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The Future in Focus
The 'Future in Focus' webinar held in January 2024 featured discussions on blending conversational AI with behavioral science, fraud trends for 2023/2024, and automating data analysis using AI. Presenters included Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown, who shared insights on enhancing participant engagement through future-thinking methodologies and the evolving landscape of cyber fraud. Key takeaways highlighted the rising costs of cyber fraud, emerging technologies for fraud detection, and innovative automation strategies for data analysis.
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The Future in Focus
- 1. The Future inFocus Webinar January 2024
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- 3. The Future inFocus • Welcome: Ray Poynter • Sponsors • Presentations and discussion • Q & A (volume, recordings) • Closing announcements
- 4. The Future inFocus
- 5. The Future inFocus • Alexandra Kuzmina Blending Conversational AI with Behavioural Science • Lisa Wilding-Brown Fraud Trends 2023/2024 • Ray Poynter Automating the Analysis of Data With AI
- 6. Blending Conversational AIwith Behavioural Science: An experiment in future oriented concept testing
- 7. Blending Conversational AI with BehaviouralScience An experiment in future oriented concept testing ALEXANDRA KUZMINA NOVA Tech Innovation Team @ MMR Research Worldwide
- 8. © MMR ResearchWorldwide CONNECTING WITH OUR FUTURE SELVES https://newsroom.ucla.edu/stories/the-stranger-within-connecting-with-our-future-selves
- 9. © MMR ResearchWorldwide CONNECTING WITH OUR FUTURE SELVES The Aviva reality check https://www.youtube.com/watch?v=Msput0vb9Bc https://newsroom.ucla.edu/stories/the-stranger-within-connecting-with-our-future-selves
- 10. © MMR ResearchWorldwide Future Thinking… Priming (FTP)
- 11. © MMR ResearchWorldwide Hypothesis FTP encourages participants to be more engaged and future-oriented in their responses
- 12. © MMR ResearchWorldwide n=404 Imagine we’re 5 years into the future and it is 2029. Take a moment to consider who you’ll be at that time. In a few sentences, please share the initial thoughts that pop into your head about your future self. I’m in a nice house and I have my own family, a car, a good job and I’m just happy loving my own life being an independent woman That sounds like a great future! What does success mean to you in that future? I’d never doubt myself and be successful in life building myself up CELL 1 Standard chatbot concept test CELL 2 FutureThinking Priming + Standard chatbot concept test Methodology
- 13. 13 © MMR ResearchWorldwide 73% 82% 75% 77% 78% 91% 80% 83% 50% 60% 70% 80% 90% 100% My contribution was significant to the outcome of the survey I felt dedicated to finish the survey I found the survey captivating I was motivated to expend extra effort during the survey Control FTP ENGAGEMENT RESULTS N=404. Q: Now, please rate whether you agree or disagree with the following statements. Adapted version of the Engagement Questionnaire (EQ) used to measure participant self reported engagement. Hannum & Simons, 2020 CELL 1 8 mins CELL 2 16.5 mins
- 14. © MMR ResearchWorldwide VERBATIM QUALITY CELL2 FUTURETHINKING PRIMING CELL 1 CONTROL words 18 co-occurring themes 17 22 words 36 co-occurring themes +22% x2 Future-oriented mentions 13 54 Future-oriented mentions x4
- 15. © MMR ResearchWorldwide Age: 18-34 +44% words on average Gender: Male +90% words on average
- 16. © MMR ResearchWorldwide Takeaways Chatbot + Future Thinking Priming = Most effective for younger audience More future thinking Increased engagement © MMR Research Worldwide
- 17. 17 ©MMR RECEIVE QUARTERLY UPDATES ALEXANDRA KUZMINA NOVAtech innovation team @ MMR Research Worldwide alexandra@nova-mmr.com hello@nova-mmr.com Thank you!
