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Tech for tech’s sake? Learnings from experiments
with AI in consumer research
NewMR Webinar June 2023
Alexandra Kuzmina
Nova tech innovation, MMR Research Worldwide
Sponsors
3
©MMR
Tech for tech’s sake?
Learnings from experiments with AI
in consumer research
ALEXANDRA KUZMINA
NOVA tech innovation team
@ MMR Research Worldwide
4
©MMR
AI – WASHING?
AI BOOM
5
©MMR
HOW WE WORK
AWARENESS
What’s currently available?
INVESTIGATE
Could it be impactful?
REVIEW
Will this impact insight?
EXPERIMENT
Put the tech to the test
6
©MMR
CONVERSATIONAL AI
Aims to heighten your
consumer understanding, at
scale, via an engaging &
inquisitive chatbot
AI VIDEO AVATARS
Uses Generative AI to increase
research engagement and
lead to better quality data
LATEST PRESSURE TESTED SOLUTIONS WITH
PROVEN VALUE
VOICE SURVEYS
Capture in-the-moment
feedback when consumers
hands are ‘busy’
7
©MMR
KEY LEARNINGS
Efficiency
8
©MMR
KEY LEARNINGS
Efficiency Deeper insights
9
©MMR
KEY LEARNINGS
Efficiency Deeper insights Getting it right
10
©MMR
KEY LEARNINGS
Efficiency Deeper insights Getting it right
11
©MMR
Receive
quarterly updates
Q & A
Ray Poynter
NewMR
Alexandra Kuzmina
MMR Research Worldwide
Sponsors

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Tech for tech’s sake? Learnings from experiments with AI in consumer research