The document summarizes The Storypedia, an advertising platform that tells stories to engage millennials. It notes that millennials are always online but easily distracted and exhausted from information overload. The Storypedia aims to capture millennials' attention through entertaining, shareable stories that also promote brands through native advertising. It has over 15 million monthly users and strong engagement metrics. The platform formulates story strategies for brands and creates different types of stories, ensuring they are contextual and integrate the brand subtly. It scales stories across platforms and leverages existing audiences to maximize brand exposure and ROI.

1. Let me tell you a story….

2. About the Millennial Today
They’re always online.
They’re bored.
They have easy access to
information – leading to an
overload of it.
They are exhausted.

3. Hungry for stuff that grabs their attention
They love a good story – a
good story will always take
the lead – if she/he’s
searching for information, or
wants to be entertained, they
always just want a good story
to start with.

4. NEWS
Informative Yet Boring!
STORIES
Love to Listen and
Share.
ADVERTISING
Intrusive and Lacks
Credibility.
But Left Wanting….
In all the clutter

5. A modern storytelling platform using the
innovative medium of native advertising
for brands to capture the imagination of
the other wise distracted Millennial
Our editorial vision is to provide more than what is out there and some of
what is being used internationally but isn't available in the Indian media.
We are, what you’d like to call ‘Alternate Media’.
Then along came…. The StoryPedia!

6. Harsh – The Sutradhar
Tora – The Grammar Nazi
Anurag – The HustlerPratibha – Black Cat Ops
Sreejith – The Seeker
Fraaz – The Da Vinci
Conjured by Few Friends

7. With Some Solid Action!
We’ve been exceeding more than 15 MILLION users per
month – more than the unique monthly readers of the
Hindustan Times, The Indian Express and The Economic
Times!

8. And Love!
1 Million
Facebook
Fans.
A Low 13%
Bounce Rate.
Over 4 Mins
Spent Per
Visit.

9. Delivering….

10. Untold Stories

11. Funny Stories

12. Love Stories
Native
Advertising

13. Emotional Stories
Native
Advertising

14. Adventure Stories
Native
Advertising

15. For..

16. And For Every Story There Is…
• A believable and trustworthy storyteller – The Storypedia
• Welcoming audience who loves it
• An interesting plot, which makes the article readable
• Plausible placement and build to the brand
• Subtle reinforcement and reminders of the brand or product
during decision making

17. With a Secret Winning Formula
Strategy ScalabilityShareability

18. Strategy
Our own proprietary evaluation
tool to help us filter the best ideas,
provide a better structure and
streamline our thought-processes
so that every ‘Story’ for a Brand
works for itself and its audience
through our platform.
Strategy

19. Formulate
Identifying content
niche for the brand.
Marrying the brand
idea, audience’s
passion point & their
reason to believe in
The Storypedia.
Develop & Deploy
Story creation, story evaluation
matrix, design & development
basis the platform & brand’s
identity.
Knowledge
Gathering
Audience behavior
analysis through
latest analytics.

20. Shareability
Topicality: We’re plugged into the
next big trend. Shhh….We know.
Interesting Story-formats: Articles,
web-video content and more.
Contextual Content: Stories crafted
keeping in mind audience’s life
context, and the Brand’s fit into that
context.
Shareability

21. Scalability
Cross promoting content on
platforms, which the Millennial loves;
to fuel virality thereby maximizing
ROI.
Leveraging our own assets and
captive audiences to drive traction
on stories.
Scalability

22. NEWS
News for the
millennial youth.
ADVERTISING
Scalable
advertising
platform with
native content
opportunities.
STORIES
Snack-sized, juicy
content pieces
that engage.
To Summarize the Story….
Where does this put us in scheme of things?

23. Wanna be part of the story….?
contact@thestorypedia.com