This document provides details about a short term project conducted on the retail sales of Toyota vehicles in 2020 in Varanasi, India. It includes an introduction to the company, various models offered by Toyota in India, research methodology used in the project, data collection and analysis methods. The project analyzed factors influencing customers' purchase decisions and provided suggestions to improve Toyota's sales and customer satisfaction based on the findings of the research.
Tata Motors is India's largest automobile company with a presence across 182 countries. It has a majority share of the commercial vehicle market in India and is among the top global manufacturers of buses and trucks. The company faces challenges from a general economic slowdown and high fuel prices. It has addressed this through new product launches, expanding exports, and acquisitions such as Jaguar Land Rover to diversify and grow internationally. R&D centers and a wide network help Tata Motors develop customized products and maintain an edge in the competitive automobile industry.
Project Report on TATA Motors transformation from a Commercial vehicles manuf...raman109
Project Report
on
TATA Motors transformation from a Commercial vehicles manufacturer to Passenger vehicles & Strategies adopted.
Valid also for latecomer companies in
Automobile Sector in emerging economies (specially BRICS).
Tata Motors Company Analysis Report 2015-2016Rahul Gulaganji
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It discusses Tata Motors' history, beginning in 1945 as a manufacturer of locomotives. In 1954, Tata Motors entered the commercial vehicle sector through a joint venture with Daimler-Benz. Tata Motors launched its first passenger vehicle, the Tata Sierra, in 1991. It later launched other popular models like the Indica and Nano. In 2008, Tata Motors acquired Jaguar Land Rover from Ford. The document provides details on Tata Motors' various subsidiaries and joint ventures involved in manufacturing passenger vehicles, commercial vehicles, buses, and other automotive products and components.
This document provides general information about a marketing project report on CEAT Limited's marketing mix prepared by Pritesh Radadiya for his college course. It includes a declaration, acknowledgements, preface, table of contents, and an initial section on general information about CEAT Limited including its history, vision, mission, size, types of products offered, market share, competitors, and covered areas.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
The document provides an overview of Mahindra & Mahindra Limited, including:
1) It outlines the history and profile of Mahindra, from its founding in 1945 to its current operations across automotive, farm equipment, and other sectors.
2) It discusses Mahindra's various awards and rankings, demonstrating its success and reputation as a leading Indian company.
3) It provides details on Mahindra's management board and the profile of one of its dealers, Shri Basava Motors.
WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
This document provides an overview of an management thesis on the automobile industry in India, with a focus on Bajaj Auto Ltd and their Pulsar bikes. It discusses the growth of the two-wheeler industry in India and key factors driving demand. It then provides a detailed profile of Bajaj Auto, including their history, brands, models, market share, financial performance, awards, and outlook. Bajaj Auto is one of the largest manufacturers of two- and three-wheelers in India and globally. Their Pulsar brand has been very successful in the premium motorcycle segment of the Indian market.
Tata Motors is India's largest automobile company with a presence across 182 countries. It has a majority share of the commercial vehicle market in India and is among the top global manufacturers of buses and trucks. The company faces challenges from a general economic slowdown and high fuel prices. It has addressed this through new product launches, expanding exports, and acquisitions such as Jaguar Land Rover to diversify and grow internationally. R&D centers and a wide network help Tata Motors develop customized products and maintain an edge in the competitive automobile industry.
Project Report on TATA Motors transformation from a Commercial vehicles manuf...raman109
Project Report
on
TATA Motors transformation from a Commercial vehicles manufacturer to Passenger vehicles & Strategies adopted.
Valid also for latecomer companies in
Automobile Sector in emerging economies (specially BRICS).
Tata Motors Company Analysis Report 2015-2016Rahul Gulaganji
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It discusses Tata Motors' history, beginning in 1945 as a manufacturer of locomotives. In 1954, Tata Motors entered the commercial vehicle sector through a joint venture with Daimler-Benz. Tata Motors launched its first passenger vehicle, the Tata Sierra, in 1991. It later launched other popular models like the Indica and Nano. In 2008, Tata Motors acquired Jaguar Land Rover from Ford. The document provides details on Tata Motors' various subsidiaries and joint ventures involved in manufacturing passenger vehicles, commercial vehicles, buses, and other automotive products and components.
This document provides general information about a marketing project report on CEAT Limited's marketing mix prepared by Pritesh Radadiya for his college course. It includes a declaration, acknowledgements, preface, table of contents, and an initial section on general information about CEAT Limited including its history, vision, mission, size, types of products offered, market share, competitors, and covered areas.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
The document provides an overview of Mahindra & Mahindra Limited, including:
1) It outlines the history and profile of Mahindra, from its founding in 1945 to its current operations across automotive, farm equipment, and other sectors.
2) It discusses Mahindra's various awards and rankings, demonstrating its success and reputation as a leading Indian company.
3) It provides details on Mahindra's management board and the profile of one of its dealers, Shri Basava Motors.
WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
This document provides an overview of an management thesis on the automobile industry in India, with a focus on Bajaj Auto Ltd and their Pulsar bikes. It discusses the growth of the two-wheeler industry in India and key factors driving demand. It then provides a detailed profile of Bajaj Auto, including their history, brands, models, market share, financial performance, awards, and outlook. Bajaj Auto is one of the largest manufacturers of two- and three-wheelers in India and globally. Their Pulsar brand has been very successful in the premium motorcycle segment of the Indian market.
Tata Motors is the 17th largest automobile company in the world. It is the 2nd largest bus manufacturer and 4th largest truck manufacturer globally. Some key facts presented are that Tata Motors manufactures a range of commercial and passenger vehicles and introduced India's first indigenous passenger car in 1998. It provides an overview of Tata Motors' history, product mix, financial performance for FY14, competitors in the passenger vehicle market, and CSR activities.
Tata Motors is India's largest automobile company with over 60,000 employees and revenues of Rs. 188,818 crores in 2012-13. It produces cars, trucks, buses, as well as owning Jaguar and Land Rover. Tata introduced India's first indigenous passenger car and people's car. It has a global presence with manufacturing in India, Japan, UK, and South Korea. Tata aims to be the most admired company for customers, employees, partners and shareholders through passion, integrity and innovation.
