Ray poynter social media research - 2012 - 1
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What's What in Social media Research
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Ray poynter social media research - 2012 - 1
- 1. A Presenta*on from the NewMR “Social Media Research” Event 9 October, 2012 All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org What’s What in Social Media Research Ray Poynter, Vision Cri0cal University
- 2. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 What’s What in Social Media Research Ray Poynter Director Vision Critical University @ Vision Critical
- 3. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Social Media Monitoring Netnography Social Media Bots Social Media As Sample MROCs Community Panels Brand Communities Social Media Research Crowdsourcing Social Media / Big Data Integration Facebook Pages Social Media Research Smartphone Enabled Auto- ethnography Researching Social Media Gamification
- 4. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Listening is the new asking 4 Social Media Monitoring Netnography Social Media Bots Social Media Research
- 5. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
- 6. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
- 7. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Commercial Social Media Analysis Insight Social Media Research Blog mining Buzz monitoring Netnography Web scraping
- 8. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Two Stages Corpus Text Analytics CAQDA
- 9. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Commercial ‘Listening’ Volume Trends SentimentInfluence Content
- 10. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Ibis, All Seasons, Novotel, Sofitel …. Integration Surveys and Social Media 4000 Accor Hotels 12000 competitor hotels Global dashboard 40 country dashboards 4000 hotel dashboards
- 11. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
- 12. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
- 13. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
- 14. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Researching Social Media Researching Social Media
- 15. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
- 16. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Brand Communities Crowdsourcing Facebook Pages Utilising branded presences in Social Media
- 17. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 25 million fans Disney had 3,671 answers to their question in 20 minutes
- 18. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
- 19. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 MROCs Community Panels Research Communities
- 20. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Using Online Research Communities MROCs Market Research Online Communities
- 21. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Community Panels
- 22. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Social Media As Sample Social Media / Big Data Integration Linking to the ‘real world’ Smartphone Enabled Auto- ethnography Gamification
- 23. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Delivering survey samples from
- 24. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Auto-Ethnography
- 25. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 The gamification of research
- 26. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Integrating Research and Social Media Analysis
- 27. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Ethics 1. What did people intend and expect to happened to their data? 2. What do the laws say? 3. What do the guidelines say? 4. What confidence can clients have in results?
- 28. Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1 Q & A Sue York NewMR Ray Poynter Vision Critical University
- 29. A Presenta*on from the NewMR “Social Media Research” Event 9 October, 2012 All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org What’s What in Social Media Research Ray Poynter, Vision Cri0cal University