HSBC Marketing Excellence
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HSBC's marketing campaigns highlight its global outlook and respect for diverse cultures and values. Its slogan acknowledges local knowledge while connecting to a worldwide business. A video campaign illustrates how people can have different perspectives and priorities. HSBC recognizes cultural differences and that individuals value things uniquely. The bank aims to understand each customer to best serve their needs.
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HSBC Marketing
HSBC has successfully established itself as the world's local bank through its strategy of serving local markets globally. It approaches different cultural segments uniquely through advertisements that depict cultural nuances. To connect locally in New York, HSBC sponsored a cab driving contest. HSBC uses geographic and demographic segmentation, targeting various age and income groups. Its 'Different Values Campaign' embraces multiple cultures but risks offending some without care. Currently, HSBC is the second largest bank by revenue, serving over 100 million customers across 85 countries.
THE WORLD'S LOCAL BANK : HSBC
HSBC is a global banking and financial services company headquartered in London. It operates in over 70 countries and has a strong presence in India, where its main competitors are State Bank of India, ICICI Bank, and HDFC Bank. HSBC offers personal banking, corporate banking, business banking, and other financial services. To promote its brand and increase awareness of its products, HSBC uses extensive advertising and sponsors various sporting and cultural events. It also focuses on community outreach and environmental sustainability. Through innovative strategies and a deep understanding of local markets, HSBC aims to strengthen its position as the world's local bank.
HSBC Pesentation
HSBC stands for Hong Kong and Shanghai Banking Corporation Limited. It was established in 1865 and is now the world's fourth largest bank by assets. By the late 20th century, HSBC had acquired many companies to implement a "three-legged stool" strategy focused on the UK, USA, and Asia. HSBC launched a global campaign called "Different Values" to embrace understanding multiple viewpoints. The campaign featured a commercial about a girl's lemonade stand accepting various currencies, demonstrating how even small businesses will be multinational in the future.
HSBC Mini Case
HSBC is the world's second largest bank by assets and operates in over 70 countries. It has a global presence and markets itself as the "World's Local Bank" by targeting customers around the globe. HSBC uses market segmentation to identify and target niche markets. Some of its marketing strategies include print ads, establishing in new markets through campaigns, and identifying fast growing areas like pet insurance in Hong Kong. While this global positioning allows HSBC to access a huge potential customer base, it also presents management challenges to cater to different customer groups worldwide.
Hsbc case
HSBC was founded in Hong Kong and Shanghai in 1865 and is now a global banking and financial services company. It operates in over 80 countries with around 7,500 offices worldwide. HSBC has a long history and was established to finance trade between Europe and Asia. It has expanded significantly over the decades through acquisitions and now provides a wide range of banking and financial services internationally.
Hsbc marketing case study
HSBC is a British multinational banking and financial services holding company founded in 1865. It is headquartered in London and operates around 6,600 offices in 80 countries and territories. HSBC provides a range of banking and financial services including consumer banking, investment banking, private banking, asset management, and insurance. With around 60 million customers worldwide, HSBC aims to be the leading international bank through its global network and local expertise in markets around the world.
HSBC- Marketing Excellence
The document summarizes HSBC bank, originally established in 1865 in Hong Kong and Shanghai. It discusses HSBC's tagline of being "The World's Local Bank" and its aim to link its huge international size with a local approach in each country. The benefits are attracting large customers and trust, while risks include high marketing costs. HSBC provides commercial banking, global banking/markets, private banking, wealth management and retail banking. It sponsors golf, rugby, culture and other events.
HSBC Case Study IIM Lucknow Marketing Intern
Marketing Case Study of HSBC - World's Local Bank as part of the marketing intern by Prof. Sameer Mathur, IIM Lucknow
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HSBC Marketing
HSBC has successfully established itself as the world's local bank through its strategy of serving local markets globally. It approaches different cultural segments uniquely through advertisements that depict cultural nuances. To connect locally in New York, HSBC sponsored a cab driving contest. HSBC uses geographic and demographic segmentation, targeting various age and income groups. Its 'Different Values Campaign' embraces multiple cultures but risks offending some without care. Currently, HSBC is the second largest bank by revenue, serving over 100 million customers across 85 countries.
