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15	
  February	
  2013	
  
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Event	
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Universal	
  Brands	
  –	
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  Local	
  Relevance	
  
Tom	
  De	
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InSites	
  Consul:ng	
  
Tom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Fast Growing
Economies
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Global
Brand Tribes
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Making Brands Locally Relevant
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Leap
frogging
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Reverse
Innovation
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyck
Commercialization
Tom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Customer
Dialogues
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Celebrate Diversity
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Take your Time
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Be Agile
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Lost in translation
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Language
is only 10%
of Culture
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Motiv(n)ation
#1
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
The battle of
the screens
#2
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Different
Country,
Different
Story
#3
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Managing Expectations
#4
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Playing for
Attention
#5
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
How people
say things is
equally
important as
what they say
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Meet (y)our New
Colleguages!
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Filling our
Blind Spots
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Our Eyes and Ears
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyck
Bring it to
Life
Tom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
@tomderuyckTom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Q	
  &	
  A	
  
Tom De Ruyck, InSites Consulting, Belgium
Session 2: Research Communities, March 15, 2013
Sue	
  York	
  
NewMR.org	
  
Tom	
  De	
  Ruyck	
  
InSites	
  Consul:ng	
  
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities

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Tom de ruyck communities - 2013