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Philips - case study , sameer mathur sir.pptx
This document summarizes Philips' branding and marketing strategies. It discusses Philips' target markets in three categories and wide range of products advertised innovatively. It analyzes competitors and Philips' focus on POPs like price, variety, quality and PODs like innovation, R&D. Philips gains through perceptual maps, market research, branding campaigns and innovative ads. The document questions if Philips' tagline "sense and simplicity" is a good strategy or risk and how Philips can strategize to compete with Japanese electronics companies if not ready. It provides a summary of Philips covering target markets, sectors served, branding trends, product range, competitor analysis, positioning maps and ads.
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Philips - case study , sameer mathur sir.pptx
- 1. Let’s MakeThings Better! Sense and Simplicity
- 3. They serve inTHREE Categories It says , I say ,
- 4.
- 5. Range of productsadvertised in an innovative manner Philips on lamp Postcards Radio Headset Vacuum cleaner ad MRI machine Light bulbs VCR CD ad
- 6. Let’s analyze onesuch competitor
- 8. But ,what isit which gives strength to PHILIPS to compete with them ?
- 9. M I S S I O N POPs •Price •Variety •Lifestyle •Quality •Electronic products PODs •Innovation •Convenience •R&D •LED andother technology •Compatibility
- 10. By focusing on– Perceptual maps, Market research, Emotional branding, Campaigns and innovative ads Philips gains a lot !
- 11.
- 12. But , howdoes it communicate its positioning strategy ?
- 13.
- 14. “More the technologyin products , more is the hassle” I think
- 15.
- 16. With such advertisementsand some sustainability and innovation and a lot more
- 18. 1. Is thetagline “sense and simplicity” bears with it, ‘A good strategy’ or ‘A risk’ ? 2. Is Philips ready to compete with Japanese electronics companies ? If not , then how should it strategize ?
- 20. Summary of PHILIPS: A Case Study •Target market and positioning •Sectors in which they serve •Branding trend •Wide range of products •Competitor analysis •PODs and POPs •Perceptual map & Brand positioning bull’s eye •The slogan “Sense and Simplicity” •Print &TV ads Credits- Google Images , Flickr.com ,Wikipedia , www.usa.philips.com
- 21. DISCLAIMER Created by RonakPani , NIT Raipur , During a Marketing Internship by Prof. Sameer Mathur , IIM Lucknow.