Jaguar Land Rover Acquisition by Tata MotorsJaguar land rover acquisition by ...Percy Poonegar
Tata Motors acquired Jaguar and Land Rover from Ford Motors for $2.3 billion in 2008. While the deal gave Tata Motors a global presence in the luxury vehicle market, it also significantly increased the company's debt burden. The economic recession negatively impacted JLR's key markets in the US and Europe, reducing profits. Tata Motors had to take on large loans to finance the acquisition and make further investments in JLR, straining its financial position. Though the deal provided strategic benefits like advanced technology and global recognition, the timing proved difficult as the auto industry downturn affected Tata Motor's ability to pay off the loans and achieve the desired synergies from the acquisition.
Apollo Tyres Ltd is a global tire manufacturer founded in 1972 with headquarters in Gurgaon, India. It has manufacturing facilities in India, South Africa, Zimbabwe, and the Netherlands and sells tires across 118 countries. The company aims to be a significant global player and India's top tire brand through strategies like expanding its product range, increasing market share in passenger vehicle tires, and implementing robust human resources and corporate social responsibility programs. Apollo analyzes its strengths in geographic reach and product variety and weaknesses in new models and segments in a SWOT analysis to guide its growth.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
A PROJECT ON MARUTI SUZUKI - BY MOHSIDA MOHAMMED MUSTAFArinurilam
This document provides an overview of the automobile industry in India and Maruti Suzuki in particular. It discusses the objectives and scope of a study on brand awareness of Maruti Suzuki with reference to Indus Motors Pvt Ltd. The automobile industry in India is one of the fastest growing manufacturing sectors and India has become an attractive market for global car manufacturers. Maruti Suzuki is the largest passenger vehicle company in India, manufacturing and selling popular models. The document outlines the industry and company profiles to introduce the topic of the study.
1. Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan.
2. It has manufacturing facilities in Gurgaon with a capacity of 350,000 units per year and offers 14 brands and over 150 variants of vehicles.
3. Maruti utilizes a balanced approach to products, performance, and price as part of its marketing strategy to deliver superior value to customers.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
This document summarizes Tata Motors' cost leadership strategy in developing and producing the Tata Nano vehicle. It discusses how Tata implemented cost saving actions like tightly controlling production costs, building efficient manufacturing facilities, and sourcing 97% of parts locally. It also analyzes how Tata's strategy positions it favorably against the five forces of competition. Specifically, Tata faces low threats of new entrants, substitution, and supplier bargaining power, as well as reduced buyer bargaining power and rivalry due to its low cost position. The document then summarizes the political issues Tata faced in initially locating the Nano plant in West Bengal and how it ultimately chose Gujarat instead.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
The document provides information on Toyota's history and key vehicle models. It discusses the founding of Toyota by Sakichi Toyoda and Kiichiro Toyoda in the 1920s. Toyota initially started as a loom manufacturing company before establishing an automobile department. Key vehicles discussed include the Toyota Innova MPV, Corolla compact car, and Prius hybrid vehicle. The Prius was the world's first mass-produced hybrid car. The document also analyzes potential market entry strategies for Toyota in countries like Australia, Malaysia, and Indonesia.
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
Tata Motors is a major Indian automobile company established in 1945. It entered the passenger vehicle segment in 1954 through a collaboration with Daimler-Benz. This partnership helped Tata Motors become India's largest automobile manufacturer, producing over 8 million vehicles to date. A PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors influencing an organization. For Tata Motors, these include land acquisition issues, economic conditions, social responsibility programs, investments in green technology, and compliance with emission standards.
Tata Motors is India's largest automotive company that was founded in 1945. It produces a wide range of commercial and passenger vehicles across its four manufacturing plants in India. Some key milestones include acquiring Jaguar Land Rover in 2008, launching its affordable 'People's Car' called the Nano in 2008, and producing over 5 lakh passenger vehicles. It has a presence in both domestic and international markets.
Project report on mahindra & mahindra ltd. (tractors division)Paras Dhingra
This document provides an overview of Mahindra & Mahindra Ltd., an Indian automotive manufacturing company. It discusses the company's history beginning in 1945, facilities and subsidiaries globally. The company manufactures tractors, utility vehicles, passenger cars and other vehicles. It has two main divisions - automotive and farm equipment. The document outlines the company's various products, competitors like Maruti Suzuki and Hind Motors, functional departments, business development operations including marketing strategies, and financial performance over time.
bba minor project on tvs marketing strategiesKarandeep Singh
The document provides an overview of the two-wheeler industry in India. It discusses the evolution of the industry from its beginnings in 1955 up until the liberalization policies of the 1990s. It describes how the industry shifted from being tightly controlled by the state to becoming more competitive and open to new entrants. It also summarizes the key characteristics and market shares of the main segments (scooters, motorcycles, mopeds) and identifies the major players in the industry such as Hero Honda, Bajaj Auto, and TVS.
This document provides a SWOT analysis and STEEPLED analysis of Tata Motors. The SWOT analysis identifies Tata Motors' strengths as its strong domestic market presence in India, long list of product portfolios, and global presence through acquisitions. Weaknesses include low returns on investment and lack of focus on luxury products. Opportunities lie in acquisitions like Jaguar/Land Rover and entering new markets. Threats include intense competition and rising costs. The STEEPLED analysis examines social, technological, economic, environmental, political, legal, ethical, and demographic factors influencing Tata Motors.
This document provides a SWOT analysis of Tata Motors, the largest automobile company in India. The strengths include its market leadership position in India, large employee base, low production costs, and reputation. Weaknesses include reliance on older vehicle platforms and lack of presence in luxury segments. Opportunities lie in expanding abroad and developing new luxury vehicles. Threats include competition from more established brands and rising input costs.
Force Motors is an integrated automobile company in India that focuses on design, development, and manufacturing of automotive components, aggregates, and vehicles. It offers products like tractors, three-wheelers, light commercial vehicles, multi-utility vehicles, and heavy commercial vehicles. Over the past decades, it has partnered with global automotive companies and established manufacturing facilities in Maharashtra and Madhya Pradesh. Force Motors aims to expand its product range and market share in India and abroad.
short term project on retail sales of Toyotashubhamsureka6
This document is a project report submitted by Shubham Sureka to Dr. Sourabh Bishnoi on a retail sales project of Toyota vehicles. It includes sections on the company background, history of Toyota, car models, research methodology, data analysis, findings and conclusions from a study of Toyota retail outlets in Varanasi, India. The project examines Toyota's segmentation, targeting, positioning, and marketing mix strategies for retail sales.
