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AI and Qual – the story so far
Ray Poynter
Agenda
• Pre-Generative AI
• Large Language Models
• The current story
– Discussion guides
– Chatbots 2.0
– Analysis
– Personas
– Synthetic Data
– Qual at Scale
Qual and Pre-Generative AI
• Translation
• Transcription
• Chatbots
• CAQDA,
inc. Topic Extraction and
Sentiment Analysis
ChatGPT
A Large Language Model
Free
Powerful
Easy to use interface
Catching Google, Amazon
and others off guard
The AI Avalanche
ChatGPT 4
APIs
DALLE-E
Free/fee/
enterprise
Google Gemini
Anthropic Claude
Microsoft Copilot
Perplexity.ai
Jasper
Discussion Guides
Generating Checking
Chatbots 2.0
Analysis
Summaries and
themes
Narrative
Analysis
Content
Analysis
Grounded
Theory
Discussion
Analysis
Discourse
Analysis
Thematic
Analysis
Personas
Analysis Synthetic
Synthetic Data
Qual at Scale
The Big Picture
Thank You

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Artificial Intelligence and Qual: The Story So Far