1. The document discusses how to engage an audience for media products and how they could be distributed as real texts. It focuses on identifying the target audience through research, including creating an audience questionnaire. 2. The results of the questionnaire showed that the majority of the target audience is influenced by cast and reviews when choosing films. They also prefer watching short films on platforms like Netflix and YouTube. 3. Distribution of the short film would involve identifying the target audience, building hype through social media platforms like Instagram and Twitter, and predicting revenue to determine profit margins. The distributor's role is to sell the film to exhibitors and cinemas.

1. HOW DOYOUR PRODUCTS
ENGAGETHE AUDIENCE?
HOWWOULDTHEY BE
DISTRIBUTED AS REAL
MEDIATEXTS?
By Charlie Clements

2. How do my products
engage with the audience?
■ One of the first and main things to do was
to identify my target audience. In order to
do this I needed to find out who they are,
which would consider the age, gender,
ethnicity, social class of the person. Also
including what their media tastes and needs
are, in order to make sure we can market
towards them successfully.
■ To prepare to create my own audience
profile I investigated how brands define
audiences. I saw that brands profile their
target audiences and look at their other
interests.

3. Identifying MyTarget
Audience
■ After my research I tried to identify
my target audience by creating an
audience questionnaire on Google
Forms, this helped me a lot as it was
an easy way of getting answers.
These answers helped us identify our
audience.
■ I asked two kinds of questions. Both
quantitative and qualitative
questions, such as how old are you.
Whilst also asking what thing people
watch before they go and see a film.

4. Questionnaire
Results

5. Questionnaire Results
■ This shows the audience Questionnaire responses.Telling us that the
majority of people watch trailers and look at other reviews such as
critics and the cast involved.
■ From the answers it is clear to see that over half of people, at 57%
are mainly influenced by the cast and reviews of the movie.
■ For short films to stand out among other films, they have to include
well known names, as without that they are unable to gain traction.
■ The Audience Questionnaire also tells me that the majority of people
who watch short films are going to watch them on a easy place to
access.Which would include places like Netflix andYouTube. It is
easy to upload short films toYouTube, as it is free.

6. How I used Social Media to Engage with
my Audience
Instagram
We created an Instagram called No Name Productions in order to market our short film out
to the public.We also showed behind the scenes shots of filming and making the film.This
gives insight into the production of the movie for the audiences and the viewers of the
movie.
It also shows how we shot some of the movie shots, by showing the actors, whilst also
showing the tripod and camera filming them. Our Instagram also features how we set up
shots, such as our first post which showed how we filmed the photo changing each day.
Twitter
We created aTwitter account called No Name Production.We did this as a way to
potentially reach a wider audience, which would in turn allow more people to view our short
film. Similarly to our Instagram it has behind the scenes shots of how we created the short
film, as well as having the release date in our bio.
We have the No Name Production ident as our profile picture in both our Instagram and our
Twitter, it is a clear and easy to see picture. It is noticeable and therefore the audience will
be able to recognize it easily.

7. Our Films USP
■ Our short Film features unique points which other films do not have in them.These
include how our film is able to deal with mental health issues such as PTSD and anxiety.
We are able to depict these issues as realistically as possible, from the daughters issues by
growing up in an unloving home.The Father’s battle with PTSD also is a key feature for
our short film, leading to his outbursts of anger.
■ I believe that my short film offers an interesting, relevant and story based film. Silent
Voices is able to use its unique selling points of it being a realistic depiction of mental
health in the family environment and how quickly it can spiral out of control. I have also
made a postcard and website which communicates the theme and genre of SilentVoices.
As well as looking at my audience’s profile and who
would want to watch my movie.Wondering why would
they want to watch my film, what my Unique Selling
Point, USP. Our short movie is also able to use enigmas
throughout out movie as it is hard to tell what the
fathers real intentions are. Leading to the viewers
having to wait until the end to truly find out.

