The document discusses research conducted to determine the target audience for three different films - Toy Story, Avatar, and Drag Me To Hell. For Toy Story, the target audience is identified as children based on the animated characters and toy-focused title. Marketing involved releasing toy versions of characters. Avatar's wide-ranging marketing campaign suggested its target audience encompassed both children and adults. Drag Me To Hell's 15+ rating and horror-focused advertising implied its target was ages 15 and up. The document then outlines research done to identify the target audience for a short film as 15+ focusing on mental health issues.

1. Audience research.

2. Blockbuster film research.The target audience for Toy story is mainly children, you can easily tell this from the animated characters that star in it. Also the title implies that the film is a children's film as it is about ‘toys.’ One of the marketing campaign techniques for this film was to actually bring out real toy versions of the characters which children then recognised from the film and found the film more realistic. On children's channels in the adverts, the advert for Toy story 3 was played showing it’s targets audience was children as it was on a children's channel. Another technique was producing small versions of the characters and putting them as the free toy in a children's happy meal at McDonalds which is a well known franchise.The target audience for Avatar is not completely clear as the marketing campaign is so widely ranged to different ages. The marketing campaign consisted of fancy dress avatars for children and adults showing that the target audience was wide assuming children and adults would have seen or know about the film. Also computer applications for computer users to turn yourself into an avatar and also discount on cinema tickets within newspapers and magazines to add females and newspaper readers into the target audience as well. The target audience for Drag Me To Hell would be age 15+ as the film is certified a 15. The title implies that the film contains genre specific elements of a horror film as it includes the word ‘Drag’ and ‘Hell.’ The main marketing of this film was advertisement. Throughout the adverts of channels later at night the Drag me to hell advert would be played. Also after horror films on sky this film would feature as an advert after and also before 15+ films at the cinema this film featured as a trailer.

3. Socio economic group.The social economic group that we are going to target with our film is both the D and E group. This is because the target audience for our film is 15+ and we have come to this decision because we have done our research and the general certificate for our genre of film is 15+. Therefore this categorises our target audience as low income as they will mainly be students and not yet earning a full time wage.A-Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeonB - Intermediate managerial, administrative, professional e.g. bank manager, teacherC1-Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales personC2 - Skilled manual workers e.g. electrician, carpenterD- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messengerE - Casual labourers, pensioners, unemployed e.g. pensioners without private pensions and anyone living on basic benefits

4. Mind map.Certificate 15+ (students)Location in a white roomSocio economic group D & EApply to both male and femaleAdvertisements would be showed at 18:00 and onwards .Campaign techniques include free or discount tickets in specific newspapers.Target audience.Issues of mental health.Magazine reviews , in low cost, student targeted magazines. E.g. Hello, ok.Applies to people that can relate to feeling lonely or isolated.Half of the film focusing on a person who’s life stands still.Characters age late teens.Other half of the film focusing on every day life and routine.

5. Audience classification.Geographic segmentation is based on variables such as:Region: This kind of segmentation involves division of customer base by continent, country or state etc.Customer groups can also be formed on the basis of size of population of a particular region.Population density: urban, suburban, or rural climateDemographic Segmentation includes: Age, Gender, Family lifecycle, Generation, Income, Occupation, and EducationPsychographic segmentation is based on customer’s lifestyle, activities, interests, and opinions etc.Behavioural segmentation is based on actual consumer buying behaviour for particular products. Customers are segmented on the basis of their attitude towards brand loyalty, or user status indicating the first time buyers, potential buyers, benefits sought etc.Our short film will be targeted in the UK in a suburb area as

6. Gaining research.Ways in which we plan to gain research is by carrying out both primary and secondary research. The primary research we are going to do is both interviews and questionnaires of people similar age to our chosen target audience. Some secondary research we plan on doing is to look at similar films and their audiences, marketing campaigns and how successful the film was to see whether we have chosen the correct audience.

7. Primary research.This is the questionnaire we designed and asked people. The results concluded that

8. Secondary research.We used a website called find your tribe, which enables you to title your audience from filling out a questionnaire as if you were the audiences taking in their likes and dislikes. Our result was “trackie” as we chose the cheaper options of aspects like clothing, alcohol etc as we known our socio economic group for our audience is D and E.

9. Our target audience.In doing research into target audiences we have managed to pinpoint our target audience for our short film. We have chosen a target audience of 15+ who understand some aspects of mental health issues and who recognise feelings of isolation and loneliness. The techniques we are going to use to ensure that we appeal to the right audience is making sure that factors like advertising will be published and advertised in suitable materials that are targeted mainly at our audience, e.g. Low price as our audience socio economic group is both D and E so students and low income.