This presentation summarizes the marketing strategies of Toyota at Ansari Toyota Kashmir. It discusses Toyota's history and global presence. It analyzes data from a survey of 100 people on their ownership and satisfaction with Toyota vehicles. Key findings are that 76% own Toyota cars and are generally satisfied, though feel the cars could be more affordable. The presentation recommends Toyota focus on increasing affordability, offering cheaper spare parts and more service stations to improve customer satisfaction.
Tata Motors is the 17th largest automobile company in the world. It is the 2nd largest bus manufacturer and 4th largest truck manufacturer globally. Some key facts presented are that Tata Motors manufactures a range of commercial and passenger vehicles and introduced India's first indigenous passenger car in 1998. It provides an overview of Tata Motors' history, product mix, financial performance for FY14, competitors in the passenger vehicle market, and CSR activities.
Tata Motors is India's largest automobile company with over 60,000 employees and revenues of Rs. 188,818 crores in 2012-13. It produces cars, trucks, buses, as well as owning Jaguar and Land Rover. Tata introduced India's first indigenous passenger car and people's car. It has a global presence with manufacturing in India, Japan, UK, and South Korea. Tata aims to be the most admired company for customers, employees, partners and shareholders through passion, integrity and innovation.
Jaguar Land Rover Acquisition by Tata MotorsJaguar land rover acquisition by ...Percy Poonegar
Tata Motors acquired Jaguar and Land Rover from Ford Motors for $2.3 billion in 2008. While the deal gave Tata Motors a global presence in the luxury vehicle market, it also significantly increased the company's debt burden. The economic recession negatively impacted JLR's key markets in the US and Europe, reducing profits. Tata Motors had to take on large loans to finance the acquisition and make further investments in JLR, straining its financial position. Though the deal provided strategic benefits like advanced technology and global recognition, the timing proved difficult as the auto industry downturn affected Tata Motor's ability to pay off the loans and achieve the desired synergies from the acquisition.
Apollo Tyres Ltd is a global tire manufacturer founded in 1972 with headquarters in Gurgaon, India. It has manufacturing facilities in India, South Africa, Zimbabwe, and the Netherlands and sells tires across 118 countries. The company aims to be a significant global player and India's top tire brand through strategies like expanding its product range, increasing market share in passenger vehicle tires, and implementing robust human resources and corporate social responsibility programs. Apollo analyzes its strengths in geographic reach and product variety and weaknesses in new models and segments in a SWOT analysis to guide its growth.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
A PROJECT ON MARUTI SUZUKI - BY MOHSIDA MOHAMMED MUSTAFArinurilam
This document provides an overview of the automobile industry in India and Maruti Suzuki in particular. It discusses the objectives and scope of a study on brand awareness of Maruti Suzuki with reference to Indus Motors Pvt Ltd. The automobile industry in India is one of the fastest growing manufacturing sectors and India has become an attractive market for global car manufacturers. Maruti Suzuki is the largest passenger vehicle company in India, manufacturing and selling popular models. The document outlines the industry and company profiles to introduce the topic of the study.
1. Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan.
2. It has manufacturing facilities in Gurgaon with a capacity of 350,000 units per year and offers 14 brands and over 150 variants of vehicles.
3. Maruti utilizes a balanced approach to products, performance, and price as part of its marketing strategy to deliver superior value to customers.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
This document summarizes Tata Motors' cost leadership strategy in developing and producing the Tata Nano vehicle. It discusses how Tata implemented cost saving actions like tightly controlling production costs, building efficient manufacturing facilities, and sourcing 97% of parts locally. It also analyzes how Tata's strategy positions it favorably against the five forces of competition. Specifically, Tata faces low threats of new entrants, substitution, and supplier bargaining power, as well as reduced buyer bargaining power and rivalry due to its low cost position. The document then summarizes the political issues Tata faced in initially locating the Nano plant in West Bengal and how it ultimately chose Gujarat instead.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
The document provides information on Toyota's history and key vehicle models. It discusses the founding of Toyota by Sakichi Toyoda and Kiichiro Toyoda in the 1920s. Toyota initially started as a loom manufacturing company before establishing an automobile department. Key vehicles discussed include the Toyota Innova MPV, Corolla compact car, and Prius hybrid vehicle. The Prius was the world's first mass-produced hybrid car. The document also analyzes potential market entry strategies for Toyota in countries like Australia, Malaysia, and Indonesia.
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
Tata Motors is a major Indian automobile company established in 1945. It entered the passenger vehicle segment in 1954 through a collaboration with Daimler-Benz. This partnership helped Tata Motors become India's largest automobile manufacturer, producing over 8 million vehicles to date. A PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors influencing an organization. For Tata Motors, these include land acquisition issues, economic conditions, social responsibility programs, investments in green technology, and compliance with emission standards.
Tata Motors is India's largest automotive company that was founded in 1945. It produces a wide range of commercial and passenger vehicles across its four manufacturing plants in India. Some key milestones include acquiring Jaguar Land Rover in 2008, launching its affordable 'People's Car' called the Nano in 2008, and producing over 5 lakh passenger vehicles. It has a presence in both domestic and international markets.
Project report on mahindra & mahindra ltd. (tractors division)Paras Dhingra
This document provides an overview of Mahindra & Mahindra Ltd., an Indian automotive manufacturing company. It discusses the company's history beginning in 1945, facilities and subsidiaries globally. The company manufactures tractors, utility vehicles, passenger cars and other vehicles. It has two main divisions - automotive and farm equipment. The document outlines the company's various products, competitors like Maruti Suzuki and Hind Motors, functional departments, business development operations including marketing strategies, and financial performance over time.
bba minor project on tvs marketing strategiesKarandeep Singh
The document provides an overview of the two-wheeler industry in India. It discusses the evolution of the industry from its beginnings in 1955 up until the liberalization policies of the 1990s. It describes how the industry shifted from being tightly controlled by the state to becoming more competitive and open to new entrants. It also summarizes the key characteristics and market shares of the main segments (scooters, motorcycles, mopeds) and identifies the major players in the industry such as Hero Honda, Bajaj Auto, and TVS.