THE WORLD'S LOCAL BANK : HSBC
HSBC is a global banking and financial services company headquartered in London. It operates in over 70 countries and has a strong presence in India, where its main competitors are State Bank of India, ICICI Bank, and HDFC Bank. HSBC offers personal banking, corporate banking, business banking, and other financial services. To promote its brand and increase awareness of its products, HSBC uses extensive advertising and sponsors various sporting and cultural events. It also focuses on community outreach and environmental sustainability. Through innovative strategies and a deep understanding of local markets, HSBC aims to strengthen its position as the world's local bank.
HSBC Pesentation
HSBC stands for Hong Kong and Shanghai Banking Corporation Limited. It was established in 1865 and is now the world's fourth largest bank by assets. By the late 20th century, HSBC had acquired many companies to implement a "three-legged stool" strategy focused on the UK, USA, and Asia. HSBC launched a global campaign called "Different Values" to embrace understanding multiple viewpoints. The campaign featured a commercial about a girl's lemonade stand accepting various currencies, demonstrating how even small businesses will be multinational in the future.
HSBC Mini Case
HSBC is the world's second largest bank by assets and operates in over 70 countries. It has a global presence and markets itself as the "World's Local Bank" by targeting customers around the globe. HSBC uses market segmentation to identify and target niche markets. Some of its marketing strategies include print ads, establishing in new markets through campaigns, and identifying fast growing areas like pet insurance in Hong Kong. While this global positioning allows HSBC to access a huge potential customer base, it also presents management challenges to cater to different customer groups worldwide.
Hsbc case
HSBC was founded in Hong Kong and Shanghai in 1865 and is now a global banking and financial services company. It operates in over 80 countries with around 7,500 offices worldwide. HSBC has a long history and was established to finance trade between Europe and Asia. It has expanded significantly over the decades through acquisitions and now provides a wide range of banking and financial services internationally.
Hsbc marketing case study
HSBC is a British multinational banking and financial services holding company founded in 1865. It is headquartered in London and operates around 6,600 offices in 80 countries and territories. HSBC provides a range of banking and financial services including consumer banking, investment banking, private banking, asset management, and insurance. With around 60 million customers worldwide, HSBC aims to be the leading international bank through its global network and local expertise in markets around the world.
HSBC- Marketing Excellence
The document summarizes HSBC bank, originally established in 1865 in Hong Kong and Shanghai. It discusses HSBC's tagline of being "The World's Local Bank" and its aim to link its huge international size with a local approach in each country. The benefits are attracting large customers and trust, while risks include high marketing costs. HSBC provides commercial banking, global banking/markets, private banking, wealth management and retail banking. It sponsors golf, rugby, culture and other events.
HSBC Case Study IIM Lucknow Marketing Intern
Marketing Case Study of HSBC - World's Local Bank as part of the marketing intern by Prof. Sameer Mathur, IIM Lucknow
HSBC Our Vision - Asia Pacific
The document discusses HSBC's strategic vision for the Asia-Pacific region, which is seen as an engine for growth. HSBC aims to leverage its unique international network by joining up its businesses across customer groups, global platforms, and culture. It highlights key countries in the region where HSBC is focusing on growing its presence, including expanding distribution networks, leveraging strategic partnerships, and cross-selling products to existing customers. The overall goal is for HSBC to become the pre-eminent international bank in the Asia-Pacific region.
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A PowerPoint work on HSBC Bank, is prepared by Mohammad Sihab Uddin Sujan to be presented as a class internal evaluation task.
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Hsbc pdf
This document discusses market segmentation and targeting strategies used by HSBC bank. It defines market segmentation as dividing a market into distinct groups based on needs, characteristics or behaviors. The main types of segmentation are geographical, demographic, psychographic and behavioral. HSBC uses geographical segmentation based on locality and demographic segmentation to target different customer classes. Their strategies include mass marketing to the whole market, segmented marketing tailored to student needs, niche marketing of specialized products, and micro marketing to very small groups.
