The document discusses evaluation of media work through questionnaires. It states that questionnaires were created for a horror trailer, poster and magazine cover to get feedback on what audiences liked and disliked. The data from the questionnaires was then analyzed to understand overall audience opinions and whether the work related to existing media. The target audience for the media work was defined as males and females aged 18 and over, which was considered a stable and easily identifiable group that horror generally appeals to. After analyzing the questionnaire responses, it seems the audience reacted as expected. Feedback is important for media makers to understand what audiences want more or less of, so they can better entertain audiences by producing work that incorporates this feedback.