity that is arranging several forms together addressing the human senses, emotion and intellect. This concept of 'Artis' varies upon geographic and historical elements For ethnologist Marcel MAUSS the object of ART is defined according to the its recognition by a group. Practises, creation, content, can be classified differently according to the creators, the cultures and institutions. Salvatore DALI "Le Bâteau" The Boat 1934-1935
Beyond the 4th Wall and the 3 Units ,[object Object]
 The 4th wallthroughwhichwesee the action in the world of the play(Denis Diderot 18th centuryTheatricalRealism)  ,[object Object]
 17th centuryclassicaltheater UNITS make the story and action more credible:
 TIME UNIT (24 hoursrule for classiclaplays)
 LOCATION UNIT
 ACTION UNIT (main action/secondary intrigues)
Whatis a performative element in the 21th century?
 Break again... (transcend the story, beyond the story, hacking the story)@TransmediaReady
-> New territories of exploration//creation -> New -> is -> not -> New Georges Mélièsearly narrative film  A Trip to the Moon 1902 @TransmediaReady
From Multi to Trans where do you Cross(media)?  @TransmediaReady
If transmedia is the art of telling stories across multiple platforms ... on any kind of medium//media ... any kind of 'MEDIA-FORM'? ... more channels of communication cf. 'The Medium is the Message'  Marshall McLuhan 1911-1980 Communication theorist @TransmediaReady
   
[object Object]
 Disciplines Convergence // Culture
 Connected human being(s)
 Audience transformation
 Human convergence
 Social Media // Marketing
 Participatory culture
 Traditions -> forms and content
 Linear versus interactive
 Need for story-feeling (story-filling)
 Back to the roots = seeds
Pluridisciplinarity // Expertises
 Audience and professionals needs-> New -> is -> not -> New @TransmediaReady
PLAY-GROUND TAGS #transmedia ready (adjective) Clue#1: Concept Clue#2: Transient Groups Clue#3: Maieutics   Rhizomic  Pluridisciplinarity   Global world & cooperation #Futuremedia #21century @KHenthuZiasm
BACK-GROUND TAGS 'Cinema-film-making-production' Film-PR-press-programming-festivals Film-Tvsales&marketing-pitching-networks Politics-crossmedia-elearning-institutions Individual digital revolution  Arts-Culture-Society (curator:D) @KHenthuZiasm
10ème semaine de la langue française et de la francophonie  2005 // French Ministry of Communication and Culture
transmedianext.com
a - void of understanding
18 Décembre 2010 – Transmedia Storm Mai 2011 TransmediaCamp Marseille @KHenthuZiasm
POLL: Are you more Transmedia STORYTELLING or Transmedia EXPERIENCE?
Media audiences, more social, more networking, more game, more portals...
Robert Pratten @zenfilmswww.transmediastoryteller.com
@StephenDinehart @narrware
@GaryPHayes
NO definitedefinition     	  Jeff Gomez 'The art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms'  Multi-Dimensional Storytelling ...Breakthrough strategy for studios, television networks, ad agencies, video game publishers are using to attract bigger—and more loyal—audiences. Savvy companies and producers, including the creators of Lost, Heroes, and Halo, are incubating concepts that captivate and interact with audiences across media. They do this by providing intriguing new details and introducing new characters in each medium, so that by following a single narrative from TV to web to game consoles to theatrical films, viewers enjoy a richer experience. 2009
    Henry Jenkins   A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole.  ...In the ideal form of transmedia storytelling, each medium does what it does best... ... storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. Alison Norrington  Transmedia storytelling is the successful organic flow of narrative over a host of platforms, each one excelling at what it does best ... the complex approach to telling a story over multiple platforms (both on and offline)... There are a host of elements to consider that reach far beyond traditional, linear storytelling.  @TransmediaReady
The new paradigme everyone is talking about... TWITTER@simon_staffans Unfortunately: "in no case does copyright extend to an idea, procedure, process, system, method, concept, principle or discovery" #mpbs2011
The shifting media landscape 'It is a generally accepted principle that collaboration and cooperation are critical elements when taking a transmedia approach to content creation and IP development.No project, from net-native independent drama to four-quadrant blockbuster, can reach its full potential if ego, close-mindedness, and miscommunication are allowed to undermine the creative and distribution processes.'@SimonPulman