- 18. Blending Conversational AIwith Behavioural Science: An experiment in future oriented concept testing
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- 20. PROPRIETARY & CONFIDENTIAL FraudTrends 2023/2024
- 21. $10.5 Trillion inCyberfraud damages by 2025 In other words... • The greatest transfer of economic wealth, and the third largest economy behind US ($23.3T) and China ($17.7T) • Exponentially larger than the damage caused by every natural disaster in the world for one year • More profitable than every illegal drug trade combined (Cybersecurity Ventures)
- 22. Quick Stats Search (Fraud Detection) •Duplicates 10.42% • High Threats (Fraud) 11.12% Review (Text Analytics) • Total Count ~5.8MM • Review Gibberish 3.51% • Review Copy/Paste 0.9% Source: Rep Data December 2023 Data Activity (Professional Survey Taking) • Avg Activity 4.96 surveys / 24hrs • Max Activity 667 surveys attempted / 24hrs
- 23. The Rise ofAnti-Detect Browsers and Rotating Residential Proxies Cybercriminals Continue to evolve their tactics, techniques, and procedures to defraud. New Tools Evolving new breed of tools that are significantly reducing the cost to scale fraud. One-Stop Shop Rapidly adding features, creating a one-stop shop for all your fraud and automation capabilities. Undetected Traffic We are seeing a significant percentage of traffic going undetected by existing fraud prevention tools. IP Addresses are no longer sufficient.
- 24. Anti-Detect Browsers &Rotating Residential Proxies Anti-Detect Browsers • By manipulating browser settings natively in the browser source code, such as user agent strings, HTTP headers, hardware, browser plugins, and properties, anti-detect browsers can mimic different configurations and appear as a different browser or device on every transaction • Provide advanced IP address anonymization. These browsers can route internet traffic through proxy servers, effectively hiding the user’s actual IP address and replacing it with a different one. • Launch 1000s of unique device/browser profiles simultaneously needing only a single basic device such as a tablet to do so • Simplified out-of-the-box “bot-like” automation as well as easy integration of advanced bot software. Rotating Residential Proxies ● Residential proxies allow you to choose a specific location (country, city, or carrier) and surf the web as a real user in that area using a real household or mobile IP Address ● Rotating residential proxies allow you to change the IP Address on demand or automatically on each transaction within your target location ● Replaces the use of traditional, more expensive, and easily detectable VPNs, Data centers, and Web proxies
- 25. Redefining Survey Farms WithAnti-detect browsers and rotating proxies • No longer need groups of people. Simply define 1000’s of browser profiles to use to represent many people. • Browser profiles can target desktop, tablet, mobile phone, etc.; multiple popular browsers; multiple operating systems. • Mirror browser clicks and open-end responses from one browser profile to another after successfully completing a survey. • Easily automate entering a survey for all browser profiles. • No need for expensive infrastructure to hide identity or multiple virtual machines. Spin it up on a single laptop and use targeted rotating residential proxies with automated GPS spoofing • One tool and limited technical savvy required
- 26. Data 30% Overall fraud trafficAnti-detect browser-attributed fraud • DFIQ had a keen focus in this area since their 5.0 release in early 2023, after analyzing open-end response data peculiarities • With their 5.2 release, they have now tested and detected all known anti-detect browsers • In each of their 5.x releases, they have seen a significant rise in fraud detection rates, with their 5.2 release seeing the highest increase of 6% • A conservative estimate of anti-detect browser- attributed fraud is currently 30% of overall fraud traffic
- 27. Understanding Phishing Emails PhishingAttacks On Our Industry Actual email phishing attempt using real information
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- 29. Automating the Analysisof Data With AI
- 30. AI and Automation Non-ChatGPTChatGPT Surface level automation Integrated automation Business Process Re-engineering
- 31. Non-GPT Automation CX chatbots, serviceand research Transcription and translation Sentiment analysis Wizards (creating surveys, presentations, reports etc.)
- 32. Surface-level Automaton Web-based tools –Summarizing text (and translating) – Smart searching – Report writing – Personas
- 33. Integrated Automaton API – Co-pilots –R and Python tools – Google Scripts
- 34. C2 => D2 =>=> a Google Apps Script
- 35. Business Process Re-engineering Re-thinkingprocesses, not just smoothing old ways
- 37. The Goals ofAutomation FASTER MORE CHEAPER BETTER You usually don’t get all 4, and that is often OK
- 38. Automating the Analysisof Data With AI
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