This document provides a SWOT analysis and STEEPLED analysis of Tata Motors. The SWOT analysis identifies Tata Motors' strengths as its strong domestic market presence in India, long list of product portfolios, and global presence through acquisitions. Weaknesses include low returns on investment and lack of focus on luxury products. Opportunities lie in acquisitions like Jaguar/Land Rover and entering new markets. Threats include intense competition and rising costs. The STEEPLED analysis examines social, technological, economic, environmental, political, legal, ethical, and demographic factors influencing Tata Motors.
This document provides a SWOT analysis of Tata Motors, the largest automobile company in India. The strengths include its market leadership position in India, large employee base, low production costs, and reputation. Weaknesses include reliance on older vehicle platforms and lack of presence in luxury segments. Opportunities lie in expanding abroad and developing new luxury vehicles. Threats include competition from more established brands and rising input costs.
Force Motors is an integrated automobile company in India that focuses on design, development, and manufacturing of automotive components, aggregates, and vehicles. It offers products like tractors, three-wheelers, light commercial vehicles, multi-utility vehicles, and heavy commercial vehicles. Over the past decades, it has partnered with global automotive companies and established manufacturing facilities in Maharashtra and Madhya Pradesh. Force Motors aims to expand its product range and market share in India and abroad.
short term project on retail sales of Toyotashubhamsureka6
This document is a project report submitted by Shubham Sureka to Dr. Sourabh Bishnoi on a retail sales project of Toyota vehicles. It includes sections on the company background, history of Toyota, car models, research methodology, data analysis, findings and conclusions from a study of Toyota retail outlets in Varanasi, India. The project examines Toyota's segmentation, targeting, positioning, and marketing mix strategies for retail sales.
This presentation summarizes the marketing strategies of Toyota at Ansari Toyota Kashmir. It discusses Toyota's history and global presence. It analyzes data from a survey of 100 people on their ownership and satisfaction with Toyota vehicles. Key findings are that 76% own Toyota cars and are generally satisfied, though feel the cars could be more affordable. The presentation recommends Toyota focus on increasing affordability, offering cheaper spare parts and more service stations to improve customer satisfaction.
Toyota and Lamborghini are automobile companies with very different histories and products. Toyota was founded in 1933 in Japan and now has over 50 branches in Malaysia selling popular models like the Vios and Camry. Lamborghini was founded in 1963 in Italy by Ferrucio Lamborghini and now has one showroom in Kuala Lumpur selling high-end sports cars like the Gallardo and Aventador. Both companies face strong competition from other brands but employ different strategies to attract customers - Toyota focuses on technology and reliability while Lamborghini emphasizes extreme performance and emotion.
This document provides an overview of Toyota Motors, including its history, leadership, business segments, sales by region, strategy, worldwide presence, product lines, robotics initiatives, and SWOT analysis. Toyota is a major global automaker headquartered in Toyota City, Japan that produces over 5.5 million vehicles per year. It has annual sales of $120 billion from manufacturing plants across 6 continents.
This document discusses Toyota Motor Corporation. It provides background on Toyota's founding in 1937 and its operations worldwide today. The document then analyzes Toyota using various frameworks, including Porter's Five Forces, VRIO, and value chain analysis. It identifies Toyota's production system (TPS) and lean culture as valuable, rare, and difficult to imitate resources that give it a competitive advantage. The document recommends Toyota continue its strategy of cost leadership to differentiate in the automobile industry.
Toyota is a major Japanese automaker founded in 1937. It has annual sales of $130 billion and produces over 6.78 million vehicles per year. Toyota operates globally with over 50 manufacturing companies in 27 countries that produce vehicles sold in over 170 countries worldwide. Toyota aims to be a sustainable company and leader in new technologies like hybrid vehicles.
Toyota is a Japanese automotive manufacturer and the world's largest automaker. It produces vehicles under 5 brands and has over 300,000 employees worldwide. Toyota segments its markets based on factors like income, lifestyle, and attitudes. It targets different customer groups with vehicles tailored to their needs, such as environmentally-conscious buyers with the Prius hybrid. Toyota promotes through showrooms, advertisements, and campaigns with slogans like "One bold choice leads to another." Consumers are attracted to Toyota for qualities like safety, reliability, and reasonable price.
Name guerline p. joseph course mkt 315date 125JUST36
Toyota conducted research on its target market, product differentiation, and consumer buying behavior. Toyota's target market includes younger adults aged 25-40 who are more likely to be in the low to middle income categories. To appeal to this market, Toyota prices its vehicles affordably and produces cars for various lifestyles and capacities. Toyota also positions itself as an affordable, reliable brand by focusing on efficiency and availability of parts. When customers are ready to buy, they first identify a need, search for information, evaluate alternatives, and make a purchase decision. Toyota aims to satisfy customers at each stage of the buying process with its product mix of family cars, sports cars, minivans, trucks and light commercial vehicles priced for
Toyota is a large, global automaker headquartered in Japan. It has annual sales of over $397 billion and produces around 5.5 million vehicles per year. Toyota has a vision of leading sustainable mobility and aims to exceed expectations through quality, innovation, and environmental stewardship. It has a history of over 80 years in the automotive industry and was one of the first companies to mass produce affordable cars. Toyota is a major manufacturer known for its Toyota Production System and hybrid electric vehicles.
Toyota is the 3rd largest automotive manufacturer, producing around 5.5 million vehicles per year. Founded in 1937, Toyota has expanded globally and now has annual sales of $120 billion. The document discusses Toyota's vision, mission, history, leadership, business segments, sales by region, strategies around technology and cost reduction, worldwide presence, product lines, involvement in robotics, and a SWOT analysis.
Toyota was established in 1937 as an independent company in Japan. Its history began in 1933 under the direction of Kiichiro Toyoda. Toyota is now best known for its cars but remains in other businesses like textiles. Its vision is to lead mobility innovation and enrich lives around the world through safety, quality, constant innovation and environmental responsibility. Toyota's mission is to supply high quality, good value vehicles and parts to markets it serves. It focuses on lean manufacturing, quality, and continual process improvement. Toyota outsources over 70% of its vehicles and operates with transparency.
analysis of financial statements toyotafizza tanvir
This presentation provides an overview of Toyota Motors, including:
- A brief history starting in 1937 and their founder, Kiichiro Toyoda.