Hsbc
The HSBC group is one of the largest banking and financial services organizations in the world, with over 10,000 offices across 82 countries. It was founded in 1865 as The Hongkong and Shanghai Banking Corporation in India and Asia, and has since grown to serve over 125 million customers globally. HSBC offers a wide range of banking products and services to corporate, commercial, and individual customers, including savings and checking accounts, loans, credit cards, investments, insurance, and more. It aims to provide personalized financial solutions to meet customers' varying needs.
HSBC bank Marketing Analysis
It is a short presentation showing different marketing principles used by HSBC. It also shows their campaigns and how they capitalise different customer niches.
Hsbc case study
HSBC is one of the largest banking and financial services organizations in the world, headquartered in London with over 8,000 offices globally. It was established in 1865 in Hong Kong and Shanghai to finance trade between China and Europe. HSBC positions itself as the "world's local bank" by operating in local markets around the world while providing a global banking platform. It aims to understand each local market uniquely through its large international presence and local knowledge.
Case study on HSBC Bank
Uttara University Group presented on HSBC Bank. HSBC is one of the world's largest banks serving over 45 million customers globally through retail banking, commercial banking, investment banking, and private banking. Founded in 1865 in Hong Kong, HSBC has a presence in over 70 countries. It has significant operations in Asia, Europe, North America, and Latin America. Key factors in HSBC's success include its large international network, innovative promotional campaigns, and efficient customer services across personal banking, business banking, and wealth management.
A presentation of HSBC
HSBC Holdings is a global banking and financial services company headquartered in London. It is the world's 6th largest company and largest bank, with over $142 billion in revenue and $3.5 billion in net income. While no single region dominates, Hong Kong remains an important source of income. The document discusses HSBC's strategy of expanding its international branch network and leveraging its commercial banking strengths. It acknowledges mistakes made during the subprime crisis but outlines steps taken to recover, including closing its US subprime lending business while maintaining the profitable credit card division. The presentation aims to convince investors that HSBC is well-positioned for continued growth and profitability given its global scale and diversification.
Hsbc ppt
The document traces the origins and growth of HSBC (The Hongkong and Shanghai Banking Corporation) from its founding in 1865 in Hong Kong to its expansion across Asia and eventually worldwide. Key events include establishing branches in major Asian cities in the late 1800s, acquisitions of banks in North and South America and Europe in the late 1900s and 2000s that made it the largest bank in the world, and a headquarters move to London in 1993. The hexagon symbol and guardian lions originate from the bank's early house flag and Shanghai office.
Case Study - HSBC
HSBC is evaluating options to improve its credit card rewards program in Hong Kong. The current program offers standard benefits with low communication, but competitors now offer differentiated benefits with high communication. Option 1 would increase communication for the standard program. Option 2 would offer differentiated benefits with low communication. Option 3 would offer differentiated benefits with high communication, which could increase costs and market share the most. A multi-attribute analysis will evaluate the options based on costs, customer perception, market share, attractiveness, and awareness to determine the best approach.
Global Talent Management at HSBC
This presentation describes how HSBC\'s Global Talent Management Process through
identifying the Senior Business Manager Talent Pool,
Expanding the talent pool beyond the senior manager level,
implementing development programs, and
establishing the Employee Value Proposition.
Mini Case Study - HSBC
HSBC focuses on niche marketing and individual marketing by segmenting customers geographically, behaviorally, and psychologically. It approaches each country uniquely by blending with local knowledge. HSBC has 85 countries, 9500 branches, and 100 million customers. Its advertising strategy values that what one person values may be different from others and really matters to people are their family, home, passions, and career.
HSBC Strategy Update
The document provides an agenda and strategy update from HSBC Group Chairman Stephen Green and Group Chief Executive Michael Geoghegan. The agenda outlines that Stephen Green will discuss shaping the business while Michael Geoghegan will discuss joining up the business. HSBC's strategy is focused on delivering superior growth and earnings over time by aligning its presence with global trends, investing primarily in developing markets, and maintaining its financial strength.
