A powerpoint presentation on a mini case study of Toyota during the summer internship under Prof Sameer Mathur, IIM Lucknow

1. MOVING
FORWARD
WITH
TOYOTA.

3. CURRENT SCENARIO
• Largest automobile manufacturer in 2012
• 14th largest company in the world by revenue
• 348,877 Employees as of 2016

4. HOW WAS
IT ACHIEVED?
HOW WAS IT
ACHIEVED?

5. PRODUCT DIFFERENTIATION

7. HOW WAS THE
MANUFACTRUING
STRATEGY
PLANNED?

8. LEAN MANUFACTURING
Manufacturing plants
capable of making 8
models simultaneously.
Advanced Research and
development unit
providing continuous
improvement

9. Integrated its assembly parts around the world into a
single giant network!

10. PRICING
STRATEGY

11. Product Mix Pricing
• Product Line Pricing
– Luxury Line of Vehicles
– Hybrid Vehicles
– Cheap Vehicles
• Optional Feature Pricing

12. • Personal selling
• Advertising
• Public relations
• Sales promotion
• Direct selling

14. Graph showing amount spent on
advertising

15. A heartwarming ad highlighting the
durability of Toyota vehicles
https://www.youtube.com/watch?v=XUWJ9TSThuA

16. Toyota has built a huge manufacturing
capacity that can produce millions of
cars each year for a wide variety of
consumers. Why was it able to become
so much bigger than any other
manufacturer?

17. Toyota was able to meet the
customer needs by producing
wide range of vehicles for
every type of customer
Mastery of lean manufacturing
and simultaneous production
of different models gave Toyota
an edge over its competitors
Integrating its assembly plants
around the world into a single
giant network that can
customize cars for local
markets transformed Toyota
into a global leader

18. Has Toyota done the
right thing by
manufacturing a car
brand for everyone?
Why or why not?

19. • YES! Toyota has kept its
customers happy by
producing cars of
different kind. The Prius
hybrid car took the
automotive market by
storm in 1997.
• Even the luxury line of
Lexus cars has catered to
the needs of the higher
sections of society.
• Demographic barriers
were kept in mind whilst
developing the cars as
customer needs vary
from region to region.

20. • Brief Overview
• Current Scenario
• Product Differentiation
• Manufacturing
Strategies
• Pricing Strategies
• Promotional Strategies
• Advertising
• Questions

21. Presented by Aravind Menon, NITK
Surathkal as a part of summer internship
under Prof. Sameer Mathur, IIM Lucknow