- Details on their production system which revolutionized manufacturing using "lean" principles.
- Their business segments including automotive, financial services, and industrial vehicles.
- An overview of their strategy focusing on advanced technology, cost reduction, and information systems.
- How their production system and philosophy have contributed to their success as one of the largest automakers in the world.
The marketing campaign for the new Toyota Corolla Altis Grande launched in July 2014 in Pakistan. The campaign involved television commercials, print advertisements, and other promotions. The TV commercial showed the car splitting into two vehicles to demonstrate its versatility. Print ads promoted the car's features like its powerful engine and technology. The campaign targeted upper and middle income consumers in Pakistan and had a total estimated budget of Rs. 153 million.
The document provides an analysis of the automobile industry with a focus on comparing Toyota and Volkswagen. It outlines key details about each company's leadership, geographical presence, sales strategies, technology approaches, and financial performance. Both companies have grown significantly over the past decades to become leading global automakers. However, Toyota leads in hybrid technology and customer satisfaction while Volkswagen has strengthened in markets like China and focuses on diesel and gasoline engine improvements. The analysis concludes the automobile industry is expanding rapidly in India and abroad.
Toyota Motors is a major automotive manufacturer headquartered in Toyota City, Japan. It produces around 5.5 million vehicles per year across 56 manufacturing plants on 6 continents and has annual sales of $120 billion. Toyota has a long history dating back to its founding in 1937 and is now the third largest automaker in the world, employing over 325,000 people. The document provides an overview of Toyota's business segments, sales by region, strategies for technology and cost reduction, product lines including electric and robotic technologies, and a SWOT analysis.
Toyota is a Japanese automaker that began as a textile company in 1926. It established an automobile department in 1933 and became Toyota Motor Corporation in 1937. Toyota produces a variety of passenger vehicles and commercial trucks. It is known for innovations like hybrid electric vehicles and its Toyota Production System. Toyota has a global presence with manufacturing in over 26 countries. It focuses on high quality, fuel efficiency, and environmental sustainability.
This document is a summary of Toyota Motor Company's marketing strategies. It discusses Toyota's mission and vision, which focus on leading future mobility through safety, sustainability and customer satisfaction. It outlines Toyota's product lines, including cars, trucks, parts and accessories. It also describes Toyota's distribution through dealerships and some retailers. For promotion, Toyota uses advertising, public relations campaigns around sustainability, and personal selling through dealers. The summary analyzes key elements of Toyota's marketing mix and value chain.
This document provides an overview of the marketing strategies project submitted by Rohith R for their MBA degree. The project focuses on analyzing the marketing strategies of leading Indian automobile companies, with a case study on Mahindra & Mahindra Ltd. The introduction provides background on the growth of the Indian automobile industry. The literature review summarizes previous research on challenges facing the industry and strategies used by major companies like Maruti Suzuki. The research methodology explains the qualitative approach taken, including primary consumer surveys and secondary sources.
Toyota February 13, 2006 Arunesh Chand MankotiaConsultonmic
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1. SHORT TERM
PROjEcT On
RETail SalES
Of TOyOTa
2020
RAJENDRA TOYOTA | VARANASI, (U.P)
SUBMITTED TO:
Dr. Sourabh Bishnoi
SUBMITTED BY:
Shubham Raj Devolia
19DM211
2. 1
cERTificaTE
This is to certify that the project entitled “A retail sales project of Toyota
Kirloskar.” is a bonafide record of work done by Shubham Raj Devolia,
Semester III for requirement of the Short term project (S.T.P.).
_______________________
Dr. Sourabh Bishnoi
(Faculty Guide)
3. 2
DEclaRaTiOn
I Shubham Raj Devolia, hereby declare that this project titled “A retail sales
project of Toyota Automobiles at Toyota Kirloskar Ltd., Varanasi which I am
submitting to Birla Institute Of Management Technology is a record of
original work done by me and this is not formed on the basis for the award
of any academic qualification, fellowship or other similar title of any other
university.
Place: Varanasi (U.P.)
Date: ………………………………
……………………………………………….
SHUBHAM RAJ DEVOLIA
(19DM242)
4. 3
acKnOWlEDGEMEnT
This study has been made possible due to co-operation, assistance &
constructive suggestion of many to whom I would like to express my
sincere gratitude and thanks.
I gratefully acknowledge my sincere gratitude to the management of
“TOYOTA KIRLOSKAR LIMITED” for giving me permission to undertake
project study in this prestigious organization.
I wish to express my gratitude to Mr. Vimal Kumar Shah (Executive Director)
of Rajendra Toyota of Varanasi for granting me permission to do project in
this esteem organization.
I would like to extend my gratitude to my respected mentor Prof. Sourabh
Bishnoi for extending all the support, guidance & co-operation for doing the
project.
I am immensely grateful to all the respondents for their help and co-
operation during my study.
Also I thank my parent, friend and all the other associated with my project
study for their support and guidance in the entire course of my endeavor.
Yours Sincerely
SHUBHAM RAJ DEVOLIA
5. 4
TaBlE Of cOnTEnTS
S.NO. PARTICULARS PAGE NO.
1. ABOUT THE COMPANY 5
2. HISTORY OF TOYOTA 6-7
3. MAJOR COMPETITORS 8
4. MARKET STRUCTURE 9
5. CAR MODELS 10-13
6. RESEARCH METHODOLOGY 14
7. RESEARCH DESIGN 14-15
8. LIMITATION OF STUDY 15
9. SEGMENTATION, TARGETING, POSITIONING 16
10. MARKETING MIX OF TOYOTA 17-21
11. DATA ANALYSIS AND INTERPRETATION 22-30
12. FINDINGS 31
13. SUGGESTIONS 32
14. CONCLUSION 33
15. APPENDICES 34
6. 5
aBOuT THE cOMPany
Toyota Motor Corporation was established in Japan in 1937 and in the post-war era
of industrial upheaval, it became the largest vehicle manufacturer in the country. It
began operating in India since the late 1990s as the entity official known as Toyota
Kirloskar Motors. It has two manufacturing plants, both in Bidadi, with a total
production capacity of upto 3.1 lakh units a year. A certain volume of units are
manufactured for export purposes too while some models like the Prius, Prado and
Land Cruiser are imported as CBUs.
