The document discusses the planned target audience for a short film. The target age range is 15-24 years old, as the narrative will appeal to and be understandable by this group. Both male and female genders will be targeted, as the main characters are of both genders. The film will be exhibited through streaming platforms like Netflix and LoveFilm, as well as television channels, as streaming is a popular and affordable viewing method for this digital age group. While the audience does not exactly fit traditional demographic groups like Pete Buckingham's, they are considered an active postmodern audience that will seek out different film styles and genres, and provide reviews and feedback on the film.

1. My planned target
audience

2. Age
• The age I have chosen to aim my short
film at is between 15 – 24 year olds. This
is because I feel my narrative I have
planned will fit in to this age range due to
them needing to understand the plot and
storyline. My short film will be a 15 age
certificate, this certificate still allows strong
violence which works with my narrative as
there is a murder.

3. Guidelines of a 15 certificate;

4. Gender
• My short film is going to be targeted at
both genders as I think that both will enjoy
watching it. Also the main characters are
both male and female which gives each
gender a choice of who to root for. A lot of
audience will root for the character who
are the same sex as them which is an
audience pleasure of my short film.

5. Exhibition
• My chosen way of exhibiting my film to my target
audience is by streaming this is because it is a
popular way to view films for this age group due
to the cost of the cinema. I would exhibit it on
subscription companies such as Netflix and Love
Film which are very popular, by subscribing to
these companies monthly the audience will know
what is expected from it. Both the companies
contain many types of genres and a variation of
films from blockbusters to art house films.
Because of this huge range of films I feel my
short film would fit well in to their collection. Also I
will show my short film on T.V channels which
show short films such as Channel 4.

6. Audience groupings
ABC1;
• Demographic classifications in the UK refer to
the social grade definitions, which are used to
describe, measure and classify people of
different social grade and income and earnings
levels, for market research, social commentary,
lifestyle statistics, and statistical research and
analysis. For my short film I took in to the
account of income of 16 to 24 year olds, some
people at these ages may not even have an
income and through looking in to this I decided
to stream my short film so it is a cheaper and
easier way of watching It for the target market
Also the life style of my target market as being
the ‘digital generation’ I know that they are likely
to have digital technology to stream films on.
.

7. Pete Buckingham groupings;
• Hero Seeker
• Impulsive Materialist
• Film Fanatics
• Impressionism Socialites
• Modern Parents
• Fun Lovers
• Youth of Today
I don’t think my short film audience necessarily fit
in to any of the Pete Buckingham audience
groups as it is an art house styled film and most
of the groups are blockbuster film fans, also a lot
of the groups include the cinema experience and
as mine will be streamed and shown on T.V
none apply to that aspect of my short film.

8. My audience will be an active postmodern
audience who will seek out different styled films
to see and not just stick to the blockbusters.
They may follow different stars, directors and
genres but will watch variations of others. My
film being a thriller/horror which is a popular
genre for these ages makes it more likely for
them to look in to it and watch it even if it is with
unknown actors and producers. They will
discuss and review the film after viewing it
stating their comments, it is important to me to
have a target audience willing to do this so I can
find out if my short film was successful and what
I could do to improve it.