personal project

1. Research
AWA CHAM

2. Existing product:
This image is similar to
my product because we
use the same scene which
is about her friends
confronting her about her
abusive boyfriend. she look
sad and frustrated and
they look like they have
sympathy for her.

3. Existing
Product
This image is similar
to my product
because we used the
same composition.
We can tell she look
so emotionally and
alone and that's
what my product
looks like.

4. Existing Product
This image is related to
my product because
we use similar word
effects and lighting.

5. Existing Product
This image is similar to my
product because we use
the same colours and
effect. I use emotional
effect on my product.

6. Research Analysis
• What common features do the researched
products have? Lighting, structure , mood and
the theme.
• What aspects of the research will you include
within your on work? I would include the first
and the last images because it relates to
my product more and it catches attention.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonke
y.co.uk/r/C2RLLPB

8. Audience
research
• Observation: from the
survey , I observed that 75%
of my audiences are under
18, 25% 18-24.
• What this says about my
audience: this tells me that
my primary audiences are
age 16-24 and my secondary
targets are 35-44.
• How will your product
appeal to this audience: I
won't be using any bad or
slag words as it is
appropriate for
my audiences. I'll try and
involve more
educational scenes.

9. Audience
research
• Observation: from my survey , I
observed that 66.67% are male
and 33.33% are females.
• What this says about my
audience: this tells me that my
primary audience are males and
my secondary audiences are
females.
• How will your product appeal to
this audience: my own
main audience target
was female, even
though my survey audiences are
male, I won't do something too
much feminine because I want
to meet my audience
targets interests and needs.

10. Audience
research
• Observation: from my survey
50% of my audience agree that
the reason why most people
don't report abuse is because of
shock and fear, 25% agreed it's
shame. 8.33% is lacked of
support and 16.67 chosen other.
• What this says about my
audience: this shows
that my audience will like to see
more of shock and fear that kind
of reaction in my film.
• How will your product appeal to
this audience: this was part of
my planning, as I want to
meet my audiences needs, It will
be part of my work.

11. Audience
research
• Observation: from my survey
66.67% agreed that there should
be 2-3 actors, 8.33% agreed 5-6
actors, 8.33% agreed 3-4 people
and 16.67 people agreed that 5-
10 people should be in a short
film.
• What this says about my
audience: this tells
me that most of my
audiences agreed that there
should be 2-3 people in a
short film.
• How will your product appeal to
this audience: I agreed that
there should be 2-3 people in
a short film so that means I'll be
using 2-4 people in my short
film.

12. Audience
research
• Observation: from my
survey 66.67% of my
audience agreed that a
neutral ending is best for a
short film, 16.67% agreed
that a happy and
16.67% agreed that a sad
ending for a short film.
• What this says about my
audience: this tells me that
my audience want
something that will leave
them thinking and imagine
what could happen next.
• How will your product
appeal to this audience:

13. Audience
research
• Observation: from
my 33.3% of my audience
prefer horror film, 16.67%
prefer romance, 8.33%
prefer action, 25% prefer
comedy and 16.67 prefer
fantasy.
• What this says about my
audience: this shows
my audience target are
more into horror films.
• How will your product
appeal to this audience:
I'll try and add some
horror beats into my short
film to meet my target
audiences.

14. Audience
research
• Observation: from my
100% of my audience like
animated movies.
• What this says about my
audience: they are more
into animation films then
normal films.
• How will your product
appeal to this audience:
even though my audiences
are more into animate , I'll
try and make it
more realistic.

15. Audience
research
• Observation: from my 50%
of my audience agreed that
a short film should last 5-10
mins, 33.33% agreed that it
should last. 2-3 mins,
16.67% agreed 5-7 mins.
• What this says about my
audience: this tells me
that most of my
audience agreed that a short
film should last 5-10.
• How will your product
appeal to this audience:
my short film will last 5-10
mins, because some
of my audiences might find
it boring when it's longer.

16. Audience
research
• Observation: from
my survey 83.33% agreed
and 16.67% agreed that
violence in films inspires
violence in the real life.
• What this says about my
audience: this tells me that
my audiences agreed that
violence in films don't
inspire violence in real life.
• How will your product
appeal to this audience: I
believe that some of my
audience will relate to my
product, I'll try to make it
more realistic.

