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Tom de ruyck social media research - 2012

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Ray Poynter
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A  Presenta*on  from  the  NewMR  “Social  Media   Research”  Event   9  October,  2012   All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  newmr.org   From  Co-­‐Crea:on  to  Structural  Collabora:on  –  How   online  customer  communi:es  reshape  business     Tom  de  Ruyck,  InSites  Consul5ng  
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 CHOOSING YOUR Pilot Project
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 Conversations from external stakeholders Conversationsfrominternalstakeholders Proud company Conversation company Boring company Adored company Communication is key!
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 It’s an EVOLUTION, not a REVOLUTION!
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 Sharing IS caring
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 Q  &  A   Ray Poynter VCU, Vision Critical Tom de Ruyck InSites Consulting
Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com New  York  –  London  –  Ghent  –  RoHerdam  –  Timisoara
A  Presenta*on  from  the  NewMR  “Social  Media   Research”  Event   9  October,  2012   All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  newmr.org   From  Co-­‐Crea:on  to  Structural  Collabora:on  –  How   online  customer  communi:es  reshape  business     Tom  de  Ruyck,  InSites  Consul5ng  

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Tom de ruyck social media research - 2012

  • 1. A  Presenta*on  from  the  NewMR  “Social  Media   Research”  Event   9  October,  2012   All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  newmr.org   From  Co-­‐Crea:on  to  Structural  Collabora:on  –  How   online  customer  communi:es  reshape  business     Tom  de  Ruyck,  InSites  Consul5ng  
  • 2. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 3. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 4. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 5. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 6. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 7. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 8. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 9. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 10. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 11. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 12. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 13. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 14. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 15. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 16. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 17. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 18. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 19. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 20. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 CHOOSING YOUR Pilot Project
  • 21. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 22. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 Conversations from external stakeholders Conversationsfrominternalstakeholders Proud company Conversation company Boring company Adored company Communication is key!
  • 23. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 24. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 25. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 26. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 27. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 28. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 It’s an EVOLUTION, not a REVOLUTION!
  • 29. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 Sharing IS caring
  • 30. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 31. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2
  • 32. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 Q  &  A   Ray Poynter VCU, Vision Critical Tom de Ruyck InSites Consulting
  • 33. Speaker: Tom de Ruyck, InSites Consulting NewMR Social Media Research Event, 9 October 2012, Session 2 linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com New  York  –  London  –  Ghent  –  RoHerdam  –  Timisoara
  • 34. A  Presenta*on  from  the  NewMR  “Social  Media   Research”  Event   9  October,  2012   All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  newmr.org   From  Co-­‐Crea:on  to  Structural  Collabora:on  –  How   online  customer  communi:es  reshape  business     Tom  de  Ruyck,  InSites  Consul5ng