Toyota cars are known for their reliability and durability even in India. Their most
popular models here include the Corolla Altis sedan, the Innova Crysta premium
MPV and the Fortuner premium SUV. Toyota currently has a network of nearly 300
dealers across the country for sales and service for the convenience of new and
existing customers.
Tagline- “Let’s go places”
7. 6
HiSTORy Of TOyOTa
Toyota is one of the biggest vehicle manufacturers, and one of the most widely
known companies, in the world today.
Toyota was started in 1933 as a division of Toyota Automatic Loom works
devoted to the production of automobiles under the direction of the founder’s
son, Kiichiro Toyoda.
Its first vehicles were A1 passenger car and the G1 in 1935.
The Toyota Motor Co. was established as an independent company.
Vehicles were originally sold under the name “Toyoda” from the family name
of the company’s founder, Kiichiro Toyoda. In April 1936, Toyoda’s first
passenger car ,the Model AA was completed. The sales price was $3355 yen,
400 yen cheaper than Ford or GM.
From September 1947,Toyota started selling small sixed vehicles under the
name Toyopet SA, Toyopet SB light trucks, Toyopet crown, Toyopet master
and Toyopet corona.
Toyota along with Nissan and Honda began production plants in the US by
the early 1980s.
In 1980s Toyota also started participating in a wide variety of motorsports
and also received first Quality control award.
In 1982,Toyota motor company and Toyota motor sales merged and formed
into one company, the Toyota Motor Corporation.
8. 7
In 1984 Toyota entered into a joint venture with General Motors called the
New United Motor Manufacturing Inc. operating an automobile
manufacturing plant in California.
Toyota started to establish new brands in the end of 1980 and launched their
luxury division Lexus in 1989.
In 1990s, Toyota started their luxury vehicles line up including full size pick
up trucks, several SUVs, a sport version of camry ,a group of several
affordable yet sporty automobile targeted to the youth
Vision:-
Toyota will lead the way to the future of mobility, enriching lives around the world
with the safest and the most responsible ways of moving people.
Though our commitment to quality, constant, innovation and respect for the planet,
we aim to exceed expectations and be rewarded with a smile.
We will meet our challenging goals by engaging the talent and passion of people,
who believe there is always a better way.
10. 9
MaRKET STRucTuRE
The market structure for Automobile industry is Oligopoly Market.
Oligopoly is a market structure in which the market or industry is dominated by
small number of sellers.
In other words, Oligopoly means the market structure in which there are a few seller
and they are selling a homogenous or differentiated products.
Features
Few seller
Homogenous or differentiated product
Barriers to entry and exit
High investments
Constant struggle
Lack of uniformity
Lack of certainty
Price rigidity
11. 10
TOyOTa MODElS
TOYOTA GLANZA
Ex-showroom price
Rs. 6.97 - 8.9 Lakh*
Petrol/diesel Mileage
19.56 to 23.87 kmpl
Manual/Automatic
TOYOTA FORTUNER
Ex-showroom price
Rs. 28.18 – 33.95 Lakh*
Petrol/diesel Mileage
10.01 to 15.04 kmpl
Manual/Automatic
TOYOTA INNOVA
CRYSTA
Ex-showroom price
Rs. 15.36 – 32.02 Lakh*
Petrol/diesel Mileage
10.75 to 13.68 kmpl
Manual/Automatic
12. 11
TOYOTA YARIS
Ex-showroom price
Rs. 8.76 – 14.18 Lakh*
Petrol Mileage
17.01 to 17.8 kmpl
Manual/Automatic
TOYOTA LIVA
Ex-showroom price
Rs. 5.33 – 7.77 Lakh*
Petrol/diesel Mileage
17.7 to 23.59 kmpl
Manual/Automatic
13. 12
TOYOTA COROLLA
ALTIS
Ex-showroom price
Rs. 16.45 – 20.19 Lakh*
Petrol/diesel Mileage
14.28 to 21.43 kmpl
Manual/Automatic
TOYOTA CAMRY
Ex-showroom price
Rs. 37.88 Lakh*
Petrol only
Mileage - 19.16 kmpl
Automatic
TOYOTA PRIUS
Ex-showroom price
Rs. 45.09 Lakh*
Petrol only
Mileage - 26.27 kmpl
Automatic
14. 13
TOYOTA ETIOS
Ex-showroom price
Rs. 6.5 - 9.13 Lakh*
Petrol/Diesel Mileage –
16.78 to 25.39 kmpl
Manual
TOYOTA VELLFIRE
Ex-showroom price
Rs. 79.5 Lakh*
Petrol only
Automatic
TOYOTA ETIOS
CROSS
Ex-showroom price
Rs. 6.5-8.02 Lakh*
Petrol/Diesel
Automatic/Manual
15. 14
Research Methodology
Research Methodology is a way to scientifically solve the research problem.
It provides various steps that are generally adopted by a researcher in
studying his research problem along with the logic behind them.
Researcher needs to understand the assumptions underlying various
techniques and procedures that may be applicable to certain problems but
not others. The purpose of a research is to discover answer to questions
through the application of scientific procedure. The main aim of the
research is to find out the truth which is hidden and which has not been
discovered as yet.
Research Design
A research design is the arrangement of collection of data in a manner that
aims to combine relevance to the research purpose with economy in
process. Questionnaire survey is the method adopted for conducting this
study along with other tools and techniques such as personal interviews,
market study, situation analysis, opinion survey, conversations, technical
advice etc. Based on the above, primary and secondary data are collected,
tabulated and analysed to reach the conclusions. Personal interview along
with questionnaire survey were conducted to achieve the information.
Data Collection
Data Collection Instrument – Questionnaire
Data Collection Method - Survey / Interview Method
Sampling
Sample Unit- 5 Toyota retail outlets
Sample Size - 10 Respondents from each outlets
Sample method - Convenient Sampling
16. 15
Data Ananlysis Tools
Analysis Tool – Statistics
Data Presentation – Graphs
Data Collection Sources
Primary Data – Direct Interaction with the potential customers
Secondary Data – Internet, Company website etc.
