The document outlines a plan for a 15-minute action short film. It will have a low budget and target audiences 15 years and older due to violent scenes. Marketing will include an online trailer, posters, press releases and targeting summer release when students are off. Test screenings and concept testing will help refine the film. The film will end on a cliffhanger to gauge interest in a sequel.

1. ACTION SHORT
FILM
By Stephanie burdess

2. The pitch idea what I want to do, is for a short film; this film will
last around 15 minutes.This is because I wouldn't want it long as
many films drag on too much so I want this to be unique.The type
of genre I would like to do is action. Moreover, this is because I
enjoy watching these type of films.Therefore, I will do it by
preference and experience.
For example, films such as: Skyfall, taken and baby driver.
The type of target audience is for above 15 as I would make it a
rating of 15 and above.This is because of the violence and scenes
which are involved.

4. Short films
30 minutes or
less
Low budget
Editing techniques
Fiction/non fictionSmall cast
Less genre specific
No boundaries
Film festivals
abstract
Usually is made for a
reason or for fun
Straight to the point
Found on the
internet
Creates
platform

5. Action genre
■ Action films are apart of one of the most popular genre around.Action films have been
developing since the 1970s.
■ Advanced technology have made the making of action films easier by using things
such as visual effects which is cheaper.
■ Action films tend to be a set storyline throughout most films.This includes things like
a protagonist which ends up in a series of challenges set by a villain. Paces will be
usually set struggling against incredible odds such as life threatening situations.
■ Scenes in action films typically include things like: violence, extreme fighting and
chases.

6. Codes and Conventions of an action film
■ Characters- gangs, evil person, hero, antagonist, protagonist, police.
■ Setting- city, prison, top of a building, old buildings.
■ Narrative- a gang trying to stop someone, fighting, racing, shooting, robbing.
■ sound/music- fast paced, heartbeats, bangs, shooting noises, speedy.
■ Props- guns, swords, explosives, vehicles, bullets.

7. Micro elements
Mise en scene- the arrangement of props, clothing and makeup
Cinematography- the use of camera work in the video
Editing- how it is edited throughout the full video/film and how the shots
are took and created/moved.
Sound- the range of sound, music and sound effects.

8. Products which are similar
This video is a short film just like what I
am creating. Moreover, this is also an
action movie, therefore, I can get ideas of
what I would like to do and hints and tips
from this successful film.
This film has been published onYouTube
which will help the growth in subscribers
therefore, it will help advertising and
marketing also.

9. Products which are similar
This video is a short film just like what I am
wanting to be making. However, this one is
different to mine and the previous example as
this is not the same genre of mine. Moreover,
as it is a short film and is successful with views
and likes, I will use some techniques they have
used to help me.
Furthermore, this is also been published on
YouTube so it will also help will advertising of
there company/ advertisement.

10. Extreme death…
My film is going to be about a young girl who has no one in her life and is struggling to
cope emotionally and financially. She gets mail every day and is scared to open it because
she can’t pay her bills. Unfortunately, it comes to a point where she does not want to be a
girl anymore. Moreover, she stares at a due bank letter stating that she owes a certain
amount. Push comes to shove and she in her eyes is only left with one option… to rob a
bank. During the robbery things quickly get out of hand, as a gun comes out and people
get killed. Realising the seriousness in what has happened, she doesnt move and
eventually the police come and arrest her.
My film will finish on a cliff hanger, therefore it will give me details of reactions if people
would like to see a second version.
Synopsis

11. Cast
In the cast I will include many famous people, this is because they are already known
therefore this will create an automatic effect of advertising.
The cast I will use:
■ Jamie Foxx
■ ChanningTatum
■ Julia Roberts
■ Jennifer Lawrence

12. Why I have chosen the genre I have
I have chosen the action genre because it is personally my favourite genre to watch,
therefore I can use my own knowledge of this genre as ideas. Moreover, I can also use my
own preferences towards the producing of the film.This will also then guarantee it is all
modern, known and creative ideas which may have been used before, therefore, I will
then know if an audience likes that idea as it has already been use. However, I will put my
own creativity onto it to make it unique.
I have also chosen this genre because I think it will be fun to make and there is also so
many ideas which you could make in the action genre.Therefore, no ideas are the same as
the original.