Paf
This document presents a SWOT analysis for HSBC Holdings Plc, a global banking and financial services company. It discusses HSBC's strengths such as its strong capitalization and global presence. Weaknesses include its involvement in sub-prime markets and risks associated with small business lending. Opportunities exist in acquisitions and expanding in emerging markets. Threats include decreased trust in banks and economic downturns hurting consumer spending.
HSBC_16030141031
HSBC was founded in 1865 in Hong Kong and Shanghai to finance trade between Asia and Europe. It quickly expanded across Asia and became a major bank in the region. In the late 20th century, HSBC diversified globally through acquisitions, including Marine Midland Bank in the US and Midland Bank in the UK. Today, HSBC is headquartered in London and operates as a multinational banking and financial services company with businesses in retail banking, commercial banking, asset management, and other services. It remains focused on growth in Asia, including in its country of origin, China.
HSBC Global Premier
This document discusses HSBC Premier, HSBC's banking service for mass affluent customers. It provides an overview of HSBC Premier's vision to be the world's leading international banking and wealth management service. The strategy is to leverage HSBC's global network and infrastructure to grow the HSBC Premier customer base from 2 million to 6 million by 2011, through new customers as well as the growing mass affluent population globally. Updates show HSBC Premier is already seeing success with increased customer numbers and website traffic since its soft launch.
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HSBC Case Study
Amanda Rendle, Global Head of Marketing, HSBC Commercial Bank, originally shared this presentation at LinkedIn FinanceConnect:14 in New York City.
HSBC’s Commercial Bank is devoted to creating opportunity for international aspirant businesses through facilitating global connections. Learn how HSBC CMB built a global content ecosystem that helps customers and prospects grow their businesses through an intelligent integrated program. See how they leveraged their Global Connections portal, a Global Connections group on LinkedIn, content rich media, and "in-feed" snackable content – to better service their customers.
HSBC Achieving sustainable advantage and value from a global business
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This document appears to be an assignment submitted by Aditi Gadia to their professor Prof. Sanjay Kumar for their Marketing Management II course. It contains questions and answers about branding celebrities like Sachin Tendulkar. Key points discussed include how Tendulkar is a strong brand due to his global fame, reputation, and ability to authenticate other brands. The student provides over 30 brand associations for Tendulkar and suggests potential brand extensions like nutritional drinks and medicines that could leverage Tendulkar's reputation. Finally, it discusses how Tendulkar's brand equity may be affected after retirement from cricket but that his dependability and credibility will still make him a good spokesperson for more mature brands.
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The document discusses HSBC's strategic vision for the Asia-Pacific region, which is seen as an engine for growth. HSBC aims to leverage its unique international network by joining up its businesses across customer groups, global platforms, and culture. It highlights key countries in the region where HSBC is focusing on growing its presence, including expanding distribution networks, leveraging strategic partnerships, and cross-selling products to existing customers. The overall goal is for HSBC to become the pre-eminent international bank in the Asia-Pacific region.
Presentation on HSBC by Team- 'ICE BREAKER'
A PowerPoint work on HSBC Bank, is prepared by Mohammad Sihab Uddin Sujan to be presented as a class internal evaluation task.
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Hsbc pdf
This document discusses market segmentation and targeting strategies used by HSBC bank. It defines market segmentation as dividing a market into distinct groups based on needs, characteristics or behaviors. The main types of segmentation are geographical, demographic, psychographic and behavioral. HSBC uses geographical segmentation based on locality and demographic segmentation to target different customer classes. Their strategies include mass marketing to the whole market, segmented marketing tailored to student needs, niche marketing of specialized products, and micro marketing to very small groups.
Hsbc
The HSBC group is one of the largest banking and financial services organizations in the world, with over 10,000 offices across 82 countries. It was founded in 1865 as The Hongkong and Shanghai Banking Corporation in India and Asia, and has since grown to serve over 125 million customers globally. HSBC offers a wide range of banking products and services to corporate, commercial, and individual customers, including savings and checking accounts, loans, credit cards, investments, insurance, and more. It aims to provide personalized financial solutions to meet customers' varying needs.