Survey Details
Location of Survey – Retail Outlets near Varanasi (Eastern UP)
Duration of Study- 9 days
Limitations of the Study:
Although full efforts have been made in the study it suffers from following
limitations:
Outlet managers did not cooperate and disclose the complete detail.
The respondents may be biased while answering which could affect
the reliability of study.
This study may not be applicable over a period of time.
Respondents were busy with their work schedule and were not
interested in responding.
Convenient sampling can cause biases.
17. 16
Segmentation, targeting, positioning in the Marketing
strategy of Toyota –
Toyota as a brand provides a mix of various
Demographic, Geographic and Psychographic segmentation strategies
is used by Toyota for customer profiling and understanding different
customer groups.
Toyota uses differentiated targeting strategy for manufacturing and
selling its offerings as per the customer segments and improve
the customer satisfaction.
Value-based and user benefit positioning strategies are used by the
company for highlighting the functional benefits of the offerings of the
company.
Product in the Marketing mix of Toyota
18. 17
Toyota provides their customers with both tangible
and intangible products ranging from cars to warranties. A product of high
quality is usually self-marketed, and this is what makes Toyota vehicles so
desirable. They have nineteen car models, which are further broken down
into different categories
Passenger – comprising of small, medium size, and large vehicles.
Aurion, Yaris, Camry, Tarago, Corolla and Rukus
SUVs & 4WD– Kluger, Rav4, Parado and Landcruiser 200
Hybrid – Prius and Camry
Commercial – HiAce, Coaster, Landcruiser 70 and HiLux.
Toyota also offers vehicle parts such as gears and other parts. As far as the
intangible parts are considered, they offer financial services, warranties,
road assistance, car services and extended warranties. Their extended
warranties have various mileage coverage options ranging from 36,000 to
1,00,00 miles.
Customer Interest tops the list of priorities for Toyota, and hence, they have
a research center totally dedicated to gathering data on the consumer
expectations from Toyota. By 2005, they had invested 22.2 million in their
research center. Toyota has put together the Hybrid product line to deal
with the increased prices of gas. The first Hybrid car was Toyota Prius
Hybrid, which can drive up to 48 miles to its gallon. The Hybrid model was
first launched in Japan in 1997, and 2001 worldwide. Camry and Highlander
were later introduced in their Hybrid product line.
Place in the Marketing mix of Toyota
Toyota always keeps its customer first and knows the importance of making
its product available to the target audience. They sell their vehicles through
dealerships and sales are made to costumers by the selling staff on one to
one basis. The sales staff in all these dealerships works together in teams
of seven or eight similar to their teams in the assembly plants. The staff is
highly skilled with not only sales but also product information, data
collection, finance insurance and order taking. Toyota focuses on the
19. 18
‘pull’ strategy and make cars that the customer demands. Apart from this,
Toyota has sales representative going from door to door in Japan.
A typical dealership of Toyota is similar to the western dealership. They try
to minimize supply chain costs and keep a reasonable service level along
with having high quality products. They have organized suppliers into
different tiers where the first level suppliers work in a product
development team. The second tier suppliers make individual parts. This
enables cross sharing of the personnel as Toyota sends their staff to the
suppliers in case there is a work overload.
Pricing in the Marketing mix of Toyota
Toyota became the second largest two-carmaker company in the year 2003.
Due to their innovative designs and heavy investments in promotional
activities, they have enticed customers all over the world. They built high
quality vehicles and price them moderately.
The selling price of any product is usually determined by the cost price and
the profit taken together. Any increase in the cost of production is directly
passed to the customers in terms of selling price. However, Toyota has a
different approach. Even though the formula is same they use it slightly
differently making a huge different. Instead of calculating the selling price,
they calculate the profit. Thus, they go by selling price-cost price=profit.
They believe that it’s the market mechanisms and the consumers who
determine the selling price. They also give utmost attention to waste
elimination. The profit of the company has increased over time due to the
high quality and low cost vehicles.
According to a report in 2019, Toyota sold a record 10.74 million units
globally in 2019, up 1.4 percent from a year earlier, to finish behind only
Volkswagen AG of Germany. Robust sales of Lexus-brand cars and the
company’s RAV4 sport-utility vehicle were behind the result.. They offer
vehicles of all price range. The price range of their cars starts from $18,990
and goes up to $80,000 according to the model, add options and make.
20. 19
Promotion in the Marketing mix of Toyota
Toyota says its Prius has lower emissions then a Goat!!
Toyota uses different promotional strategies to increase their sales volume.
They advertise themselves through radio, newspapers, television, yellow
pages, flyers, billboards, Internet, word of mouth and brochures. They use
catchy slogan to draw attention to their brand. It has been ‘Moving Forward’
since 2004; however, they have come with a new tagline in the US market –
“Let’s Go Places”. In 2012, they announced Virat Kohli as their brand
ambassador in India.
In addition to this they started with acash back offer. These offers are given
by the Toyota corporate to dealer and the consumers revive it as an instant
rebate. Such offers especially attract the non-cash buyers. Some of the
promotional schemes also allow the customers to use rebate as a down
payment.
22. 21
Which Toyota cars do you own?
Interpretation:
From the above chart 30% of sample are drawn from fortuner owner and
42% of samples are drawn from Innova owners and 11% are from super
market.
Major contribution is from departmental store and convenience store
which together contribute to 72%.
0
5
10
15
20
25
Fortuner Innova Corrolla Altis Others
No. of respondents 15 21 6 7
15
21
6 7
Toyota Car owned by responndents
No. of respondents
Cars No. of respondents Percentage
Fortuner 15 30%
Innova 21 42%
Corolla Altis 6 12%
Others 7 14%
Total 50 100%
23. 22
What respondents like most about Toyota Cars?
Interpretation:
Customers prefer mostly comfort while choosing a Toyota Car as 40%
respondents choose comfort as their first priority.
Secondly, Brand name of Toyota plays a major role in their sale as 24% of
customers preferred brand name as a major factor for their purchase.
