The document summarizes feedback received from the filmmaker's target audience through three methods: a questionnaire, focus groups, and Facebook responses. The questionnaire provided demographic information showing the target audience is 71% teenagers aged 13-18 and they prefer drama films highlighting poverty and unemployment. Focus groups revealed the audience most enjoyed the narrative and music of "Slumdog Millionaire" and appreciated how the film highlighted social issues in an engaging way. Facebook responses showed the audience considered the film entertaining while also conveying a meaningful message, and they were surprised by the protagonist's death at the end.

1. What have you learnt from your audience
feedback?
EQ#3

2. • In three ways , I have addressed/attracted my
target audience which are as follows
Questionnaire
Focus Group
Facebook

3. QUESTIONNAIRE

4. • Unlike AS, I made an online questionnaire this time using Google docs
which helped me to gather a wide range of response .
• 13 questions were included in my questionnaire which covered almost
every aspect of my film be it the theme, social issue highlighted, inclusion
of child stars etc. My questionnaire got more than 40 responses from
people belonging to different age groups.
• 42% males and 58% females answered my Questionnaire which gave me a
proportionate response. Though it also shows that females are more likely
to watch my film.
•
The age distribution question shows that 71% of my target audience would
be from the age group 13-18, means teenagers will be more likely to watch
a social drama film.

5. • When asked if they watch drama films, 94% of my target audience said
they do which means they’ll have a general idea about how drama films are
which will prove beneficial for me as they’ll be able to grasp my film easily.
• In another question where I asked which theme they would prefer
watching in a drama film, 28% of them chose Poverty and Unemployment
respectively. And these are actually the two social issues that I’ve
highlighted in my film.
• My last question was about reference films which asked which out of these
two films have you seen before. The audience response tells they’ll be able
to closely relate to raincoat because 72% of them chose it. My film is also
closely related to Raincoat.

6. FOCUS GROUP

7. • Focus group are a form of qualitative research in which a group of people are
asked to give opinion about a particular product.
 I conducted focus group interviews in the research and planning phase to
• Gain information about which of my reference film’s trailer my target audience is
more likely to relate to.
• If they like a particular trailer, why is it so ?
• If they doesn’t like any particular thing about that trailer, then maybe I should
refrain from using that thing in my film as well.
• During this phase, I realized that my audience can express their views freely.
Apart from appreciating certain elements in the film, they openly criticized some
parts too.
• My target audience was interested in “Slumdog Millionaire” the most. The reason
being though it highlights a social issue but it has a modern touch to it. They
really liked the narrative and the background music of the film.
• Therefore, though my film relates to Raincoat more but I’ve tried to highlight
social issues in a way that the audience doesn’t get bored watching it just like
Slumdog Millionare.

8. FACEBOOK

9. • In order to get the response for my film I uploaded it on Facebook.
• From the audience response, I’m satisfied. My target audience considered it
a very nice movie which not only entertained them but also conveys a
message.
• My audience appreciated the fact that I’ve highlighted social issues like
Poverty and Unemployment in my film.
• They also like the tensed music I’ve used in the end and the sad one which
I’ve used at some instances.
• The audience didn’t expect the protagonist to die in the end so it was a
surprising element for them.

10. BY
HAMNA IQBAL BAIG