HSBC bank Marketing Analysis
It is a short presentation showing different marketing principles used by HSBC. It also shows their campaigns and how they capitalise different customer niches.
Hsbc case study
HSBC is one of the largest banking and financial services organizations in the world, headquartered in London with over 8,000 offices globally. It was established in 1865 in Hong Kong and Shanghai to finance trade between China and Europe. HSBC positions itself as the "world's local bank" by operating in local markets around the world while providing a global banking platform. It aims to understand each local market uniquely through its large international presence and local knowledge.
Case study on HSBC Bank
Uttara University Group presented on HSBC Bank. HSBC is one of the world's largest banks serving over 45 million customers globally through retail banking, commercial banking, investment banking, and private banking. Founded in 1865 in Hong Kong, HSBC has a presence in over 70 countries. It has significant operations in Asia, Europe, North America, and Latin America. Key factors in HSBC's success include its large international network, innovative promotional campaigns, and efficient customer services across personal banking, business banking, and wealth management.
A presentation of HSBC
HSBC Holdings is a global banking and financial services company headquartered in London. It is the world's 6th largest company and largest bank, with over $142 billion in revenue and $3.5 billion in net income. While no single region dominates, Hong Kong remains an important source of income. The document discusses HSBC's strategy of expanding its international branch network and leveraging its commercial banking strengths. It acknowledges mistakes made during the subprime crisis but outlines steps taken to recover, including closing its US subprime lending business while maintaining the profitable credit card division. The presentation aims to convince investors that HSBC is well-positioned for continued growth and profitability given its global scale and diversification.
Hsbc ppt
The document traces the origins and growth of HSBC (The Hongkong and Shanghai Banking Corporation) from its founding in 1865 in Hong Kong to its expansion across Asia and eventually worldwide. Key events include establishing branches in major Asian cities in the late 1800s, acquisitions of banks in North and South America and Europe in the late 1900s and 2000s that made it the largest bank in the world, and a headquarters move to London in 1993. The hexagon symbol and guardian lions originate from the bank's early house flag and Shanghai office.
Case Study - HSBC
HSBC is evaluating options to improve its credit card rewards program in Hong Kong. The current program offers standard benefits with low communication, but competitors now offer differentiated benefits with high communication. Option 1 would increase communication for the standard program. Option 2 would offer differentiated benefits with low communication. Option 3 would offer differentiated benefits with high communication, which could increase costs and market share the most. A multi-attribute analysis will evaluate the options based on costs, customer perception, market share, attractiveness, and awareness to determine the best approach.
Global Talent Management at HSBC
This presentation describes how HSBC\'s Global Talent Management Process through
identifying the Senior Business Manager Talent Pool,
Expanding the talent pool beyond the senior manager level,
implementing development programs, and
establishing the Employee Value Proposition.
Mini Case Study - HSBC
HSBC focuses on niche marketing and individual marketing by segmenting customers geographically, behaviorally, and psychologically. It approaches each country uniquely by blending with local knowledge. HSBC has 85 countries, 9500 branches, and 100 million customers. Its advertising strategy values that what one person values may be different from others and really matters to people are their family, home, passions, and career.
HSBC Strategy Update
The document provides an agenda and strategy update from HSBC Group Chairman Stephen Green and Group Chief Executive Michael Geoghegan. The agenda outlines that Stephen Green will discuss shaping the business while Michael Geoghegan will discuss joining up the business. HSBC's strategy is focused on delivering superior growth and earnings over time by aligning its presence with global trends, investing primarily in developing markets, and maintaining its financial strength.
Paf
This document presents a SWOT analysis for HSBC Holdings Plc, a global banking and financial services company. It discusses HSBC's strengths such as its strong capitalization and global presence. Weaknesses include its involvement in sub-prime markets and risks associated with small business lending. Opportunities exist in acquisitions and expanding in emerging markets. Threats include decreased trust in banks and economic downturns hurting consumer spending.