0
2
4
6
8
10
12
14
16
18
20
Style/Design Comfort Brand Name Service
No. of respondents 9 20 12 9
9
20
12
9
Customer Preference
No. of respondents
Customer preference No. of respondents Percentage
Style/Design 9 18%
Comfort 20 40%
Brand Name 12 24%
Service 9 18%
Total 50 100%
24. 23
USP of Toyota car as compared to other competitors in market?
Interpretation:
60% of respondents view Durability as U.S.P. of Toyota & 20% view Low
maintenance as U.S.P.
0
5
10
15
20
25
30
Fuel efficiency Durability Low
maintenance
Brand Name
No. of respondents 4 30 10 6
8%
60%
20%
12%
U.S.P. of Toyota
No. of respondents
Brand Name No. of respondents Percentage
Fuel efficiency 4 8%
Durability 30 60%
Low maintenance 10 20%
Brand Name 6 12%
Total 50 100%
25. 24
How do you come know about this car before purchasing :
Interpretation:
44% of respondents knew about Toyota cars through advertisement
whereas 30% were influenced through car expert.
0
5
10
15
20
25
Advertisemen
t
Car expert Colleagues Sales person’s
visit
No. of respondents 22 15 10 3
44%
30%
20%
6%
Source of awareness
No. of respondents
Source of awareness No. of respondents Percentage
Advertisement 22 44%
Car expert 15 30%
Colleagues 10 20%
Sales person’s visit 3 6%
Total 50 100%
26. 25
After Sales Service support experience:
Interpretation:
52% of respondents were happy from after sale service which implies that
after sales service are excellent.
0
5
10
15
20
25
30
Excellent Good Average Poor V. Poor
No. of respondents 26 12 7 3 2
26
12
7
3 2
After Sales Service Support
No. of respondents
Distribution No. of respondents Percentage
Excellent 26 52%
Good 12 24%
Average 7 14%
Poor 3 6%
V. Poor 2 4%
Total 50 100%
27. 26
What other brand do you seriously considered before making final
purchase?
Interpretation:
Ford remains the top priority for customers as 34% of customers look for
the same over other parameters.
Tata and Hyundai are also major competitors which customers likely
prefer before making a purchase decision.
0
2
4
6
8
10
12
14
16
18
Tata Ford Hyundai mahindra Others
No. of respondents 13 17 10 7 3
26%
34%
20%
14%
6%
Consideration of other
competitors in market
No. of respondents
Parameters No. of respondents Percentage
Tata 13 26%
Ford 17 34%
Hyundai 10 20%
mahindra 7 14%
Others 3 6%
Total 50 100%
28. 27
Where do they get their car serviced?
Interpretation:
76% of customers get their cars serviced at authorized service centre
whereas 24% customers prefer local workshop for car service.
0
5
10
15
20
25
30
35
40
At authorized service
Centre
Local Workshop
No. of respondents 38 12
76%
24%
Customer preference for service
No. of respondents
Distribution No. of respondents Percentage
At authorized service Centre 38 76%
Local Workshop 12 24%
Total 50 100%
29. 28
What kind of offers do you expect or like from the dealer
Interpretation:
nn% of customers prefer additional free service as Toyota mainly deals in
Luxury cars which requires heavy amount of maintenance
0
2
4
6
8
10
12
14
16
18
Free
Insurance
Special
Discounts
Additional
Free Service
No. cost
EMI’s
Free
Accessories
No. of respondents 10 12 18 7 3
20%
24%
36%
14%
6%
OFFERS
No. of respondents
Offers No. of respondents Percentage
Free Insurance 10 20%
Special Discounts 12 24%
Additional Free Service 18 36%
No. cost EMI’s 7 14%
Free Accessories 3 6%
Total 50 100%
30. 29
finDinGS
Customers prefer mainly Innova and Fortuner while purchasing a Toyota
car.
Customers like the comfort of Toyota cars moreover they are also
influenced by Brand name of company.
Customers felt that Durability is the major USP of Toyota whereas low
maintenance cost also is felt a USP by many respondents.
Customer mainly knew about Toyota cars through advertisement and
recommendation from Car experts.
Major number of customers rated after sales services as excellent and
Good which signifies that after sales service at Toyota is satisfying as
per customers.
Many customers also considered Ford Endeavor for Fortuner and many
customers looked for Tata cars before making final purchase decision.
Around 76% of customers get their car serviced at authorized service
centre which implies that Service Centre are performing as per
standards.
Customers are looking moreover for additional free service and special
discount before making purchase decision.
31. 30
SuGGESTiOnS
As suggested by customers, Toyota should focus more towards launching
of compact SUV so as to compete from others players in market.
Toyota Glanza which is launched as a premium hatchback is replica of
Maruti Suzuki Baleno is overpriced.
They should launch a car in mid-range segment as there is a large gap
between price range of hatchback and SUV of Toyota.
32. 31
cOncluSiOn
This study of “Retail sales of Toyota cars” was conducted to understand
the retail performance of the product and to analyze the sales of these
product in showrooms of Varanasi.
This study helps to find out performance of showroom as how it performs
and which cars in the city is most preferred.
This study helps in finding out perception of customers towards brand
and showroom.
This study has revealed that Innova is most preferred car as it’s the
highest selling Toyota vehicle in Varanasi.
33. 32
aPPEnDicES
QuESTiOnnaiRE
This questionnaire is a part of dissertation work titled “Retail sales project of Toyota
Kirloskar LTD. at Varanasi”. I hereby declare that this data collected through this
questionnaire is used only for academic purpose.
Name of Customer-
Mobile No. -
1. Which Toyota Car do you own?
Innova Fortuner Corolla Altis Other
2. What do you like most about Toyota Cars?
Design Comfort Brand Name Service
3. USP of Toyota car as compared to other players in market?
Fuel Efficiency Durability Low Maintenance
Brand Name
4. How do you come to know about this car before purchasing?
Advertisement Car Expert Colleagues
Sales person’s visit
5. After Sales Service support experience?
Excellent Good Average
Poor V. Poor
34. 33
6. Which other brands did you seriously considered before making final purchase?
Tata Ford Hyundai
Mahindra Others
7. What kind of offers do you expect or like from the dealer?
Free Insurance Special Discounts Additional Free Service
No Cost EMI’s
8. Where do you prefer to get your car serviced?
Authorized Service Centre Local Workshop