8. Research into Audience Profiling
■ An Audience Profile is a way for companies to determine the target market of
consumers.The strategies for audience profiling include understanding who buys the
product, who they are, the needs of the customers as well as the channels the
customer uses.
■ Some brands do more than just have a Facebook page orTwitter page. Large budgets
can lead to films being able to spend more in different way in order to engage with
their target audience. Films with bigger budgets are able to launch across a range of
existing successfully products. Big production companies such as Disney are able to
integrate their movies into other products, such as how they are able to market their
products through their theme parks.
■ More and more uses are using their smartphones to watchTV shows. Research into this
shows that 75% of millennials watchTV shows on their phone.Which would lead to
production companies marketing towards phone users.They can do this by using
Twitter, Instagram or Facebook which are all extremely popular apps on peoples
phones.

9. Who Is MyTargetAudience?
1. Who is my PrimaryTarget Audience? What is their nationality,
their gender, age, preferred genre.
2. What kind of films and television shows are they likely to watch?
3. What Platforms do they choose to watch Films andWhere are
they Likely to see information about Films?
4. What Brands do they prefer?
5. What marks my Short Film stand out among the competitors?
The films unique selling point. How my film is driven by its realistic
take on mental health.

10. The Role of A Distributor
I have learnt that the role of the distributor is to sell the film to cinemas
so that the film is able to bring in money and make back its costs.This
can be done by:
■ Identifying its target audience
■ Looking at why people would want to go and watch the film
■ Trying to sell the film to exhibitors, who are the people who allow
whether or not a film is to be screened to the public
■ Building hype and buzz around the film
■ Predicting the revenue of the film, to work out the costs and the profit
margins.

11. The Role of A Distributor
■ The distributor needs to think about who the film is
aimed towards. Every single film has a target
audience, action filled movies would normally be
targeted towards males aged 14 – 40.
■ The reason why finding which audience is suited to
which movie is vital is because this is who the
distributor will base their marketing campaign off. If
a film was being marketed towards teenagers then
they would focus on using social media. However,
this same strategy would not work if the films
target audience was older people ranging form 70-
80.

12. The Release Date
■ The release date for a film is usually decided by
the marketing team.They will try and release
the film at the best time, for instance Captain
Marvel was released on international woman's
day which lead to a higher number of women
going to see the film. Also films which are aimed
at children are usually released when school
holidays are.
How do UK DistributorsAcquire the FilmsThey
Release:
■ They go through a third party
■ From a big studio such as Disney
■ Working with the production company

13. Distribution Companies
What Distributors need to ask themselves
- Who will want to see the film?
- Why they will want to see the film
- How they will be persuaded to see the film
Examples of Independent Distribution Companies include:
- Lionsgate
- TheWeinsteinCompany
- Magnolia Pictures
Independent British Film Distributors
- Verve
- Warp

14. Matt Smith’s FDA Interview
One of the main things that Matt Smith mentioned was how trailers have
changed.They have moved from having “two and a half minutes” to moving
to only have “five seconds”.This is howYouTube trailers only allow five
seconds of ads before they can skip, meaning they have to draw the
audience in in that five seconds.
Many production companies now have a warning telling the viewer to not
skip and that the trailer is worth it.This is trying to prevent the viewers from
skipping.
I watched a video by Matt Smith, who is
the co-head ofTheatrical at Lionsgate UK.
He discussed about Launching films on the
FDA website as well and talking about the
more modern way distributors are
distributing films.

15. Matt Smith FDA Interview
■ Another thing that Matt Smith spoke about was how people
watch trailers have changed. It has moved away fromTV’s to
phones.This has led to production companies have had to “re-cut
the portrait frame” for recent films as a lot of the promotion for
these films is seen on phone screens.
■ He also mentioned that they have cut down trailer lengths as
peoples attention span is generally shorter than it used to be. So
trailers are usually one minute.
■ Matt Smith also spoke about how influencers are key to
marketing films. Influencers have a large audience and therefore
by using them to market their movie through ads, they are able
to get their movie out to a large group of people.