Decathlon is a French sports equipment and apparel company founded in 1976 that sells products through over 700 stores in 18 countries worldwide. Their goal is to make sports accessible to all by producing and selling high-quality sporting goods at affordable prices under their flagship brand. In India, they currently have 15 stores across 7 states and aim to expand to 1,000 stores by satisfying customers with a wide range of quality products at low prices and excellent service.

1. "Making the pleasure and benefits of
sports accessible to all"
D Mario Allen Clement – 14059
P. Mahesh Shenoy – 14065
Gabriela - 14052
Jude Jacob - 14042
Tamara Kearny - 14077
Team 8

2.  Decathlon is a French sports equipment and sportswear
company founded in 1976.
 Sell sports products in more than 700 stores in 18
countries around the world .
 Develop own products under the flagship brand “Oxylane”.
 One goal in mind: make the pleasure and benefits of sports
accessible to all.

3.  3 stores in Punjab.
 1 Store in Delhi.
 1 Store in Gujarat.
 3 stores in Maharashtra.
 1 store in Andhra Pradesh.
 4 stores in Karnataka.
 2 Stores in Kerala.
Locations
in India

4.  Make the pleasure and benefits of sports accessible to all
 To produce and sell under the brand.
 Sell high quality sporting products under one roof.
 Prices so low that a maximum number can afford them.

5.  A team of 650 members who share the same dream and
plan to be 2,700 people at the end of 2017.
 Globally have over 600 stores in 19 countries and counting.
 In India, dream is to open 1,000 stores.

6.  To satisfy Customer and their needs.
 Strive to provide with a unique retail experience
 Satisfaction with range, quality and price of products.
 High level customer service.

7.  Low prices in stores, not just during sales season.
 Find simple solutions and save on non-essential costs.
 To provide the best technology at the lowest price.

8.  Customers today like smaller stores.
 Closer to the heart if the city.
 Must target on specifically closer to sporting center of the
city.

9.  Indians depend on television for choosing a product
 Use television to attract customer.
 Make it Indian friendly.

10.  They should diversify into other fields.
 Health drinks are slowly becoming popular in India.
 If successful, these will give the best results.