Transcending media Storyline is the key for nonlinear narrative Watchmen comic book – graphic novel 
The game 'The End is Nigh' serves as a prequel to the movie 'Watchmen' 
The Characters in the movie reflect on events that you get to play in this video game 
Story wise the movie and game are enhancing or complementing each other 
-> The whole should be bigger than the sum of its parts Thanks to Dominic de Haas @Dominic1978
Eachindividual segment isrelated to the whole IP It's not just adaptation, franchise or licenseproducts... You'redead ! No, I'm not dead, becauseI'mtransmediaready! +UGC @TransmediaReady
CONTEXT CONCEPT CONTENT 1 CONTENT 2 CONTENT 3 Etc. CREATIVITY
ALL PLATFORMS AL.L MEDIA TRANSMEDIA STORYTELLING AD-HOC  BIZ MODEL COMMUNITY BUILDING AND MANAGEMENT didyousay all MEDIAFORM ? +GAMIFICATION @TransmediaReady
Get more of the plot  'I believe that storytelling has the power to create positive change in the world.  Audiences today want to be more involved in stories'   Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling
Clic here to add a title ;-) www.pottermore.com @TransmediaReady
Everyone is a storyteller... ;-) @TransmediaReady
No end at all ;-) @TransmediaReady
    #NetworkOfNetworks #Transient Groups
Conspiracy for Good (create a genre)  'Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative' 2010EIN Presswiresource NOKIA – Tim Kring
Christmas Food Court Flash Mob, Hallelujah Chorus  28 724 828 	views January 1st 2011 (posted Nov.10th) 31 155 891  	views February 14th 2011 34 517 949	views 21 Septembre 2011  
Numbers // Value?
@TransmediaReady Social Media Marketing FANS EVENTS CONTESTS GAMES ADS SHARE TAG COLLABORATE
Marketplace Licenses   Foreign rights (international sales) Ancillary right exploitation VOD / POD Publishing (ebooks-books-DVD...) Games / ARG Wireless - Mobile Connected TV – Interactive TV – Social TV Theater / Events / Live Shows Objects (consumer products) UGC / Micropayments  Branded entertainment
1 Content turninto a transmediaproject Tent Pole / Franchise 1 Project withseveralcompanies Tent Pole / Franchise Tent Pole / Franchise Tent Pole / Franchise 1 Project in a transmedia studio Tent Pole / Franchise Severalnarrators in co-creation = Story Architect(s) / Narrative Design + Cowriter(s) + Audience participation – UGC + Game designer(s) Transmedia Producer "Universe Steward" "Conductor"  + Community Manager(s) Curator/Promoter/PR Marketer(s) Inspiration @LanceWeiler @ChristyDena  @JeffGomez @RobertPratten @TransmediaReady
Versatility & Interdisciplinarityno order & no definite forms ,[object Object]
Experience Design
Narrative Design
Story Architecture
Conductor
Transmedia Producer
Show Runner
Curator//Promoter//PR
Marketer//Brand agent
Community Manager
Users designer & experience
Usages//behaviours
...
FILM SCRIPT
FILM PRE-PRODUCTION
FILM MAKING
FILM CREW
FILM PRODUCTION MANAGEMENT
FILM LINE PRODUCTION
FILM EXECUTIVE PRODUCTION
FILM DISTRIBUTION

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Transmedia Ready Masterclass San Sebastian Film Festival 2011 bis

  • 1. 10th Annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine 59th San Sebastian Film Festival 2011 Tabakalera International Contemporary Culture Centre Twitter @eiecine #eiecine11 with @TransmediaReady
  • 2. 10th annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine San Sebastian Film Festival 2011 Find us on Twitter @eiecine #eiecine11 a Masterclass transformed into a brainstorm + workshop in 3 phases 1.Transmedia introduction + Q&A 2. The 7 Transmedia Families (#7TF tool) why-how-what 2-3pm Lunch break - Groups set up 3. 3-5pm Think & Do Tank 'San Sebastian European Capital of Culture 2016' 4. Annexes www.slideshare.net/KHwork @TransmediaReady
  • 3. transmedia storytelling is not linear content or social media (only) ... Video from Starlight Runner Entertainment
  • 4. 7th ART form... Ars, artis (latin) A technical knowledge, ability to create a form, a human activity that is arranging several forms together addressing the human senses, emotion and intellect. This concept of 'Artis' varies upon geographic and historical elements For ethnologist Marcel MAUSS the object of ART is defined according to the its recognition by a group. Practises, creation, content, can be classified differently according to the creators, the cultures and institutions. Salvatore DALI "Le Bâteau" The Boat 1934-1935
  • 5.
  • 6.
