HSBC's marketing campaigns highlight its global outlook and respect for diverse cultures and values. Its slogan acknowledges local knowledge while connecting to a worldwide business. A video campaign illustrates how people can have different perspectives and priorities. HSBC recognizes cultural differences and that individuals value things uniquely. The bank aims to understand each customer to best serve their needs.

1. HSBC
MARKETING EXCELLENCE

6. Its slogan gives it a sense of
familiarity to the local people
and is effective in blending the
local knowledge with worldwide
operating platforms.
Its slogan gives it a sense of
familiarity to the local people
and is effective in blending the
local knowledge with worldwide
operating platforms.

7. HSBC with this slogan was able to encapsulate
its global outlook that acknowledges and
respects people different culture and values.

13. HSBC`s Global Campaign: Different Values
A thought-provoking ad campaign illustrating how there are multiple
perspectives on any given subject.

14. A different point of view is simply the view
from a place where you are not

18. It aims to showcase the cultural
differences among st people and the
possibility of them having their individual
opinions and points of views. HSBC
recognizes how people value things
differently.

19. HSBC’s advertising reflects it`s brand value,
“Perceptive.” All the bank’s current advertising
materials illustrate how the bank celebrates diverse
cultures and customs of people around the world,
and that “every individual has their own priorities
and values, and that these form the basis of many

20. IN CONCLUSION
HSBC use what they learn from one customer
helps them better serve another. They use
local knowledge in marketing efforts for
specific locations.

21. DISCLAIMER
Created by Aniket Singh, BITS Pilani,
during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.