A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples. Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research. The recording of this presentation can be access via NewMR.org/Play-Again.

1. ChatGPT for Social Media Listening:
practical application
with YouScan’s Insights Copilot
NewMR Webinar August 2023
Alex Orap
YouScan

2. Sponsors

3. YouScan, an intelligent social listening platform ✨
YouScan is an AI-powered social media listening
platform with industry-leading image analysis
capabilities.
YouScan helps businesses analyze consumer opinions,
discover actionable insights, and manage brand
reputation.
500K
Media sources
covered
95%
Text and image
classification accuracy
500M
Data points
analyzed daily
500B
Social data archive

4. Trusted by the world’s leading
brands and agencies
Recognized by
industry analysts and customers
Cool AI Vendor for Marketing
- Gartner
“Visual Analysis category Winner
in Martech Challenge
- report by SaaS Advisor
“

5. Challenges with research using social media listening
🙈 Noisy and nuanced social data
󰠁 Requires deep proficiency in social media listening tools
󰳐 Steep learning curve
⏳ Time consuming
🤯 A lot of reports, charts & graphs but hard to pinpoint insights

6. Insights Copilot ✨
The first conversational social listening assistant powered by ChatGPT.
Launched in April 2023, YouScan’s Insights Copilot lets you ask questions about data
and get responses, insights and summaries in natural language.

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10. 2. Analyze, get the answer
3. Double-check the answer, add references
1. Get the relevant data
Insights Copilot ✨
How it works
YouScan Data
AI Filters

11. Reference checker
Insights Copilot ✨
Insights Copilot vs ChatGPT
Up-to-Date Data
AI Filters
● Up-to-Date Social Media Data: With access to real-time social media data,
Insights Copilot can provide the most current insights and trends.
● Efficient Data Segmentation with YouScan AI Filters: Through the use of
YouScan AI filters, Insights Copilot can segment and filter data, reducing the
amount of irrelevant mentions that get processed.
● Double-Checked Answers for Accuracy: To mitigate the possibility of
generating inaccurate or nonsensical outputs (hallucinations),
Insights Copilot double-checks its generated responses.
● Honesty in Data Insufficiency: Instead of trying to generate an answer when
the data is insufficient or non-existent, Insights Copilot will honestly
communicate that it lacks enough information.
● Reference Support for Provided Points: This increases the credibility of the
generated answers and allow users to investigate the posts themselves for
further information or verification.

12. 💡Learn more about Insights Copilot:
insightscopilot.com
👉 Get a free trial and try YouScan
with Insights Copilot live:
youscan.io/NewMR

13. Q & A
Ray Poynter
NewMR
Alex Orap
YouScan

14. Sponsors