  • 7. 17th centuryclassicaltheater UNITS make the story and action more credible:
  • 8. TIME UNIT (24 hoursrule for classiclaplays)
  • 10. ACTION UNIT (main action/secondary intrigues)
  • 11. Whatis a performative element in the 21th century?
  • 12. Break again... (transcend the story, beyond the story, hacking the story)@TransmediaReady
  • 13. -> New territories of exploration//creation -> New -> is -> not -> New Georges Mélièsearly narrative film A Trip to the Moon 1902 @TransmediaReady
  • 14. From Multi to Trans where do you Cross(media)? @TransmediaReady
  • 15. If transmedia is the art of telling stories across multiple platforms ... on any kind of medium//media ... any kind of 'MEDIA-FORM'? ... more channels of communication cf. 'The Medium is the Message' Marshall McLuhan 1911-1980 Communication theorist @TransmediaReady
  • 17.
  • 22. Social Media // Marketing
  • 24. Traditions -> forms and content
  • 25. Linear versus interactive
  • 26. Need for story-feeling (story-filling)
  • 27. Back to the roots = seeds
  • 29. Audience and professionals needs-> New -> is -> not -> New @TransmediaReady
  • 30.
  • 31. PLAY-GROUND TAGS #transmedia ready (adjective) Clue#1: Concept Clue#2: Transient Groups Clue#3: Maieutics   Rhizomic Pluridisciplinarity Global world & cooperation #Futuremedia #21century @KHenthuZiasm
  • 32. BACK-GROUND TAGS 'Cinema-film-making-production' Film-PR-press-programming-festivals Film-Tvsales&marketing-pitching-networks Politics-crossmedia-elearning-institutions Individual digital revolution Arts-Culture-Society (curator:D) @KHenthuZiasm
  • 33.
  • 34. 10ème semaine de la langue française et de la francophonie 2005 // French Ministry of Communication and Culture
  • 35.
  • 36.
  • 38. a - void of understanding
  • 39. 18 Décembre 2010 – Transmedia Storm Mai 2011 TransmediaCamp Marseille @KHenthuZiasm
  • 40. POLL: Are you more Transmedia STORYTELLING or Transmedia EXPERIENCE?
  • 41. Media audiences, more social, more networking, more game, more portals...
  • 45. NO definitedefinition      Jeff Gomez 'The art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms' Multi-Dimensional Storytelling ...Breakthrough strategy for studios, television networks, ad agencies, video game publishers are using to attract bigger—and more loyal—audiences. Savvy companies and producers, including the creators of Lost, Heroes, and Halo, are incubating concepts that captivate and interact with audiences across media. They do this by providing intriguing new details and introducing new characters in each medium, so that by following a single narrative from TV to web to game consoles to theatrical films, viewers enjoy a richer experience. 2009
  • 46.     Henry Jenkins   A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. ...In the ideal form of transmedia storytelling, each medium does what it does best... ... storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. Alison Norrington  Transmedia storytelling is the successful organic flow of narrative over a host of platforms, each one excelling at what it does best ... the complex approach to telling a story over multiple platforms (both on and offline)... There are a host of elements to consider that reach far beyond traditional, linear storytelling. @TransmediaReady
  • 47. The new paradigme everyone is talking about... TWITTER@simon_staffans Unfortunately: "in no case does copyright extend to an idea, procedure, process, system, method, concept, principle or discovery" #mpbs2011
  • 48. The shifting media landscape 'It is a generally accepted principle that collaboration and cooperation are critical elements when taking a transmedia approach to content creation and IP development.No project, from net-native independent drama to four-quadrant blockbuster, can reach its full potential if ego, close-mindedness, and miscommunication are allowed to undermine the creative and distribution processes.'@SimonPulman
  • 49. Transcending media Storyline is the key for nonlinear narrative Watchmen comic book – graphic novel 
The game 'The End is Nigh' serves as a prequel to the movie 'Watchmen' 
The Characters in the movie reflect on events that you get to play in this video game 
Story wise the movie and game are enhancing or complementing each other 
-> The whole should be bigger than the sum of its parts Thanks to Dominic de Haas @Dominic1978
  • 50. Eachindividual segment isrelated to the whole IP It's not just adaptation, franchise or licenseproducts... You'redead ! No, I'm not dead, becauseI'mtransmediaready! +UGC @TransmediaReady
  • 51. CONTEXT CONCEPT CONTENT 1 CONTENT 2 CONTENT 3 Etc. CREATIVITY
  • 52. ALL PLATFORMS AL.L MEDIA TRANSMEDIA STORYTELLING AD-HOC BIZ MODEL COMMUNITY BUILDING AND MANAGEMENT didyousay all MEDIAFORM ? +GAMIFICATION @TransmediaReady
  • 53. Get more of the plot 'I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories' Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling
  • 54. Clic here to add a title ;-) www.pottermore.com @TransmediaReady
  • 55. Everyone is a storyteller... ;-) @TransmediaReady
  • 56. No end at all ;-) @TransmediaReady
  • 58. Conspiracy for Good (create a genre) 'Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative' 2010EIN Presswiresource NOKIA – Tim Kring
  • 59.
