Download to read offline
More Related Content
Similar to Audience Research
Audience Research
- 1.
- 2. Survey To find outwho I wanted to focus my product towards I needed to do an initial survey to find out about particular age groups and their habits to do with music videos. From this I found out that the group most excited by music and music videos was from 16-24. This began as a fairly large group but I managed to cut it down a bit when looking through their answers to find out things such as how often they watched music videos. A survey was a great way of getting the first information that I needed about who my target audience were going to be.
- 3. Focus Group After Ihad established who my target audience were I gathered some people together who fit into that group and sat them down to ask them some questions. By doing it this way rather than a questionnaire, it meant that I got more of a discussion out of the people and this helped me because it meant that they were agreeing on some things which showed me what they felt particularly strongly about. Additionally, a focus group helps me to find out more about the people in my target audience as individuals because I got to find out some of the people in the focus group’s hobbies and what interested them which gives me more information about them that I can look at. This also helped me to get some ideas of what sore of things this group liked and didn’t like in music videos which will really help me when I am thinking about my own music video and I will later on in the project get another focus group together and show them my product and this will help me know what they think is good and what to improve on before my final product.
- 4. Audience Profile Outline AVERAGEAGE: 18 GENDER: 70% Female, 30% Male OCCUPATION: Students with part time jobs
- 5. Audience Profile My targetaudience are young adults/teenagers which means they have spare time because most of them are students or have part time jobs, this means that they are more likely to watch a music video because they have more time. Also, music plays a large role in this age group’s lives, therefore, they would be likely to go to gigs and listen to a lot of music in their spare time. 80% of people in my target audience have access to a personal laptop/computer, also 90% of them said that they had their own smartphone. This shows me that they consume most of their media online, either from a laptop or a mobile phone so I will have to make sure that my product can be viewed on these devices. Furthermore, 30% of my target audience have a music subscription service such as Spotify which they pay for, where they go to listen to and find new music. This helps me by showing that this target market have extra money that they are willing to spend.
- 6. Audience Profile 60% ofmy target audience go to the cinema on a regular basis (1-3 times a month), mainly to see large mainstream films however occasionally they see a more independently made film. 70% own a TV where 30% of them have some form of input – PS4, Xbox, BluRay Player, smart box, etc. 95% have access to the internet at home – in some form. On average they spend 21 hours a week online. 50% like to keep up to date with the latest technologies
- 7. Audience Theories People watchmusic videos for entertainment, this can mean they are using it as an escape from the real world or simply as a distraction from what’s going on in their everyday lives. This is an idea that Blumler & Katz had by saying that audiences are active in choosing their own media for their gratification. However, entertainment is considered lower down in Maslow’s Hierarchy of Needs, meaning that music video watchers fall into the group of ‘The Struggler’ in terms of Young & Rubicam’s 4Cs. This is because their needs are low down on the triangle and are mainly psychological and safety needs.