The document discusses insights and findings from experiments using AI in consumer research, presented during a June 2023 webinar. It highlights various AI applications, such as conversational AI and video avatars, aimed at enhancing consumer understanding and data quality. Key learnings emphasize the importance of efficiency and deeper insights gained through innovative research methods.

1. Tech for tech’s sake? Learnings from experiments
with AI in consumer research
NewMR Webinar June 2023
Alexandra Kuzmina
Nova tech innovation, MMR Research Worldwide

2. Sponsors

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Tech for tech’s sake?
Learnings from experiments with AI
in consumer research
ALEXANDRA KUZMINA
NOVA tech innovation team
@ MMR Research Worldwide

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AI – WASHING?
AI BOOM

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HOW WE WORK
AWARENESS
What’s currently available?
INVESTIGATE
Could it be impactful?
REVIEW
Will this impact insight?
EXPERIMENT
Put the tech to the test

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CONVERSATIONAL AI
Aims to heighten your
consumer understanding, at
scale, via an engaging &
inquisitive chatbot
AI VIDEO AVATARS
Uses Generative AI to increase
research engagement and
lead to better quality data
LATEST PRESSURE TESTED SOLUTIONS WITH
PROVEN VALUE
VOICE SURVEYS
Capture in-the-moment
feedback when consumers
hands are ‘busy’

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KEY LEARNINGS
Efficiency

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KEY LEARNINGS
Efficiency Deeper insights

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KEY LEARNINGS
Efficiency Deeper insights Getting it right

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KEY LEARNINGS
Efficiency Deeper insights Getting it right

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12. Q & A
Ray Poynter
NewMR
Alexandra Kuzmina
MMR Research Worldwide

13. Sponsors