HSBC_16030141031
HSBC was founded in 1865 in Hong Kong and Shanghai to finance trade between Asia and Europe. It quickly expanded across Asia and became a major bank in the region. In the late 20th century, HSBC diversified globally through acquisitions, including Marine Midland Bank in the US and Midland Bank in the UK. Today, HSBC is headquartered in London and operates as a multinational banking and financial services company with businesses in retail banking, commercial banking, asset management, and other services. It remains focused on growth in Asia, including in its country of origin, China.
HSBC Global Premier
This document discusses HSBC Premier, HSBC's banking service for mass affluent customers. It provides an overview of HSBC Premier's vision to be the world's leading international banking and wealth management service. The strategy is to leverage HSBC's global network and infrastructure to grow the HSBC Premier customer base from 2 million to 6 million by 2011, through new customers as well as the growing mass affluent population globally. Updates show HSBC Premier is already seeing success with increased customer numbers and website traffic since its soft launch.
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Henry Banks is preparing a presentation for quarterly meeting of store managers in his district to stress the importance of diversity in company hiring practices. He knows a diverse workforce is needed to meet the diverse customer base but is unsure how to convey this. The document provides background on why diversity in retail workforce is important to deliver inclusive customer experience. It discusses how diversity leads to greater creativity and innovation, increased productivity and ability to connect with wider range of consumers. It also gives an example of diversity improving culture at Disney. Further, it states how diversity drives profits by increasing revenue through better decision making and understanding diverse customers, and decreasing costs through higher employee retention rates. The document suggests focusing on gender, age, ethnicity and culture for diversity and gives
ProjectHelsingborgsFoodVision
The document discusses the regional innovation system in the project "Helsingborg - Sweden's Food City". It begins with an introduction that outlines the project's goal of differentiating Helsingborg as a food destination. It then reviews relevant literature on destination development, branding, and regional innovation systems. The literature emphasizes the importance of innovation, knowledge transfer, stakeholder collaboration, and diversity for developing a competitive destination brand. The document aims to analyze these aspects of the regional innovation system supporting the "Helsingborg - Sweden's Food City" project.
CREATIVE STRATEGY AGENCY.pdf
We’re a diverse and specialist creative strategy agency that helps brands explore new creative territories fueled by super-nuanced cultural intelligence.
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This document discusses the effects of advertisements across four domains - culture, social, psychological, and economical. It outlines both positive and negative aspects in each domain. Positively, advertisements can highlight cultural diversity, promote social causes and awareness, influence psychology through emotions and values, and provide useful consumer information. Negatively, some ads disrespect cultural sentiments, exacerbate social issues, promote prejudices, and exploit customers for sales. Overall, the document analyzes how ads both positively and negatively impact society through their reflections of and influences on culture, social issues, psychology, and the economy.
UNDP Regional Branding
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
ABP ONE
The document discusses the importance of localizing marketing communication strategies to be effective in different regions and cultures. It provides examples of how directly translating marketing slogans from one language to another can lead to unintended and sometimes humorous meanings. The document advocates for creating marketing ideas and integrating media based on understanding local consumer insights and traditions in order to have the desired impact.
The sparks foundation ... inspiring, innovating, integrating
The document discusses a Facebook campaign for The Sparks Foundation. It begins with an introduction to Ashutosh from The Sparks Foundation. The next sections discuss the company's mission and vision of enabling connected minds and inspiring innovation. Goals for the Facebook campaign are then outlined, including reaching 10,000 new members over six months and a 10% conversion rate for internship enrollments. Key performance indicators and the target audience are also defined. The document concludes with tips for creating engaging content and boosting the social media presence through more active responses, ads, and collaboration.
Multiculturalism and Diversity in the Workplace
The Home Depot introduced its Multiculturalism Initiative to promote an inclusive work environment. It aims to embrace diversity and ensure all associates feel valued. The initiative involves assessing the company's current diversity efforts, identifying gaps like increasing diverse hiring and flexibility, and developing a strategic plan. This includes programs to promote diversity, provide work-life balance, and prevent harassment. Progress will be evaluated using job satisfaction surveys, business scorecards, and analytics to revise the plan and ensure it achieves the goal of an inclusive environment where all associates can contribute fully.