  • 60.
  • 61.
  • 62. Christmas Food Court Flash Mob, Hallelujah Chorus 28 724 828 views January 1st 2011 (posted Nov.10th) 31 155 891 views February 14th 2011 34 517 949 views 21 Septembre 2011  
  • 64. @TransmediaReady Social Media Marketing FANS EVENTS CONTESTS GAMES ADS SHARE TAG COLLABORATE
  • 65. Marketplace Licenses Foreign rights (international sales) Ancillary right exploitation VOD / POD Publishing (ebooks-books-DVD...) Games / ARG Wireless - Mobile Connected TV – Interactive TV – Social TV Theater / Events / Live Shows Objects (consumer products) UGC / Micropayments Branded entertainment
  • 66. 1 Content turninto a transmediaproject Tent Pole / Franchise 1 Project withseveralcompanies Tent Pole / Franchise Tent Pole / Franchise Tent Pole / Franchise 1 Project in a transmedia studio Tent Pole / Franchise Severalnarrators in co-creation = Story Architect(s) / Narrative Design + Cowriter(s) + Audience participation – UGC + Game designer(s) Transmedia Producer "Universe Steward" "Conductor" + Community Manager(s) Curator/Promoter/PR Marketer(s) Inspiration @LanceWeiler @ChristyDena @JeffGomez @RobertPratten @TransmediaReady
  • 67.
  • 77. Users designer & experience
  • 79. ...
  • 91. The Reverse Policy©©LOLMarketing Strategyversus Production Creation
  • 92. Traditional model Reverse model Transactional Analysis Boardgame 'Jeu de l'oie' -> Inverse @TransmediaReady
  • 94. Reverse Management Model Assess/Implement/Comply Creativity @TransmediaReady
  • 95. SELF COLLABORATION Collaborative 1 Collaborative 2 3. STORY
  • 96. STORY-telling, feeling, building, designing... COLLABORATION Collaborative 1 Collaborative 2 3.SELF
  • 98.
  • 100. ARE YOU TRANSMEDIA READY? YOU MAY START FROM HERE GET YOUR GEAR! #7TF @CynthiaJabar Design @TransmediaReady
  • 101. OPTION 1: NO PROJECT BUT YOU THINK IN A TANK OPTION 2: ONE PROJECT ALONE YOU THINK & DO OPTION 3: ONE PROJECT A GROUP YOU THINK & DO @CynthiaJabar Design @TransmediaReady
  • 102. Learning Process Creative Process Improving Process Development Process Production Process Pitching Process Your own Process = DIY your experience -> Media -> Multi -> Pluri -> Cross -> Trans Getting transmedia ready is an intuitive process. It is about listening to the subtle learning and creative process within yourself, and then share it with a co-creative team @TransmediaReady
  • 103.
  • 109. Open world // Societal behaviour
  • 110. Activity sectors // apply to associated sectors
  • 111. New business models // ad-hoc
  • 112. Gameplay (learn, enjoy, share...take it easy)
  • 114. Rhizomic Networks // Collective Intelligence
  • 116. Epic worlds@KHenthuZiasm for @TransmediaReady
  • 118. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  • 119. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  • 120. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  • 121. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  • 122. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  • 123. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  • 124. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  • 125. A ticket to become transmedia ready 10th annual International Film Students Meeting - San Sebastian 2011 @eiecine #eiecine11 We/YOU have expertise in at least one domain We/YOU love storytelling We/YOU need new ways of writing stories We/YOU learn from each other We/YOU use online & IRL tools We/YOU like to play We/YOU need change We/YOU want human values We/YOU experiment We/YOU start small We/YOU grow fast We/YOU use social media We/YOU share more We/YOU need new business models Add what YOU think Add what YOUR COMMUNITY wants And so on...
  • 126.
  • 127. Story Hacking Party #7TF BRAINSTORM San SebastianEuropean Capital of Culture 2016 inquiry research investigation inquiry 1 main location (space unit) Design thinking 1 main character Workingcreative team Severallanguages Choice of media/platforms 1 live event (fromexisting/time unit) Business model (stand by) 1 social/cultural premise (action unit) @TransmediaReady
  • 128.