13. Target audience
■ A target audience, is a selection of people who I would potentially be aiming the video
towards. For example, customers which I will aim to please with the whole process and
also the marketing and advertising strategies.This will help towards more sales.
■ The target audience for my film is based at 15 and over as this will be an age restricted
film.This is mainly because of the scenes which mostly contain strong language and
violence.
■ This film will be based for all genders and all social grades.

14. Why I am targeting a certain audience
■ I am targeting the over 15 year olds.This is because of the violence and strong scenes
involved in my film. However, it is proven teenagers are the most to watch films.
Therefore, this research will be involved in the making of my film to make sure I aim
for the right audience.
■ Also another reason is because I am a teenager myself so it will benefit because I will
know what my age category enjoys.

15. Audience profile
■ Audience profile will be for information about a person who could potentially be part
of my target audience.
■ Many important facts will be included such as their age and gender will be also a main
feature to this audience profile.
■ Economic characteristics like employment, ownership, and social characteristics such
as lifestyle, leisure activities will also be included.
■ For the two audience profiles I will be creating, will be one male and one female.
Therefore, I will get more information of what one from each gender may like
personally.

17. How has the audience profile helped?
■ The audience profiles help by giving me ideas of what my potential audience may look
like.

18. Survey
■ I have done a survey to get more ideas about the audience and what they want
regarding my short film.
■ This survey includes 10 questions about different features to justify in what I would put
in my short film.
■ Surveys help to know what different people want involving into something.Therefore, I
will use this data and include many of it together to make a happy audience.
■ Moreover, if I include things wat audiences say they want, this will increase sales
because they will want to pay to see it therefore, this is good for marketing and sales.

20. Why did I ask certain questions?
■ In the interview I will ask more detailed questions because it will expand on the publics
thoughts.This is so I know what is wanted exclusively.
■ I will mention that in the questionnaire also because it will narrow the search on what
to include.
■ The audience is the most important part of the marketing as if there is no audience
there will be no one to watch.

22. Release date and marketing
■ The release date what I am going to choose is in the summer.This is mainly because all
students are off for the summer. Moreover, this will help with the sales and marketing
aspect of this short film.
■ Summer is also a more known popular time so I will use this to my best knowledge for
this.
■ I also will have a press release and create this which will be published for advertising.
This will also help with costing, this is because it is free.
■ The release date will be published a couple of months before.Therefore, this will will
also help with advertising because it will get out there publically before the film being
released itself. I will do this by website, film sites and also magazine, however, the
trailer will be the main focus point for the release date.

23. Budget and costing
■ The budget I will use is low and as minimal as possible. However you may think that
you need money to advertise, there will be a way around will low budget costings. For
example, press releases are usually free.Therefore, I will use this as the main way of
advertising.
■ Posters and many other things I will create myself, therefore this is saving costs and
making sure it is all done the way I want also which means there will be less mistakes
and will be able to concentrate in the making process.
■ Low budgeting will also create realism towards the audience as I will have to make it
as bare as possible. Moreover, this will create more of a unique feel for the film.

24. Why advertising is important for my
product
Advertising and marketing is the most important part after the film making
itself.This is because it helps to get your product out there so many people
know about it. It is also to show the audiences response to advertising
materials.
Positioning studies against other films that will premiere at the same time.
Test screenings of finished or nearly finished films.Title testing in an early
stage .Concept testing that would occur in development phase of a film
before it is produced.

25. Ways of advertising I will use
■ The advertising which I will use for my short film: adverts, trailer, billboards,
magazines, rating sites, film websites, radio and many more.
■ These advertising techniques are the most popular which is used.Therefore, I will use
these as proven by research it will boost marketing.
■ These are promotional messages to communicate with the public by using words,
speech and pictures/videos.