North America Diversity & Inclusion Report
Capgemini’s inaugural North American Diversity & Inclusion (D&I) Annual Report chronicles its three-year journey to more formally weave diversity and inclusion into its culture. D&I has been a part of Capgemini’s core values since our inception.
In North America, strengthening our diversity and promoting a more inclusive culture is a top business priority, as we recognize its ability to move us forward in a competitive, increasingly culturally and globally diverse market.
Promoting diversity is not just morally correct, it enhances our business activities. An inclusive culture is what ensures our teams not only thrive collaboratively, but push new boundaries with bold, creative thinking.
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
This document provides an overview of tourism and hospitality marketing presented by Md. Shaifullar Rabbi. It begins with Rabbi's professional experience and educational qualifications. It then defines tourism, hospitality, and various tourism products. It discusses the UNWTO and other definitions of tourism. It also explains concepts related to marketing like the 4 P's of marketing, types of marketing, branding, and the key marketing concepts for tourism and hospitality industries. Finally, it discusses planning for services marketing in the tourism sector.
Building a Culture of Development and Joy - Shawn Miller September 2015
Building a Culture of Development and Joy - Shawn Miller September 2015Ada County Employer Association
Peter Drucker is attributed with saying, “Culture eats strategy for breakfast.” Do you believe that?
Are you part of an organization where the development of culture is deliberate?
Does your workplace culture foster employee development and, well, joy?
Is your organization an employer of choice because of its culture?
Are your employees passionate about what they do?
In this workshop given by Shawn Miller for the Ada County Employer Association on September 15th 2015 Shawn will first share his organization’s wake up call to culture, how they are responding, mistakes they made, and lessons learned.Presentation to Live Client: Open Africa
Team 6 is presenting an advertising campaign proposal for Open Africa to the Red and Yellow School of Logic and Magic. They analyze Open Africa's brand and current challenges in awareness and perception. Their proposed "S.A.'s Best Traveller" campaign would have the public nominate and vote for entrants, then follow the winner's customized Open Africa route online, boosting awareness of the organization and rural communities it supports.
Managing Across Cultures
Managing across cultures involves recognizing similarities and differences between nations and approaching issues with an open mind. Cultural values are deeply held beliefs that specify preferences and define right and wrong. Organizational culture starts when key people share a common vision and collaborate to create an organization. Managing across cultures requires understanding cultural factors to motivate employees and having a strong culture that reduces turnover. Multinational strategies must address cultural similarities and differences in varied markets.
The Necessity of Diversity Marketing in Today’s Era
Modern world marketing is vastly different from previous decades. However, the motive behind it is the same; to make people aware of your brand and convince them to buy your product. Marketers innovate with their techniques and bring forward new approaches to attract target customers’ attention and lure them into purchasing their services.
https://www.tycoonstory.com/marketing/why-is-diversity-marketing-necessary-in-todays-era/
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HSBC Marketing Excellence
- 6. Its slogan gives it a sense of familiarity to the local people and is effective in blending the local knowledge with worldwide operating platforms. Its slogan gives it a sense of familiarity to the local people and is effective in blending the local knowledge with worldwide operating platforms.
- 7. HSBC with this slogan was able to encapsulate its global outlook that acknowledges and respects people different culture and values.
- 13. HSBC`s Global Campaign: Different Values A thought-provoking ad campaign illustrating how there are multiple perspectives on any given subject.
- 14. A different point of view is simply the view from a place where you are not
- 18. It aims to showcase the cultural differences among st people and the possibility of them having their individual opinions and points of views. HSBC recognizes how people value things differently.
- 19. HSBC’s advertising reflects it`s brand value, “Perceptive.” All the bank’s current advertising materials illustrate how the bank celebrates diverse cultures and customs of people around the world, and that “every individual has their own priorities and values, and that these form the basis of many
- 20. IN CONCLUSION HSBC use what they learn from one customer helps them better serve another. They use local knowledge in marketing efforts for specific locations.
- 21. DISCLAIMER Created by Aniket Singh, BITS Pilani, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.