  • 129. Pick 1 cardfromeach of the 7 families
  • 130. Check out 1 completefamily
  • 131. Check out 7 identical parents = 7 mothers...
  • 132. Pick the cardsyouthinkyou are alreadyusing
  • 133. Take out 3 cardsthatyou dont use yet
  • 134. Addcards if you are transmediaready@TransmediaReady
  • 135.
  • 136. TWITTER: @eiecine #eiecine11
  • 137. FLICKR TAG: eiecine
  • 138.
  • 141.
  • 142. Annexes KH bio SAN SEBASTIAN FILM FESTIVAL Get ready... Slides made for class & workshop + for students to take back home in their countries Thank you to the 59th San Sebastian Film Festival +Tabakalera-International Contemporary Culture Centre
  • 143. Annexes SAN SEBASTIAN FILM FESTIVAL 2011 'Your project has more value'  By Karine Halpern  Your project has more value. How is that for pitching film students at the San Sebastian Festival? Filmmaking, and other audiovisual work, have moved from traditional business models to more creative solutions for production and distribution. By using transmedia methods and telling the story across multiple platforms, we can extend the story beyond the film and reach new audiences. Filmmakers using transmedia storytelling methods should get ready to pitch with that added value. How can you reach a new audience? What other platforms can you use? Is the story being affected by other media? How can you transform your project and make it transmedia ready? Transmedia can combine on filmmaking and any other art form or media, with or without technology. Transmedia goes beyond the film, the story and the technology. You may find yourself including transmedia aspects right there in your pitch, and not only at the early development stage. Transmedia is about interweaving disciplines. PIX BY KH
  • 144.
  • 145. Network of Networks
  • 147. Marketing versus Promotion
  • 148. Feedback & EXperimentation
  • 149. Trans-Formative & New Biz Models
  • 151. Learning From Each Other
  • 153. FRANK ROSE The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (2011) HENRY JENKINS Convergence Culture: Where Old and New Media Collide (2008) – (Soon "Spreadable Media") @TransmediaReady
  • 154. NUNO BERNARDO The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms (2011) JANE McGONIGAL Reality Is Broken: Why Games Make Us Better and How They Can Change the World (2011)
  • 155. MARSHA KINDER 1991 - 1993 LANCE WEILER 2011
  • 156. Selection of Ressources in English www.henryjenkins.org http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html http://lanceweiler.com http://buildingstoryworlds.tumblr.com/syllabus http://workbookproject.com www.ChristyDena.com - www.UniverseCreation101.com - www.YouSuckAtTransmedia.com http://sharedstoryworlds.com - http://metascott.com/transmedia-events http://www.starlightrunner.com/transmedia + YouTube seminars  http://storylabs.uswww.personalizemedia.com/randomizers www.transmediastoryteller.com www.transmythology.com www.transmediaresources.com @StoryWorldConf www.storyworldconference.com #SWC11 @storycentral @TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmedia
  • 157. How I Learned to Start a #Pandemic @LanceWeiler #LanceWeiler
  • 159. Annexes @TransmediaReady www.transmediaready.com http://transmedia.owni.fr www.khgoblog.com Karine Halpern is a crossmedia maker and consultant in communications from France and Belgium. She has been creating all media content and conducting independent experimental work since the 90's. She worked for international cooperation governmental agencies, has made creative content through public grants, and has produced the 7 Transmedia Families, a card game to use for creative thinking and transmedia development. She began her career in the international film and TV markets and festivals, working in production, sales and marketing. She has founded and managed nonprofit associations dedicated to cultural content, film and multimedia. She holds a master’s degree in Public and Political Communications and a certificate in Cultural Mediation. Her @TransmediaReady mission is to advocate for a Network of Networks and a creative learning process. PIX BY KH
  • 160. GRATITUDE - GREAT-ATTITUDE @CynthiaJabarwww.TransmediaKids.com @eiecine @sansebastianfes @LanceWeiler @AnitaOndine @TransmediaNext @Poburke @transistoria @fernandocarrion @edortaArana @noelvictor_rc @storycentral @StoryWorldConf @Sioflynn @scott_walker @goonth @StephenDinehart @narrware @GaryPHayes @robpratten @tStoryteller @IngavonStaden @MarsAttac @HoppingFun @Prospexity @MathGim @fabiennebidule ADD YOUR NAME @KHenthuZiasm @TransmediaReady www.transmediaready.com