17. Audience
research
• Observation: 50% of
my audience prefer a film that
has a beginning , middle and
ending. 8.33% do not prefer a
film with a beginning, middle
and ending. 41.67% prefer
other.
• What this says about my
audience: this tells me that my
audiences prefer a film that has
a beginning , middle and ending.
• How will your product appeal to
this audience: my product will
appeal to this audience because
I have a beginning , middle and
ending.

18. Interviews

19. Interview 1
• What effect can an emotional abusive have on a person? It makes the person
feel unworthy and emotionally hurt.
• Then why is it hard for them to leave the relationship? They may feel that the
person will change so they still have faith in that person and they feel that the love
they have for that person is enough for them to stay in that relationship to make it
work.
• So What do you ultimately want in a relationship? communication, trust and loyal
because that's the most important part of a relationship.
• Do you think it's okay for your partner to call you names when he doesn't get their
way? Why? No, because it hurts and he has no right to called me names.
• What do you think why people end up in an emotional abuse relationships?
Because they don't get to know that person before getting into a relationship.

20. Interview 1
• Observation: from the interview , I observed that this person felt
hurt, and empathy for the people that go through emotional
abusive.
• What this says about my audience: this tells me that my audience
is against abusive relationship and she felt is wrong. This means
that my audience will buy my product. This also tells me that my
audience knows a lot about abusive relationship.
• How will your product appeal to this audience:
To appeal to my audience I'll add more useful and understanding
information into my product because she understands the whole point
of my interview and she believes emotional abuse relationship is
wrong and it shouldn't be support or be a part of it.

21. Interview 2
• Have you ever experienced or know someone who have been in an emotional
abuse relationship? No, I have never experienced or know someone who do. But
no one deserve abuse and it’s never too late.
• What words do you think the abusers use? They use words that can hurt someone,
for example: fat, ugly , unattractive. sometimes make you feel unwanted and
worthless.
• Why do you think people abuse? To gain power and over control there partner and
they seem to enjoy that feeling.
• Do you think an abusive can begin at any stage in a relationship? i believe that
abusive can start anytime in a relationship because by the time your partner starts
to feel insecure or think they can control you in anyway possible.
• Do you think the abuser can change? They can change if they want to change, but
it takes time and courage. It might be difficult for him to change.

22. Interview 2
• Observation: from the interview , I observed that
this person is against emotional abuse and she
thinks no one deserve to be treated that way.
• What this says about my audience: this tells me
that my audience will buy my product because
she knows a lot about my product and she’s
interested in it.
• How will your product appeal to this audience: to
appeal to my audience I’ll try and make my
audience connect with my product.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary target: 15-24
YEAR OLD
Secondary target: 35-
44
• I'll make sure I make my film filled with
information and use words that are
understanding to young people and
something they can relate to , and learn
from.
Gender
60% FEMALE, 24%
MALE.
• I'll create something that is appealing to
both males and females.
Psychographic
Primary: ENJOY
GOING OUT WITH
FRIENDS,
SOCIALISING.
Secondary: OPEN
MINDED.
• I'll create something that can relate to
teenagers lifestyle like for example,
partying, socialising with friends.
• I'll show different kind of help and where
you can get help from an emotional abusive
and different kind of abuse.
Social Status
Primary: MIDDLE
CLASS
Secondary: working
class.
• I'll make sure not to make my product
expensive because I want everyone to be
able to access it. It will also appeal to high
class and I'll ensure to create good quality.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research: for my product research I have seen products of other
people's work and used them in my research because I believe. That it's
similar to my product. One of the strength is that it was'nt hard to find
products similar to mine because it was all over google images.
– Questionnaires: I used survey monkey to get respond from people. The
strength is that it was easy to use and get respond from people. It was
helpful a lot. The only problem is that it was somehow hard to think about
questions to ask people and making sure it doesn't have any affect or
offend anyone in particular.
– Interviews: the interview helps me with the finding out what my
audiences are really into and add to my ideas.

26. Research Evaluation
– What sort of a response did you get?
I get really useful response from my audiences and it helps me know what my
audiences are into and make sure I involve their interests in my product so they
can feel the connect and welling to buy my product.
– How did you distribute your survey? Give an advantage and a disadvantage
I distribute my survey using monkey survey. The advantage is that it helps me get
the respond I needed and it was easy making my survey. The disadvantage is that
some questions I didn’t get the respond I needed from my main gender target
because my main primary audiences is female but according to the survey my
audiences are mostly male.